Google Ads Bid Strategies in 2024 - Which Bid Strategy is the Right One For Your Business?

Google Ads Bid Strategies in 2024 - Which Bid Strategy is the Right One For Your Business? - in this video I'll be talking about the different bid strategies available for your account and which one is the best for your business.
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[@PatrickDiver]

I've watched numerous videos on this topic from seemingly established channels/agencies. Thus far, it's been recommended I begin my account by optimizing for clicks with no bid limit, optimizing for clicks with a bid limit, optimizing for conversions, and now...manual CPC. Your reasoning makes sense, but everyone else made sense too.

[@TeachTraffic]

honestly every account is slightly different as there are different traffic volumes and conversion rates. -You will just need to test and monitor to find what works for your account.

[@Jas9_digital]

really informative mam... you've taught one of the most important things in Google ads in a very simple and Suttle manner

[@TeachTraffic]

Thank you

[@HasnainKhan-w2b]

Great video. I was running search camp for service base business initially i got enough clicks and conversions but after few days it starts saying "Limited by bid strategy". Also my CPC increased on 20$ but it was on 5$ when i was getting good results. Please tell me what's the solution and how can I fix it?

[@luiz4430]

I'm facing a similar problem. I was getting fairly good results with manual CPC, but then changed to max clicks based on some tips on YT. I feel my campaign (low budget, low volume) became "dumber" using max clicks , and probably more expensive. After watching this video, I'm turning back to manual CPC to collect enough data and then switch to max conversions. Fingers crossed!

[@ruairidhlumsden1115]

You can still set a max CPC on Tcpa bidding if you set it up through a portfolio bidding strategy.

[@LarsOlsson413]

Thanks for information❤❤❤

[@danielrascanu2084]

Hi, I set up a new Search Campaign with 27.68 per day, what CPA do you recommend ?Google is recommended me to set CPA for 1,68 pounds , that is too low, right? I mention that in my previous campaign i used CPC and maximise Conversion. Thank you so much. Reply

[@karanpreetsingh9139]

Hi I'm, I am running a service based campaign for my client and I am having issues with the maximize conversion bid strategy. My average CPC is €2.50, but suddenly the campaign is spending €23.50 for one click for Sam keyword. What could be causing this? And I’m running this campaign for last 2 months.

[@karanpreetsingh9139]

Same*

[@TeachTraffic]

the campaign may not have enough data for the cpc to be stable. even though you've been running the campaign for 2 months, ideally you want 30 conversions in a 30 day period for there to be enough data