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@adamphillipsppc11 ай бұрын
I struggle with this advice. I run a lot of chiropractic campaigns with small budgets (not even $100/day) and have tried using both automated bidding along with looser match types, and the only thing I've noticed is Google spends more budget on non-relevant keywords (competitor terms) for example. Have you had success with this strategy in the chiropractic niche with smaller budgets? I love your content by the way
@adamphillipsppc11 ай бұрын
I must admit I wrote my previous comment before finishing all of the video. All of our conversions are driven by a handful of terms. Testing out max click is an interesting strategy that I will try
@darrentaylordigital11 ай бұрын
No worries! Yea if your conversions are coming from just a few terms then smart bidding is not great, stick with max clicks or target impression share on terms known to convert
@GrowthOnTap2 ай бұрын
@@darrentaylordigital So in this scenario would you create a new campaign with only the few terms that are producing most of your conversions and run it on max clicks or target impression share? Or would you change the bidding to max clicks etc in the current campaign?
@Yousaf_Yunes11 ай бұрын
He is right. I sincerely do not think manual CPC will even be around in 2024. This is the same with Meta: I don't see many buyers using bid or cost cap options. Completely agree Google uses predictability based on user behavior.
@darrentaylordigital11 ай бұрын
You're right. Google will eventually get rid of manual CPC, they may even get rid of keyword match types long term. If advertisers don't test automation, they will be lost when they are forced to use it
@Thatmeee112 ай бұрын
@@darrentaylordigitalman forget that. Googled just charged me 25 dollars a click!! They are scammers! Then you talking about they may take away keyword match type. You mean they are going to allow any keyword to click your ad. Robing you!
@itsU-2402 ай бұрын
Quick question...im new to Google Ads, can you tell me if I should use Manual CPC or Max Conversion when I'm running campaigns for a new account? I have seen in so many videos that when you start running ads for an account, always start with Manual CPC and the later move on to automated bidding strategies. Any truth to that? Thanks in advance
@ArthurMunehАй бұрын
TBH I prefer to stick on eCPC, my clients have really small budgets or their accounts are kinda new, and I want the balance between getting clics and perform the campaigns for getting conversions. I am not fan of Google spending all my money on one clic or maximize clics, which never get great results too
@yassinedouha6810 ай бұрын
Can you give use example .... With screen shear ... because I can't understand all this... You can use screen shear to help people to understand you exactly like aaron young.
@annoymousxlalal47587 ай бұрын
I also add max bid to my target cpa campaign as i am not prepared to pay $100 per click
@CodyHVAC11 ай бұрын
Good work Dazza
@darrentaylordigital11 ай бұрын
Thanks buddy!
@Kaizen6716 ай бұрын
I normally use Manual CPC until new campaigns get to 20 conversions. Would you say to use Maximize conversions with a Target CPA right out the gate?
@itsU-2402 ай бұрын
i have the same doubt
@xxakhitxx3 ай бұрын
For retargeting audience as it's maybe under 1000. Do you think manual bid? or automated?
@adamsalum91812 ай бұрын
Max clicks always has the most impressions
@diegolayonelstaglianon33353 ай бұрын
I have a question, so would I start a campaign maximizing clicks until I get a certain amount of data and then move on to CPA? What if there are no conversions? Thanks
@Comrade18033 ай бұрын
yes. if there are no conversions then youre doing something wrong e.g budget too low, ineffective keywords etc.
@tommyers56659 ай бұрын
Interesting.. I have an account with about 65 conversions running max conversions.. the price is about $300 per lead with a 35% conversion rate... If i set google CPA at around $250 will it bring down the lead cost? OR would be running max CPC at like $50 be a better option?
@darrentaylordigital9 ай бұрын
Set it in line with current performance first. Let it come out of learning and hit the target. Then start to test a CPA target decrease in small increments
@keywordnichesАй бұрын
great but how about new campaigns? wouldnt you start with manual cpc first? and then going after max conversion at a later stage when data comes in? you are now talking about campaigns that allready have a lot of data. correct me if i am wrong?
@vamoosecleaningservices13609 ай бұрын
Well, I have been set up on manual CPC and I would say I have not had a positive experience, compared to a couple of years ago.
@darrentaylordigital9 ай бұрын
That's right, manual CPC will be overtaken in the auction by smart bidding. You won't have the ability to flex your bids to hit an objective
@darrentaylordigital9 ай бұрын
I saw your enquiry, I'll be in touch
@romnaviche10 ай бұрын
What do you think the threshold should be for creating an ad group in terms of traffic volume or number of keywords in a smart campaign? Also, you were saying that if an ad group doesn't get enough traffic that automated bidding wouldn't be as effective due to having less data to draw from. Is an ad group's learning siloed and not taking cues at the campaign level?
@lowboost90787 ай бұрын
Still using manual cpc and not doing well at all manual used to be great 8 years ago when I first started my air conditioning company but over the year’s I’ve seen the results go down big time to the point where I am currently spending 1000 dollars a day and I get 0 in return no leads at all and when I do get one it’s a pretty bad lead 🤦♂️🤦♂️🤦♂️
@adamsalum91812 ай бұрын
Smart bidding is only good for smart campaign maximizr clicks cpc is the far best soluzioni for a slow campaign so why not be the best strategic ?
@CodyHVAC11 ай бұрын
What about if it was a brand new campaign? Can you go straight into CPA or should you wait 60 days to get more data for google?
@darrentaylordigital11 ай бұрын
New campaigns in a new account needing cheap ways to get initial data to see search term quality could use max clicks then move to CPA. I don't use manual CPC anymore, it doesn't achieve the goals as well as smart bidding
@CodyHVAC11 ай бұрын
@@darrentaylordigital when you say could use it. Does that mean I could just got straight into CPA possibly? What would you do if you were me?
@darrentaylordigital11 ай бұрын
@@CodyHVAC if the account already has conversions then target CPA straight away on a new campaign in the same account. If it's a new account, then I'll probably start with max clicks to get search term and user behaviour data more cheaply, then move to CPA within 30 days
@CodyHVAC11 ай бұрын
@@darrentaylordigital thanks for the fast replies much appreciated. Love the channel mate
@darrentaylordigital11 ай бұрын
@@CodyHVAC Appreciate it!
@dcaz3429 ай бұрын
We are shifting from manual to smart bidding for our other campaign, but we also have a PMAX campaign for about a year, that is cracking (doing awesome). Do recommend 1 PMAX and 1 Smart bidding campaign?
@darrentaylordigital9 ай бұрын
I would advise you segment into as many campaigns as needed. So say you have a business that serves both consumer and commercial, you'd still likely want to create a campaign for each keyword type
@dcaz3429 ай бұрын
@@darrentaylordigital Thank you so much. Just one last question. What is the timeframe you start to see things take off with smart bidding. There is a learning curve for the system to find out what works and what does not work.... Do you see a certain time frame when conversions really start to take off?
@Cummata4 ай бұрын
Can I target registered nurses only using google ads?
@costo877910 ай бұрын
I've saw an old video of you saying that don't switch to conversions till you have enough data (few conversions). Are you still saying that or we just start directly with conversions bidding strategy even if the campaign is new ?
@darrentaylordigital10 ай бұрын
New account and campaign I go with traffic first. New campaign in existing account with conversions, I start with conversion based bidding
@costo877910 ай бұрын
@@darrentaylordigital is 20 conversions enough to say that the account isn’t new ?
@darrentaylordigital10 ай бұрын
@@costo8779 in what time period? 20 conversions in 3 months is different to 20 in 2 weeks. Generally 20-30 in 30 days is enough
@costo877910 ай бұрын
@@darrentaylordigital 1 month … thank you mr Darren 🫡
@costo877910 ай бұрын
@@darrentaylordigital Update : my cpc that day went too high (the double, cpc used to be 0.5, but when i switched to cpa it became 1$) should i just let it like that ? cz i went back to clicks fearing to loose all my google ads money without getting any conversions :(
@intuitivamkt6 ай бұрын
On new campaigns. Do you go for multi keyword ad groups and smart bidding on broad match and optimize for conversions? OR do you stick with a more traditional approach like SKAGs until the campaign has enough conversion data to switch?
@Comrade18033 ай бұрын
i would go for a multi keyword ad group, phrase match and exact match, maximise clicks. Then when there is enough conversion data to switch, i would switch to maximise conversions, keep phrase and exact match. Thats just my opinion. What did you end up doing?
@user-dm5hb4ou3p10 ай бұрын
I agree that TCPA does outperform Man. CPC, but once you're on Man cpc basically all your control when it comes to device, and demographics adjustments become irrelevant
@pabellos9 ай бұрын
What about the new accounts and super high cpc st first?
@darrentaylordigital9 ай бұрын
Not sure, but I assume it's because Google is seeing what's out there so starts aggressively
@shareholder11 ай бұрын
Thoughts on enhanced conversions ?
@darrentaylordigital11 ай бұрын
Video coming!
@alexsher732311 ай бұрын
we all know Google make you spend more..... it sounds like Google paying you to promote their goal .. please advise
@darrentaylordigital11 ай бұрын
I literally have dozens of videos critical of Google and will have many more. My advice to you would be to do the thing good marketers do and test. I have done this and transitioned dozens of businesses from manual CPC with better results.
@alexsher732311 ай бұрын
i agree on tcpa is better @@darrentaylordigital
@amirhosseinaghaee98965 ай бұрын
despite the content, background lightting is so annoying,,,,