I don't think anyone on YT explained it better than you, in a very simple way for us newbies who are just starting...I have watched like 100+ videos on it but I have never been more clear on what bidding strategy I should start with when I am just starting a new campaign...Thank you...Subbed... :)
@Surfsideppc5 жыл бұрын
Please let me know if you have any questions about my bidding strategy in Google Ads. I generally start with manual bids and the Enhanced CPC bidding strategy until I get enough conversion data to switch to Target CPA or Target ROAS. You need to have conversion tracking set-up in order to use these bid strategies. You can find all of my free Google Ads tutorials at surfsideppc.com/googleads. Thanks for watching my video!
@klajdijonusllari71802 жыл бұрын
Hello the account is not allowing me to use manual bidding strategy. Can you help me with that?
@trantran12112 жыл бұрын
Good share, this year 2022 we still use this Google Ads Bid Strateg.
@bisabil16015 жыл бұрын
Thanks a lot, I just launched my campaign and reach my new audience. I just update my campaign soon after I watch this video.
@Surfsideppc5 жыл бұрын
Thank you!
@TradeSmart745 жыл бұрын
Hey there, I am very glad to find this great channel that always brings pieces of GOLD. Thank you so much for sharing this with us. All the best.
@rodrigosousa87712 жыл бұрын
Thanks for the video. Regarding starting a new campaign on the search network, is Starting with Manuel CPC still valid for the year 2022/2023?
@1983Hisham2 жыл бұрын
Thank you! Is the strategy still effective in 2022? If not kindly make a fresh a video on it :)
@conversionsmiles20595 жыл бұрын
Dude. Another good one. Thanks for all the great content.
@Surfsideppc5 жыл бұрын
Thank you!
@alknight39743 жыл бұрын
great video... 1. are you going to update soon with the changes Google has done to keywords? 2. Suggestion - a little slower or separate out on the bidding piece - section 3&4.... I felt you were rushing and would like more content around the bidding.... but still learned a lot... thankyou!
@FermanAziz5 жыл бұрын
Nice video..I have a question...I have almost 1000 conversions for a campaign but when I switched to smart bidding like target ROAS the traffic goes down and it goes in learning phase and I don't get traffic or clicks in that learning phase....is it normal? should I wait?
@ilisam3 жыл бұрын
I think I love you. THANK YOU!!!! ✨
@shaambhavshankar87823 жыл бұрын
do you recommend ECPC for new ad accounts with no conversion data as well?
@qqr90895 жыл бұрын
Is it a good practice that if I set much lower Target ROAS than the suggested number when I change the bid strategy? For example, I set 200% even if the current data is 600% according to analytics.
@Brotato6665 жыл бұрын
Hi, I'm looking for mentioned video about why not to use maximize clicks, anybody could help? :)
@rickharold78844 жыл бұрын
thanks great video, like all your videos! The Cost per conversion is around $68 in the video. The back brace company prices the product at $45 or so. Do we assume the cost per conversion continues to go down? or am I missing something? Thx
@tabassumbaaz57063 жыл бұрын
Thanks for your video content.very great.I am looking complete course of Google Ads as I am beggener.can get complete Google ads course from you?
@rebeccahu5954 жыл бұрын
really really useful! Thanks a lot!
@Djanierdjan5 жыл бұрын
True coach, Thank you!
@DJTuneJay4 жыл бұрын
Hope your strategy help me, thanks for great video...
@TheArtofInternet5 жыл бұрын
What makes you decide not to use phrase match keywords? Is it because exact match isn't exactly "exact" as they used to be and are letting in more broader searches now? Just curious!
@lrhache5 жыл бұрын
I have multiple keywords with "Bids too low" notice and they barely serve any impressions. In the planner, the low range is 0.22 and the high range is 0.62, I'm bidding 0.50. In the campaign, it tells me the first bid page is 0.89 for phrase and exact match and 1.68 for "broad match"... Should I increase my bid? if yes, by how much would you increase it. Thanks for the great content, always very useful.
@SpiriTBladE9i65 жыл бұрын
Hey, very valuable video! One question: Does google optimize on the campaign level or on an account level? What should I do if I have a store which sells different products in different niches?
@melcohen55784 жыл бұрын
Hi, Loved the Video. Wanted to ask you a a favor In one of your videos you pointed out the Gridster Theme download but installed in Blogger only gives 8 blog inserts per grid layout page no matter how many times I reinstall. I see yours gives a nice grid of 12 and I guess the option to adjust this works for you. Is there something in the HTML that you adjusted . If so would you be so king as to help out here ?. Thanks Melco
@bellat.75454 жыл бұрын
Why don't you add phrase match keywords at the beginning of the campaign? Is it because modified broad match covers them?
@MakaloD5 жыл бұрын
If clients give you bigger a budget, would you say the quicker it will drive more conversations because of more money for testing?
@Surfsideppc5 жыл бұрын
Yes, bigger budgets are easier to optimize in a shorter period of time. Managing a small budget and driving a positive ROAS is one of the biggest Google Ads challenges.
@ahmadroiguy4 жыл бұрын
In plan overview: when we add conversion value and conversion rate values then target ROAS is less than 1 . How to tackle this situation? In your case you are going with enhanced cpc bidding strategy but the ROAS is less than 1. Hoping for your response :)
@eddierobles51373 жыл бұрын
great tutorial. Thanks
@owenfisher72845 жыл бұрын
Can you make more videos on SEO, Ad groups and product testing?
@Surfsideppc5 жыл бұрын
Definitely, I have a few SEO videos that I will be releasing soon.
@verac78875 жыл бұрын
Hi thank you for your bidding strategies useful tips! I would like to ask I have run one campaign for around one week and I set the bid pretty high however seems like it doesn’t get any impression at all. I check things like quality score & landing page experience still has no data... The product what I try to promote has highly searches per month. Shall I keep raise the bid or can you give some recommendation? Thank you
@juancarlosdesoto26523 жыл бұрын
For the HVAC industry, if the lower range says around $30 low range, it seems really expensive. What would be the best way to bid or get clicks in this specific industry?
@melodyjingjin3463 жыл бұрын
Will you put the modified and Exact keyword in 1 group or in different group? thank you in advance
@afzalatheeq99113 жыл бұрын
The keyword planner forecast shows results of per day or per month?
@tamirgenkin174 жыл бұрын
great video, how many ad groups are recommended for a campaign?
@Surfsideppc4 жыл бұрын
It really depends, but I recommend grouping together keywords by theme into separate Ad Groups. I generally create different ad groups for each landing page where I am sending traffic. Sometimes I have created campaigns with 5 ad groups and I've worked with clients that have 100+ ad groups.
@affebanane30395 жыл бұрын
Could you make a video about Google ads shopping Kampagne?
@Surfsideppc5 жыл бұрын
Yes, I'm hoping to create a detailed Google Shopping tutorial in the next month or so.
@hamzahl754 жыл бұрын
@@Surfsideppc still waiting for the G shoping campaign tutorial, you haven't published right
@jeanparacelse5 жыл бұрын
So this does not work for Google Shopping campaigns apparently since we can only add negative keywords for those types of campaigns?
@Surfsideppc5 жыл бұрын
You can use this for Google Shopping as well, but you would set bids for individual products or product categories, depending on how you are targeting your product feed with Google Ads. I will have some Google Shopping tutorials out in the next month or so, but you can start with the Enhanced CPC bid strategy and then use Target CPA or Target ROAS as you gather more data from your campaign.
@jeanparacelse5 жыл бұрын
@@Surfsideppc I was talking about setting keywords (or search terms). Not bidding.
@affebanane30395 жыл бұрын
When should you switch to CPA? And what is better for e-commerce, CPA or ROAS?
@Surfsideppc5 жыл бұрын
Google Ads will usually give a notification when you can switch to Target CPA. Otherwise, you can do it when you reach 15+ conversions in a 30-day period. I like to use Target ROAS for e-commerce because it will focus on conversion value.
@affebanane30395 жыл бұрын
@@Surfsideppc in what steps do you scale roas? Like 2% or 5%...?
@alans39355 жыл бұрын
Hi, I have been using your way of setting campaigns and my cost per conversion has dropped from $90 to about $45 now in less than 3 weeks!!! Thanks. I am just having difficulties with the quality score for some of the keywords now! How do I improve the score from 4 to 7+? I have tried changing ads and improving the landing page but still no luck!
@agustogrembi71883 жыл бұрын
What’s the best bidding strategy for affiliate marketing on google ads?
@DJTuneJay4 жыл бұрын
You say to collect data but i wonder ones all data collected, will we stay with enhance cpc? which one is best and more economic ?
@Surfsideppc4 жыл бұрын
The only way to know is to test - Usually I will start with Enhanced CPC and test that for 2 weeks, then I will try Target CPA or Target ROAS (if there is revenue) for 2 weeks, then I will try Maximize Conversions for 2 weeks and see what works best.
@paulhulse39945 жыл бұрын
For this strategy would you choose the Sales, Leads Or Website traffic - This is for a woodwork service company - Love the videos btw.
@SunWukong-y55 жыл бұрын
Will you suggest to start with sale goal at the beginning? i found it really hard to improve quality score, google keep saying my landing page experience is below average. any hints?
@pallavanv16123 жыл бұрын
hey , how to set keyword bids in Manual CPC when you have 100 keywords.. its a huge task
@frankjimenez54083 жыл бұрын
Thanks coach!
@arthurvink57383 жыл бұрын
Heeft siteverkeer invloed op de plaats van mijn advertentie?
@ramsrinivasan54694 жыл бұрын
Great video. thanks! But I have a doubt - I saw your website that you are selling a product for $50, how come you set tcpa to $75, so you are paying to google $75 for $50 sale? why google is recommending that much higher value tcpa? there are no lifetime value too, customers just purchase and go. did I misunderstand the tCPA model?
@karimalhourany85713 жыл бұрын
I guess in this case it's still smart idea because his customers probably have high LTV
@melissavanloon96423 жыл бұрын
Hoe kun je beïnvloeden dat publicaties door zoveel mogelijk echte kopers worden gezien?
@mounaikramrahali40763 жыл бұрын
I've been searching for these kind of explanation the WHOLE DAY ! Thank you so much. I still have a question tho, do we still have to set a CPC max on the campagne even tho we have worked with keywords bidding ? and if yes, how does both of CPC max and keywords bidding work together ? this question is driving me crazy 🥲
@sarahmontoro44843 жыл бұрын
I'm trying to understand this as well!
@msgbullies79354 жыл бұрын
How can I contact you sir?
@K8mine4 жыл бұрын
precise.
@blastoise772 жыл бұрын
It's an absolute joke that they removed the modified broad match option
@ribierahmadalkeni84534 жыл бұрын
thanks
@Esteban-ss6wq5 жыл бұрын
thx, good video but stop the fry voice plz.
@Surfsideppc5 жыл бұрын
Thank you, I'm not sure what you mean by fry voice to be honest, that's just my voice.
@kamilwaszak54785 жыл бұрын
@@Surfsideppc Yeah, you have realy cool voice
@JoaquinHernandez-go2vh2 жыл бұрын
I love you
@darpal1234 жыл бұрын
you may have good knowledge on the topic, but you are going way too fast