Google Ads Bidding Strategy For New Campaigns - My Bidding Process in Google AdWords

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Surfside PPC

Surfside PPC

Күн бұрын

Пікірлер: 71
@TheTechnoGalaxyOfficialYT-TTG1
@TheTechnoGalaxyOfficialYT-TTG1 3 жыл бұрын
I don't think anyone on YT explained it better than you, in a very simple way for us newbies who are just starting...I have watched like 100+ videos on it but I have never been more clear on what bidding strategy I should start with when I am just starting a new campaign...Thank you...Subbed... :)
@Surfsideppc
@Surfsideppc 5 жыл бұрын
Please let me know if you have any questions about my bidding strategy in Google Ads. I generally start with manual bids and the Enhanced CPC bidding strategy until I get enough conversion data to switch to Target CPA or Target ROAS. You need to have conversion tracking set-up in order to use these bid strategies. You can find all of my free Google Ads tutorials at surfsideppc.com/googleads. Thanks for watching my video!
@klajdijonusllari7180
@klajdijonusllari7180 2 жыл бұрын
Hello the account is not allowing me to use manual bidding strategy. Can you help me with that?
@trantran1211
@trantran1211 2 жыл бұрын
Good share, this year 2022 we still use this Google Ads Bid Strateg.
@bisabil1601
@bisabil1601 5 жыл бұрын
Thanks a lot, I just launched my campaign and reach my new audience. I just update my campaign soon after I watch this video.
@Surfsideppc
@Surfsideppc 5 жыл бұрын
Thank you!
@TradeSmart74
@TradeSmart74 5 жыл бұрын
Hey there, I am very glad to find this great channel that always brings pieces of GOLD. Thank you so much for sharing this with us. All the best.
@rodrigosousa8771
@rodrigosousa8771 2 жыл бұрын
Thanks for the video. Regarding starting a new campaign on the search network, is Starting with Manuel CPC still valid for the year 2022/2023?
@1983Hisham
@1983Hisham 2 жыл бұрын
Thank you! Is the strategy still effective in 2022? If not kindly make a fresh a video on it :)
@conversionsmiles2059
@conversionsmiles2059 5 жыл бұрын
Dude. Another good one. Thanks for all the great content.
@Surfsideppc
@Surfsideppc 5 жыл бұрын
Thank you!
@alknight3974
@alknight3974 3 жыл бұрын
great video... 1. are you going to update soon with the changes Google has done to keywords? 2. Suggestion - a little slower or separate out on the bidding piece - section 3&4.... I felt you were rushing and would like more content around the bidding.... but still learned a lot... thankyou!
@FermanAziz
@FermanAziz 5 жыл бұрын
Nice video..I have a question...I have almost 1000 conversions for a campaign but when I switched to smart bidding like target ROAS the traffic goes down and it goes in learning phase and I don't get traffic or clicks in that learning phase....is it normal? should I wait?
@ilisam
@ilisam 3 жыл бұрын
I think I love you. THANK YOU!!!! ✨
@shaambhavshankar8782
@shaambhavshankar8782 3 жыл бұрын
do you recommend ECPC for new ad accounts with no conversion data as well?
@qqr9089
@qqr9089 5 жыл бұрын
Is it a good practice that if I set much lower Target ROAS than the suggested number when I change the bid strategy? For example, I set 200% even if the current data is 600% according to analytics.
@Brotato666
@Brotato666 5 жыл бұрын
Hi, I'm looking for mentioned video about why not to use maximize clicks, anybody could help? :)
@rickharold7884
@rickharold7884 4 жыл бұрын
thanks great video, like all your videos! The Cost per conversion is around $68 in the video. The back brace company prices the product at $45 or so. Do we assume the cost per conversion continues to go down? or am I missing something? Thx
@tabassumbaaz5706
@tabassumbaaz5706 3 жыл бұрын
Thanks for your video content.very great.I am looking complete course of Google Ads as I am beggener.can get complete Google ads course from you?
@rebeccahu595
@rebeccahu595 4 жыл бұрын
really really useful! Thanks a lot!
@Djanierdjan
@Djanierdjan 5 жыл бұрын
True coach, Thank you!
@DJTuneJay
@DJTuneJay 4 жыл бұрын
Hope your strategy help me, thanks for great video...
@TheArtofInternet
@TheArtofInternet 5 жыл бұрын
What makes you decide not to use phrase match keywords? Is it because exact match isn't exactly "exact" as they used to be and are letting in more broader searches now? Just curious!
@lrhache
@lrhache 5 жыл бұрын
I have multiple keywords with "Bids too low" notice and they barely serve any impressions. In the planner, the low range is 0.22 and the high range is 0.62, I'm bidding 0.50. In the campaign, it tells me the first bid page is 0.89 for phrase and exact match and 1.68 for "broad match"... Should I increase my bid? if yes, by how much would you increase it. Thanks for the great content, always very useful.
@SpiriTBladE9i6
@SpiriTBladE9i6 5 жыл бұрын
Hey, very valuable video! One question: Does google optimize on the campaign level or on an account level? What should I do if I have a store which sells different products in different niches?
@melcohen5578
@melcohen5578 4 жыл бұрын
Hi, Loved the Video. Wanted to ask you a a favor In one of your videos you pointed out the Gridster Theme download but installed in Blogger only gives 8 blog inserts per grid layout page no matter how many times I reinstall. I see yours gives a nice grid of 12 and I guess the option to adjust this works for you. Is there something in the HTML that you adjusted . If so would you be so king as to help out here ?. Thanks Melco
@bellat.7545
@bellat.7545 4 жыл бұрын
Why don't you add phrase match keywords at the beginning of the campaign? Is it because modified broad match covers them?
@MakaloD
@MakaloD 5 жыл бұрын
If clients give you bigger a budget, would you say the quicker it will drive more conversations because of more money for testing?
@Surfsideppc
@Surfsideppc 5 жыл бұрын
Yes, bigger budgets are easier to optimize in a shorter period of time. Managing a small budget and driving a positive ROAS is one of the biggest Google Ads challenges.
@ahmadroiguy
@ahmadroiguy 4 жыл бұрын
In plan overview: when we add conversion value and conversion rate values then target ROAS is less than 1 . How to tackle this situation? In your case you are going with enhanced cpc bidding strategy but the ROAS is less than 1. Hoping for your response :)
@eddierobles5137
@eddierobles5137 3 жыл бұрын
great tutorial. Thanks
@owenfisher7284
@owenfisher7284 5 жыл бұрын
Can you make more videos on SEO, Ad groups and product testing?
@Surfsideppc
@Surfsideppc 5 жыл бұрын
Definitely, I have a few SEO videos that I will be releasing soon.
@verac7887
@verac7887 5 жыл бұрын
Hi thank you for your bidding strategies useful tips! I would like to ask I have run one campaign for around one week and I set the bid pretty high however seems like it doesn’t get any impression at all. I check things like quality score & landing page experience still has no data... The product what I try to promote has highly searches per month. Shall I keep raise the bid or can you give some recommendation? Thank you
@juancarlosdesoto2652
@juancarlosdesoto2652 3 жыл бұрын
For the HVAC industry, if the lower range says around $30 low range, it seems really expensive. What would be the best way to bid or get clicks in this specific industry?
@melodyjingjin346
@melodyjingjin346 3 жыл бұрын
Will you put the modified and Exact keyword in 1 group or in different group? thank you in advance
@afzalatheeq9911
@afzalatheeq9911 3 жыл бұрын
The keyword planner forecast shows results of per day or per month?
@tamirgenkin17
@tamirgenkin17 4 жыл бұрын
great video, how many ad groups are recommended for a campaign?
@Surfsideppc
@Surfsideppc 4 жыл бұрын
It really depends, but I recommend grouping together keywords by theme into separate Ad Groups. I generally create different ad groups for each landing page where I am sending traffic. Sometimes I have created campaigns with 5 ad groups and I've worked with clients that have 100+ ad groups.
@affebanane3039
@affebanane3039 5 жыл бұрын
Could you make a video about Google ads shopping Kampagne?
@Surfsideppc
@Surfsideppc 5 жыл бұрын
Yes, I'm hoping to create a detailed Google Shopping tutorial in the next month or so.
@hamzahl75
@hamzahl75 4 жыл бұрын
@@Surfsideppc still waiting for the G shoping campaign tutorial, you haven't published right
@jeanparacelse
@jeanparacelse 5 жыл бұрын
So this does not work for Google Shopping campaigns apparently since we can only add negative keywords for those types of campaigns?
@Surfsideppc
@Surfsideppc 5 жыл бұрын
You can use this for Google Shopping as well, but you would set bids for individual products or product categories, depending on how you are targeting your product feed with Google Ads. I will have some Google Shopping tutorials out in the next month or so, but you can start with the Enhanced CPC bid strategy and then use Target CPA or Target ROAS as you gather more data from your campaign.
@jeanparacelse
@jeanparacelse 5 жыл бұрын
@@Surfsideppc I was talking about setting keywords (or search terms). Not bidding.
@affebanane3039
@affebanane3039 5 жыл бұрын
When should you switch to CPA? And what is better for e-commerce, CPA or ROAS?
@Surfsideppc
@Surfsideppc 5 жыл бұрын
Google Ads will usually give a notification when you can switch to Target CPA. Otherwise, you can do it when you reach 15+ conversions in a 30-day period. I like to use Target ROAS for e-commerce because it will focus on conversion value.
@affebanane3039
@affebanane3039 5 жыл бұрын
@@Surfsideppc in what steps do you scale roas? Like 2% or 5%...?
@alans3935
@alans3935 5 жыл бұрын
Hi, I have been using your way of setting campaigns and my cost per conversion has dropped from $90 to about $45 now in less than 3 weeks!!! Thanks. I am just having difficulties with the quality score for some of the keywords now! How do I improve the score from 4 to 7+? I have tried changing ads and improving the landing page but still no luck!
@agustogrembi7188
@agustogrembi7188 3 жыл бұрын
What’s the best bidding strategy for affiliate marketing on google ads?
@DJTuneJay
@DJTuneJay 4 жыл бұрын
You say to collect data but i wonder ones all data collected, will we stay with enhance cpc? which one is best and more economic ?
@Surfsideppc
@Surfsideppc 4 жыл бұрын
The only way to know is to test - Usually I will start with Enhanced CPC and test that for 2 weeks, then I will try Target CPA or Target ROAS (if there is revenue) for 2 weeks, then I will try Maximize Conversions for 2 weeks and see what works best.
@paulhulse3994
@paulhulse3994 5 жыл бұрын
For this strategy would you choose the Sales, Leads Or Website traffic - This is for a woodwork service company - Love the videos btw.
@SunWukong-y5
@SunWukong-y5 5 жыл бұрын
Will you suggest to start with sale goal at the beginning? i found it really hard to improve quality score, google keep saying my landing page experience is below average. any hints?
@pallavanv1612
@pallavanv1612 3 жыл бұрын
hey , how to set keyword bids in Manual CPC when you have 100 keywords.. its a huge task
@frankjimenez5408
@frankjimenez5408 3 жыл бұрын
Thanks coach!
@arthurvink5738
@arthurvink5738 3 жыл бұрын
Heeft siteverkeer invloed op de plaats van mijn advertentie?
@ramsrinivasan5469
@ramsrinivasan5469 4 жыл бұрын
Great video. thanks! But I have a doubt - I saw your website that you are selling a product for $50, how come you set tcpa to $75, so you are paying to google $75 for $50 sale? why google is recommending that much higher value tcpa? there are no lifetime value too, customers just purchase and go. did I misunderstand the tCPA model?
@karimalhourany8571
@karimalhourany8571 3 жыл бұрын
I guess in this case it's still smart idea because his customers probably have high LTV
@melissavanloon9642
@melissavanloon9642 3 жыл бұрын
Hoe kun je beïnvloeden dat publicaties door zoveel mogelijk echte kopers worden gezien?
@mounaikramrahali4076
@mounaikramrahali4076 3 жыл бұрын
I've been searching for these kind of explanation the WHOLE DAY ! Thank you so much. I still have a question tho, do we still have to set a CPC max on the campagne even tho we have worked with keywords bidding ? and if yes, how does both of CPC max and keywords bidding work together ? this question is driving me crazy 🥲
@sarahmontoro4484
@sarahmontoro4484 3 жыл бұрын
I'm trying to understand this as well!
@msgbullies7935
@msgbullies7935 4 жыл бұрын
How can I contact you sir?
@K8mine
@K8mine 4 жыл бұрын
precise.
@blastoise77
@blastoise77 2 жыл бұрын
It's an absolute joke that they removed the modified broad match option
@ribierahmadalkeni8453
@ribierahmadalkeni8453 4 жыл бұрын
thanks
@Esteban-ss6wq
@Esteban-ss6wq 5 жыл бұрын
thx, good video but stop the fry voice plz.
@Surfsideppc
@Surfsideppc 5 жыл бұрын
Thank you, I'm not sure what you mean by fry voice to be honest, that's just my voice.
@kamilwaszak5478
@kamilwaszak5478 5 жыл бұрын
@@Surfsideppc Yeah, you have realy cool voice
@JoaquinHernandez-go2vh
@JoaquinHernandez-go2vh 2 жыл бұрын
I love you
@darpal123
@darpal123 4 жыл бұрын
you may have good knowledge on the topic, but you are going way too fast
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