Google Ads Course 2024 | 5+ Hours | 70+ Lessons | Timestamps | Free Training

Hire me as your PPC consultant: 👉 darren-taylor.com/
------------
Free Google Ads Training Course 2023
This is a full Google Ads PPC training course with over 75 lessons and over 5 hours of training.
This was originally training I created for The SEM Academy which is certified as CPD accredited, so this is a CPD course for Google Ads
You'll learn everything you need to effectively plan, build and report on Google Ads search campaigns.
Timestamps for the modules:
00:00:00 Introduction
00:02:19 What is Google Ads
00:10:08 How Google Ads Words
00:15:04 Quality Score
00:22:32 Ad Rank
00:27:56 How to Plan a Campaign
00:30:59 PPC Profitability Tool
00:36:19 CRO Audit Overview
00:40:44 CRO Audit - Before Changes
00:43:11 CRO Audit - After Changes
00:46:54 Introduction to Account Setup
00:48:55 Creating a Google Ads Account (No Credit Card)
00:52:28 Introduction to account structure
00:56:18 Campaign and Adgroup Structure
01:02:00 Introduction to keywords
01:05:21 Broad Match
01:12:25 Exact Match
01:16:45 Phrase Match
01:22:10 Negative Keywords
01:25:32 Introduction to keyword research
01:31:08 Keyword planner walkthrough 1
01:36:53 Keyword planner walkthrough 2
01:39:39 Keyword planner walkthrough 3
01:45:52 Keyword planner walkthrough 4
01:49:14 Keyword list refinement
01:52:02 Adgroup segmentation 1
02:01:13 Adgroup segmentation 2
02:05:38 Negative keyword research 1
02:09:26 Negative keyword research 2
02:14:13 Introduction to Ads
02:20:05 Responsive search ads
02:25:15 Call Ads
02:32:08 Campaign Planning 1
02:36:08 Campaign Planning 2
02:37:39 Introduction to ad extensions (assets)
02:38:45 Callouts explained
02:42:47 Sitelinks explained
02:47:46 Call extensions explained
02:53:12 Structured snippets explained
02:58:11 location extensions explained
03:01:58 Image extensions explained
03:08:33 Lead form extensions explained
03:13:40 Price extensions explained
03:16:42 promotion extensions explained
03:20:14 Introduction to bidding
03:25:54 Manual CPC and ECPC
03:31:41 Maximize Clicks and Target Impression Share
03:39:38 Maximize Conversion and Conversion Value
03:45:15 Introduction to conversion tracking
03:51:47 Identifying conversion points
03:54:45 Tracking phone calls from a website
04:03:58 Global site tag
04:07:56 Click to call tracking
04:11:50 Tracking contact forms
04:16:58 Campaign setup - settings
04:27:37 Campaign setup - options and scheduling
04:30:54 Campaign setup - keywords and adgroups
04:33:50 Campaign setup - ads
04:38:38 Campaign setup - sitelinks, callouts and snippets
04:45:42 Campaign setup - lead form extensions
04:50:26 Campaign setup - price extensions
04:53:14 Campaign setup - promotion extension
04:57:06 Campaign setup - budget
05:00:20 Campaign setup - final checks and negatives
05:04:07 Introduction to reporting
05:13:10 Google Ads reporting overview
05:16:57 Building a custom report
05:21:07 Pivot table reporting
05:29:56 Optimisation
05:41:08 Search Terms Report
05:46:50 Summary
------------
If you liked this video, please subscribe to the channel and like 👍

[@darrentaylordigital]

RESOURCES PPC Keyword Tool darren-taylor.com/google-ads-spreadsheet-template/ Budget Planner darren-taylor.com/wp-content/uploads/2024/07/PPC-Profitablity-Tool.xlsx Work with me darren-taylor.com/

[@rawkvox]

So you need an account that spent $1000 first?

[@KatM272]

The budget planner link isn’t working, is there a new link please ?

[@elvisjumah7986]

@@rawkvox Can someone please answer this I have gotten stuck here as well

[@lemon2607]

@@elvisjumah7986 You can make a separate normal ad account without putting in credit card information or anything then link that to your manager account as an existing account. You'll need two emails for this I believe, but all of it is still free. Afterwards you can follow along with the lesson assuming the rest is the same.

[@henrygregory1304]

Link doesn't work. Says Page Not Found.

[@NKbutnot]

I didn’t click on start yet, have to run to the store to get a notebook, but the fact that this is 5 hours + long and the comments section is already telling me that I’m the right place. I want to thank you because you really didn’t have to do this for free but you did. People like myself who really are going to use this knowledge are super grateful to ppl like you. Again THANK YOU !

[@darrentaylordigital]

You're welcome! I hope this training helps you generate profits from your ads!

[@anujaanand7656]

I got a new notebook too. Already completed 2 hrs of studying.

[@yas4578]

Yes actually I just watched the first one hour, it is very informative and helpful!! Darren you did a great work thank you so much :)

[@ChristopherMitchell-yv7jx]

You putting this up for free is actually clutch - praise to you

[@user-mt6sy4vi7r]

Thank you for this course! it was really informative, but just so you know you can no longer create a new account through the google ads manager account if you never created a campaign before :(

[@shematresor7253]

Thanks, Darren! This is the best Google Ads course to ever exist. I never thought anyone could share such knowledge for free.

[@LaurieOrear]

This video is so good it is hard to believe it exists.

[@luissiqueiroos6193]

Thanks Darren!! Helped a lot!!

[@towncountry1117]

Hey Darren, this was amazing. Thank you so much. I have been in marketing for a long time and I have been scared of google ads. I knew bits and pieces but your course has pulled it altogether. Can't wait to put it all into practice for my business and workplace. Thanks again. Kylie.

[@KevinCameron-ud2ew]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@JosephPatterson-yo2ke]

Everything is clear. Brief and clear. No water. Thank you)

[@TomekObirek]

binge watched this :) Because it was so good :) Thanks Darren!

[@AnnieFrisch]

Dude you're going to heaven for making this video because you're a lifesaver. Thank you!

[@PearlfectFashionJewelry]

No need for death threats, he's just tryna help

[@theprivatesalecompany]

Darren!! Thanks man.. you're a bloody champion. Your training is awesome. Keep up the great work. Loving it. Cheers, Rich

[@olivercohen8389]

this course is great - exactly what I was looking for - thank you!!!

[@Etsadaat42]

That's the most effective free training I have seen (and it's better than some paid ones). THANK YOU!

[@darrentaylordigital]

I'm glad you're getting value!

[@AfshinDavoudy]

An excellent course. Thanks Darren!

[@grabinthexavier1092]

Hats-off 🎩 Taylor! This is of so much value, Thanks a lot

[@alexanderlozano5540]

Thank you so much for this training. Phenomenal!

[@irishconstantino215]

Wow! I just found a gem! You are amazing, thank you for sharing this! ❤

[@user-om9zw3ku1l]

Clear and understandable, I wish there was more information like this.

[@tigisttadesse6718]

The delivery is just amazing😮. Free of charge for this detail course! Thank you so much!

[@user-tj1rc8nu2n]

Thanks so much for sharing this. Really appreciate it and found it so extremely helpful. You articulate so clearly!

[@allinsum]

Thank you! Very clear and doesn't waste time.

[@ClausUrsler]

Dass du das kostenlos zur Verfügung stellst, ist wirklich klasse - Lob an dich

[@Floefitness_uk]

Thank you for sharing this Darren, watched it from start to finish! Going to implement the campaigns shortly! Great video

[@juanjosearbelaezescobar5191]

Great video! thank you very much.

[@beyondreality8506]

Proud of you brother!! Thank you so much. ❤

[@marexibinsa2915]

Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!

[@CanvasDoctorMKT]

I cannot believe how much value you given Darren. I cannot thank you enough. Highly Recommended.

[@thulanimanda6113]

This is brilliant, very clear and easy to understand.

[@clover5923]

Thank you for this. Timely and clear instructions. You did not waste any time. Thank you!

[@RaynaJames-rb6ep]

Thanks for the video! Loved it very much!

[@hbilalkhan501]

Really it's the most informative and practical course I have ever watched

[@mr_freesoul]

Fantastic! This would be really helpful for many, as u have made it available for free its great.

[@RoyGarth-rw1cq]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@Waqafa]

Best in class for sure. Thank you for this brother!

[@Kromitt]

Deeply grateful for this video as someone working with a small business. Amazing high quality knowledge that could've easily been paid for but you made it free for everyone. Hats off to you sir.

[@fabiojoaomilan4486]

Thank you very much for your training, it is really good!

[@OliverCooper-dx9pn]

The video is great, informative!

[@MichaelGilbert-op3xu]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[@user-cz9sp2nf6d]

謝謝🙏

[@DavidChilders-pn3gp]

You're the best, Darren! Thank you a lot for tutorial

[@DonaldAllison-li7xj]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@iamparvejkhan03]

Wow this video is the definition of value for free. Amazing work teacher 👏🏻

[@denniskiplimo5297]

Thanks so much Darren. This was really helpful.

[@hajjihamza]

Amazing course, Thanks Darren ❤

[@Buxeyjo]

unreal video, thank you so much for sharing just started learning Google Ads and this video is amazing!

[@diZtHoMaS]

Darren! Thanks so much for this, man! You ROCK!

[@darrentaylordigital]

Thanks for watching! Hope it helps you!

[@DreamBD2020]

outstanding video for free! help a lot thanks Darren

[@ikabiara]

This is priceless! Thank you sir!

[@mattroberts8549]

Excellent video! Darren is obviously an expert and fantastic teacher.

[@briantumaini7708]

Really enjoyed the course and has good insights. Thanks.

[@JaxonBennett-x6j]

Thank you for creating the video - likes Unequivocally !!!!

[@anisulhoque4471]

Brilliant!

[@lac6827]

I came here to learn one thing and ended with a ton of priceless information. Thank you for uploading this! I feel like my business grew with the knowledge I got from this course.

[@pinaryazgan]

The best Google Ads Course! It took a few days to complete all and now I am ready to set my campaigns. Thank you Darren💕

[@NorthernElitism]

Thank you so much!! Boosting this as much as I can. Sharing with the rest of my classmates.

[@darrentaylordigital]

Appreciate it! Thanks!

[@anshuchauhan5053]

Hey DarrenTaylor this was a very best google ads course I have learnt lot from this course and also further in future from your videos thanks Darren for making this course

[@Zii73]

Very simple and easy to understand thanks so much for this!!

[@opportunityseeker-dm6yp]

Thank you much for this wonderful course help me a lot ❤❤❤

[@TrevonCraner]

WOW! I'm glad to see you!

[@gordamala]

Excellent! Thank you so much

[@darrentaylordigital]

You're welcome!

[@Aashmita_bajaj]

It is a beneficial course. A lot to learn from this course. Thank you

[@remiatikuatiku2804]

This course is a full lecture, it's so detailed, after taking this course you don't need any other course. It more detailed than some paid courses, thank you so much.

[@EmmaT-lp7iq]

This is the best courses in youtube. THanks

[@merizaharris9363]

This was great! Thank you so much! You sharing all this valuable information for free is invaluable! Thank you for your kindness.

[@AhmedMahrous-hw9om]

I really can't thank you enough, you are awesome, by the way, I never wrote a comment on youtube before to anyone but I really appreciate you and your effort. you are the best my friend.

[@the_lmtd.run_club4031]

This is great! I needed a study tool before taking the google ad certification test and this was clutch.

[@samuelchan8008]

It is very helpfull. Thanks for your efforts

[@haideraabidi2029]

Hey Darren, You are amazing! I have watched every sec of this video. It took me 4 days to complete it as couldn't spend more than 2 hours each day and then obviously i had to make notes as well. Made 18 pages of notes. Thank you very very much. Subscribed as well.

[@brandcrafteredinburgh]

Thank you for sharing this amazing educational video. It helps a lots

[@Paperiniks]

This was really really helpful! Have you done something similar for other ADs and/or Google Analytics?

[@georgetaffs]

Super helpful tutorial Darren. Thank you so much for putting this out for free. I would love to see an in depth tutorial just like this for KZbin Ads.

[@darrentaylordigital]

Thanks for watching! Possibly in the near future!

[@manjeetjat6742]

Thank you so much Darren this course really helped me a lot. Now I am pretty much confident about google ads in terms of using it.

[@madhanr1341]

I watched it fully and learned a lot, Darren. I want Facebook ads like this

[@darrentaylordigital]

Thanks for watching! Maybe in the future

[@aakashjha8955]

best course i have ever taken on google ads... thank you so much for putting so much of effort.

[@MichaelThomasDev]

Oh my. Darren. I know this must have taken a great deal of energy and commitment. Respect.

[@darrentaylordigital]

Thanks man!

[@elc1109]

Just discovered this video...pure gold thank you so much Darren...Been wanting to learn google ads for my business - thank you!

[@darrentaylordigital]

You're very welcome!

[@mel_north]

So good! Thank you

[@user-ih5vl5jv4g]

It's a great course and you did worked hard on it 😍 Thank you for your effort and it was really very helpful

[@Buxeyjo]

amazing tutorial, I am learning loads and creating my first campaign as we speak!

[@user-jq2cn6uc8x]

thank you it is real help can you do separate video on conversion tracking please

[@dgwbr5958]

Brilliant!!! Thanks Sir ❤❤❤

[@TheSearchColumnShow]

An Amazing Series. I've ever seen yet. Each & Every concept is explained with proper meaning. Thanks Darren for a complete guide for beginners

[@MindyLamoreaux-hc7yg]

You are a REAL professional at working with Google Ads! Thanks to you i understand many things in this topic

[@BEATRIZMAG1111]

I just found your channel and 1:40 I am subscribing to your channel! WOW. 👏

[@darrentaylordigital]

Thanks! Appreciate it

[@RockstahRolln]

God Bless You, Sir for this terrific course! Much appreciated!

[@darrentaylordigital]

Thanks! Hope it helps you!

[@eckkaan948]

1:30:34 minutes in and this is GOLDDDD!!!! Thank you Darren you are the man for sharing this course.

[@darrentaylordigital]

I'm glad you like it!

[@dangreenfield832]

extremely helpful -- Thank you

[@mahmoudshapan3571]

Great course I see all to end It's very useful ❤

[@user-pq4wv8jv5r]

Thank you so much, SIR!

[@RakanAgha]

thank you so much for this great, smooth learning process.. expecting more advanced full courses from you!

[@darrentaylordigital]

Thanks for taking the course !

[@Madala412]

Darren Taylor, you are THE man! Total beginner, just done with the first hour and already so many notes taken. Big thank you! Unbelievable content

[@darrentaylordigital]

I'm glad you like it!

[@LoudQueen]

Great content and thanks for sharing! This is a thorough review of Google Ads, especially for beginners.

[@awalkerhb11]

You did a great job with this video. It has been VERY informative. Every question that I have had regarding google ads etc has been explained and I appreciate you taking the time to create this course.

[@AvalonAccounting]

This is an extremely useful video, thanks so much for making it accessible and digestable!

[@user-gp5xz]

thanks man, great course

[@craftyappliances3107]

The best course that I have gone through and the best part is how to analyse the report

[@NixonJackson-ti3zf]

A good lecture that will benefit all who have followed this excellent explanation.

[@ChandanSeetharam]

Absolutely fantastic course. SO much better than a lot of paid ones. Easy to understand, precise.. just fantastic!