Google Ads For Amazon Sellers (Updated Tutorial)

[@SumnerHobart]

🚨 UPDATED Tutorial HERE: kzbin.info/www/bejne/moS8Y5lvbKqfors

[@josefniggel8330]

Hey Summer, thanks for the video. Can I direct link to my products on Amazon or do I need to use a landigpage to comply with the Google Ads TOS?

[@solomonbeau9637]

Instablaster...

[@fabgrz]

Hey Sumner, thanks for the video. Can you create a tutorial on how to optimize and adjust keywords after creating our first campaign? 🙏🏻

[@richa8577]

Thank you for your great vedio. There are a lot of different marketing methods, such as google ads, fb ads, influencer marketing, pinterest ads and etc. Can you make a video of doing SWOT analysis for different methods?

[@SumnerHobart]

Good idea! For now my favorite methods that are relatively easy and I've seen a solid ROI are Amazon PPC, Google Search Ads, Pinterest Ads & micro influencer/ blogger partnerships.

[@richa8577]

@@SumnerHobart I bought your AMZ launching course which is very useful. Could you please approve my request to join the FB group? You usually start with 20c PPC for Google ads, how much does the the total cost end up with? And what is your ecpectation of conversion rate range for Google Ads?

[@ekaterinasaganovich6752]

@Sumner Hobart: is there a particular reason why you select Website Traffic and not Sales for the campaign objective?

[@SumnerHobart]

Good question! Moving forward I'm selecting the "sales" objective actually.

[@beststuff1014]

I'm so annoyed with google ads at the moment. It wouldn't let me post my original affiliate link I was given because the url it brings people to different I guess. So I clicked my link and copied the url from what it brings me to and used that. The ad was approved with that and google shows I have clicks. But when I check on my amazon associates account it doesn't show that I have any clicks. I'm getting so frustrated 😞

[@DianDian-Unicorn]

Hi Sumner, why do you change from bidding "clicks" to "manual cpc“？ I know the manual cpc gives you more control of bidding. But the google algorithm of ”clicks" will this better because the search engine trained gradually? Thank you for your sharing.

[@SumnerHobart]

Hi Miya! This just gives me more control over the bids where automatic bidding gives control Google which usually results in over spending.

[@hanzenmui]

Yay new update!

[@ekaterinasaganovich6752]

Also, do you recomment using responsive search ad or simple text ad format?

[@thegoodoneist]

Can we use pixelfy link in google ads? Do you hide the referral? I did used the 2 step brand URL and have some sales but my listing from middle row of page 1 to row 3 of page 2. Is this normal or is it like google dance and will rank back again?

[@SumnerHobart]

Hello Vince! Yes, I"m currently using a Pixelfyme Supreme url with my Google & Pinterest ads. There are a TON of factors that go into organic listing ranking for specific keywords including sales for that keywords, conversion rate for that keyword, historic data, etc. so yes, once you rank for a certain keywords it's not uncommon to lose or gain traction over time. The best way to re-rank (that I have found) is generate sales for that keyword with Amazon PPC, external traffic + ranking url, or something like SFB. Hope this helps!

[@thegoodoneist]

@@SumnerHobart Thanks for the reply. One more thing is that if using pixelfy URL, will google see the final destination as in amazon site? Because the quality score I getting currently is very good either 9/10 or 10/10. This this bringing the Cpc ard $0.20 or below

[@deepsy2k]

Yet again, promise to link the slides, nowhere to be found 👎

[@MrVerticalAllTheTime]

YOU ALLOW TO MANY ADS TO BE ON YOUR VIDEOS, THEY ARE HIGHLY FRUSTRATING!!!

[@SumnerHobart]

Sorry about that. Do you know how to reduce the number of ads in a given KZbin video? I've allowed KZbin to monetize this video, however, I can't seem to find how to regulate the number/ frequency of ads.

[@janainamartins4997]

Good

[@leemcmullan]

good video but ironically too many ads lol

[@SumnerHobart]

Glad to hear Lee! Yea, I'm not sure why KZbin displays so many ads for this video - I'll look into that.

[@nawangchettri9899]

FYI if you guys are brand registered you can also get Amazon Attribution that will give you guys a tool for advertising which basically creates a link for your Landing page and you can put that Link in google ads, your website etc. That will give you all the data i.e clicks sales etc you received from specific website so that you can optimize you ad accordingly.

[@SumnerHobart]

Yep, mention this at 42:49 . Great idea in theory but right now not very accurate from my own results. Hopefully things change though because this would be great!

[@mtahreemalam]

Google doesnt allow direct URLs to Amazon or Redirected URLs just as domain redirect, pixelfy or helium etc. I tried this some months ago, and it ends up suspending the campaign after crawling the URL. The only way is to direct it to a website and the website leads to Amazon. I am not sure how you pulled it off, but thats my experience

[@SumnerHobart]

I can't use a url rotator but I do use the Helium 10 Germs "2-Step Via Brand" and Pixelfyme Supreme 2.0 url with no issues.

[@mtahreemalam]

@@SumnerHobart Thats great! For an idea can you please give an idea how many increased conversions can you see against clicks? Since If i get alot of clicks but very few conversion it might act a negative ranking.

[@adventureemporium1669]

I'm getting a URL mismatch after following this guide? Would it be better to put the pixelfy.me URL into the URL Options Tracking Template?

[@SumnerHobart]

To keep it simple just put your direct Amazon url in the url. You should still see ranking benefit from this.

[@pocketman5510]

Good stuff sumner, watching this late and Im going to setup my Google ads tomorrow with some tips you gave. Havent got to the point where you mention how to track sales that came direct from google, because that is something I really need to know

[@SumnerHobart]

So glad to hear you found the content valuable! Keep me posted on your results and let me know if you have any questions or need anything along the way. - Sumner

[@laurenmijatovic4780]

Thanks for sharing this video, it's been really helpful and I have implemented these steps on Google Ads. I'm wondering, do you suggest adjusting the bids? And if you do adjust them, do you do it manually (this would take a lot of time) or use a software solution? Thanks a lot

[@SumnerHobart]

Hello Lauren! For this strategy I (generally) simply set a low bid, target highly specific keywords and let it run without much maintenance. If I don't see any results in terms of ranking then I may scale down bids. When running ads to my website with conversion tracking set up I manually adjust bids at the keyword level every weeks - 2X per week. Hope this helps!

[@PatriotMango]

can you give an idea of how much increased sales you get from google ads?

[@SumnerHobart]

I'll be having a video up in (hopefully) the near future about the 3 new listings I'm launching where I'll break down Google, Pinterest, and Amazon PPC bidding, budget and spend and my results from all 3. Results are easier to track during launch because you are in control of most of the variables where later on it can become more difficult. After launch I mainly use Google Ads for ranking and just set aside a certain budget, make sure I'm targeting highly specific keywords at a low bid and let them run with a ranking url.

[@DieEineSalzstange]

Great video. I will try it. Thank you very much! Greets from Germany ;)

[@SumnerHobart]

Wunderbar! Keep me posted on how it works out for you.

[@nehadigi8886]

Great video. How to track keyword level tracking for amazon products in google ads?

[@SumnerHobart]

Single keyword campaigns. For the ad of each campaign use a different Amazon attribution link to track exact sales and results.

[@nehadigi8886]

@@SumnerHobart thanks Sumner But what if i use 10 keywords in one ad group. Then it is not possible?

[@pedroarthur1393]

If you use your pixelfy link in the main domain, wont appear pixelfy instead of amazon in the ad domain? Thanks for your time!

[@SumnerHobart]

Hi Pedro! Good point and yes. I don't use the Pixelfy.me url but instead wherever the Pixelfyme url directs to on Amazon is what I use in the url section. Should have been more clear on that.

[@pedroarthur1393]

@@SumnerHobart Thankss!! Do you put your pixelfy.me url in the tracking template section though?

[@tae2602]

I watched every ad showing in this video! you deserve that great vid!!

[@SumnerHobart]

Thank you for your support Tae! So glad to know you found the video helpful (even with the ads lol)

[@dr.hempster6927]

Awesome Video. Couple quick questions. 1. If suggested CPC is much higher than the bid you suggested should we move it much up? 2. Since we can't track conversions per keyword what is the best way to optimize the ad or kill keywords? Thank you!

[@abdullah2albeirutty17]

Hi Sumner and thanks for the great performance I want to start my new campaign on google ads, But when I come to the " set up ad groups" section and entered my Specific Keywords it always shows me (on the right box ) estimated click/day = 0 I have tried so many keywords but the same problem. do you know what is the problem? thanks a lot

[@fabgrz]

What I've also seen in my first campaign was that google didn't allow me to create the campaign with [exact match keywords]. Because it wasn't going to have a good exposure or enough clicks. I had to use a broad match. How can we avoid this? Google recommended adding more keywords and that changed the exposure of the ad, but not all of them were relevant keywords.

[@kellyhall1997]

I'm so glad I happened to find your channel. So far your videos have been really helpful and you give specific steps for action. Thank you!

[@frangovisck]

Muito obrigado pelos seus vídeos!! Sei que vc fala português e adorei o exemplo do Rio de Janeiro minha cidade

[@RTR-96]

Isn't using a ranking URL cause for suspension?

[@earlycareevolution]

Why so many ads?

[@SumnerHobart]

Idk. For whatever reason it seems KZbin has cranked up the ads on my videos which I"m not in control of. I can control if videos are monetized but unfortunately not how many ads are shown per video :/. Still hope you find the content valuable!

[@ekaterinasaganovich6752]

Hi, thanks for the video, Sumner. Very clear and actionable! When I add keywords (2,000 words) going specific as you suggest, I get a note "No traffic expected". Does it mean that I need to go broader with the keywords selection? Or will this ad still show?

[@abdullah2albeirutty17]

yes, I have got the same problem but I do not know what is the solution! how to make it better traffic?!

[@SumnerHobart]

Hi Ekaterina! Thought I already replied to this but doing so now. So, what I've found is Google will tell you "no traffic expected' for X number of keywords, however, I often find many of these keywords do drive traffic although it may be low.

[@stanislavspon6846]

Please help! I tried to use Pixelfyme Supreme 2.0 url but Google Ads campaign was suspended for Destination mismatch (Crawled final URL does not match). What can I do to fix this?

[@SumnerHobart]

Hi Stan! Click on the Pixelfy.me url and that should take you to your Amazon listing. Copy that link and then paste into the url section of your Google ad and it should get approved. Be sure to keep me posted!

[@stanislavspon6846]

@@SumnerHobart Thank you so much man. That's what I figured I had to do. I went back to look at Pixelfy.me tracking links and then I realized that Supreme 2.0 generates the same super url every single time you click on it. I thought maybe it had a unique time stamp but it's not. Love your tutorial on google ads!

[@vzidonis]

Too many ads bro, not worth the content 😐

[@SumnerHobart]

Sorry to hear that Vidmantas. I have limited control over the amount of ads shown per video but this is something I am looking into this week.