Google Ads Lead Enhanced Conversion in ClickFunnels

[@seotudiodigital]

The warning in this section 8:40 is not an error. It is written in Google documents. In fact, it is a whole like Email, Phone, Address (name, surname, postal code, country, street, city, region). Therefore, it is assumed that you have defined an address while defining a name and surname. You need to fill in all the necessary fields to complete.

[@AnalyticSengine]

Thank you for the clarification

[@seotudiodigital]

Hello I am using a CMP in GTM. In this case do I need to create a cookie for Form Fields (email, phone etc.) and create a first-party cookie variable ?

[@AnalyticSengine]

If you mean CMP with Consent Management Platform with CMP, you have to get the following consent to handle the user data: For ads: ad_storage, ad_personalization, ad_user_data. The cookie storage is recommended when you want to send the conversions in a website session where the user provided data is not available, e.g. you capture the email in a sign up action and then you send an enhanced conversion with a purchase that happened 5 minutes later in the checkout. Please let me know if I understanded your question well. Thanks for your comment!

[@seotudiodigital]

@@AnalyticSengine Actually, I am just collecting potential customer forms. I am sending Email and Phone via User-Provided Data variable and tag for enhanced conversions. Also, CookieYes CMP is installed in Client Side GTM. I have installed Ads Conversions on SSGTM side. CookieYes is currently managing all consent options. My question was this: In the example in the video, you are doing operations such as creating a cookie, adding it as a first party variable. Do I need to do these in my scenario?

[@AnalyticSengine]

​@@seotudiodigital Not necessarily. If you can send the Email and Phone values correctly with the conversion tag, you are good to go. The session cookies storage is a recommended setup so you can enhance your conversion anytime during the session as each page refresh would erase data layer or other type of variables that are not stored. Just make sure your tag is sending the email and phone properly during a debug session.

[@seotudiodigital]

@@AnalyticSengine thank you 🙏