Google Ads Server-Side Conversion Tracking With Google Tag Manager | Server Side Tagging

In this video, we'll be discussing the basics of server-side tagging with Google Ads. If you're looking to improve your website or app's tracking and reporting capabilities, then this video is for you. So, let's get started! 🚀
Here are some benefits of using server-side tagging with Google Ads:
1. 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: By delivering the tags on the server-side, you can reduce the load on your website or app, which can improve page load times and overall performance. 💪
2. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲: Server-side tagging can provide an added layer of security by isolating sensitive data and code from the client-side environment, where it could be more vulnerable to tampering or exploitation. 🔒
3. 𝐁𝐞𝐭𝐭𝐞𝐫 𝐬𝐜𝐚𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲: As your website or app grows, server-side tagging can help handle the increased traffic and volume of data, without impacting the performance of your tags. 🚀
4. 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: With server-side tagging, you can manage your tags more easily, as they are not dependent on JavaScript execution. This can save you time and effort, especially when working with multiple teams or stakeholders. 🤝
To implement server-side tagging with Google Ads, you can follow these general steps:
1. Set up your Google Tag Manager account: If you haven't already, create a Google Tag Manager account and set up your tags according to your tracking and reporting needs. 📈
2. Configure your server-side tagging: In your Google Tag Manager account, set up your server-side tags using the appropriate tags and triggers. You can use the built-in tags provided by Google Tag Manager, or you can create your custom tags. 💻
3. Test your server-side tags: Once you've set up your server-side tags, test them thoroughly to ensure they're working correctly and tracking as expected. 📊
4. Deploy your server-side tags: Once you're satisfied with your server-side tags, deploy them on your website or app, either by manually implementing the tags or by using a tool like Google Tag Assistant. 💻
5. Monitor and optimize: After deploying your server-side tags, monitor your tracking and reporting data to identify areas for optimization. Use this data to make informed decisions about your marketing strategy and to improve your overall performance. 📈
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[@KyouKo-x7g]

Thx for good teaching, I have a question, The 「Google Tag For Google Ads」 is the pageview base code of Google Ads ？ If yes, what is the difference between 「Google Ads Remarketing Tag」？ it confused me a lot .....

[@analyticalgrowth]

Yes Google Tag for Google Ads is the pageview tag and it is used to track the journey of a user of each page but remarketing tag is like if you want to retarget a user for a certain period of time and create an audience and use them for the remarketing campaign

[@KyouKo-x7g]

@@analyticalgrowth sounds like the same work ??

[@analyticalgrowth]

@@KyouKo-x7g Not really

[@larsfhtw]

How to work with SERVER, if i have in WEB an event with eventname AND custom trigger (for example: fire only with a special datalayervariable)?

[@analyticalgrowth]

I think these options are not available for server container yet, may be we will get the update soon.

[@pratikpatel7781]

If we create client side google ads then web load how decrease? google ads tag depends on GA4 then why we need client & server side tag?

[@aleksandarkrsmanovic2875]

Is it necessary to create a Google Ads conversion tag in both the web and server containers? Will this lead to duplicate conversions being reported in Google Ads if both containers have a conversion tag setup?

[@analyticalgrowth]

Yeah it is necessary, no it will not duplicate,

[@PS5Game-Play]

Is it necessary to send the googls ads from client side or sending it from server side is only .... Our client dont want to use client side tracking only want to use server side tracking

[@analyticalgrowth]

Server side is not possible without client side, so client side is a must needed container.....

[@PS5Game-Play]

Then what is used of server side tagging for Google ads campaign

[@PS5Game-Play]

@@analyticalgrowth we can send this enchance or custon data on client side as well right it's just server side only first party thing is benifit

[@analyticalgrowth]

No you need to setup the server side container as well for the first party data collection, client side tracking will be ending soon for that we need to setup server side tracking....

[@PS5Game-Play]

@@analyticalgrowth then again my question is this if it's ending the cab we set individual Google ads campaign through server side

[@rhys9335]

😪 'Promo SM'

[@analyticalgrowth]

Thanks