[Stape Webinar] Google Ads conversion tracking for Shopify: advanced server-side setup

[@rahjr12]

Great video! Everything covered made perfect sense. How does @Stape recommend adding the web GTM container to a Shopify store? Would you recommend manually adding it to the tag per the usual configuration, or by using a Shopify custom pixel? I’m worried that adding it manually would prevent it from loading properly on Shopify’s checkout and thank you pages.

[@Stape]

we suggest adding web GTM using stape app for shopify apps.shopify.com/server-gtm. It works on checkout and thank you pages.

[@EnhancedConversions]

Great video, set this all up on Wordpress. Do we have to do this for social media events like tiktok, pinterest etc?

[@Stape]

we will organize a webinar for WordPress. Thank you for the feedback. TikTok and Pinterest also support server-side tracking, so we recommend clients set up TikTok and Pinterest CAPI. stape.io/blog/pinterest-conversion-api stape.io/blog/how-to-set-up-tiktok-events-api

[@atlibjarna]

Thanks for the great video! In Google Analytics 4, there is an option to add a Google Ads link (under Admin > Product Links). Since the setup you recommend is already feeding data go GA4 using the server side GTM, why is not recommended to just use the GA4 Google Ads link?

[@Stape]

We advise our clients to set up Google Ads tracking using sGTM. We have conducted multiple tests and found that direct integration works better for conversion tracking and attribution than importing from GA4. You can set up two conversions: Google Ads native via sGTM as the Primary method, and set up Analytics imports as the Secondary method to monitor them.

[@atlibjarna]

​@@Stape Thanks for clarifying! But if I add the GA4 Google Ads link in addition to the sGTM setup, will I have to deal with deduplication as well?

[@Stape]

​@@atlibjarna there is no need to configure deduplication since, technically these would be different conversions for Google

[@atlibjarna]

@@Stape Got it! Thanks again. Already running two sGTM containers on Stape for two of my businesses, and I couldn’t be happier. Keep up the good work. 🙏🏻

[@vodislavremus4551]

@@atlibjarna hi Sir, I need a little bit of help, can you answer please? 😃

[@vodislavremus4551]

For the rest of the triggers ( initiate_checkout , purchase , view content….) we create triggers with same variables? And also the tags are created in the same way?

[@Stape]

yes, follow the exact same logic with other tags, triggers and variables.

[@vodislavremus4551]

@@Stape and also, for checkout and purchase if I can t track this events, what can I make please? Ehat tags&triggers should I have after view_content and add_to_cart pls

[@vodislavremus4551]

Also please, I wanna use your platform, we can t speak for 5 minutes in a voice call pls?:) I have some small questions please

[@vodislavremus4551]

@@Stape common Guys or Girls, lets make a short call please 🤩 You re the best platform for me ever where I can create server side on my shopify.. pleaseee

[@ovahemf]

one for shopify and facebook!!! with all advance features pleaseee!!!!

[@Stape]

sure, added to the webinar topics list

[@vodislavremus4551]

Hi Stape team,please I need some help otherwise I will delete stape, please help me