🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns

John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Watch this video to learn more about this Google Ads strategy.
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0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns
1:18 Three-Step Process Explained
7:38 Scaling small campaigns
10:06 Negative keyword strategy
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[@AndrewKeezer]

In the case of Samsonite, if you’re the lowest priced retailer how can you attribute success to campaign segmentation and not being the lowest cost retailer?

[@Karli_Gads]

Really nice case study, thanks! Doesn't Google take off the sale badge when the sale price is active for more than a certain period? Or do you only use the GMC promotion to show that sale?

[@calumscott.1442]

This guy is a genius. Love it!

[@solutionseight]

😎Thanks for watching!

[@kevinjwetherby]

This seems to be similar to the "cascading campaigns" strategy except you are using automated bid strategies instead of eCPC. Same thought process where you segment low value and high value campaigns using negative keywords to funnel the traffic to the desired campaign. Good stuff!

[@urg454]

Can you explain cascading campaign? Also, i didn't understand in the video if he starts a new campaign straight with automated bidding or get some conversions first? And does he creates a new campaign for scaling or copies the main campaign used for capturing data ?

[@kevinjwetherby]

@@urg454 do a search for "shopping campaigns query sculpting".

[@user-py3vj4sm1i]

Hey John, Sorry for the Pmax Question. I'm running pmax campaigns with a spend of $50k per month but im not getting any engaged view conversions, does that mean my Pmax is not doing remarketing? Is it a good sign?

[@ML-gt6jd]

Great video, for it need to be tested. So one product one campaign?

[@rehnepetersen3339]

I was also thinking that I dident get this 100%. Is it one product pr. campaign?

[@RyanSieker]

What priority do you set for this on each campaign? You're showing up for the different products for the same keywords. Do you use all low or all high priority on these or is it depended on TROAS bids?

[@solutionseight]

Campaign priority is low in all Std Shopping Campaigns and we can start hypersegmentation of Std Shopping with low tROAS that’s around 50%. The goal of hypersegmentation is not to achieve a certain ROAS but to gain max visibility or placements on a specific search term. Specifically, it works for high-AOV products where we can spend high but also generate high revenue, which turns in a low-risk strategy.

[@deanzunamarketing]

Great case study! Seems to me that this would only work for already established branded products, since you are targeting only branded search terms. Am I right?

[@Shekra14]

I was watching the video and though exactly the same. Selling à product to someone looking for a specific big brand shall not be too complicated

[@deanzunamarketing]

Yup. I did with a client for years. Pretty straight forward. The strategy is good though, but unfortunately very limited.

[@Farbye770]

i have a campaign with 3 skus that have been running for a few months, one sku is eating 90% of the buget. i tried to seperate them by dublicatinf it but it starts the learning stage again and doesnt keep its original data. how should i go about this?

[@solutionseight]

You can add the products not getting clicks into a Standard Shopping campaign with low tROAS, like 20%, and run a PMax with all 3 products without tCPA or tROAS goal. Test this structure for a couple of weeks and monitor the performance.

[@nada5929]

i have a question are you affiliate marketing , or do you own the product ?

[@akshitseth6370]

John, with these less budgets per campaign, this strategy will only work for branded campaigns wouldn't it? A new brand will not be able to crack this because they would have to do considerable TOF and MOF to make users search for their brand. Do let me know your opinion!

[@ZachSemago]

Lovely strategy, but a bit less interesting as this example is just brand arbitrage. Of course it's gonna work well. Let's see this philosophy used for non-branded queries please!

[@solutionseight]

Hi Zach. This strategy can also work with non-branded keywords, using Low, Medium, High priority campaigns. Using this, you can funnel non-branded keywords, using negative keywor lists, into specific campaigns. We will be doing an in depth of this strategy soon. Keep an eye on the channel.

[@sharifahmed4623]

Hi John. Can you please make a video on this strategy? That would be really helpful@@solutionseight

[@andretaki5841]

❤❤

[@Shakibulhas]

You have subscribers but views are not coming properly because your video needs a KZbin expert to do SEO I can do something about it