💸 STOP! You're Losing Money with New Customer Acquisition Bidding

New Customer Acquisition bidding isn’t something John recommends you should use, watch this video to learn why.
Are you finding it harder and harder to get new customers when running Google Ads campaigns? You're not alone! As the competition for market share gets tougher, more brands are turning to paid search platforms like Google Ads in an effort to stand out from their competition.
But if you’re making costly mistakes with your bidding at the same time, then no matter how much money you throw at Google Ads, you won't be seeing any significant returns on investment (ROI).
It's not enough just to have an effective strategy-you need a brilliant one that maximizes ROI by starting with your bidding strategy.
Watch this video why using New Customer Acquisition bidding strategy is a waste of money!
PS: This video is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
Related videos:
💣 The Ultimate Guide to Google Ads for 2023 | Part 1 • 💣 The Ultimate Guide t...
Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bi...
Are you looking to level up your Google Ads game? Join John, and our Google Ads Strategists every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥
Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.
Join this channel to get access to perks:
/ @solutionseight
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: sol8.com/perfo...
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): • 🤖 The Ultimate Guide t...
• 🦾 The Ultimate Guide t...
• 🦿 The Ultimate Guide t...
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
• Performance Max
💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit www.starterppc... for more information. 🚀
🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
• 🔎 Job Opportunities at...
Apply here: sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
sol8.com/googl...
🛒 Everything you need to know about Google Ads for eCommerce:
sol8.com/googl...
🧲 The only guide you’ll ever need for Google Ads for KZbin:
sol8.com/googl...
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: sol8.com/newsl...
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: / @solutionseight
--------------------------------------------------
👉 Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads-from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: sol8.com/paid-t...
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our KZbin channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: bit.ly/sol8-home
🐦 Follow Kasim on Twitter: / kasimaslam
⬇️️ You can find us here ⬇️️:
Website: bit.ly/sol8-home
Twitter: / solutions_8
Facebook: / solutions8llc
LinkedIn: / solutions-8
#googleads #googleadsagency #googleadshelp

[@TheEverydayNonExpert]

You mention “new customers only,” but what about “bidding MORE for new customers?”

[@garrettwood406]

If you were to take some of your videos and put them in a paid class type format. Which videos would they be? With the intention of teaching a summary of google ads, getting started to minimizing CAC and really using it in a profitable way.

[@adunn7272]

John’s first point about the disconnect between cold traffic and new customers is definitely worth pointing out as a heads up strategist. Still, the point of NCA is for google to ultimately bid more or exclusively on customers who have not converted yet regardless of the Omni channel origins. However, his second point about googles technical ability actually identify who’s new or returning makes the whole thing obsolete 😅 Perhaps the happy medium is just using bid higher on new customers? Personally, I feel like the whole NCA feature is just a cute way to encourage advertisers they are doing something impactful more so than it actually being a legitimate targeting tool.

[@mansouraldawsari2412]

Hello King, Did you tryout the new future on Search ads! (“Bid higher for new customers” or “Bid only for new customers”) ?

[@oakcakaya]

With new updates now there are 3 options, tehcnically first options is to click everything off so google bids equally on new and existing, option 2) is new customers only, which you do not recommend, option 3) is Big higher on new customer while targeting existing . our of this 3 new options which one would you use, can you make an updated video ?

[@solutionseight]

Thanks for the great question! We've passed this along to our strategy team, and keep an eye out for new content!

[@irbazahsan8229]

18-19-20, 18-19-20 Got it 🤣

[@WVanmaercke]

Nice one! Tried it two times already, for the first time in october last year shortly when it was first launched and came to the same conclusion! I've documented my results detailed to our Google rep but no help from them.

[@TheKAUMAN]

Superb thanks

[@majorwavedave964]

Also curious your thoughts on this 3-campaign strategy idea I've seen suggested. Weakness might be that PMax would be better at the later touchpoints to close sales, rather than being confined to the top-of-funnel first-touches? PMax - Non-branded | (Excludes Brand names) ↓ Standard Shopping - Non-branded (Low manual bids, High Priority) | (Excludes Brand names) | Shared Budget with other Standard Shopping ↓ Standard Shopping - Branded (High manual bids, Medium Priority) | No exclusions | Shared Budget with other Standard Shopping

[@GuyMartinSmalley]

This seems like a pretty legit/simple strategy that could work. Although I don't think the weakness you flagged is necessarily a weakness... Assuming the PMax portion of this is fully decked out with assets?