Google Ads Website Call Conversion Tracking with GTM

[@SoupEater32]

Thank you so much Julian. I'm a marketer for a local brick and mortar and I'm a one-man department. I was hired on the back of my copywriting and layout design skill, not data measurement. This series has been the biggest help I've found for getting my skills up. You're a legend.

[@CodyAlbright]

Love the "measure geeks" shout out. It's really cool you asked your followers what they wanted to be called.

[@moonboy5851]

Thank you so much, this was perfect. Legend! The Google Debug thing to check the number is working was awesome.

[@tacquitotim6507]

Your tutorials have always been extremely helpful. So simple to follow and never have any problems. Thank you Julian for being an absolute GTM Legend!

[@MeasureSchool]

Thanks Tim, never been called a GTM legend before XD. But I'll take it!

[@nikki_stine]

WOW! I have looked everywhere for this. Even Google's support pages are not up-to-date. This was great. Thank you!

[@evansmith3305]

This was extremely helpful and WAAAAY easier to follow than the documentation provided by google...which is out of date...ugh. Thanks!!

[@MeasureSchool]

Happy to help Evan :)

[@victoriaholcombe2103]

Setting up and testing worked exactly as you show. A Few Questions: 1) How long does it take the data to show up? 2) If my GoogleAds and GoogleAnalytics are tied together, will the data show up in both? 3) Do I need to set up a goal in Google Ads for this data to show up in reports? 4) Do you have a video with instructions for doing that? Thanks!

[@BLouresproductions]

Thanks man, I went to use the regular conversion tag because of googles great instructions.

[@charliesandner2362]

This is something I needed, thank you.

[@socialmediasocialmedia5178]

Sir please make a video on complete setup of Phone call tracking on a website, Hoe to setup conversion tracking if the mobile no. on website changes through utm parameters for the user coming through different campaign. Thank you

[@tomcha75]

Thank you for the detailed step by step tutorial.

[@antoniuneacsu6811]

Great content, explanation on point with clear example

[@ceriwilliamsdigital]

Thank you Julian. A brilliant and informative video as usual!

[@incentivefootsteps5103]

excellent work

[@tianadmitriieva1365]

Thank you Julian!

[@andyroberts2755]

great video, easy to follow

[@TheGreatEckscape]

Great video, extremely helpful. Thanks very much!

[@noaheverett3945]

Thank you. This was helpful.

[@muhammedemraan527]

There is no call conversion tracking for UAE. Any tip how to do it

[@JulesWebb_dev]

This is very cool, but I don't see clients that count on local business particularly liking the idea of users seeing a different phone number on their website. I track clicks on phone numbers, but that doesn't mean the call actually went through. Too bad Google doesn't provide a way to change/track the ad # in the href attribute and not the number visible to the user. Love your content, thanks for sharing! Til next time---jules ;)

[@MatthewMiao]

Have you think of using 3rd party service like callrail to tracking the phone calls? I think they can track the phone call and even record the phone call.....

[@JulesWebb_dev]

@@MatthewMiao Nice suggestion. I'll check out CallRail and look into that option. Thanks!

[@publikanguro.tecno.marketing]

Thank you for this great tutorial.

[@erikdudziak7924]

This seems outdated and you now are able to give it a the number that shows up, and the number to actually send it to. Do you have any videos addressing that? I could really use some help!

Gracias Julian. Excelente aporte para todos

[@markninnim662]

Thank you so much for this video!

[@Carmit_Gabso_Official]

you really helped me thank you!

[@MeasureSchool]

That's great Carmit!

[@JordanLuers]

What would we do without you!!

[@casathalia5299]

Does this work for click-to-call links like tel:[phone]? If not then how can I set up phone call tracking for numbers with link?

[@konstantin2090]

Cool feature

[@DavidHSteiner]

great video, thank you! will this same process work if you'd like to track more than one phone number for separate conversions on the site?

[@UzairKharawala1]

Thanks Julian

[@MeasureSchool]

No problem!

[@chinnobi]

Thank you for this video. Is there anything different about the process if we have multiple numbers on the page and specific ads we want to track for a specific number?

[@sagarubharecreativity]

Nice one very interesting

[@Tyler-zq6yh]

Can you track more than one phone number on a webpage with a call tracking tag for built for each in GTM? How can I test to ensure each tag is firing properly when different a number is clicked on? Thanks!

[@amarshunarbangla]

thank you so much I am a comfortable

[@ForgePPC]

Hi Julian How will google differentiate a conversion for a person that calls through this number for more than 60 seconds beacuse this tag is firing on every page

[@diman499]

Dude, your videos are amazing! Is there away to contact your directly?

[@souzagerson1]

Thanks...

[@LamDai]

Big thanks Julian, this is exactly what i'm waiting for. But i have a problem, the phone number on my website is a button so does it still count as a conversion on google ads report?

[@loyalcarpenter9781]

Can you follow these same steps if you have multiple phone numbers on a website that you are looking to track? Will all of the phone numbers be replaced with a tracking number following an ad click? Thank you

[@elenapaliy3669]

Hi I'm hoping you can help answer my question which I am sure i'm over complicating!. I created a add with a extension call snippet, but if someone clicks my ad and then clicks the phone number on my landing page(same #) instead of the call snippet, that click on the site is not tracked in conversions right? So do I need to set up two conversions, one to track the call extension and one to track the clicks on the phone number on my landing page? thanks!!

[@allan_ribeiro]

Thank you!

[@castlive7716]

That was a great video! Could you please explain how do I limit phone calls from our mobile website to daytime business hours? I don’t want to limit the submission of lead forms. The only place I’ve seen this option is in a Call Extension but I don’t want the phone number appearing on the Ads.

[@harshs.kulshrestha3649]

Hi, While creating a new conversion action I'm asked to enter a Destination Number and a Display phone number. Are these required? In your video, I do not see an option to enter these values.

[@TienTran-cj6hi]

Thank you so much

[@NateKnox]

Very helpful. Thank you! Question: If there are 2 numbers on the site (1 in header, 1 in footer), would doing this cause duplication in ads reporting?

[@MeasureSchool]

not sure what you mean by 2 numbers

[@nettiambriz8953]

I also would like to know, we have a mainline number and a direct sales number throughout the website

[@prachisharma4468]

Hi, how can i use this conversation for call only ads. And is there any way I can see the phone number of a person who is calling me through google call forwarding number.

[@denissafronov924]

Can I send this conversion to analytics like a goal?

[@denissafronov924]

Thanks.

[@MeasureSchool]

You're welcome!

[@baawagyani1729]

You didn't showed us how to create Trigger and which option do we need to choose while creating trigger for Call from your website conversion tracking, If anyone know kindly help me

[@steveprudhomme4762]

Hi thanks for this guide very helpful but does that mean the number on my site will change to 9999 999 9999, as that just looks really weird and spammy?

[@propslol8880]

Should the ads be live first and extension before making test?

[@MeasureSchool]

Before a live test, yes.

[@syedsaimmustafa]

I have two numbers on my website. One for US and one for UK. I made two conversions but it is only replacing one number. Is there anything that I am doing wrong here?

[@Felix5k]

Another great video Julian, you rock mate! I've set up these settings and they work great for my campaigns. I've got an additional question - my goal is to track all phone calls from the website within a single conversion setting in Adwords. Is it possible that settings from your video would replace a phone number under a mobile "call us" button? I've tried doing that, but Google script replaced all the phone numbers placed as a text within the website, buttons remained unchanged :(

[@MeasureSchool]

no, it doesn't do that

[@Felix5k]

@@MeasureSchool I get it, what other solution would you recommend to track mobile phone calls?

[@supportmanager5646]

In my Tag Assistance I am getting and error message "Invalid call to gtag(), the Global site snippet is not installed". Please help me solving this issue.

[@techandtweaks2396]

Sir, How can I import this conversion data in Google Analytics? Do I have to create a goal? Is there any refrence video? Thanks

[@ChrisSwere]

Thank you for this great tutorial. This is the first place I come for learning GTM! I did run in to an issue with this. When test it out using the #google-wcc-debug the console says "Using callback as target. Could not get number: no ad click." I'm not sure what to do here. Any assistance would be greatly appreciated.

[@bethanyboman4217]

Do you have a video on the third call conversion option on Google Ads? The option for a mobile website? Trying to determine if/when I need to use this, and how to set it up.

[@MeasureSchool]

no

[@asadansari3237]

For some reason, on my google ads overview page, it still doesn't show me how many calls I received. Please help

[@habibrayyanchannel8124]

TQ

[@oscarrodriguez9519]

is it working for tracking two numbers? via setting a second tag

[@piqus4334]

Tks for the Video, one question: why use this solution vs a Click conversion on call button?

[@MeasureSchool]

because it's a different kind of conversion. This might be more accurate for your case

[@piqus4334]

@@MeasureSchool if a user click the phone extention directly from my ads, any chance to see it on my Google Analytics as a goal? Tks in advance, you are a superhero!

[@Thunderboys6]

Hi Julian, I am using Dynamic LP. How can I settup Gads call extension.

[@katie7073]

Great video Julian - I have followed all steps but now where will my data show when someone does call from my website? In google analytics? where abouts? Thank you!

[@MeasureSchool]

You can create "conversion name" for the phone call, and if you include in "Conversions". They will show up in the report. More details: support.google.com/google-ads/answer/6095883

[@christopherswere3782]

Hi Julian, this is a great video. Thank you for the tutorial!! I have a question. Would it be better to use the Google Ads Conversion Tracking tag rather than the Google Ads Calls from Website Conversion tag for instances when a phone number is not displayed? The Call from Website Conversion tag has you enter a phone number, but we have instances where we use an icon to click to call. My assumption is this tag will not work correctly since the phone number is not displayed.

[@MeasureSchool]

You would simply install both. It wouldn't be better

[@charleyberrier7579]

@@MeasureSchool I had to stop using Buttons/Images because phones would Click to call and Desktop users could not see the number to call from their home phones. All my sites are text numbers now with a Tag (if using Google Ads Tracking). "Call Now" Buttons look cool, but have limitations in the real world.

[@robertlouw4520]

Thanks for video very helpful. Only thing I get confused on is when you mention Google Ad extensions instead of just website call tracking. My understanding the call extension gets set up on account/campaign level in Google Ads to tracking calls from call extensions. But in this case the video showing how to set up call tracking for website number.

[@MeasureSchool]

yes, this only works in combination with the call extension.

[@robertlouw4520]

MeasureSchool many thanks!

[@sreekumargopinathanpillai]

How to find the Conversion ID from an already created a conversion for Call-only ad?

[@michaelingram8056]

Great video as always. However, this is for integration with Google Ads. Is there a way to set up this functionality which is not connected to Google Ads (i.e. tracking both if a user clicks on the 'call now' button and/or if they dial a specific number?

[@MeasureSchool]

you would need to use a third party software such as call rails

[@hamadadirani]

Hello Julian, Thank you for your content which they are making a huge change on my work!! Can i know how i read those conversions on google analytics

[@MeasureSchool]

Hi Ahmad, look through this official document, it might help you. support.google.com/google-ads/answer/6095883

[@julia.vasilieva]

Thanks! But what software do you use if you need to record the calls (the actual conversations)?

[@MeasureSchool]

skype? 😉 ... I guess you mean track instead of record. You can have a look at tools like call rail. Apparently Google is introducing something similar in Google Analytics soon

[@julia.vasilieva]

@@MeasureSchool Yes similar to CallRail. I had issues with CallRail when it didn't record some calls so I am looking for good alternatives.

[@julia.vasilieva]

Track and voice recordings needed.

[@sreekumargopinathanpillai]

I just want to find the conversion ID and label to tag it Google tag manager.

[@tonyantonio2797]

I have implemented the tracking exactly as shown, but for some reason the phone number isn't being replaced on the website when I click through from an advert. Are there any known issues I should be aware of that I can look into? Thanks in advance!

[@MrIgorstojanovic]

Hey man, I jave the same problem. Did you find any solution?

[@beth16440]

What if there are multiple different numbers on a site?

[@nettiambriz8953]

Thank you for this video! I followed your instructions but am still having a bit of trouble. When checking to see if the tags are working the debug pop up in the bottom left hand corner says "Attempting to auto-replace" "Could not gt number: no ad click.". However when I click "force" the number is replaced. After I follow the ads via Google Ads I do not see the number being replaced, do you know what the issue could be?

[@movies-soundtracks]

I have the same issue. did you manage to fix it?

[@andersonsantana2969]

Hi Julian. Does this only replace the actual phone number for the Google forwarding number on the landing page that the user arrives after clicking the Google Ad? Example scenario: The landing page (after clicking on Google Ad) does not have a phone number and then the user goes to the contact page on the website... In this case, would this automatic phone number replacement still work on the website contact page?? Thanks!!

[@MeasureSchool]

if the contact page has a number, yes

[@andersonsantana2969]

@@MeasureSchool Thanks for your answer. In my case the contact page does have a phone number, but it didn't work out. I see the same ol' phone number like we always had it there (no visible google forwarding number) even after testing and clicking in our own ad. Is it possible that Google does not replace special characters? Our phone number starts with +41 instead of 0041 ... I don't know if this theory makes sense :/ Any thoughts? Thank you so much for taking the time to answer.

[@amitdeswal482]

To tracking the calls do I need to insert the tracking code of call extension into the backend of my site or all this can be tracked without adding the backend code like this?

[@jamescornish1973]

the latter

[@HiteshChopra069]

Hi Julian, could you please share the tricks to track the call from website if we have 2 different phone numbers on the landing page. As its not working with the same procedure.

[@MeasureSchool]

no trick, just debugging. It should work

[@HiteshChopra069]

@@MeasureSchool I tried but it work for the one tag only which is created in last. Don't work for other tags. Would be great if you can create another video and explain.

[@user-tm5cc7zi3w]

How we can see this same conversion in our Google Analytics.

[@filipsil8262]

different setup as an event in tag manager, then add as event and conversion in analytics 4

[@asevero]

How does it work when someone make a call from a website? I understand doing it from mobile, but how it works in a website in a computer? They will click the number and then... ???

[@MeasureSchool]

it opens up their call program (e.g Skype) - But I never see call extensions on the desktop version of google

[@asevero]

​@@MeasureSchool Thank you for the reply! I am really confused, please, if you can help me: The Google Ads option you are talking about is "Track calls to a phone number on a website", right? So it will track when someone call me after clicking in the phone number at my website? (like through a desktop?) I mean, in your example, if someone clicks on the number at the 'demoshop website', what will happen? Will it open their 'call program'? My question is what happens after someone click on that number on my website? Because I think this is very uncommon to someone make a call this way, so what is the value in using this kind of 'phone conversion' from Google Ads? Thanks!

[@RichiRicheh]

Hey - been subscribed for a while now. Is there a way to perform this same think BUT not to have Google swap out my number but track details based on the existing number already there?

[@MeasureSchool]

no, you would need your own custom call tracking for this

[@sumanmandal8871]

How to track google ads call extension in Google analytics

[@Itsoverr9000]

what if the number on my extension and the number on my website is the same? do i still need to do this?

[@MeasureSchool]

you don't have to do any of this, if you don't want to track phone calls

[@Itsoverr9000]

MeasureSchool I want to track calls from my website

[@IImsllc-UAE]

how to get number of person call us through google call out extension

[@MeasureSchool]

look it up in gads

[@edabuyuk8076]

A little something I've discovered in my case: If your format is written like [phone], better leave the "+"-sign out when entering the phone number in Tag Manager.

[@formulaone07]

What is "conversion linker" for?

[@MeasureSchool]

to write the gclid into a first-party cookie

[@DigitalMagneto]

Hello, I'm getting the following error message after adding the #google-wcc-debug tag to the URL am trying to test: "Could not get number: error #86401.", but when forcing the code it actually replaces the displayed number of the page with nines (999 + ...my country number format)... how do I know the tracking is correct?

[@Jared00m]

I'm having the same problem, did you ever find an answer?

[@DigitalMagneto]

@@Jared00m hi, now I'm getting: "Attempting to auto-replace. Could not get number: no ad click." Then I force getting the number and still see the nines.... In my Google Ads reports there are no call conversions from ads... so still stuck there. What about you?

[@WaypointParenting]

I got it working after doing two things Step 1: clear your browsing history. I was having problems because it was loading a previous version of the page. Step 2: after you clear your browsing history, click on one of your ads and see if it changes out the number. If it still isn't working after clearing your browsing history you'll need to contact Google for help.

[@DigitalMagneto]

@@WaypointParenting sounds good! what about conversion in the Google Ads report, do you actually get data there....? Because in mine I have no conversion although my client confirm calls are entering (and the URL has low organic traffic)

[@belarus-in-the-us]

#google-wcc-debug THANK YOU VERY MUCH

[@element74]

Julian this is great, but can you do this on two different phone numbers? The documentation says yes, but it's not clear on whether that is multiple numbers for the same phone number or different numbers. Please advise! :) I know that if you try this in GTM it doesn't work, because it will just run the phone conversion tracking that has higher priority (the latest one you created). support.google.com/google-ads/answer/6095883

[@kristianalexeus5570]

For me it works in debug but not when I click an ad

[@cory5233]

Me too. Did you figure this out?

[@kristianalexeus5570]

@@cory5233 Nope, still clueless

[@cory5233]

@@kristianalexeus5570 I added a second extension, "Call Extension Tracking". Before I only had "Calls from Ads". This seems to have fixed the problem since now my "calls from website" conversions started counting.

[@juancantu4903]

Yo bro! once the number changes could i take that number and change the tel:[phone] in an tag? using javascript or something. Cause that is not done automatically right? this method doesnt change numbers only text? numbers? i hope you could answer! i been looking everywhere and i cant find a solution to that!

[@gregranger236]

Thank you!