Google Goes Inside The Pivot Playbook to Talk Podcasting Tips, Ads, Revenue & More | The Pivot

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Google goes inside The Pivot playbook to talk everything podcasting from creating one, to sustaining success in a saturated space and how to turn a passion into a business.
Zuri Godfrey, Brand Marketing Manager from Google met Ryan, Channing and Fred in Austin at the Afro Tech Conference while they spoke on a panel and invited them to sit down for a conversation talking all things in the podcast space, advertising, guests, attracting target audience and overall success of the platform.
This is a great conversation for someone looking to understand the business, starting a podcast or trying to monetize and learn the ins and outs of ads and how they work in podcast formats on KZbin.
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[@khristyhorne149]

They are speaking FACTS...as a single mom over 50 of 3 men LOL I first saw a clip of PiVot a little over a year ago and I was so moved by the clip I shared it with my 'boys' in our group chat. They laughed at me and told me they have been watching and following the PiVot...😂 I was late to the party but I'm here now! I appreciate, respect and love these intelligent indelible black men ❤ Them and mine 😊

[@HighTopJop]

That's awesome. Welcome to the Pivot fam!

[@conniebrooks4448]

The best Super Bowl ad is the one where Marshawn knocked the football off the cake, and the room went crazy, NFL greats

[@miguelumana4684]

Pivot the best podcast out there

[@RobMerrett-fo6fv]

Gentleman Thank you all for rocking HBCU apparel!

[@angelalaudenslager27]

The Pivot is an organic podcast. These men touch their guests hearts which in turn touches the audience’s hearts. There is a brotherhood that they can talk, agree to disagree conversations. Three men with no egos. I’m a white woman and I can say they touch my heart and mind. I really enjoy listening to Ryan, Fred, and Chan.

[@michaelthreatt24]

I have been watching this podcast every since you guys started this. I truly love all the shows and content yall have put out.

[@CoachTerrenceDavis]

I make a good wage at UPS and have absolutely 0 interest in podcasting but I genuinely love the show! So I watched this one and whatever other episodes I can whenever I can. As a “free” subscriber I can attest to the great content from day 1!!!

[@ingriddouglas6181]

I've been watching them since the beginning. Channing and Fred made the best move.

[@jameslwalkeriii]

Good work Zuri! Howard University made.

[@garrywilkinson5593]

Love how they show love and respect to the producer and the entire crew.

[@jules1662]

Enjoyed being educated on how to start a podcast and the areas to be aware of. Freddy T deserves his flowers as was very on point on the business aspects. He ensured we all knew what is what. Quietest I’ve heard Ryan be for a long time. Was great to hear Channing being serious. Great show guys looking forward to the developments in 2024

[@ondriamoore4086]

You’re right about Ryan being quiet. I think it was necessary that he was to allow the other two to shine. Ryan is a great orator and sometimes that can overshadow his authenticity. Not that he’s not but he can come across as scripted and evasive.

[@mkhanman12345]

@@ondriamoore4086 idk, never got that from him. Agree to disagree.

[@aleciaburch3251]

I love that Fred is always in the comments. He really makes a connection

[@dwainabrooks-soinee6056]

Fred is so articulate! Different from RC who is a lil more polished(for TV). I love you hear his voice ❤️ Great show! And Google sponsorship is a FLEX 🎉

[@TheSteven218]

I ain’t gonna like I started my own podcast @not4nothingpodcast because of the pivot gentleman continue to be great!!!!

[@tiffanyneal5607]

I’m a day 1 Pivot Fan!! Each of you bring something different to the show and that’s what I enjoy. You guys have been such an inspiration!! Wishing you all continued success!!! Love you guys

[@SherryEdmunds]

I have maybe watched one football game in my life. The Pivot is my go to podcast because of how you touch on universal themes. There is always something for me to learn and I appreciate that. Thank you for the great consistent work you all do.

[@lemorjohnston5006]

I have never been a chaser of celebrities. The podcast has allowed us to get to know the people you guys are. That's why I appreciate the human side of your product. We love it because we can relate.

[@tamikorush9915]

Great Thursday surprise!!

[@dthornton6321]

I see yall with the HBCU love. Appreciate Fred T for rocking the greatest one of them all.

[@Saint_Noel]

No lie, it feels like they've been stuck at 700k subscribers forever. However, their consistent and quality content deserves more recognition. Let's help them reach 1M!

[@irenenichols7863]

You guys are great.

[@Barnabywellington]

Zuri and team…great job bruh! Seen your post on LinkedIn but did not know you were actually sponsoring the episode! Keep leading!

[@bluffcityju6378]

They all stood on bidness with this one 💯🤞🏾

[@andreglover3299]

I truly appreciate R.C., Chan and Fred for your continued transparency and insight regarding starting a podcast! I am in the planning stages of having a podcast and I truly believe that it is something that was given to me divinely. I wished there was a way that I could speak with you personally for greater insight as this is a place where I've never been and I am very nervous about it!

[@Queenofsole66]

Good job Zuri Godfrey you did your thing with this interview! You fit right in with the guys. I think your youth and background would be a great addition to the pivot actually!

[@Afrocentricpoet]

I think him coming on every 4 months would be cool.

[@wiseboomin]

Man this is hella dope! Me being a former JUCO football athlete and a marketer from the Bay Area in the tech industry. This is the best of both worlds. If Google reviews my application and hires me this month, then this would be even more insane

[@duvawnwallace4958]

You got the job coming brother! Speak it into existence! I’m praying you get it! Keep us posted when you get it! Blessings

[@wiseboomin]

@@duvawnwallace4958 appreciate that brother 💯👍🏿

[@crystalmorant470]

Love the shirt Ryan. I graduated from Southern University. Love this been a fan evevery since I saw the first show. Channing and Freddy T you guys rock!!!

[@dawnlowe1375]

I take this podcast the most serious. I love it! Keep doing what u doing. Fred is a diamond. I love to hear him talk. Channing is hilarious and RC just the chefs kiss 🤌🏿

[@Afrocentricpoet]

Great show today. Please get doug williams on the show.

[@peterforest3016]

I also love how you all get along and work with each other.

[@3minesak]

I'm watching and following and mad when I get behind on the episodes. I love listening and watching while I work out. I tune in mainly because of the three of you and the guests are a bonus - no disrespect to your guests. BUT I began watching BECAUSE of Freddy T, Chan, and RC. Great content, fellas!👏🏽👏🏽

[@that_girl_ket228]

Awe man, you all were in my City!! Hate I missed it..

[@EzCane]

This was actually an unexpected but dope guest to have. Different and insight to behind the scene

[@char1346]

I love this podcast. I found it over a year ago and they never miss. Keep it up fellas!

[@AHill760]

The Horses playing football!!! Then the Cowboy says, "you think they'll go for two?" lmao! Classic!!! (dont quote me on that last line)

[@rhakeemstennett5017]

Wow!! It’s really funny to hear you all refer to The Pivot as WORK. The three of you mesh and gel together so beautifully that it doesn’t appear like work. Whether its just the three of you or there is a guest, it simply appears as if you’re simply having a conversation with each other. You all make it look so easy and fluid. I feel that is a testament to your dedication, preparation, and attention to detail. Your production team is also awesome and I love the way you always recognize all of their efforts. I sit with my coffee and cigar every morning and truly enjoy the your content. I’d love an opportunity to sit and talk with all of you. Thank you for being authentically you and an important part of my daily routine. I salute and appreciate you all.

[@hectorrodriguez2839]

I love the Pivot. Y’all doing a great job, I believe by the end of the year y’all will hit the 1M mark. A lot of people don’t have a KZbin channel so they watch has a guest and can’t subscribe but keep them episodes coming because the world is watching!!!

[@EJAYTheBHB]

It is amazing that the pivot made an episode created for exactly what it is that I'm trying to do at this very moment. It's an actual podcast that I watch. It's cool to see because I like many others. I was there when the pivot happened. So, to see the actual analytical brain, behind the scenes type stuff explained is incredible. Not to say that I haven't heard some of these things before about consistency and such, but they are dropping some gems. I do feel like there's an evolution of podcasting possibly coming in the future. Maybe a communication piece that isn't there live or otherwise but all public (if you choose). They've been on a nice run for a long minute now.

[@michaelcovin2784]

My guy Zuri!! Howard University Campus Outreach and Anacostia River Church in the building!! Thanks Google for your work with the HBCU’s

[@sdc1116]

Ryan, Fred and Channing keep Pivoting. Love And Blessings continuously!!!❤❤❤🙏🏾🙏🏾

[@amandahyland9522]

I've been watching the pivot for 2yrs. I absolutely love it, and I watch it for Chan, Fred, and Ryan.

[@deardotnettiemaetheater]

I love this podcast. Seeing these men speak on a platform that’s relatable to anyone is what’s amazing to me. Guys keep up the good work!

[@user-rl6se5ok4y]

The Pivot was my intro to KZbin. My eyes have since been opened to an endless stream of content that you can’t get in our mainstream media. The Pivot remains the standard.

[@detroitskate1]

we want to meet Alicia Z.! we not asking for a full hour like most episodes, gives us a good 30min like some if the 3 man shows. Alicia, girrrrl is we never meet you, you are appreciated just as we appreciate the guys and the show overall. ..keep up the great work!!!

[@MC-sj2ji]

You guys just made me love the pivot even more today. PRINCE is my ALLTIME FAVORITE ARTIST and to hear you all recognize what that performance was is very refreshing. Stay solid fellas. My favorite show.

[@MrCpayne009]

Doug Williams!! Great one RC

[@calvinfelton4077]

Love the Pivot. The thing that makes y'all so great is y'all's authenticity. The honest, sincere desire to know, learn & grow. 🔥 💯 People feel & connect with authenticity & genuineness.

[@Motivated.Mindset0]

I haven’t missed a show since y’all started love y’all man

[@pamelagordon6374]

Best superbowl commercial ever Mean Joe Green 💚

[@jayp.1812]

What an awesome shows! I appreciate seeing black men sitting and discussing business! Dropping gems and advice for others is fantastic. The versatility of this show is everything! Keep pushing!

[@charding8429]

Love this episode guys. After this episode. I see big things in 2024 for this podcast. 👍🏽👍🏽

[@geralddelacruz7662]

Love when the interviewers get interviewed

[@nmesisjm]

These guys are so on point with their content and being so uniformed. But what I appreciate most is the respect and admiration they have for Ms. Alisha. Would be cool to see her again but I'm happy they openly mention that.

[@angelsantiago5540]

I’m proud of you guys ……. 💯💯💯NUMBER ONE FAN …… I THINK to reach a million I think you guys have done a lot of well know people , it’s time to have people that we don’t know on and give them the light that they need Like Fred says , “Exposure leads to expansion” …. Time to bring up the under ground from the community and neighborhoods

[@tamishathompson8036]

To see you all come full circle and deliver on this is absolutely AMAZING! Another reason this is my Favorite podcast XO

[@BMMR05-Brandii]

Thank you for the GOLDEN NUGGETS fellas..so much inspiration, education, on the how to grow in any business you choose...let's gooooooo!!!! THE PIVOT is winning!!! 👏🏿👏🏻👏🏽🏆🏆🏆👏🏿👏🏻👏🏽🏆🏆🏆

[@CCpod]

Needed this more then y’all know

[@antronmcdonald6679]

Day 1 subscriber. Never miss an episode. Only thing needed to grow the pod is maybe that big time female athlete is. A Serena Williams, Naomi Osaka, Simone Biles interview with Her husband would've been nice. Love what you guys are doing

[@joycebailey1211]

Hi my 3 Guys... St🖤💛l🖤er Girl here.. surprised to see you all on a Thursday, but Happy to see you. Great show.. Freddie T, you did the dang thang. Your Editorials were on point. Seem like you lead the show whether planned or not you were WONDERFUL.. Chan Chan & Ryan you two were Lovely as Ever. Dont fret The MILLION.. MILLIONS.. subs are coming. Keep the Faith..

[@katricewhywhy1888]

This is the bomb! I learn so much from them and the guests! Keep going guys!

[@brycestephensii5982]

One of my favorite podcasts.🏉

[@pamelagordon6374]

The best podcast - best content!!!

[@carolyndavis5959]

They are the Best❤❤❤

[@adnanyankori]

Really appreciate this episode! Thanks for the free gems!

[@carlcunningham294]

I like the HBCU representation. HBCUs created the black middle class in Mobile.

[@anthonyvanburen3998]

Three Lions different yet the same. Chopping it up on the real. 👊🏾💪🏾

[@troyfowler4109]

Happy new year

[@MidwestCincy]

Favorite super bowl commercials was definitely them football and baseball Leon commercials

[@cpeezy02]

Don't intend on starting a podcast. But this was informative. And still a great show

[@lavondajohnson7554]

I have watched you guys since the beginning even the other podcast. This product is so much better the growth the different personalities works the knowledge, laughs and tears are all so relatable. The show is Phenomenal I never miss it even people I may not know or necessarily interested in I still watch and have learned a lot about some people I may have never came across. Thanks Guys, Alicia and the team we’re Grateful for you’ll it’s not just sports which I am a very big fan of sports this is bigger than that, life as it happens to not just athletes (people) such a human conversation are had by you’ll . My biggest Pivot is to continue on my journey of developing my own passions and this was helpful the encouragement from these conversations are helpful. As a mother of a special needs Son with Autism this is my me time! Thanks 🫶🏾⭐️

[@Kwoods407]

Love that 🐍FAMU sweatshirt, Fred! Go Gators!

[@lashun1901]

♡Pivot & Pivoters♡

[@thaendofdabenchmedia3309]

I agree with RC the MJ vs Bird was the joint 😊

[@smvballer6]

Love the HBCU crew necks 🔥

[@j.m.9684]

I’m gonna copy y’all’s show…I’m gonna call it “Up Da’ Block” & interview regular hood folks…lol 😂😂 J/K Love y’all Brutha’s!! 👊🏽✊🏽

[@NiceGirlsFinishFirst2]

Funny that Fred has on a FAMU sweat and Chan has on Howard and FAMU just beat Howard in the HBCU Championship Game!!!

[@joshuabennett3410]

Great and insightful pod Zuri fits right in with the group in and brings so much value and insight . The pivot is becoming a unicorn in the podcasting space 🔥🔥🔥

[@Klfrierson]

THANK YOU!!!

[@cassandratucker4654]

Not the Vid, huh? The names Covid-19 is being given is hilarious! Thanks for an awesome show...every time!!!

[@chonkey1988]

Love the HBCU representation. Go Rattlers🐍

[@TheDosesofJay]

My bad yall I be at work watching the show and I have to stop and play stop and play 😢 I hope that’s note contributing to the numbers going down I’m tapped in. I say more 3 man shows the guest are great but I wanna feel more like yall are family members than 3 former players with a great podcast

[@alfredolopez835]

Those sweaters go hard

[@tiz12291983]

Richard Dent is alive! Don’t kill the man before his time?

[@williamwalton5263]

I love the show I think it needs more energy sometimes though

[@derrellbarron3890]

What about paying for ‘KZbin Premium’ and still having to listen/watch the ads presented, during the show?

[@jerryblanchard3076]

We really would love to hear from guys that didn’t make it to the nfl or nba or didn’t play as long but are doing great things in business or just in life

[@Dreadz52]

I’m late to the comments….and watching this episode. I think the best superbowl commercial is Terry Tate the office linebacker….lol

[@G-unit054]

Id like to see a Unc & Ocho collab with The Pivot. I think that would he alot of fun

[@sekayiharris211]

Great show but if I hear “ you all” one more time!! The brother had to say it 100’s times.🤷🏽‍♀️🤣🤣

[@mattanthoney967]

Michael Jordan, Tiger Woods Allen Iverson, 50 Cent future guest

[@jholmes7770]

8:02 Florida boy stand up....

[@Rippedstang05]

Leon the football player commercials and the "dude" commercials.

[@kidd8291]

Cindy Crawford was THAT girl! I feel you Fred!

[@owentrammell9527]

Yooo‼️✊🏾

[@kennethyoung4892]

Good stuff

[@MrNoVimBr]

✊🏾✊🏾

[@zacharywalker971]

SOUTHERN JAGS!💙💛🐆

[@floydbailey4771]

I fuck with this very insightful episode!! 🎉🎉

[@joeprovenzano4362]

Go get Kat. You’ll hit a millie

[@user-zd2kw6fy2k]

Dope