Google's Head of Behavioral Science on Why We Do What We Do? | Maya Shankar, PhD

When people consciously choose something they tend to like it more, says head of Google's behavioral science, Maya Shankar. This phenomenon, known as the IKEA effect, applies to end of life healthcare experiences. When physicians give patients options, provide them with choices, and allow them to ask questions, they empower the patient to co-create a better end of life experience.
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[@ashok1goodlife]

What a person! 15 years of study & research Experience with multiple departments in govt.. Impressive!

[@Oreoluwa]

The memory construction part reminded me of childbirth. There's so much pain but the baby at the end kind of makes the mother seemingly forget everything before.

[@5hirish]

07:32 1. Social Identity Priming 09:45 2. Agency & Control 12:12 3. Operational Transparency

[@Belx2]

She's a really good public speaker.

[@ariesbaal-zebub8368]

Nope.

[@NOquickDeviceCONNECT]

And her compadres make superb, splendid GANG STALKERS!

[@manzoorkottayil4275]

The five behavioral science principles she explained; 07:34 1. Social Identity Priming 09:44 2. Agency & Control 12:12 3. Operational Transparency 14:22 4. Memory Construction 16:50 5. The power of the Messenger

[@NOquickDeviceCONNECT]

You left out GANG STALKING. People who study, analyze, stalk and make life difficult for their "victim". Th9se who study behavior have no problem participating in this activity for its under pretense that its for long term betterment of society. These behavioral scientists are thigs wearing bifocals n long coats. If you have no family, connections, credibility or are an x con, they MIGHT select you to "study". Morally corrupt, unethical, devious and conniving individuals seeking career advancement AT YOUR EXPENSE. F behavioral scientists.... With a rusty metal pipe➡️💯✔️👏

[@MrExtraFINESSEtrial]

Very genuine energy which makes a very suited public speaker with good material the energy elevates the speaker

[@kutubuddinshaikh5934]

AS AN INDIAN, IT GIVES ME AN IMMENSE PRIDE TO SEE OUR INDIAN DAUGHTERS IN SUCH A POSITION. JAI HIND.

[@christianxfb]

truly amazing video!!

[@priya7008]

Simply amazing

[@muskduh]

thank you for the video

[@julianablanco8923]

Thank you!

[@ShaileshSahasrabuddhe]

Sorry if I missed it but I don't think she ever gave credit to tons of research and experiments on "behavioral science/economics" by Daniel Kahneman ("thinking fast and slow") or Richard thaler ("nudge") or Dan Ariely ("irrational behavior") or many many other professors and scientists and psychologists (author - Rolf Dobelli - "Art of thinking clearly"). there's tons of material available (just search online). I don't think anything she talked about was outside of those known findings (since many years). I wish she had given relevant recognition to their work and given references to resources..

[@kamu747]

She doesn't have to reference them in her talk. Citing is especially Relevant in the case for literary work. Every speaker of a profession and key not speaker stands on the shoulder of numerous people who built the ground work. You just happen to be familiar with the work of behavioural economists. But in every talk for every field, be it nutrition , environmental science, technology etc, everything is built off others findings. It would be a different case if she wrote a book or published a paper without referencing where her work was coming from if at all it came from them. There comes a time as well when the work doesn't need even need mentioning. Are you going to mention Isaac Newton Everytime you explain why something falls? It's not necessary.

[@805espy]

It's a 21 minute talk.

[@DFHobbs]

You wanted a three hour symposium?

[@ashok1goodlife]

Thank you for sharing the names & books

[@priya7008]

Very underrated video in KZbin

[@alonsolce]

what a weird way to start a speech, but it was awesome

[@youngmindswellness31]

The scientific studies of human habits, action and intentions known as behavioral science.

[@bipinbhurtel3024]

She is quoting everything from the Book " influence".

[@joeewer4024]

Have a nice weekend. Happy holidays

[@lmn6440]

I'm not that thrilled at the idea that the government has a behavioural engineering department and might use it on people.

[@kombinatsiya6000]

Welcome to society.

[@Mavish11]

Trust me, it's necessary. Especially with how shifty everyone is at taking care of themselves.

[@lmn6440]

@@Mavish11 no i would rather a bit of death chaos and destruction due to bad indiviudal choices than the government planning and manipulating peoples behaviour

[@newstheydidnttellus2982]

As long as it’s used for the greater good for mankind I’m all in. Not for making the rich and powerful more of the same

[@DFHobbs]

Know that for every govt behavioral engineering employee working to bind us closer together in common purpose there are a thousand of them in private industry working to get you to empty your wallet and destroy your future.

[@TheOne9661]

Daniel Airley discusses much of this and more

[@Add_Account485]

Just looking . Not being rude see he has half a beard. What going on there may I ask

[@salvagedsandwhich7886]

@@Add_Account485 damaged skin due to burns

[@igorvolkov6396]

Natural language programming was discredited by Dijkstra, but it is best applicable to live humans. The only thing you need is knowledge about how your own neurocomputer works.

[@DrSRanjanMBBSAcupuncturist]

3:15 One word Change 'You earned it' lead to 9% Increase #Endowment Effect

[@Baja2424]

She cute in smart

[@janeknox3036]

I find the pacing back and forth very distracting.

[@805espy]

Said no one.

[@janeknox3036]

@@805espy I refer my honorable friend to the answer I gave some months ago.

[@bankruptcy_blueprint]

Call the cops

[@janeknox3036]

@@bankruptcy_blueprint It's already been filed with Editpol.

[@useuff]

So basically the independent decision we are set to make are also manipulated in different ways. Her examples are of informative scenarios but what if someone wants to persuade its people over an opinion asking for neutrality? Not ethical. Great information though.

[@buddhaneosiddhananda8499]

To think science can predict human behaviour is ludicrous...

[@_Tenshan_]

Science predicted this exact comment 😆

[@buddhaneosiddhananda8499]

@@samkim872 Everything begins with choice...

[@samkim872]

@@buddhaneosiddhananda8499 yes but our choices can be influenced or affected by so many things

[@buddhaneosiddhananda8499]

@@samkim872 Choices stem from our thoughts, science can't say how a.person thinks unless they control them...

[@samkim872]

Ever heard of psychology or behavioral science?

[@trisha7760]

9:17

[@eddiemac5072]

She mentions about being the first name on the ballot gets more votes which is funny, because on the ballot with Donald Trump and Joe Biden, Joe Bidens name was first and Donald Trumps was last, which I found so strange that I mentioned it to my family when I got home. I told them I would’ve thought the current President,(or anyone trying to get re-elected) should get the first position on the ballots.

[@praj4862]

I think this may happen when you have similar attitudes towards all candidates and your involvement is low.

[@whoisme1669]

Pin

[@Dowhatsright99]

She called the Obama Whitehouse, the glory days? 🙄

[@bipinbhurtel3024]

Endownment effect.

[@stanleyklein524]

Behavioral "science" is an oxymoron.

[@patriot82]

looking for actual information not an Obama fan girl

[@talyahr3302]

If you didn't get any actual information from this extremely informative video, I really don't know what tell ya 😅😂

[@d3x3d]

she's way above your league bud. stick to watching your clay pigeon shooting videos and let the pros handle this subject matter.