Custom Events in Google Analytics

Google Analytics 4 collects a lot of information for you through the measurement code you've added to your website. When you need to collect more information, you will need to implement recommended or custom events. In the previous video, you learned about recommended events. In this video, you'll learn about custom events, why they're useful, and how to configure them on your website for a Google Analytics 4 (GA4) property.
Chapters:
0:00 - Introduction
0:58 - About the newsletter_signup event
1:57 - Enable the Form ID variable
2:22 - Configure the newsletter_signup event
5:10 - Preview and publish the changes
9:02 - Conclusion
Resources:
Learn more about events in Google Analytics → support.google.com/analytics/...
Learn more about custom events → support.google.com/analytics/...
Check out the demo code for this series → github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server → / discord
Subscribe to the Google Analytics channel → / googleanalytics
Instructor → / matt_landers
#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries

[@roromki82]

Thank you for this very clear video! Everything works for me too, and I do have the event in the live view. I'd like to display the total number of clicks on the event, can you tell me how to do that? When I go to Report > Event , I don't have the custom events.

[@DestineiSimpson]

So I didnt actually see you publish your new event. After you previewed the event in tag manager, did you just go back and publish? Did you need to do any other configuration in Google Analytics (Admin-> Events -> Create Event). The next step went straight to seeing it in the Realtime report

[@ayushigoel724]

Quite helpful and very detailed.

[@FindUKProperty]

Good Tutorials. It would have been helpful to set some simple reports as standard that mirror the old Universal Analytics for non-techincal people - before switching the old anyalytics off completely. The tutorials are very good and I am sure the new analytics is very powerful and far more versatile but busy small business owners who are not technical may find use of this difficult.

[@user-gt1ql5ry5d]

I'm trying to set a custom event for counting the number of clicks on 'Start Conversation' on a whats app widget installed on the website? Is there any other video tutorial where a can find the step-by-step for doing that on GTAG? Thanks

[@aurelmoldovan6228]

Hi. How can I find out the searches on the site with GA4, to find out exactly what the site visitors are interested in?

[@JamesRamboPearce]

You really need to get on and fix basic UX and simple features missing from GA4 as soon as possible, some reports you can't even read the data when there's filters on and generally it's so poor compared to the experience on UA.

[@berlin6831]

Hi How the two different form id data shows under newsletter-signup custom event in GA? Is this happened becoz of creating 2 different form id triggers under single tag?

[@lexiriam]

Is it only possible to create custom events having to use GTM or can they be created without GTM?

[@ashkanahmadi]

The trigger “form submission” fires on every form submission or only successful ones? What happens if the user unsuccessfully fills out a form 10 days? It will look like 10 sign ups were made, right?

[@rvngo2989]

I tried that with our reservation request form and it didn't work, but the GA Universal still works.

[@ojosazulescs]

can I create a custom event withour using tag manager?

[@user-nn7vu9ds1l]

I dont see the GA4 config - Website option but there is a measurement ID option. When I enter the measurement ID from GA4 it shows "no google tag found in this container". Can you help?

[@mirajaney3209]

Hi. How can I find out or set the event count report divided by "parameter value" in the actual report? (Currently I only figure it out in real-time report)

[@edwardlepine]

It is explained in the video published right after this one: Custom Dimensions and Metric

[@think-about-it-777]

ALL LIES. what is shown in this video does NOT produce "custom events" in GA4 Realtime. He did not show the steps needed in GA4->Admin. lol, watch this: tell Google to show us this SIMPLE thing: make a custom button, with a custom parameter that shows up in GA4 events WITH a PARAM In GTM try to create a custom event NAMED "mycustom_click" and add a parameter called "mycustom_param", then follow his instructions. It will NEVER show up. lol. We have to dig deep into GA4 Admin settings and tie your event into the "click" event using GA4->Admin->NEW event (but even then, the custom parameters never show up). Ergo: LIES. all lies. maybe true 5mo ago... not true now. For example, his video here will NEVER work. Unless... someone go's into GA4->Admin->Events->NewEvent and adds a "form_submit" action (which is mentioned nowhere in this video or online mind you) and then tie that action in as shown in the video... it will never show up. Not in realtime, not in the debugger It will show up in TAG ASSISTANT, but if you switch to the GA4 TAB in TAG ASSISTANT youll see... "nothing" Really getting sick of this frustrating nonsense. Its as if the people who built GA4 do not know what a website is. I am reminded of the people who make cat litter boxes - who apparently think all cats are the size of squirrels. Same deal here. The tutorails are wrong the documentaiont is wrong the platofomr is borken now I um borken too, cunteven spells anymores

[@SimoneGrimani]

What happen if the submit not pass the form validation? We generate a no correct event. For me the best solution is the landing page.

[@MacJa]

Thank youThank you for teaching, however i dont know why suddenly jump so far, is so hard to learn when jump, no intro event then suddenly jump to custom event?😅

[@NaveenKumarsoma]

Will it work for other websites too like WordPress, Shopify, etc?

[@saudia_marketing]

sure

[@mydesignerlife]

Did you add both the Form IDs? For the newsletter or newsletter footer?

[@antoinemuskat5557]

How do I add a tag to a coupon button that doesnt have and ID Apply coupon

[@John_Contreras]

is the limit of 25 event parameters per event the result of the sum of the number of event parameters plus the number of user properties of the same event?

[@davidpax23]

There are a few ways to prevent events from being counted repeatedly in Google Analytics. One way is to use the Max Unique Events setting. This setting allows you to specify the maximum number of times an event can be counted for a single user within a specified time period. For example, you could set the Max Unique Events to 10, which would mean that an event could only be counted 10 times for a single user within a 30-minute period. Another way to prevent events from being counted repeatedly is to use the Time Between Events setting. This setting allows you to specify the minimum amount of time that must pass between two instances of the same event. For example, you could set the Time Between Events to 1 minute, which would mean that an event could only be counted once per minute. Finally, you can also prevent events from being counted repeatedly by using the Event Sampling setting. This setting allows you to specify the percentage of events that will be tracked. For example, if you set the Event Sampling to 50%, then only 50% of the events will be tracked.

[@alexdu1391]

Hi, how to prevent events from being counted repeatedly? For example, a viewer clicks the button repeatedly?

[@davidpax23]

There are a few ways to prevent events from being counted repeatedly in Google Analytics. One way is to use the Max Unique Events setting. This setting allows you to specify the maximum number of times an event can be counted for a single user within a specified time period. For example, you could set the Max Unique Events to 10, which would mean that an event could only be counted 10 times for a single user within a 30-minute period. Another way to prevent events from being counted repeatedly is to use the Time Between Events setting. This setting allows you to specify the minimum amount of time that must pass between two instances of the same event. For example, you could set the Time Between Events to 1 minute, which would mean that an event could only be counted once per minute. Finally, you can also prevent events from being counted repeatedly by using the Event Sampling setting. This setting allows you to specify the percentage of events that will be tracked. For example, if you set the Event Sampling to 50%, then only 50% of the events will be tracked.

[@user-sb6do9ps6e]

The tutorial is not for beginner and is for developer only. I started to blank the moment you say, ask you developer>

[@sajjadhussain.]

what about without thankyou page how to track

[@anthonymartinez5065]

Hi looking for help events on google analytics am sure if am doing it right

[@saidulislam7663]

The deno server is not running, showing only 404 not found

[@RobinHablani]

Why would that make it complicated in GA 4. It was all in GA-3. Now you have to first go to tag manager 😢

[@GoogleAnalytics]

You can use either the gtag.js library or Google Tag Manager to set up Google Analytics. For this video series, we've decided to walk through how to set up Google Analytics using Google Tag Manager, but you can use the library with GA4 if you prefer.

[@think-about-it-777]

@@GoogleAnalytics lies. what is shown in this video does NOT produce "custom events" in GA4 realtime. You did not show the steps needed in GA4->Admin. lol, watch this: try to do this: make a custom button, with a custom parameter that shows up in GA4 events WITH a PARAM In GTM try to create a custom event NAMED "mycustom_click" and add a parameter called "mycustom_param", then follow your instructions. It will NEVER show up. lol. You have to dig deep into GA4 Admin settings and tie your event into the "click" event using GA4->Admin->NEW event (but even then, the custom parameters never show up). Ergo: LIES. all lies. maybe true 5mo ago... not true now. For example, your video here will NEVER work. Unless... someone go's into GA4->Admin->Events->NewEvent and adds a "form_submit" action (which is mentioned nowhere in this video or online mind you) and then tie that action in as shown in the video... it will never show up. Not in realtime, not in the debugger It will show up in TAG ASSISTANT, but if you switch to the GA4 TAB in TAG ASSISTANT youll see... "nothing"

[@vg7816]

Русскоязычное обучение по GA4 будет?

[@user-im4gr1ts8p]

good

[@nziggypatlechat3892]

The share event doesn't telll us it's a Twitter button that was clicked.

[@catanainc]

Seriously? What even is the purpose of the video considering the actual GA4 integration is missing? Might as well create a GTM channel and upload it there.

[@josepdevillaret]

Calm down Jamal :')

[@catanainc]

@@josepdevillaret So did you make a new account (Feb 17 2023) just to post your "witty" comment?

[@josepdevillaret]

@@catanainc Nice comeback but no. :')

[@think-about-it-777]

EXACLTY. All lies. THANK YOU. lies. what is shown in this video does NOT produce "custom events" in GA4 realtime. He did not show the steps needed in GA4->Admin. lol, watch this: tell Google to show us this SIMPLE thing: make a custom button, with a custom parameter that shows up in GA4 events WITH a PARAM In GTM try to create a custom event NAMED "mycustom_click" and add a parameter called "mycustom_param", then follow his instructions. It will NEVER show up. lol. We have to dig deep into GA4 Admin settings and tie your event into the "click" event using GA4->Admin->NEW event (but even then, the custom parameters never show up). Ergo: LIES. all lies. maybe true 5mo ago... not true now. For example, his video here will NEVER work. Unless... someone go's into GA4->Admin->Events->NewEvent and adds a "form_submit" action (which is mentioned nowhere in this video or online mind you) and then tie that action in as shown in the video... it will never show up. Not in realtime, not in the debugger It will show up in TAG ASSISTANT, but if you switch to the GA4 TAB in TAG ASSISTANT youll see... "nothing"

[@MuhammadAli-ci7qp]

it is not getting fired i have other tags they are getting fired

[@arifulislamleeton]

Hi I'm Ariful Islam leeton im software engineer and members of the international organization who and investors

[@martinw1685]

At no point does this guy use the 'create custom events' section in GA. Thanks for wasting everybody's time.

[@think-about-it-777]

EXACLTY. All lies. THANK YOU. lies. what is shown in this video does NOT produce "custom events" in GA4 realtime. He did not show the steps needed in GA4->Admin. lol, watch this: tell Google to show us this SIMPLE thing: make a custom button, with a custom parameter that shows up in GA4 events WITH a PARAM In GTM try to create a custom event NAMED "mycustom_click" and add a parameter called "mycustom_param", then follow his instructions. It will NEVER show up. lol. We have to dig deep into GA4 Admin settings and tie your event into the "click" event using GA4->Admin->NEW event (but even then, the custom parameters never show up). Ergo: LIES. all lies. maybe true 5mo ago... not true now. For example, his video here will NEVER work. Unless... someone go's into GA4->Admin->Events->NewEvent and adds a "form_submit" action (which is mentioned nowhere in this video or online mind you) and then tie that action in as shown in the video... it will never show up. Not in realtime, not in the debugger It will show up in TAG ASSISTANT, but if you switch to the GA4 TAB in TAG ASSISTANT youll see... "nothing"

[@think-about-it-777]

LIES. lol. you are not showing the GA4 -> Admin -> Events settings. If someone follows your tut here nothing will work. Try it. Follow your own tut here with a fresh clean install... do ONLY what is in your video = not work

[@cmonCraig]

GA4 is terrible and so is this tutorial

[@chriscooke2789]

All of Matt landers videos are awful I have been trying to sort GA4 analytics out for months and these videos are a total waste of time this guy is a spanner!

[@think-about-it-777]

EXACLTY. All lies. THANK YOU. lies. what is shown in this video does NOT produce "custom events" in GA4 realtime. He did not show the steps needed in GA4->Admin. lol, watch this: tell Google to show us this SIMPLE thing: make a custom button, with a custom parameter that shows up in GA4 events WITH a PARAM In GTM try to create a custom event NAMED "mycustom_click" and add a parameter called "mycustom_param", then follow his instructions. It will NEVER show up. lol. We have to dig deep into GA4 Admin settings and tie your event into the "click" event using GA4->Admin->NEW event (but even then, the custom parameters never show up). Ergo: LIES. all lies. maybe true 5mo ago... not true now. For example, his video here will NEVER work. Unless... someone go's into GA4->Admin->Events->NewEvent and adds a "form_submit" action (which is mentioned nowhere in this video or online mind you) and then tie that action in as shown in the video... it will never show up. Not in realtime, not in the debugger It will show up in TAG ASSISTANT, but if you switch to the GA4 TAB in TAG ASSISTANT youll see... "nothing"

[@user-tx5hi8pz4v]

ahoyyyyyyyyyyyyyyyyyyyyyyyyyyyyy why the video so long

[@chriscooke2789]

ha ha ha what a load of rubbish

[@think-about-it-777]

EXACLTY. All lies. THANK YOU. lies. what is shown in this video does NOT produce "custom events" in GA4 realtime. He did not show the steps needed in GA4->Admin. lol, watch this: tell Google to show us this SIMPLE thing: make a custom button, with a custom parameter that shows up in GA4 events WITH a PARAM In GTM try to create a custom event NAMED "mycustom_click" and add a parameter called "mycustom_param", then follow his instructions. It will NEVER show up. lol. We have to dig deep into GA4 Admin settings and tie your event into the "click" event using GA4->Admin->NEW event (but even then, the custom parameters never show up). Ergo: LIES. all lies. maybe true 5mo ago... not true now. For example, his video here will NEVER work. Unless... someone go's into GA4->Admin->Events->NewEvent and adds a "form_submit" action (which is mentioned nowhere in this video or online mind you) and then tie that action in as shown in the video... it will never show up. Not in realtime, not in the debugger It will show up in TAG ASSISTANT, but if you switch to the GA4 TAB in TAG ASSISTANT youll see... "nothing"

[@nirjharshukla401]

one of the worst tutorial out there. the guy is super non-expressive & pathetic at anticipating any confusion that might arise out of his lessons, let alone try to be clearer. It’s really hard to get throught even a 9 min video. I wish the profound expertise would have been replicated into his teachings as well.