Structured data for web developers

Have you ever thought about enhancing how your website appears in search using structured data? Ryan Levering, a Software Engineer at Google, shares how it can be helpful for your website, how to get started, and best practices around structured data. Learn how using structured data to describe your content can help Google connect you with your users.
Resources:
Structured Data Search Gallery → goo.gle/3Af0evq
Schema.org → goo.gle/3Qh1lR9
Search Console Training → goo.gle/3QFljor
Rich Results in Search Console → goo.gle/3JPuZKF
Rich Results Test → goo.gle/3PhDJKK
Search Console → goo.gle/3AgTNrG
Ecommerce guide to structured data → goo.gle/3JLFRsU
Event structured data case study → goo.gle/3vWY6Gf
Listen to Search Off the Record on KZbin → goo.gle/3AzqSze
Listen to Search Off the Record on Libsyn → goo.gle/3am6jMx
Chapters:
0:00 - Introduction
0:30 - What is structured data?
3:30 - How to implement structured data to your website
6:01 - Structured data best practices
7:36 - Wrap up
Watch all Search Central Lightning Talks → goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → goo.gle/SearchCentral
Subtitles are available in Portuguese, Spanish, Vietnamese, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.
#SearchLightningTalks #SEO #GoogleSearch

[@GoogleSearchCentral]

Listen to Search Off the Record on KZbin → goo.gle/3AzqSze Listen to Search Off the Record on Libsyn → goo.gle/3am6jMx

[@silvercloudinge-commerceex1718]

Very well explained!

[@Alireza_Naji]

very helpful and thanks for info

[@iranahanacom]

مرسی مهندس عالی بود 👍😍

[@adamshwartz2889]

Hi, what you recommend for better results for amp web stories? do you recommend using AmpStory type?

[@albab790]

Thanks

[@dhananjayas6887]

Hi, Nice explaination Thanks, [7:00] - can we use affiliate link in this "url" section?

[@tfr319]

Thanks for the info. Anyway, I'm wondering what is the best practice for structured data if the content on desktop and mobile is a little bit different - for example, on our search page, in the listing product card, the detailed description of the product is only shown on the desktop but not on the mobile due to UI concerns, regarding the "don'ts" - abuse, should we include it on product structured data or not?

[@RyanLevering]

With regards to abuse, we're really interested in whether the information is accurate (you're not lying about a price or the name of the item) and has to do with the main things on the page. Whether or not you add a description is not currently going to be seen as abuse by our systems. I would try to match what's on that particular page by default, so leave it off on the mobile one. But it shouldn't matter either way with description.

[@GoogleSearchCentral]

Subtitles are available in Portuguese, Spanish, Vietnamese, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

[@afsharabbasi1800]

12383

[@seoloquesea]

Hi!, One of the most common cases I come across is the fact that they are not associated within the same url. In other words, they are isolated. For example, a team page may contain structural data, authors, organisation and page. If they are implemented individually, instead of being associated in a large Json Is it understandable to search engines? thanks for making us more understandable

[@RyanLevering]

It's usually safer to provide more graph context/connections if they are done correctly but very disparate pieces of markup can be separated just fine. For example, if you just put a Person object without any context for one of the authors on the page, we will probably have no clue what that means and essentially ignore it. But if you separate the breadcrumb list for the page from the event on the page because they are both generated from different CMS plugins, that's totally fine.

[@jamess5542]

Hi there, how can I add structured data if I have a non-wordpress website?

[@lovescatmorethanpeople]

then how do you add structured data on your web pages?

[@caheohamhoc3741]

Can you give me a sample isRelatedto creation of the Product schema? Thank you

[@mollyholy1057]

Is they a way to stop the rendering

[@trustonweb]

thanks very clear video. now it's our turn! 🙂

[@Hafidz234-yn1rr]

👍

[@russallen2011]

Is it accurate to say that structured data is a ranking factor?

[@dannmarceau9743]

I've heard "no," but it sure sounds like it.

[@G10BK]

kuliah gratis dari Google untuk memahami cara kerja Google search

[@sabuein]

Thank you, Google.

[@miguelangelsalasponce5088]

5th ñ