Grace Loves Lace Marries NetSuite CRM and Demand Planning for an Exceptional Bridal Experience

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Discover how Grace Loves Lace partnered with NetSuite to transform its luxury bridal business with a Customer Relationship Management (CRM) and demand planning overhaul. Grace Loves Lace is a global boutique bridal brand headquartered in Australia. It launched in 2010 as a fully ecommerce business before opening brick-and-mortar locations around the world. The company now has 25 showrooms across Australia, the United States, Canada, and the United Kingdom. But no matter which location, Grace Loves Lace prides itself on providing a personalized, seamless experience for the bride, and it needed the right systems in place to do so. That's where NetSuite comes in. From centralizing data to seamlessly integrating its CRM with demand planning, hear from System Architect and Project Manager, Sarah Rynja, about the company's journey with NetSuite and how it elevated the customer experience and streamlined operations. She'll dive into the importance of the custom dashboards, real-time insights for stylists, and comprehensive NetSuite use across the business.
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