Qualitative vs Quantitative vs Mixed Methods Research: How To Choose Research Methodology

Learn about the difference between qualitative, quantitative and mixed methods research, as well as how to choose the best research methodology for your dissertation, thesis or research project. Emma will guide you through the qual, quant and mixed methods approaches, step by step, so that you can choose the right research methodology, given your research aims.
Qualitative vs Quantitative vs Mixed Methods Research: Overview
00:00 Introduction
01:40 Qualitative, quantitative and mixed methods research 101
03:15 Qualitative research explanation & examples
04:16 Quantitative research explanation & examples
05:10 Mixed methods explanation & examples
07:13 How to choose the right research methodology
08:24 Factor 1
11:43 Factor 2
13:29 Factor 3
16:39 Concluding thoughts
KEY RESOURCES
FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs
FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR
ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM
1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR
ADDITIONAL RESOURCES
Research philosophy & paradigms - gradcoach.com/research-philos...
Qualitative vs quantitative approaches - gradcoach.com/choose-research...
Research design options (qualitative and quantitative) - gradcoach.com/research-design/
Sampling methods - gradcoach.com/sampling-methods/
Qualitative analysis methods - gradcoach.com/qualitative-dat...
Quantitative analysis methods - gradcoach.com/quantitative-da...
Descriptive statistics 101 - • Descriptive Statistics...
Inferential statistics 101 - • Inferential Statistics...
Saunder’s research onion - gradcoach.com/saunders-resear...
To learn more about qualitative, quantitative and mixed methods research, as well as research methodology and research design choices, visit the Grad Coach blog at gradcoach.com/blog/.
For 1-on-1, private coaching and support with your qualitative, quantitative or mixed methods research, check out our service offering at gradcoach.com/.
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[@GradCoach]

FREE WEBINAR: Research Methodology Basics - bit.ly/3ObFMCR FREE TEMPLATE: Methodology Chapter - bit.ly/3O9BGLs ONLINE COURSE: Research Methodology Bootcamp - bit.ly/3NOV2nM 1-ON-1 COACHING: Free Consultation - bit.ly/3OmgoKR

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I love the way you explain this it makes it so simple versus reading this from a methodology book which is so confusing... Thank you so much!

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Thanks a lot for this guide. I just started my MSc programme last month, now am faced with this challenge of drafting a research question, methods and approaches to use and lastly defending this project. I feel relived now and I pray to get it correctly. Thanks

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You can do it!

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I would like to say thank you so much for this great work , this video makes it clear enough to understand the difference between the 3 research methods .

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Thank you, thank you, thank you. I now finally know how to distinguish the two and how to apply them :)

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Hello please which approach will I use for the following objectives The main aim of the study is to examine the various sources of energy that mining companies use and the corresponding cost implications to the operations of these companies. Objectives 1.To evaluate the perceived benefits of alternative energy sources at the Goldfields Tarkwa mines. 2.To determine the efficiency and cost of other energy sources used in production in Goldfields Mines. 3.To assess strategies that improve cost and efficient energy mixed for the Goldfields Mines.

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Im just starting my Major Project for my final yr of Uni. Bsc in Psychology. Also just started to do my Lit Review too..

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[@ilhamghr918]

Thank u ! But I have a question,in my dissertation which is about "challenges and effectiveness of E-learning during Covid-19 "I have used two questionnaires via Google forms, what methodology should it be here ?

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A great lecture...

[@GradCoach]

Thanks!

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Thanks

[@danladiamunye1556]

Thank you ma'am for that! What type of research design can be use for the following research topic: Perception of undergraduate students of physics education on the use of mobile ICT in learning?

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Thank you for this tutorial. However, my question is on the possibility of quantitatively analyzing open ended questions.

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[@GradCoach]

Most welcome 😊