How To Make Your Online Course Evergreen

►► 4 Steps to Earn $1000/mo of Passive Income In Just 30 Minutes A Day. Free Workshop → GrahamCochrane.com/workshop
If you've launched your online course and are trying to find out how to turn it into an automated income stream then today's video is for you.
Evergreen online course sales are the backbone of a healthy online business. Why? Two reasons:
They create dependable, predictable income
They allow you to work less and earn more
But HOW you turn an online course into a perennial seller as an evergreen course is critical.
Today I want to share with you the three components you need in place to create evergreen income from your course, including:
How to time your sales pitch to be most effective
What to cover in your email funnel
And how to maximize your evergreen course revenue without lifting a finger
Evergreen course sales are so foundational to the lifestyle I'm able to live and I bet they will be the same for you if you implement this material!

[@GrahamCochrane]

►► 4 Steps to Earn $1000/mo of Passive Income In Just 30 Minutes A Day. Free Workshop → GrahamCochrane.com/workshop

[@laurasloveadvice]

FINALLY! It's so refreshing to see a model that is based on offering relevant content to people who need it rather than hard-sell sales topics. I like the transparency that we are in your funnel, but why it makes sense for us to be there!

[@smileenglishstories-smilee4135]

Thanks for such helpful, calm, down to earth, generous, structured advice!

[@Angel00Fish]

Great content Graham, I'll be referring back to this as we finish up our online course.

[@CovingtonChronicles]

Hey there, Graham. Thanks a gazillion! I totally appreciate the clarity you have provided regarding the requirements of evergreen courses. I'm in the process of outlining my first of several and am so glad I came across your information before I started out. Watching your workshop is now on my agenda for this week. Best to you in the new year!

[@naturalwitchery]

I can't believe how often people ask me to cover subjects I've talked about. So even repeating content can be good if done right

[@acewavstudios]

Just gotta say thank you for giving away all this information away in 1 video. You really covered all the most important components you’ve been teaching in multiple videos all into one. I also noticed some of your story brand knowledge 🙏🏻 which I got because you recommended it.

[@OnTheLevelLeadership]

Amazing content. Simple. To the point.

[@hatsuonkyosei]

This was the perfect episode to listen to while I was restructuring my evergreen email funnel😆

[@jt_gray]

POWER PACKED episode here guys! Thanks Graham!! It’s definitely a Masterclass!

[@GrupoUbique]

This is one of your best videos! Thank you!

[@experiencethetotalyou6454]

What has always been my challenge is when you are starting out for the first time. No one knows about me. So its hard to think of social proofing. But I like the idea of seeking someone, helping them and then getting them to become your advocate.

[@JeffBaxterOfficial]

Nice setup. That audio is crisp!

[@DrHeart]

Thanks Graham, very inspiring, happy I found you 🚀👍

[@giselle-cursosonline7578]

I don't have any of the three elements but I needed to see this because I didn't understand why so many mentors insist on evergreen from the START, so it seems like a wonderful model but I definitely think that first its imporant to launch, learn and optimize... I mean first learn to walk, then to run. Thank you always Graham

[@austin.aesthetics]

THIS VIDEO IS EXTREMELY HELPFUL ! I've been launching my physical products brand for over a year now and got pretty damn good at short form content and have built and email list, but have been SLAMMED with constant editing & email writing while knowing there's gotta be a better way in terms of time leverage. Email automation is being out as we speak and ill be switching over to long form YT videos... AWESOME VIDEO !

[@B2BHero]

Really helpful thanks so much!

[@ajayigoodness]

The values you dish out kinda kept resonating with my passion. Already watched many of your videos just today alone. love what you're doing in the online space!. you also just got a subscribe

[@OliviaFraz]

Authentic, with detailed logistical tips. Genuine grounded and helpful. Thanks!!!

[@tukangmaen3580]

This is so valuable content! Thank you Graham, my new hero

[@toddallenclark]

Mahalo for this Graham!

[@authorpreneursecrets]

Another great episode.

[@ConnectionBeyond]

Your audio sounds awesome 👏 It would be great to know what type of mic 🎙 it is! Thanks!

[@FruitsOfFocus]

Thank you for everything you create! Can you kindly make a video on what to do in the meantime while waiting for testimonials to come through?

[@jamesldean23]

great video!

[@adamscougalltv]

Love this guy!

[@miaknox4060]

Love this model. I really don't enjoy launching at all. Great info!

[@amythomson1222]

Thank you

[@NadiaDubininaValues]

Just launching my online course on 8 Ways To Monetise Instagram. Thank you for the tips! 👍

[@peterbostock5442]

I’m going to rewrite my email sequence to pitch for the last three days

[@davidviolet]

Thanks, Graham. There seems to be a school of thought where you must create scarcity by offering your course only during specific periods, and there is a buildup of emails and maybe a webinar that lead up to that big moment and build hype. If I understand your video here, your course is always available, and you cycle people to it in the 5-7 days after they have had enough contact to supply their email. Do I have that right?

[@adamjj85]

Agree on the topic of burning out your list with constant launches. I've been on Ramit's list for a couple years and he has so many courses that every week he is launching something and it is the same funnels for the same courses over and over. Very exhausting for list members.

[@matrixugly]

What?! No sick intro theme song?! :) I love that beat. Easily the sole reason I'm glued to this content. :D

[@GrahamCochrane]

Haha. It's coming back, don't worry.

[@danishbodytherapykropsterapi]

Great episodes but where has the music gone?

[@smileenglishstories-smilee4135]

Yes, we had got used to the little music intro!

[@richc2109]

I knew something was different! Shows the power of branding and music.

[@dafingaz]

I need to make and push some relevant lead magnets. How many lead magnets do you suggest? I also need to get a solid 5 day newsletter email written out and set up in Kajabi...

[@sallygarozzo]

Hey Graham. Great video. Quick question, you say at 35 mins in you use something similar to Deadline Funnel inside Kajabi... can you expand on that please? I have Kajabi and I don't really want to spend any more money yet on Deadline Funnel until I've got some proof of concept.

[@DianaWilson]

Super fan 👐

[@TrishaAdamsArt]

Hey, Graham. I see a flaw in the evergreen passive income model. You suggest lead generation through a youtube channel, but creating content for youtube is a lot of work and therefore not passive. Can you do an episode on passive lead generation? THX!

[@TrishaAdamsArt]

I started my YT channel in earnest 3 weeks ago, but I'm interested to learn additional ways to generate leads. Thanks so much for this awesome content, Graham!

[@healthnutsuk]

hey trisha, may I ask how you got so many subscribers in such a short time?

[@TrishaAdamsArt]

@@healthnutsuk I already had a newsletter for my artwork, so I mention the videos in the newsletter. I post links to them on Facebook. I even posted an entire video on FB and said they can see more on YT. I have a link in my IG profile, too. The link is in my email signature, too.

[@healthnutsuk]

@@TrishaAdamsArt thanks Trisha!

[@YourSpeechMommy]

“Not even your mom” 😭💀

[@nancythomas-wardm.b.a2993]

0oooooo. Exciting to find you and this vid..0ooooo. Xxn

[@nancythomas-wardm.b.a2993]

Going to listen again, make notes, collate and align all my stuff, fill.in the gaps then go over to your fab offer of your free course. Plf fan xx n

[@opentrainingcamp]

Is there any help on writing the emails sequence and putting in the right message to trigger a client? Do we have a template already so I can use it with my current email list that I have?

[@mikevarden2308]

Great information Graham thank you. One question. Is it advisable to offer a low ticket offer/sale on my lead magnet thank you page?

[@GrahamCochrane]

It can totally work. I'd test it for 6 months and see

[@jasono.mylesrealestatenetw7853]

the pre written email funnel is my issue.

[@authorpreneursecrets]

Upsells missing and automated course. My courses have live components.

[@webpagecoder]

Hi, great content as usual! But, I tried those steps and never worked for my online course. I keep changing things but no results. Do you think the subject matters? I teach Linux commands for beginners and have it on Udemy and promote it on Facebook and on YT. Only sold 20 memberships in 4 years. Thanks.

[@AnyaEightySeven]

Really well explained, good content

[@FLOODOFSINS]

Every thief is always wondering how do I turn my passion into passive income

[@peterbostock5442]

Missing steady stream

[@jimgreen9860]

Thanks Graham. Great info. Now, if someone would stand over me with a sharp stick, I might get it done ;>)

[@RobertRodriguezMusic]

Felt seen when you mentioned Superfans 😂