How Minimalist is DISRUPTING India’s Skincare Market | GrowthX Wireframe

[@MasterShubhanshu]

Minimalist Wisely copied ORDINARY and went ahead by highlighting ingredients. They saw people were getting lot conscious about Ingredients inside and focused on that. Also their tagline "Hide Nothing" is marketing genius.

[@abhi.r8]

💯💯💯💯💯 copy cats 🐈

[@shreyasshetty1587]

" nakal karne ke liye bhi akal chaiye " and these guys had that AKAL to "get insipred " by The Ordinary effectively.

[@Aestheticescapades]

And that too with affordable price

[@niharkalyan8496]

Minimalist is actually really good. Nice research.

[@Sonalika_thangjam]

I've been struggling from last 7years with pimples, acne and pimples marks. I tried all possible brands I can try that include dermat too. Finally,my friend introduced me to this brand. I purchased the acne prone skincare set ,in just two months my pimples were gone, no more active pimples and acne since last one month. I'm extremely happy that this brand saves my skin and boosts confidence in me. *This is my real experience*

[@BhoomiArora-v1w]

Insane insights! Recently bought their sunscreen and it works so well.

[@yogitasajwan9676]

I have Minimalist grow since its inception. I absolutely love the brand! ❤

[@vishnumate13]

There products are actually good!

[@RxlredE]

This is the 1st salicylic acid i ever bought.. but Ordinary Salicylic acid is even better. Its reddit certified. And works better for me too.

[@DC-wd6sb]

Deconstruct, Foxtale and Dermaco really does suit me but minimalist breaks me out. Same happened with many people i know. Their formulations are a bit too harsh on sensitive and dry skin. Deconstruct is the best among all of them just because it’s gentle on the skin and yet so effective. Deconstruct is really very underrated but it’s the most effective one with zero irritation on the skin. Deconstruct and Foxtale are climbing the stairs slowly yet steadily and i am literally on my 8th bottle of deconstruct vitamin c and retinol and i am never looking back. The next brands i swear by are foxtale, dermaco and aqualogica. Foxtale’s R&D is good too and while some of it’s products are top notch, some products did irritate my skin. But deconstruct and dermaco never irritated my sensitive skin. And minimalist made me visit a dermat because of the redness, itching and irritation.

[@saumyatiwari5271]

It’s the best skincare brand I have used so far. I had severe sensitive skin and their niacinamide 5% serum did wonders on my skin. I have also used their vitamin c and peptide serum. Love this brand❤❤

[@sauravsingh8534]

Some people are saying they researched , they brought The ordinary brand in india and mostly their products and formulations little differently , so they just copied a international brand and brought it here

[@romaamarnani]

Came here to say that. Yes, the space was empty and they claimed it but they just copied ordinary to the T

[@santhoshthadishetty]

Happy consumer of Minimalist

[@prajwalhegde7057]

Product is at the core of brand management.

[@mohitsajwan2553]

Great research boss ❤

[@SupriyaRani-p4z]

OMyGod I personally love minimalist

[@SupriyaRani-p4z]

✨✨✨三三ᕕ( ᐛ )ᕗ

[@ashutoshmishra-0271]

The b5 moisturizer and salicylic acid face wash from minimalist are best

[@shriyabhardwaj7111]

I don’t know how they are disrupting the market but clearly I personally did not like their products at all. I am not at all drugstore user but always open to new one upcoming brands with more sustainable ingredients. I still have one moisturiser which feels like a patty on the skin. I do believe that the marketing done for this has more heights than the products and it’s true value is being overhyped.

[@thebusinessclub882]

What's the profit of minimalist on the revenue of 360 cr?

[@TheConcernedIndian]

New episode of Wireframe, I am happy 💙

[@_trendy_ensemble]

Next Derma Co...

[@vijaykumaryadav2425]

Very good intro of the products

[@nitishgaikwad98]

I hate 3 things: *junk foods and drinks, beauty products, fast fashion* ... but we forced to be *around these three, as everyone is addicted.* !!! too i'm 😕

[@raginiyadav5717]

Good insight about the product

[@KaranNagarajan]

Bro didn't go minimal on the insights tho.

[@js20038]

I have used their skin serum. It's superb

[@AdarshBhagat697]

Management Consulting Or Marketing & Sales Which job profile will benefit the most to any individual who is looking to startup in consumer space ❔❔❔❔❔❔❔❔❔❔❔❔

[@hyperbang8849]

Hey, If I had to launch a product in health care industry. How should I find a manufacturer and a company who will help me build the mvp or initial product.

[@LEADERSAKSHI]

What about derma co?

[@akhil5781]

Mama Earth ka owner ka hai

[@HUMANIST_101]

This is really a marketing influence channel in the guise of business education channel. Right?

[@MultiKidblaze]

This is just a rip off of “the ordinary” brand. Right from formulation to packaging, I believe everything was just copied and pasted.

[@suyashgaikwad2564]

Again no 1080 premium nor 2160p. WTF

[@911scimitar]

you are misleading with these titles, they made 100 crores in 8 month? Thats just revenue right? are they profitable or do the losses run in crores as well. are they just another VC ponzi scheme?

[@Bobhrin]

This is the trick, all paid videos in my opinion. Most of the start ups having been there in the market even for more than 5 years are in loss. Just inflated valuations nothing else. Huge spending in the name of customer acquisition and revenue. P n L isn't a concern for them.

[@Manoj8]

Really Insightful I did not know about this brand Ordered something from them after watching the video Great insights ❤🎉

[@tirthbhavsar8332]

There products might have suited others but for me, it was a complete disaster my acne outbreak worsen after using there products .

[@lakshy900]

i agree with you I didn’t use any of their products bit i have seen some reviews they are terrible

[@sainisaha5023]

​@@lakshy900cause maybe you didn't follow the instructions. See those are ACTIVE ingredients which can be harmful if used in wrong way.

[@sharadtiwari9885]

I experienced an acne breakout when I started using their moisturizer, but their salicylic acid face wash has been the best for me. My skin is very sensitive and reacts with acne to most products, but this face wash worked exactly as claimed. Since then, I’ve started using it daily.

[@Aestheticescapades]

No matter the brand, you need to follow some basic strategy while using actives. If you start using an active with a higher percentage, there's a 100% chance that it will worsen your skin. Start with low percentage. But if it doesn't happen with any other brand with the same actives and same percent, then maybe the brand itself didn't suit you and there's nothing wrong with that.

[@DC-wd6sb]

Same happened with me

[@anavgoel]

It aint disrupting shit

[@kyadekhrahahe-n6n]

Bro there's a mistake in the title

[@musafirgauravv]

Ordinary ko copy karlia bhai directly,

[@Saurabh-gx3of]

But you didn’t talk about the quality of the product, how it is great? Do they have RnD department? Or they are just copying other brands and just playing with Good design,packaging and marketing

[@sainisaha5023]

They surely have R&D department cause their products are inspired by ordinary but not an exact copy. They made their products suited to indian skin which ordinary isn't. Some products of ordinary is not brown skin friendly but minimalist is. So they researched a lot on formulation which is proved by the loyal customer.

[@RohitKumar-sn7ch]

I have 1 minimalistic face wash it's not bad 😌

[@abheetnigam]

Insights on Steroids 💯

[@Greekhistoryyy]

Ordinary ki copy hai bhai.. Us time yaha tha nh aisa lockdown me logo ki thodi awareness badhi skincare ko loge.. Price bhi iske ordinary jaise the.. Bus Phir sept 2020 me start hua tha ye.. Ho gaya kam

[@Lifelong-Vidyarthi]

Their products seems good to me, but Dot & Key suits more, Why not a wireframe about Dot & Key.

[@shazzy.s]

Copy cats, they copy an American skin care brand called The Ordinary.

[@HealthBeautyGlow]

Minimalist just copied and rebranded the "Ordinary" Brand. Even the packaging is the same ... lol

[@arunimashrivastva3319]

They copied ordinary but done fab job 😊😊