The Gucci Aria Advertising Campaign

Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Featured in the campaign, shot by Mert Alas and Marcus Piggott, are band Måneskin and model Kristen McMenamy. Creative director Alessandro Michele, art director Christopher Simmonds.
Music:
‘I WANT YOU’
(Leon Ware, Arthur Ross)
© 1974 Almo Music Corp./ Jobete Music Co., Inc.
Licensed by Universal Music Publishing Ricordi Srl.
Artist: Madonna, Massive Attack
℗ 1995 Universal Music Italia Srl

[@licoricebubble3760]

Måneskin was the perfect choice of artist to this campaign

[@akkaratk.8369]

Yea, totally agree. I came to this section to say this as well.

[@UnTiempoParaRecordarHD]

Madonna + Gucci = Heaven. 🔥❤️👌🏻

[@ReginaTrans_]

The video also reminded me of Madonna’s 1991 “justify my love”, it was groundbreaking for its time, and this ad was a reminder, Gucci is the best, educating people better than any other school

[@ΒασιλικήΒλαχοπούλου]

Exactly

[@ephemeralmiracles]

Perfection, Gucci and Måneskin together is always Chef's kiss! 🖤❤️💙💜

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@MagicalCinnamon]

I absolutely love this Madonna song! Madonna and Massive Attack together were indeed MASSIVE!

[@alessandroprado1467]

This song is amazing, but it is a cover from Marvin Gaye.

[@eleni_alexopoulou]

It was a shock at first when I realized the song I was listening. The advertisers for this campaign made the best choices😌

[@danielhinojosa5346]

Es del álbum something to remember , I want you

[@shapivideo268]

sample Marvin Gaye

[@futurelover07]

Madonna + Massive Attack + Gucci + Maneskin = perfection.

[@margalidapascual]

Now put måneskin and harry styles together

[@kamilakozowska7878]

Y e s s s

[@licoricebubble3760]

Imagine how iconic it would be

[@pamy6955]

yes yes yes

[@hashtagspandas4070]

🙏 make 🙏 it 🙏 happen

[@maddisonwashere2642]

That’s a big yes

[@CeliaOrientacionFamiliar]

ETHAN is perfect

[@alexgiron8148]

Madonna feat. Massive covering Marvin Gaye, wow! That song is one of her most underrated. And they can’t deny this campaign is sort of an homage to “Justify My Love”. MadonnaXGucci anyone?

[@i.c.s.8531]

Song: "I Want You" Year: 1995 Album: City Blues - Tribute to Marvin Gaye Complication: Madonna - Something To Remember 1995 Singer: Madonna ft. Massive Attack Original by: Marvin Gaye (1974)

[@creatorbydefault]

Madonna with Massive Attack 🎧🖤

[@hagglemyivan]

Yes please. Love a Gucci campaign that starts with a warning.

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@imeeguri]

Finally this song has the visibility it deserve! Madonna / Massive attack / Gucci are just perfect. 💙 Te amo mi reina

[@Nobody-uq9bq]

Absolutely!

[@rajunathraju8182]

Good 👍

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@mariochong686]

Madonna + Gucci = perfection

[@albertomazzotta9650]

Madonna and Massive Attack... It'd be amazing a new collaboration

[@catherinemeyer9904]

The next campaign song will maybe "justify my love"

[@Duality-Mode]

I love Gucci commercials more than the products they sell!

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@MrALUSIL]

Madonna & Massive Attack. ❤️❤️❤️❤️❤️❤️

[@tianrun_li.3dm]

Why is this sooo hooottttttt!!!!!!

[@htimseyllib1439]

Now I’m going to stream and view the video by Madonna and make it chart on the Billboard charts ♥️

[@emilymacarska5141]

Can we help you somehow ?

[@TREVONTEJORDAN]

please visit my blogs..... blog link: tinyurl.com/49j9mwsn blog link: tinyurl.com/bdfmb5dj blog link: tinyurl.com/2rh7k4pv

[@nadiamakri]

Gucci is the only way to look fabulous

[@santoitaly]

Gorgeous shot... the choice of our European winner band is so cool

[@rebelblue]

Madonna I Want You ❤️‍🔥❤️‍🔥❤️‍🔥❤️‍🔥

[@jhonnbranny]

Exelente video 📹 Saludos desde Ecuador 🇪🇨

[@mistertee5000]

omg madonna and kristen? such legends.

[@vi._slayed]

Omgggg måneskin

[@axi8013]

This campaign is 🔥🔥🔥🔥

[@brijmohan3316]

Gucci is worldwide favorite Brand and I love the Madonna Song

[@Matuteilcapo]

Amazing!!! Love Madonna's voice in this song!!

[@marvinraphaelmonfort8289]

lots of Ethan! 😍 and kristen is just fabulous as always!

[@robertasnavickas7256]

The Shade. The shade of it all.

[@alessandroprado1467]

No T no shade!!!!!

[@MissAngie25]

What shade?

[@КсейКсеевич]

Madonna 😍

[@MiguelMikeLopez]

The most underrated Madonna's song ♥. I loved it 😍

[@moulinRED]

Gucci and Madonna 🧡

[@trainsonpickles]

Love the provocative approach from a prestigious brand

[@JohnnyMadder]

#Madonna brought me here! ❤

[@cr.6304]

Madonna in here.

[@ณิชากรกองนิมิตร-ว7ค]

1 ปีที่แล้ว I absolutely love this Madonna song! Madonna and Massive Attack together were indeed MASSIVE

[@superguy72]

Queen of Pop!

[@ttran2031]

madonna- hot ad!

[@kakilino]

MADONNA! 👑

[@francescaabate3113]

Ammazza che festino! 🥰👍🏽😍🥳💋🙈

[@livestotell]

now you better do a campaign with madonna

[@tridibbaruah2077]

I ❤ BRANDS YOU KNOW,GUCCI IS ONE OF THEM.

[@thevampirecielphantomhive2342]

Gli abiti stampati con brillantini di Gucci sono perfetti.

[@ณัฐณิชาา-ษ7ฑ]

The most underrated Madonna’s song

[@jackrussell5130]

Palanche anche qua' 2021 magico!!!!

[@diegovillanueva6642]

Madonna ❤️❤️❤️

[@antoniovila4952]

Gucci is always the best nothing can top it thank you

[@mxikru]

If I was a Gucci advertisement film, I would be this.

[@The19091989100]

I love it, the best ever.

[@seonghunh9768]

Madonna rocks that BGM!❤️

[@francabrilli3591]

Magnifico!💫

[@nmayeshakhan]

" Gucci " I owe one to have in my Collection

[@RohitGupta-me3hd]

So beautiful

[@Roberto_Lucio]

Music perfect

[@mauricioalcazar2472]

Festival de fenómenos, nada como el antiguo Gucci donde Tom Ford y Frida Giannini dieron cátedra de lo que es la elegancia y el estilo...

[@officialswagsy]

www.youtube.com/@officialswagsy/shorts

[@Stefanos1832]

Madonna !!!! !!!!!!!!

[@xavi.zurita.4]

Beautifull ✨

[@malikabouheniba344]

Trop Classe et trop chique ♥️♥️♥️♥️

[@amberm4626]

Yasss 📸✨✨✨ Balmain & Balenciaga & Gucci Are really having their extra moment in the spotlight📸📸📸 To me these new collections.Are Cutting edge.I feel this is a turning point in fashion.✨✨✨✨📸

[@sara2ninfa]

Madonna had the besties fashion music like always, could use Madonna “ where life begins” or “waiting” on next too

[@user-grace154]

The perfect song for all. Wow.

[@officialswagsy]

love it 😍😍😍😍😍

[@nikksharma872]

Great

[@carlomontecarlo7881]

Madonna is so iconic.

[@abrahamlupis9354]

No matter your scandals, Gucci, you are still strong and dear

[@missasa3566]

Madonna se escucha wooow ❤️❤️

[@kaciwilson7933]

Yes!!!

[@jacquelinedimattia774]

Yeahhhh Maneskin

[@mariomoreira9504]

AWESOME!!

[@sprezzatura8755]

Zoolander on steroids 😂

[@wilsoncamacho-wv7qq]

Buen video❤

[@n-fxvk-u-too1362]

Such a high fashion and seductive

[@alejandroluciani2848]

Gucci is great and madonna is always perfect!

[@derwisz1980]

Awesome! I want you and Justify my love by Madonna in one :)

[@blairwatson2]

Put on your best headphones and listen to this. Get that bass happening .. Madonna x Massive Attack.

[@asadkhan-mk7tb]

Gucci always win my heart! I LOVE IT!

[@xanderdesignshop]

YES TO ALL OF THIS GORGEOUSNESS!!!

[@denilsondavidmorapenafiel3234]

Excelente marca

[@evelyncruz225]

Magnifico

[@DavidCaicedo-rl8qk]

Perfec❤

[@ismailozcanstyle]

Madonna + Gucci ❤️❤️

[@jenniferthomson5586]

Love it.

[@HeyMJ.]

How does this clip represent the House of Gucci’s daringly-divine dna? Although some of Gucci’s elemental essence is captured quite beautifully, much is lost in its overly crowded storyboard.

[@WILLIAMERNESTOPEREZCHAVEZ]

Exelente

[@franbellvermp5211]

Precioso 💖 💖 💖

[@andreamaddy]

I adore Madonna's version of I Want You with Massive Attack...great choice!

[@safrajkp8339]

Super

[@JaatTera-x6b]

Really great

[@YulioBckr]

Madonna 🙀❤️❤️❤️

[@Carlios455Contreras]

Es una muy buen campaña la recomiendo 10/10

[@parwezalam8410]

Gorgious video

[@cesarantoniopestanagarcia9586]

Me gusta este video

[@NehaSharma-jl8kc]

Man seems like the song was made for this ad.

[@cristoferchanimak]

So much to look at!

[@mdolla2989]

Madonna and massive attack good choice !

[@zackmtfc7220]

Cheers Guci extremely disturbed now

[@MrKomninakis]

So Good!!!!

[@carlossantiagovictorbarcos1174]

excelente trabajo

[@kevinballa916]

Increible

[@_EthanBaca]

This campaign is hot! 😌