Gucci Aria

Debuting in a special film co-directed by award-winning photographer and director Floria Sigismondi and Alessandro Michele, Aria. A singular voice, taking its turn in the spotlight; in the Italian language, ‘air’. In his notes on the collection, the Creative Director calls it “a deep and ecstatic diving in everything we yearningly miss today… a jubilee of breath.”
In the year of Gucci’s centenary, Alessandro Michele opens the locks of history, only to find a deeply personal vision of the mythology that surrounds the brand. Standing sentinel is the Savoy Club-a tribute to The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth.
Once inside, Aria’s “hacking lab made of incursions and metamorphoses”-from Alessandro Michele’s notes on the show-is unveiled, featuring elements from House heritage and designs from Demna Gvasalia, Creative Director of Balenciaga, ultimately expressions of reverence and homage.
#GucciAria #AlessandroMichele
Music:
The soundtrack, by Alessandro Michele and mixed by Lawrence Rothman, comprises a selection of songs featuring the word Gucci, speaking to the staying power of the Maison and how profusely it contributed to the vocabulary of pop culture.
Lil Pump "Gucci Gang”
(B. Murray / G. Garcia / G. G. Nealy)
© Kobalt Music Publishing Ltd obo CyPark Songs, Esskeetit Publishing, Cypress Park Music, Tha Lights Global Publishing LLC
(P) 2017 Tha Lights Global/Warner Records Inc. / Warner Music Italia Srl
Rick Ross feat. Future “Green Gucci Suit”
(R. Ross / A. Stewart / N. Wilburn / D. Hayes)
© 2018 Universal, Dick James Music Ltd. Irving Music, Inc. Nayvadius Maximus Music, EMI Blackwood Music Inc, 4 Blunts Lit At Once Publishing
Licensed by Universal Music Publishing Ricordi Srl., EMI Music Publishing Italia
(P) 2018 Epic Records, Sony Music Entertainment, Warner Music Italia Srl
Bhad Bhabie “Gucci Flip Flops (feat. Lil Yachty)”
(M. McCollum / L. Jae / I. Whitlow / J. Muhammad / L. Porter / D. McCorkell / D. Bregoli / S. Gloade / J. Lowe)
© 2018 Ten Down Muzik, Eardrummers Entertainment LLC, Publishing Designee of Samuel Gloade, Warner-Tamerlane Publishing Corp., Artist Publishing Group LLC, Songs Of Universal, Inc., Boat Boy's Publishing, BMG Platinum Songs US, Mushie Music, Built By Music, Josiah Muhammad Publishing, Bhabie Publishing
Licensed by Warner Music Publishing Italy S.r.l., Kobalt Music Publishing Ltd, Universal Music Publishing Ricordi Srl., BMG Rights Management (Italy) srl, Administration MP Inc., Cafè concerto Srl
(P) 2018 Artist Partner Group Inc., Warner Music Italia Srl
Mier “Gucci On My Bag”
© (P) Jendex Records
Die Antwoord, Dita Von Teese “Gucci Coochie”
(A. Du Toit / W. Jones / J. Nobrega / L. Muggard / Dita Von Teese)
© 2016 Zef Publishing, Kobalt Music Publishing Ltd, Universal Music. Corp.
Licensed by Warner Music Publishing Italy S.r.l., Universal Music Publishing Ricordi Srl.
℗ Zef Records LLC / AWAL Recordings Ltd
Vitalic, feat. David Shaw and The Beat “Waiting For The Stars”
(P. Arbez / D. Shaw/ J. Garraud)
© 2017 Downtown Music, Square Rivoli Publishing, Budde Music France, Strictly Confidential France, CTZ Publishing
Licensed by Dipiu’, Accordo Edizioni Srl The production of this video followed Health and Safety guidelines and Covid-related laws and regulations.
Bureau Veritas Italia monitored the set in which animals were present and verify that no animals were harmed.

[@JorgeGonzalez-vq8il]

The music, the clothes, the production. This show will become a new classic

[@Ali-mj2tc]

seems like gucci flexing on balenciaga with the songs hahaha

[@luckycat3]

Stunning

[@saraowen5232]

This is honestly the 1st time I've ever watched a KZbin advert. This is class! 👌

[@PHlophe]

Jorge, Uma produção marvilhosa

[@Ana-dg5ep]

Ecsratic und unreal, only, the music is a little agressive for me for his MAGIC!!!!But, I guess it's a new classic - as you said !! 🙂🙂🙂🙂

[@marceloholland2604]

Gucci turns 100 and remains young, creative, Aria comes with a necessary freshness.

[@ScarlettAlexandraS]

Balenciaga is actually older than Gucci by 4 years. ;)

[@chefmrfresh4874]

What does the word ‘Aria’ mean in this context?? In Italian it’s a male/female name for air. Is it supposed to represent a location like Gucci Garden??

[@sinistercitizen3061]

@@chefmrfresh4874 it’s also a music piece for one voice usually with instrumental accompaniment.

[@lauracrosby9165]

THIS IS THE BEST COLLECTION AND FASHION SHOW I HAVE SEEN IN YEARS.

[@ricardo_boutique]

@Good thing recommendation no

[@patrickherrera9907]

Im happy to see that gucci doesn't need super models like hadids or jenner and gives opportunity to new models

[@rdyrdyp]

Those kinds of American models will have to bribe their way to enter Europe to be classified as essential travelers

[@nnedwards3260]

Hadids *&* Jenner are not supermodels.🤮 They have the following and it was easy to crossover with the label "supermodels" They are simply wealthy offspring..

[@ScarlettAlexandraS]

Balenciaga and Gucci both use friends of the house; and often times many actually work as designers, interns, etc and they get cast in the show. I worked for Balenciaga for almost 3 yrs: so speaking from experience! ;)

[@bikasshahi8412]

ा

[@wilianoliveira4994]

these two are not supermodels 😅 they're just famous on instagram

[@user-nf7hp5wk3s]

The fact that they used Gucci Gang is hilarious

[@nazarsislegalalienwithouttax]

I don't like the music.

[@OwnD1]

@Emm A you dumb? Celine literally went full TikTok. Read the room

[@nikxivanov]

@@OwnD1 It’s ok. Not everyone has to get it.

[@dannaab8459]

@Emm A just stop with the expectation.. LOL

[@nazarsislegalalienwithouttax]

@@ref07 Can't agree more lol

[@lukeustaquio]

The fact that they used gucci related songs makes it even more iconic

[@mirak3050]

or tacky

[@Ana-dg5ep]

Gucci - inspiration!!! 😍😍😍😍😍😍😍

[@nicholasdelaunay4341]

I think for once, they can gloat. It's Gucci baby!

[@_EthanBaca]

I C O N I C

[@SamiLoft]

The music choices were so surprising yet so pleasing!!

[@sbcinema]

The music is horrible !

[@franklinestevez2169]

Ft

[@sbcinema]

@Jonah Ernest you shouldn't do this

[@ParaDoXxaLL]

@@sbcinema toi pas aimer VITALIC ? toi pas avoir de gout tout simplement

[@sbcinema]

@@ParaDoXxaLL ?

[@Parislaughalot]

I AM OBSESSED! this will be talked about for decades to come.

[@collinkudrako-kashatus1736]

O

[@karaoke_bqv]

100%

[@Supermario-pe3dh]

100 years of Gucci in a 15min video Well done Alessandro 👏🏻

[@VINTAGELOVESLAVE]

handro

[@weel1993]

THAT’S 👏👏👏👏 CALLED 👏👏👏👏 PERFECTION 👏👏👏

[@PHlophe]

Chico, this covit made companies come up with original catwalks

[@trollraider6642]

The fact that they are playing “Gucci flip flops” 😂😂😂

[@gderrtikc249]

They're plan is to attract new generation to like Gucci

[@renaldowilliams9575]

The BEST Gucci show ever PERIODT!!! Iconic!!!!

[@karaoke_bqv]

Fr!!!!

[@DaysAreForgottenBaby]

This wasn’t only fashion, this was also art. BRAVO GUCCI AND ALESSANDRO MICHELE 👏👏👏👏 👏👏❤️❤️❤️❤️❤️❤️

[@karaoke_bqv]

The latest Gucci show (Fall/Winter 2023 Men) makes me miss Alessandro already. His works at Gucci will be always remembered!!!

[@sounieproeung]

i’m not even kidding when I say this is the best work i’ve seen from the well-created pieces, to the clothing design, production, set design, accessories, story, overall concept, etc. The fact that there was so much inclusion of musics of all types..... i am in so much awe. and to see models of different genders, orientation and much more is truly awesome. one day i aspire to walk a show just like this :) the work here was beyond phenomenal.

[@giovannimarcuzzi3763]

So true!

[@karaoke_bqv]

100% agree

[@raniwidya12]

My favorite brand 💜💜💜 #GUCCI And of course, IU is my favorite singer and aktris 💜💜💜🔥

[@ferdinan803]

This moment was ICONIC! I lived for the full fantasy. Bravo

[@jbarath]

I am speechless honestly. The whole thing! The end!!!!! Wow!

[@diegoconde2929]

OMG ALESSANDRO MICHELE! u kill this one. best collab ever

[@santiagohardy2728]

This fashion film is everything. The concept. The design. The runway. The soundtrack. The attitude. The execution. EVERYTHING.

[@karaoke_bqv]

Literally everything! I'm blessed to be able to witness this masterpiece!

[@brywakeup2235]

the ending is just perfection! They didn't have to snap like that

[@etb5048]

The fact that Bhad Bhabie made it into the soundtrack for a Gucci show , I...

[@arthurgorbachev6541]

Показ и сюрприз от Алессандро Микеле удался с салютом, блеском, сердцами и Индивидуальность с большой буквы ее подчеркнул бренд со всех сторон с Хип-Хоп и это было до конца пока не дошли до сада Гуччи! Не хочется, забыть а хочется прикоснуться к этой коллабарации с Балэнсиага! Юбилей удался с цветным тортом и безумством, красивенных образов! Жокейские аксессуары из клуба Савой, классический принт Гуччи, сваровски, даже флора принт от художницы был не забыт, пирсинг украсил сексуальность, перья они прилетели и не отпускают, принт обязателен, много цвета! Скучно отсутствует Гуччи и Балэнсиага 21/22 Зима! С Днём Рождения!

[@paulainaustria9180]

“a deep and ecstatic diving in everything we yearningly miss today… " Floria Sigismondi and Alessandro Michele nailed it. This film comes very timely.

[@immrcat79]

Best Gucci (and Balenciaga) Collection in Years!!!

[@giovannimarcuzzi3763]

Soooo true!!!

[@konstanlyk]

Only love for Alessandro Michele and the incredible Gucci team... 👏👏👏👏👏

[@basiliosantosbrabson9334]

I’m crying 😭😭 this gave me life

[@PHlophe]

Chico, breathe.. lol!

[@lilyxx5679]

Q: what's the secret of long legs? IU: Just.. **Lifted her foot wearing Gucci heels**

[@kkkkyy84]

lol.

[@princessjoynacor182]

where?

[@_-8652]

Yes when ?

[@debidebi6516]

kzbin.info/www/bejne/rKqWYXqegqajiaM...

[@christopher4028]

There’s been a question mark over Michele lately, but this is him at his best

[@sobriroslan]

Love how Gucci incorporated the iconic revamped Gucci Tom Ford era suit for the 1st look & some other noticeable looks to celebrate its 100th year celebration as we all know Tom Ford literally saved Gucci from bankruptcy back in the 90s. It’s a great tribute for Mr. Tom Ford 😭

[@chiheec]

Perfect balence of high and street style. Alessandro is back!

[@SyuzenaPitz]

Agree!

[@debidebi6516]

kzbin.info/www/bejne/rKqWYXqegqajiaM..

[@phoungnguyen9304]

The music is fantastic I’m amazed by this beautiful collection ⭐️⭐️⭐️⭐️⭐️

[@ParaDoXxaLL]

Last song

[@saranyanaidu6731]

Happy to see a fashion show the music,the clothes,the production a very new classic and wonderful

[@unes7420]

this is so iconic omg

[@lilyxx5679]

Even if I didn't see IU, love you all 💕

[@isabellatellez2441]

This left me speechless, so deep and incredible, so emotional and sensual, bravo

[@ycastle565]

OMG!!!!!! SPECTACULAR!!!! ALESSANDRO IS A GENIUS WITHOUT THE GUCCI IT WOULDN'T BE WHAT IT IS TODAY IN THE NEW ERA !!!!! magnificent collection one of the best I've seen from michele for Gucci and what better way to collaborate with the creative director of BALENCIAGA !!!!! without a doubt an exceptional collaboration and without a doubt obvious since as the 2 brands belong to the Kering luxury group and are the ones that have had the best financial performance in the last time. SPECTACULAR, AWESOME, FUTURISTIC.

[@karaoke_bqv]

I have been re-watching this masterpiece times to times and never get bored of it!

What a collection. What a presentation of a collection. I can't, this is too great. I'm obsessed. And I have to say that I am not a crazy Gucci or Balenciaga follower. I like the brands... But after this, there's a new game.

[@kriscastillo2585]

now this is art, i never expected gucci’s collection would be my favorite among chanel and dior but now they are. i loved everything specially the gucci monogram suits and shoes. i’m really into their riding boots style shoes also that playsuit/terno in monogram is really great i can see many people wearing them. the new bags/tote is really pretty too.

[@lctrfab]

Finishing with Vitalic... A perfect way to end a perfect show!

[@irene_carbo]

We love you IU from 🇵🇭🇵🇭🇵🇭

[@letisherlin7400]

Awesome show perfomance.

[@kaigom2120]

Kai will look incredible in these fits

[@leora569]

Who’s that if you don’t mind me asking

[@a_simple_human_]

@@leora569 Kai is the global ambassador for Gucci😇 He is the member of the kpop group called EXO.

[@leora569]

@@a_simple_human_ thank you so much for telling me and not getting rude ❤️❤️❤️

[@a_simple_human_]

@@leora569 You are welcome 😇

[@debidebi6516]

kzbin.info/www/bejne/rKqWYXqegqajiaM...

[@gjab19]

WOW WOW WOW... BEST SHOW EVER!!!!

[@leehwen]

The soundtrack to this entire film is just, amazing!

[@dannaab8459]

i listened to it on my run.

[@darby1995]

2024 and I'm still watching this over & over & over & over!

[@teguhfebriyanto8695]

THIS IS WHAT PERFECTION LOOK LIKE.

[@imamonii]

Here for IU

[@MilkTheGhost]

The way the video ended was breathtaking! So well done! Bravo👏🏼

[@tsr6220]

this collection is fire

[@lilyxx5679]

IU's IG story brought me here..but rn I don't know what's happening..

[@RicardoDizonLefthanded]

me too, without thinking auto click

[@yelena9034]

Me too!

[@kkkkyy84]

me too.... I just try to imagine what would IU look like if she's wearing does cloth. ( she will definitely slay and look like an princes and bad girl)

[@marycrisgallardo5763]

Me too. I thought she will exist here 😅😅

[@SereneBobcat]

The last few minutes are magic. Reminds me of the heyday of Ads and music video when Fincher, Ridley Scott and Tony Scott were the masters of visually stunning spots.

[@vlmschk]

my jaw literally dropped til the end from the 12:00 mark omg

[@hugoredsea7203]

Thank you for making me fall in love with this fashion house again. This is truly remarkable and timeless. Gucci forever 🌻

[@flan6449]

Yes inbetween Tom Ford and Alessandro, Gucci was so boring

[@짜리몽땅-j8p]

아이유가 예고해서 왔다❤️

[@honeybeebeehk]

맞아요!

[@yunheecho2548]

아이유 안 나올거같은데

[@nhilan942]

The best of the best! I can't stop watching in the whole 15:29. Music and visual perfect

[@유애나-x9f]

IU 💜

[@yellowroses1563]

💜

[@Cool_Guy_86_Ja]

Watched the whole thing, but the last bit in pure nature is just naturally smooth and the best part of the film.

[@D4nielDuff]

I’m so glad we’ve got some hip hop in a Gucci show

[@IStandBrokenxo]

speak for yourself

[@D4nielDuff]

@@IStandBrokenxo errrrrm…I…am

[@capi170]

@@IStandBrokenxo Imagine being old

[@IStandBrokenxo]

@@capi170 errr i’m 21 love i just look older because i used to smoke crack shut yer mouth

[@capi170]

@@IStandBrokenxo I'm 20. I just look like a cat cause I'm a degenerate 😔😔 Idk, I think gucci recognizing its influence in pop culture is pretty neat. It also doesn't market itself to old people anymore so its only fair

[@laurag.g.2973]

OMG... The production of this video/ show is Fantastic, brilliant, magnificent!!!! What a Collection!! Gucci & Balenciaga 🔥

[@LAGAZETTEmagazine]

What an incredible collection (and collection video). Plus, the collab we didn't know we needed: Gucci x Balenciaga? Extremely yes, please!

[@ladyjunon6305]

They're both owned by the same company, so it was probably just out of convenience.

[@LAGAZETTEmagazine]

@@ladyjunon6305 Agree. Still, very daring no? I don't think anyone was expecting this :)

[@GabrielaCambero]

Wow, didn't see that coming!!!

[@elisanepote4094]

Favoloso! 💘💘Ogni cosa :collezione, modelli , produzione ,musica !👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏

[@t.w.parker7528]

All these comments are a reflection of how excited everyone is about this. This = a life after covid. A life with style, a life outside the house, a nightlife, and a life with friends out on the town. What will we be wearing in this shiny new life? Gucci!

[@Saulibarra1111]

tell that to India

[@t.w.parker7528]

@@Saulibarra1111 Debbie Downer 😋

[@Jay.reality]

Black and blue Gucci & Baleciaga look is best!

[@coffeetime3293]

This is Perfection! The ending is really powerful. The beauty is so fragile, let's protect it in our cruel world 👍

[@selmoonneamt]

BEST GUCCI SO FAR ❤❤❤❤

[@anndreastembridge367]

What an original concept! I love the homepage to the paparazzi, cameras flashing yet no one is around.... fabulous! And the line is beautiful also, I’ll check it out after invisaprison.😋🥰🤪

[@user-ot1yg3ps1s]

Gucci gang ❤️💚❤️💚❤️💚🙌🏻🙌🏻🙌🏻

[@patchchrist]

The soundtrack to this was bangin'. Loving the whole whips as an accessory thing!

[@lvbadboy]

It’s paying tribute to their equestrian heritage

[@lightingnabottle6065]

PERFECTION ! ON EVERYPOINT ! And love how BOTH HOUSES are SOARING HERE ! ❤❤❤❤👏👏👏👏👏 .

[@naturepeacevibe]

HERE AFTER SEEING IU'S POST 🙋‍♀️🙋‍♀️

[@syedakhatija3063]

Thanks

[@alilpeace5913]

Masterpiece 🔥💛

[@nlbhaduri]

Ok, one more comment: I feel like we are peering through a peephole to another dimension, we enter and walk the halls of a starship with all the marvelous creatures, finally the starship takes us to another planet where we are all part of the light/joy.

[@lilyxx5679]

*Cough* ...Gucci -IU

[@irene_carbo]

IU😍❤❤❤

[@SanjayPatidar-xc6rh]

Gucci always brings new and amazing products ❤️❤️

[@jessicaxxx7119]

Inclusività, libertà di espressione, innovazione mantenendo i codici tradizionali della Maison e la reinterpretazione di alcune icone che hanno fatto la storia. Questo show racchiude 100 di questi anni.

[@manwol93]

We support IU 💜

[@royceburger7929]

What are you talking about? I dont see IU i watched the whole video but i dont see her

[@yccccccccccc]

Came here cuz of IU

[@yellowroses1563]

Me too!💜💜💜

[@onnion63]

Says a lot about of you if you ain't feeling us ! Finally GG recognizes the dopeness of how much they owe to rap . If u have to explain cool , you don't know

[@qlrxj]

Hopefully we can see Global Gucci Brand Ambassador Kai in these pieces soon!

[@TheLily97232]

Hope to see V Gucci fanboy in it too

[@mallowbleu8289]

@@TheLily97232 Nah, they're with Louis Vuitton now.

[@joubaierjoubert7748]

FAAAAABBBUUULLOOUUSSS JUST FAAAAABBBUUULLOOUUSSS GUCCI IS BACK!!! BACK!!!!!BACK!!!!! WITH PURE FASHION VENGEANCE 🤩✨WOW ALESSANDRO MICHELE JUST WOW ✨🤩

[@lilyxx5679]

All of them looks ✨gorgeous✨

[@christaavarielle5367]

IU Gang IU Gang💜💜💜

[@yellowroses1563]

IUUU!!!

[@jengjeng5301]

I came here because of Queen IU's ig story

[@yellowroses1563]

Me too!!!

[@davideumbertobrandoleseibe6291]

amazing collection . good job alessandro

[@scottrogers9132]

This show is EVERYTHING! Very inspiring for the creative mind! Thank you❤️

[@neilafaradi]

This was SO WELL DONE!! I'm obsessed.

[@samsara1273]

This is so much fun. The artistry regarding fashion and video paired with the interesting models. Everything just fits so perfectly. I even like gucci gang although I hated this song until now

[@yellowroses1563]

I love IU from Taiwan!💜🇹🇼 Any IU's international fans(uaena)?⬇️😍 Share where are you from?💜💜💜

[@Noimfine-c6p]

We love IU so much too I'm Ma-Aena from PhiliPhili 🤗

[@yellowroses1563]

@@Noimfine-c6p Hello Ma-Aena!🇵🇭 I'm Ginny Wang.Nice to meet you! Please take good care of your health❤️ Wish we all stay healthy.🥰

[@hehehe_helen]

I'm Uaena from Taiwan too!!!

[@raniwidya12]

Hellooo. I’m from indonesia

[@yellowroses1563]

@@hehehe_helen 你好~你的頻道感覺很有趣！😍以後一定會找觀看的，在國外注意健康呦🥰

[@vitocoleone9349]

The last 5 minutes is truly divine. It took my breath away !

[@blessymariekilaton8766]

IU brings me here 💜

[@yellowroses1563]

Yes!!!💜💜

[@arhamkhan245]

In my opinion, I think these fashion films are much better than the usual runway shows! I hope they stay like this. LOVED IT!!!!!

[@fional.frederiksen9416]

Totally agree. More of this, please.

[@karaoke_bqv]

@@fional.frederiksen9416 Yessssss!

[@josephp4601]

AMAZING!!! I AM SHOCKED

[@raypham7251]

There is no limit for FASHION 💗. Love Gucci

[@luciavitale5903]

hair dryers !

[@khangly4996]

4:55 The expression is so glamour and hype. ANyone know the this model name ?

[@jiniya2090]

Just for IU ❤️❤️

[@astridguswara5133]

IU 💜

[@yellowroses1563]

💜💜💜