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Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? Discover how to put applied behavioral science to work in marketing.
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👁️🗨️ About Richard Shotton
- Website www.astroten.co.uk
- Podcast theconsumerbehaviorlab.com/
- Book www.richardshotton.com/the-ch...
- Book www.amazon.com/Illusion-Choic...
- Masterclass www.furmint.io
- LinkedIn / richard-shotton-a555541
- X / rshotton
🔗 Other Notes From This Episode
- Find other products, tools, and resources mentioned in this episode www.socialmediaexaminer.com/h...
- Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
- Connect with Michael Stelzner on X / mike_stelzner
⏰ Timestamps
00:00 Intro
01:09 About Richard Shotton
06:01 Why Marketers Should Pay Attention to Behavioral Science
08:08 Defining Behavioral Science
12:43 How to Make Your Brand Memorable
24:57 How to Build Trust With Consumers
34:24 How to Disarm Consumers by Admitting Flaws
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