Managing Through Crisis: How To Market During COVID-19

Hey brands! This is NOT the time to go dark-your customers want (and need) to hear from you now more than ever. During this make or break time for brands, Professor Jill Avery and CEO of Edelman CEO Richard Edelman, share what consumers want from brands during the pandemic and what marketers can do to successfully connect and educate customers.

[@aayushrajbhandari7018]

1:58 - What brands did in early lockdowns. 3:58 - What actually brands, CEOs, or CMOS faced back then? 6:29 - How CEOs or Brands could rise with and towards their consumers. 7:39 - What consumer's needed from brands. 8:23 - Marketer's usage of humourous generic campaigns and pricing strategy seems vague to consumers. 9:57 - The Ice-cream myth and Unilever's comeback. 13:19 - How Unilever contributed to the situation. 14:50 - What consumers expected in that situation. 16:54 - How showing business operating process could change brand perspective in the industry back then. 19:49 - How brands may revive once Covid fades away? 21:42 - Jill's strategy to cope with the business environment again.

[@Hi-ys1ss]

Omg aayush thank you so very much❤️

[@inthezone9817]

"brand democracy" has always been there even before the covid ! great video ! thank you !

[@najeebbaig8455]

Extremely sound and wise advice. Thank you so much !

[@frodo004]

Thanks for sharing great insights! Kind regards from México.

[@javierbehaklanzaro1506]

Thanks for the video! It was very interesting and insightful. I felt the video was oriented towards big brands, but what about small businesses? Do you have any material or insights to shed light on small businesses' market efforts during COVID crisis?

[@jennytan2301]

To help others is to help yourself. Sowing good seeds as cause would result in marvellous fruits as effect. Giving away little as cause would result in considerable in return.

[@preciousNaomi]

Thank you so much for sharing very detailed and candid information. This has a lot of impact in what I am currently doing. Good job.

[@dyrectory_com]

Thanks for the video upload! ⭐️

[@ZissisAhladas]

Sir thank you so much for this interview, so much value. Greeting from Greece

[@sushruthikrishna5958]

I have been trying to find some good perspectives on how brands should communicate and this video has given by far the most insightful learning I've got. It's definitely easier for brands thay have existed prior to the crisis to restructure their communicatiom However, trying to launch newer products or completely new brands can be very challenging at times like this too. Would love to hear some thoughts around that.

[@ameydongre770]

Thank you for great information !

[@lovingatlanta]

👍Good info. Thank you. 💝

[@AMANDEEPSingh-fd3tv]

Hello Sir, I am have small conser regarding my retail business. Since as you all knows due to covid19 situation going tough and we are all facing a problem. 1:How I can bring the customer to our Reatil store. 2:Few of customers scared we cannot come out in this situation for shoping 3: as par safety perspective our Mall n are doing best to take care of precautions. I want to bring more sale without wasting of time of mine and customers, how can I make esay for shopping Even I had tried to bring customer while sending products photos which is available at our store but few of came and few of not so for them how can I make my strategy.... Please🙏 Sir , it's very important for me as business perspective. Kindly help me out

[@jennifermiddlin1038]

Thank you! Great advise!

[@sirisaksirisak6981]

To sale is to make belief to need in product and service.

[@probusinessmaniq1488]

Nice video

[@treesb201]

Definitely some prescient thinking on fake news. Sad to see where that has led us in the past two years.

[@flipflash7061]

Can you tell me Povidone Iodine(Yodopovidona) Antiseptic prevents/Kill co vid 19? Real Doctors of you tu b e/web are saying Yes it reduces load/kill c o v id. I rinsed sinus /mouth with it for 3 days. P cR Negative test results later. May Expectorants reduce co v id congestion? Liste rine gargles works too?

[@habibtheconsultant]

1:58 - What brands did in early lockdowns. 3:58 - What actually brands, CEOs, or CMOS faced back then? 6:29 - How CEOs or Brands could rise with and towards their consumers. 7:39 - What consumer's needed from brands. 8:23 - Marketer's usage of humourous generic campaigns and pricing strategy seems vague to consumers. 9:57 - The Ice-cream myth and Unilever's comeback. 13:19 - How Unilever contributed to the situation. 14:50 - What consumers expected in that situation. 16:54 - How showing business operating process could change brand perspective in the industry back then. 19:49 - How brands may revive once Covid fades away? 21:42 - Jill's strategy to cope with the business environment again.