Seth Godin - Everything You (probably) DON'T Know about Marketing

[@BehindtheBrand]

Thnx for watching! Subscribe to get smarter, grow your brand, make more 💰More vids in the library w/ some of the smartest people on the planet --> bit.ly/GetBehindtheBrand

[@ninojoekemsonc.sumile-jj3eq]

Vvvvvvvvvvvvvvvvvv😛😹🥳😛😛😹😹😹😛vvvvvvvvvvvvvv

[@rahatshamshieva200]

It's so, so important to listen to people like Seth Godin these days not because he's a great entrepreuneur and bestselling author BUT for his good tone, for showing that there are still decent people in this world! Questions are also so thoughtful, to the point and so well organized!

[@BehindtheBrand]

Thank you for watching Rahat! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@StuartMacadam]

Absolutely true Rahat. Couldn't agree more.

[@rockoyhead]

Are spam bot replies like this effective because it condridicts value marketing like described in the video.@@BehindtheBrand

[@abramdahlby1153]

Good Stuff. For someone starting a business and feeling guilty about not wanting to reach 100,00 plus people but to only go after those who share the same passion, this video hit the spot.

[@user-cj6xk8rw1h]

1:00 A brand is how much extra I am paying above my substitute. If I’m not paying extra, I don’t have a brand. 6:10 Culture defeats everything. 7:00 Human beings make decisions based on the status of who is going up and who is going down, and what that means to us (“us” a certain group of people). 8:17 Don’t do it cause you’re making a living. Make a living cause you’re doing it. 16:50 Nike vs Hyatt 17:25 A brand is a promise to people, a short-hand, an expectation. They should ask themselves: “what should I expect the next time?” 22:00 As a Marketer, you have to have empathy for the people you are willing to serve. 27:00 The medium can change, but the mission will remain consistent. People don’t think what they want, they think what they dream of. 32:10 Now, everything is a click away, you can sell anything you want. But you don’t come at the customer anymore, let them come at you. 31:40 You don’t market at them anymore, you market with them. 32:50 Everyone is not the goal, someone is the goal. 42:30 As a Marketer, you have to willingly dance with the tension a customer feels before actually taking an action.

[@BehindtheBrand]

thanks for watching Marcos!

[@sarritapandey4165]

Thanks thanks a lot 😊😀

[@ntandozuma901]

Brilliant! Thank you

[@ntandozuma901]

Thanks so much

[@MROST]

Yessss !!!

[@maraboscaro5590]

The way He speaks, his mindset, his philosophy of life, the way gives back...I really love Seth.

[@BehindtheBrand]

Thanks Mara

[@misskarren539]

"Everyone is not the goal, someone is the goal." Completely agree! I smiled so hard whilst hearing this. I'm so glad I came across this video today... I'm in the process of starting my own brand and I needed to hear all of this!

[@BehindtheBrand]

Thank you for watching Kay! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@droopy_911]

Best of luck. 🙂👍

[@fsmithh]

You will succeed!!💪🏾🥂✨

[@maisaromaisa2719]

@UniqMarketing 7هم

[@JereKivela]

💯

[@HittinOnDorky]

I used to read Seth Godin's blog daily and somehow never caught that he is a marketing expert. This is an incredible surprise! Seth is the besttttt

[@Connor-iu5xu]

"we're being trained to ignore (direct marketing)"... GOLD!!

[@BehindtheBrand]

thanks Connor

[@iu8051]

I was a member of the course. It was very useful, but lacked on some specific action points. But thats what ive come to expect from Seth. He explains what he needs to people and if they get it, they get it. If they dont, they dont.

[@BehindtheBrand]

thanks for the feedback

[@td177]

I am marketing person of Old business schools. I taught and learnt from Philip Kotlar in pre-internet era where the real attention was on Production line. But in the Internet era focus has been totally shifted to " marketing and digital marketing ". Your today's interview is like a light house Becon light for me, throwing lights in Internet and social media marketing. Thank you.

[@rockoyhead]

You speak like "Say hello to my little friend" but look like "your computer has a virus."

[@maniimanii1766]

This is beautiful!! This interview is literally gold. My girlfriend knew I wanted to do marketing so she bought me Mr. Godin's book, that woman does not understand how her care changed my life.

[@BehindtheBrand]

Thank you for watching Damani! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@blast2686]

I assume your girlfriend is into marketing

[@maniimanii1766]

@@blast2686 nope she isnt she is just super supportive of what I like, she knew i was into marketing went on amazon and chose the first book, it so happened to be this one

[@maniimanii1766]

@Trolling-The-Truth she definitely is... thanks for the comment

[@blast2686]

@@maniimanii1766 wait a minute. She just randomly chose a marketing book for you? Damn

[@keith9carlos]

"Dont do it because you're making a living. Make a living because your doing it" Mr. Godin is dropping Gems on us

[@martin-steiner-photography]

@Seth M. I truly do not mean to be rude now - anyone gets that sentence in full scale when the one starts to do his hobby/passion as a living. True fact.

[@GrandioseMAG]

Gems

[@mimiselance]

For real

[@phyllissong]

The idea of gaining empathy to understand your audience is crucial! It's not just about demographics anymore, but understanding their inner narratives, dreams, and what makes them tick. That's how you connect with people on a deeper level and build a truly meaningful brand. 👍

[@BehindtheBrand]

agreed

[@jonathanzimmermann5877]

I got hired for a really high position in marketing and have absolutely zero experience. I needed this jump start.

[@getaheadofficial]

Marketing is really a challenging industry. It needs to create something that's not only a fad but stays to provide long-term value!

[@Robertgriffinne]

your ability to break down economics for the average Joe and Jane to understand is top notch. You really need to create a course on trading stocks for the retail investors. Thanks for all this great content and information. Lastly get those likes up folks and share this video

[@Natalieneptune469]

reminds me of Nicole Ann Sabin, i had an increased exposure on how to navigate the market while copying her trades. it rare to see a Financial advisor who is so transparent to the point of sharing her strategies. Unfortunately for her and fortunately for me. i can now trade independently. i don't pay any percentage to her anymore

[@marianparker7502]

@@Natalieneptune469 Who's this lady & how can i find her?

[@Natalieneptune469]

@@marianparker7502 I can't give much details to it, Profit comes for proper trade execution. I racked up in profits $558,405 from $185k capital in august last year to be exact on my portfolio using her trade signals. I watched a news interview on where she featured during an IPO and spoke proficiently, caught only her name and did a search later online. she's quite a genius in trading and portfolio diversification.

[@marianparker7502]

@@Natalieneptune469 I usually don't take advises online but i curiously looked Ms Nicole up and scheduled a phone call with her. she seems proficient and well grounded

[@hugh009]

I first knew of Seth from Purple Cow and began to follow him. As a 77 years young serial entrepreneur I just bought his marketing book. I had my public relations consulting business in Hotlanta when Seth was at Coke USA. I see he is still following a great deal that I learned with my MS in Advertising and Public Relations at University of Illinois in 1973. We were studying more about psychographics than demo even back then.

[@ManifestMastery433]

17:42 Know Your Audience: Understand who your target audience is, what they care about, and how your brand can fulfill their needs or desires.

[@hugh009]

@@ManifestMastery433 Absolutely. I have known my target market for all my products, services and over a dozen books I have written 😎👍

[@apricotbranding]

This video just validated what i was already thinking. Psychographics are far more important than demographics which are used by old school marketers. Its more important to understand how your audience thinks. Some of Their critical painpoints, interests, goals, their lifestyle and preferences or what drives them to choose your brand.

[@johnscott547]

I started a vending machine business last year as a side job while I am employed to a corporate world. Now I rely more on my earnings in my vending machine business. Such a good idea to start one.

[@BehindtheBrand]

Thank you for watching John! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@KingaGorski]

I think it’s powerful how Seth (and a few other powerhouses) acknowledge the need for EMPATHY when dealing with people, in all fields, but especially from a marketing and sales perspective. Great interview.

[@kinj.407]

Yeah seth is amazing...He's indeed the godfather of marketing

[@Kalem-ie1df]

Just started a business and swimming my way through, Just happened to stumbled across your video with Seth and the thing he said it to tru.

[@AmberLimShin]

The way seth lit up when you started asking about books and publishing... this video is a gem! Thank you.

[@BehindtheBrand]

Glad you enjoyed it!

[@ZeliWipin]

Seth Godin really knows about his craft . I love his book and his voice and his mind , please make more books !!

[@BehindtheBrand]

Thanks for watching Zeli, hope you find more vids here on this channel you love!

[@robbybobby6277]

A brand is an image. It's a reputation and people know it.

[@AlessandroCardano]

"Work that matters for people who care." Beautifully worded, this is why I follow Godin's teachings. Thank you for this upload. =One Love= -A

[@BehindtheBrand]

Thanks!

[@v.krishnankaushik9812]

As a intern in marketing, this gave a little bit perspective. Will jump in and read some stuff written by him. Thanks.

[@HavenatLee]

Great interview! Love the line: Don’t put (your) $ into more, put your $ into better. If you can afford to make better because you have true fans, then “maybe” they tell their friends… and “maybe” we can (continue to) do this work… And doing this work is our Privilege!

[@anthonynwaneri7991]

'I want to help people see things they can't unsee' - Powerful!!!!!!

[@BehindtheBrand]

thanks Anthony

[@slaychildhoodmoneyscripts]

Huge fan of Seth, it’s his curiosity that intrigues me. He’s a really good teacher, I ENJOY learning from him. Good guy vibes is really attractive, that is my strength too. His personality is a brand and it’s authentic, no smarter marketing than that.

[@JamesScottGuitar]

Man, that’s possibly the best interview I’ve seen with Seth Godin. Great questions, great wisdom...great dialogue. It’s evidence enough that your friendship is real just by the warmth and interest in the conversation. Thank You! -jS

[@BehindtheBrand]

Thank you James!

[@lokeshjain171]

Do you have pdf of this book

[@HOWNOTTWO]

This video is a must-watch for anyone who wants to truly understand marketing and its nuances. Seth Godin's explanations about the difference between brand and direct marketing, and the value of a brand in marketing are eye-opening. It's fascinating to learn about the key differences between psychographic and demographic marketing and how they play a crucial role in shaping a successful marketing strategy. I love how Seth Godin's insights are drawn from his bestseller, "This Is Marketing," making it easy to dive deeper into the topic. Kudos to Behind The Brand for bringing such valuable content to their viewers!

[@Will-lt2ov]

Very good questions and answers in this video. Good job on this interview.

[@BehindtheBrand]

thanks for watching, are you subscribed?

[@beautybird2668]

Srth is amazing, I dont think he gets enough recognition for his skills, love to hear him talk, you always learn something new

[@pathmonkofficial]

The distinction that is made between psychographic and demographic marketing is especially valuable in understanding consumer behavior.

[@Manishdna]

I am a lot into this topic nowadays. Very much interested. Thanks for sharing your knowledge !

[@harrygrewa4209]

How is it possible and this guy sees and distinguish meanings that are so interconnected yet so different. There no one else out there is like him. He is writing the dogma, hes not just repeating like the rest. It must be his background in Philosophy thats making it possible, the gift of classical studies. Good job Seth. ...I get 40% of what you say.

[@jackson_varney]

Mate I love the mission you have here and I very much appreciate you not putting ads on this video!

[@BehindtheBrand]

thanks for watching Jackson

[@TheTruth-fully]

"Aim for better, not more" EPIC!! Thank you, what an awesome interview.

[@BehindtheBrand]

thanks for watching Faizah

[@NateHaselton]

This was one of the best podcasts on youtube I've come across in a long time.

[@SurajThoudam-q8p]

💡 The importance of having a distinct brand and making a promise to customers 00:54 💰 The value of a brand is determined by how much extra customers are willing to pay 17:30 👟 Nike's successful brand strategy with Colin Kaepernick 13:28 🎯 The need to focus on psychographics rather than demographics in marketing 19:19 🌍 The rise of mission-driven companies and the importance of purpose 26:04 🔍 The need to understand the changing marketing landscape and adapt accordingly 30:10 📈 Focus on making better, not more 34:27 🧭 Define your guiding principles and values 35:01 🎯 Be clear about who your brand is for and what it stands for 36:29 🔑 Consistency is key in building a brand 37:18 🌟 Create a brand that some people love and are loyal to 38:37 📚 Returning to traditional publishing and creating scarcity 39:53 💡 Dreams and aspirations of being a teacher and making a positive impact 44:11

[@TheMechanicalBob]

Thanks for sharing! Which AI did you use to create this summary?

[@stopsomewhere9104]

Sharing this video with my intro to marketing class as a prime example of modern marketing

[@BehindtheBrand]

That's great Erik! There are more vids like this on my channel, just let me know what might fit best

[@sks3747]

Scarcity. Finding and sticking to one's passion. Niche markets to the moon. "Market with the people and not to the people". Amen. Thanks for the video!

[@taniasingh6367]

Every Marketer needs to watch this once a year!! Thanks Bryan!

[@DigitalMadeEasy]

Seth Godin is definitely the God for Marketing,great content. We create videos on Marketing/Digital Marketing topics specific for "Small Business Owners" in our youtube channel to learn and implement from our Tips but there is so much we can learn from Seth. Thanks for this, it is really educational.

[@SamuelRiveraFilms]

Fantastic interview! Thank you for making this...I got a lot of value out of it. Specifically the branding portion where he mentions what a Nike Hotel would look like. Powerful!

[@BehindtheBrand]

Thank you for watching Sam! 🙏 Here's the next video I recommend... "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@SamuelRiveraFilms]

Behind the Brand love the message and video. It’s very similar to the style of videos I’ve created on other entrepreneurs like Rogan and Willink. Super positive message! Great work!

[@BehindtheBrand]

drop the link here, would love to check it out

[@SamuelRiveraFilms]

Behind the Brand shameless plug but here is my video that I think you’d enjoy and then a few additional links (none of them will take up much of your time but i think they’ll bring a ton of value) kzbin.info/www/bejne/ZpPKdqOEdtRgZ9E And then here is my most recent Rogan and Willink video m.kzbin.info/www/bejne/Z3ymhnRsdqlprsk m.kzbin.info/www/bejne/nn-cqYWah66VqbM

[@ErinLAnderson]

Can't stop listening to Seth. Wish every child in the world had the privilege to listen to this video.

[@BehindtheBrand]

Thank you for watching Erin! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@sunilnair3502]

This guy is indeed genius who can educate you about marketing better than no body else. Anyways thank you behind the brands for uploading this video, seriously the kind of educating you get free on KZbin is marvelous. My college charged my a hell lot of fees for a much lower quality education.

[@BehindtheBrand]

Sunil Nair 👊

[@BehindtheBrand]

Sunil Nair 👊🙏

[@rhetoricbytolyan1987]

I really like the idea of outfitting the school bus as a store and drive around to test in which locations your products sell better, to determine where the bricks and mortar should actually be. Really clever.

[@frequencyboostloveandpeace]

I really resonate with his anti-infinity stance, and his idea about being some-truistic rather than altruistic. It feels much more aligned with sanity and balance to set to serve a small dedicated group of people (of whatever kind), rather than aiming for "a billion followers", or customers or whatever. Plus, you are more likely to keep reiterating for quality that way, as you get continuous feedback from the customers that you are intimately connected to. And so, interestingly, are more poised for sustainable success in the long run... Thanks, Behind the Brand! And thanks, Seth!

[@BehindtheBrand]

Thanks!

[@JordanTaylor-g4i]

Thank you for this! Seth has such a beautiful way of thinking and it was just what I needed to hear. "Keep true" and "empathy" is some of what I take with me from this. Best, Simon.

[@brianmillerspeaks]

Pre-ordered This is Marketing what seems like ages ago. SO PUMPED that it's finally here. Thanks for another incredible interview with Seth.

[@BehindtheBrand]

Thanks Brian! Did you see (towards the end of the video) the announcement about the limited edition covers?

[@brianmillerspeaks]

@@BehindtheBrand Haven't finished the video yet, I will tonight (getting in some quality time with my wife before heading back on the road). Is it time sensitive? By the way, as long as I have your ear, just wanted to thank you for your body of work. Truly incredible, and such a gift.

[@BehindtheBrand]

Kind words Brian, thanks. Not sure if the limited-time covers have been announced, I know Seth gave me the first peek...Also, if u have interest, here's my latest project, a full-length documentary film: Link: igg.me/at/truebelonging

[@christianakamada601]

I haven't go through the video but because of the comments section you have a new subscriber , and I am a business student so this will be helpful for me 🙏

[@BehindtheBrand]

Thanks Christiana! Welcome to the channel and I hope you find a treasure trove here 👊

[@b9dhazel]

Bryan Elliott is such an excellent interviewer that his guests are able to share information that I look forward to, every time.

[@liyematom483]

Thank you for this Video 🙏🏼 This is the best interview about marketing I have seen so far ✨

[@BehindtheBrand]

thank you

[@benbrown7819]

Can we please give a virtual round of applause for our interviewer as well? A great interview succeeds also bcos of a great interviewer. 👍👌

[@BehindtheBrand]

thanks Ben

[@RelativeBadger]

What crap! The gut 'interviewing' is the biggest arse-licker on the planet, and the guy 'being interviewed¿ is so full of himself that he doesn't want to shut up. I bet if I asked him what time it is he'd give me a 50-minute, rhetoric-filled book layout, rather than just say '5 past 3, mate'. There isn't even an interview here; it's simply an interrupted presentation.

[@scoobydoo7346]

agree

[@paulargueta]

Thanks for sharing. Digital marketing & SEO work. Most people don't have the patience or take the time to learn it, let alone wait for the results. It's like planting seeds and farming.

[@LaynoProd]

as an upcoming music artist, this video has so many valuable gems on brand and marketing, thank you Seth for all this information and helping me see what i couldnt see before in marketing my music and building my brand, and thank you for this definitely subscribed and found this channel thru the Hormozi video 💎🙏🏽👨🏽‍🎨

[@dynamics9000]

I can assure That This is one of The best videos ..... liked ,,,

[@ropersix]

Seth getting back to what he does best. Haven't been reading his blog or watching his videos for awhile now, but I just pre-ordered the book.

[@BehindtheBrand]

Thanks Tim!

[@toluwaseolushola8888]

Skipped this video so much I don't know why, right now I am like TOLU why? thanks for this... such a blessing!!!

[@BehindtheBrand]

Thanks Tolu!

[@WedHex]

Put what you have into "better", not into "more". - I love this.

[@BehindtheBrand]

thanks Jakub

[@UmeshKhanna2]

Nice

[@TNRPISIQ]

This has to be one of the most value adding videos on youtube for m. Thanks for uploading

[@simplypawly4500]

I am not even in marketing, but I m here for some life advice. And a marketer did it for me.

[@BehindtheBrand]

Well that's high praise, thank you! 🙏 Here's the next video I recommend with more possible life advice from my own experience... "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@blackwood4090]

This has unmeasurable value! I come back every time to check I'm getting this right... powerful concepts

[@BehindtheBrand]

what's your main takeaway?

[@blackwood4090]

@@BehindtheBrand In general, people may not understand how to solve their problems. They often know what problems they face and what they desire, but they struggle to find solutions or optimize existing ones. This is the space in where we (people who notice things that can be improved or are simply motivated to make changes to problems that remain unresolved) take the initiative to identify potential solutions and, like ourselves, encourage others to test solutions developed by people who wants to understand how to make our lifes better. thanks!!

[@jasonstallworth]

Thank you for putting this out there! I’m working to build my music as a brand, which , while continuing to represent my genre (Metal), I’m also including motivation and inspiration to my audience. It helps deepen that relationship and build my brand. In addition, and to the point Seth makes towards the end of this video (around 40:45), it is difficult to see what you haven’t been able to see, and I guess that’s a factor of mindset. So I’m constantly working on this.

[@BehindtheBrand]

Thank you for watching Jason! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@jasonstallworth]

@@BehindtheBrand I am subbed now :) and I'll check out the other video

[@livejoyfully]

This was one of the best most insightful interviews I've watched! Thanks!!!

[@BehindtheBrand]

Thank you and hopefully you're subscribed so you don't miss my next uploads!

[@KevinGallagher01]

I used This is Marketing philosophies in my last marketing consulting. I also mentioned it in a recent video I made. Seth knows his stuff!

[@SteveMintonMarketing]

Thank you for conveying the best of Seth.... I'm a Marketing Seminar grad and attending The Podcast Fellowship... Thanks for your work... Give fan in INDY.. Indianapolis Indiana

[@BehindtheBrand]

Thanks Steve!

[@SteveMintonMarketing]

@@BehindtheBrand ... Just calling it like I see it

[@billtomoff1039]

I loved The Marketing Seminar (TMS) and The Podcast offering he does seems very interesting. Seth is GOLD and his material always rises the top of my list of content to read and checkout. Daily reader of Seth's blog also!

[@ganamohenbento7253]

after 1:50 im convinced his book is going to be an awesome read, cant wait to buy it.

[@AKINSUNMOON]

He definitely speaks outside of the current box but simple common sense! I enjoyed your interview with him

[@BehindtheBrand]

Thanks Mr.

[@BusinessAuthorAcademy]

He's been saying marketing is about getting permission and making offers for them since 1999, but I like these brand vs direct marketing observations.

[@scottflorence9001]

Always a great interview with Seth....Im changing my 'about' page on my website to 'believe' page. Such wise words.

[@BehindtheBrand]

Nice Scott!

[@chrisa3961]

I am not sure you should, I think your about page might be SEO relevant ;-)

[@acommonman7950]

@@chrisa3961 This whole interview is very misleading.

[@thepresence985]

@@acommonman7950 how?

[@learnenglishbybangla]

All might have logos, not a brand. My learning from this video. Thanks a lot.

[@Sharonimouks]

The ease and sincerity of this interview is gold. Thank you. I'm looking to harness my marketing skills in the Real estate industry and this video has added knowledge to me. Thank you again

[@PillarsofGrowth]

Positive cycle of making things better than yesterday...I love this message what a great interview

[@LevKarasin]

Brilliant conversation, thanks for the delivery Behind the Brand

[@BehindtheBrand]

Thank for watching Lev! Hope you find some more vids on my channel you like!

[@capecobramedia8682]

Seths strategy, scarcity of his books. 2mil at a nice price is worth the time he has put into the book. Adding access to some videos to his course also allow him to market his full course.

[@tylerkelley4403]

Thanks for the video, the secret of your success is determined by your daily agenda., i pray anybody reading this will be successful in life.

[@brucejones3004]

Sometimes i wonder how people get rich at these days.

[@louisgrant822]

if you want to be successful have the mindset of the rich,spend less and invest more. don't give up your dreams.

[@jamesjohn943]

But people don't believe it's true anyone can make money from home online because of the high rates of scams in the business.

[@benitarejoice5869]

people wants to do what the 99% does but wants to get results that are fit for the 1% but it doesn't work that way.

[@christophermeyer5641]

@@benitarejoice5869 yes that's true

[@mannybeckley5127]

this video is very good i noticed he was marketing his book in a video od teaching people how to market

[@preetikhorana6563]

Wonderful interview. Have read the book but loved listening to Seth...Thanks so much

[@BehindtheBrand]

Thank you for watching Preeti! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@PrettyBlackMoney]

I would be glad to see and meet Seth in person. I just purchase the book. Great interview! 👏🏾

[@BehindtheBrand]

Thanks! Hope you'll consider subscribing to the channel to find more great content

[@TrentKennelly]

Wow, your Hyatt vs. Nike example is absolutely incredible! Great perspective.

[@BehindtheBrand]

Glad you liked it!

[@acommonman7950]

It's very misleading.

[@obviousaron]

Has Seth ever read Eugene Schwartz's "Breakthrough Advertising"? In it he talks about levels of market sophistication. Level 5 being identity. Seth's advice applies to mature markets and businesses. Always consider the context of the advice rather than take it at face value.

[@kvlmehta]

I actually needed this advice to keep going with my startup and offering people the quality services they deserve. Thank you for this video.

[@BehindtheBrand]

Thank you for watching Keval! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@rajkamalaarya75]

Just love It❤ your content is amazing this is Rajkamal,a b tech student from INDIA

[@BehindtheBrand]

thanks!

[@kdalfndnfdjsf1702]

I love the approach of focusing on the VALUE, the people and what we can do to make their life better, so they decide to choose our brand, instead of another! So powerful! 🙏

[@getaheadofficial]

I agree. Putting your value out there is the way to stand out.

[@rosemaryfengchannel]

This is a video I put it in watch later, today I finally watch over it. It's a good idea to just be true to some people 💗--" What's in here? " I'm a person only could be who I am and think more for others.

[@man_zo4138]

Seth is so great at breaking things down to their simplest variables

[@BehindtheBrand]

agreed, thanks for watching Dylan...Have you seen the Playlist with my other interviews with Seth? Some really valuable stuff

[@JolleanSmith]

I really appreciated your question on what are marketers missing? Such a great question. This was great content. Thanks for sharing.

[@caitlynlim55]

Thank you for the interview! Very insightful

[@lisar.2549]

Good conversation. Hilarious hearing them talk about Nike from today’s perspective. Godin is the man though.

[@Johnnymalele]

I really appreciate this interview. I initially listened for a review on the book but now I subscribed to your channel and will be exploring your content. Thanks again

[@BehindtheBrand]

Thanks and welcome Johnny!

[@AmberDonegal]

Correct me if I`m wrong,but understanding the nuances of brand analytics is a MUST! Reputation House, with its expertise in brand analytics, would probably appreciate Seth Godin's insights on branding and direct marketing.

[@LandRoverDrive]

Thank you for this! Seth has such a beautiful way of thinking and it was just what I needed to hear. "Keep true" and "empathy" is some of what I take with me from this. 😊 Best, Simon.

[@CorrineNaicker]

Wow thank you, I love this video. True authenticity and character trumps everything.

[@BehindtheBrand]

thanks Corrine!

[@KerrieRedgate]

Another great interview in your Seth Godin series. Thanks, Bryan!

[@BehindtheBrand]

Thanks Kerrie!

[@xfaroutzx3637]

This is all in line with the transition happening now in the world....future businesses who will be successful will be coming from a place of authenticity and from the heart.

[@BehindtheBrand]

Thank you for watching Carla! 🙏 Hope you're subscribed...Here's the next video I recommend: "Why There's No Overnight Success" kzbin.info/www/bejne/aobXeHuOoKx2rs0

[@mindpluzAI]

I find this really helpful especially when I'm building my startup right now. Great video!

[@BehindtheBrand]

Mindpluz thanks! What was one key take away lesson?

[@mindpluzAI]

@@BehindtheBrand I wrote down some helpful notes. One thing that really strikes me was the difference between a brand and a logo. Brand - people know you because....?

[@elijahsoltan3483]

Literally the best video I have ever seen on KZbin

[@BehindtheBrand]

thanks so much Elijah! what was one of your key take aways?

[@elijahsoltan3483]

@@BehindtheBrand He explained the difference between branding & logos as expectations, or promises. As well, the concept of better not more. Both of these concepts relate to his thesis of finding your audience and serving them, and it doesn't matter the size. The relationship between your customers and your product is special, not the money you make.

[@rachedslimani3198]

Probably the most insightful and intelligent discussion, for once someone is going deeper with proper examples. This guy is a genius