The Explainer: What Is Design Thinking?

Popularized by David M. Kelley and Tim Brown of IDEO and Roger Martin of the Rotman School, design thinking has three major stages.
As the complexity of the design process increases, a new hurdle arises: the acceptance of what we might call “the designed artifact” - whether product, user experience, strategy, or complex system - by stakeholders. Design thinking can help strategic and system innovators make the new worlds they’ve imagined come to pass. In fact, with very complex artifacts, the design of their “intervention” - their introduction and integration into the status quo - is even more critical to success than the design of the artifacts themselves.
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[@hsetiono]

Stage 1: Invent The Future - Find out and observe what customers really want. Stage 2: Test Your Idea - Use prototyping and experiment based on the market's respond, then adjust it. Stage 3: Bring It To Life - Identify the activities, capabilities, and resources to mass produce it.

[@anooptitus6945]

Thanks, the video was so unclear with all the distractive graphics

[@sanaafaq4693]

Loved the visual story telling method & running the concept with an example made it all the more worth my while

[@anton9004]

I do like the style of the animation, and they're usually very good, but in this instance, it fell short of serving a helpful illustrative purpose. I appreciate the explanation anyway. Cheers :)

[@60secondmarketerongoogle]

Nice video, as always. Question for everyone - am I missing something or is Design Thinking simply just what product and brand managers have been doing all along? Not throwing shade, just trying to see if I’m understanding the concept. Thanks.

[@MrGaluhJP]

I felt the same, not see any "new" or breakthrough in the approach

[@ranndino]

Yeah, it's just a bullshit term.

[@brotendo]

It's something that's always been done, but more recently formalized. The job of design strategist is starting to fade away, but they did enjoy some overpriced salaries and consulting fees while it was hot.

[@KevNaidoo]

Yes, it’s related. Design thinking goes back a long time, from the 40s and 50s, pre-dating product and brand managers. It was then more formalized by IDEO and adopted by product and brand managers, sometimes in a more simplified form. The concepts applied comes from design thinking though. Ps., design thinking started taking shape from the 40s but some of foundations even predate that by quite some decades.

[@AskJamieTurner]

Wow, that's very cool@@KevNaidoo . I didn't know that design thinking started that long ago. Pretty cool. Thanks for sharing!

[@SouvikDas123]

product management 101 👌

[@vijayarya9528]

Thank u all very much

[@emmanuelmatuco6248]

2019 June 25 HBR KZbin Video - The Explainer- Design Thinking Continuation of the Part 8 comment posted on another HBR Video -The Explainer- What it takes to be a great leader (2019 June 25 video). Comment Part 9. Thoughts about Design Thinking. My family, we often went to the beach. We have lots of beaches here. The Philippines is an archipelago. My kids, in their pre-kindergarten age, love beaches. The youngest of the 3, Beatriz is fond of making structures using sand. Her 2 elder brothers are out collecting shells or chasing after small crabs. She’s holding a pail on one hand, and a small plastic shovel on the other. She’s looking at the sand for quite a long time. What’s holding her back? It must be a complex project she’s thinking. Difficult. Eventually she made up her mind and sits down. Fills the plastic pail with sand. Dumps them into a preferred spot and starts chipping away at the sides. It is starting to form into a structure. A semblance of a pyramid. Rudimentary, but... she made something out of nothing. A once complex and difficult project is done. A great accomplishment! Wow! Of course, me and my wife, rewarded her with a lot of kisses and hugs and encouragement. Happily, she goes back to making more pyramids. This time faster and more accurate than the first edition. Why? It’s now “easy” and its fulfilling. Child’s play. What once was complex is now simple. Easy. Once something is rendered easy, making it even more beautiful than the previous edition is now also easy. To an artist, since it is easy, it is therefore, mandatory to aspire to elevate their creation into artistic levels. It is about self-respect. Self-worth. Like a signature. Personal. I think, and I may be wrong, the similarity between a top craftsman and a genius craftsman is both can create the same thing. The difference is the latter does it faster. To a team of genius craftsmen, it seems there is only a short or no transition phase at all from beginner to artist. In the tech industry this is huge, yes? Since the latter group can create it faster, they’ve got the advantage of surprise and time. First mover advantage. Everybody can make mp3 players now. Ordinary. But someone got there first and dominated. But among first movers, there are extraordinary first movers. What made them extraordinary? Extraordinary first movers, it seems, use the advantage of time to make an already extraordinary concept rise to a sue generis level. As close to perfect as possible within the timeframe demanded. They don’t care about other standards. They only care about “their” standards. Always aspiring to elevate their products into an iconic lighthouse. Before releasing their “lighthouse”. Like a signature, it’s personal. Steve Jobs team’s Ipod. Bill Gates’ team’s Windows OS and Microsoft Office. Both dominated. I may be wrong of course. Again, I digressed. Sincerest apologies. Do let’s go back to the beach, shall we? emmanuel.matuco@linkedin.

[@sirisaksirisak6981]

If one don't know how to get an idea to solve problem, let try to watch HBS videoes, sure you'll get one of your new idea.Why because it show the way of cause and how to apply in your choice.

[@sirisaksirisak6981]

To test your design thinking if that image picture stick to your head all time and more clearer and drive you to make it happen not just in paper.

[@emmanuelmatuco6248]

2019 June 25 HBR KZbin Video - The Explainer- Design Thinking Comment Part 10. Design Thinking. 2022 June 26 Let’s recap first. Our journey started with a question: “Can corporations last for 7,000 years?” The quest led me to the ancient Buddhist doctrine- the 9 Easy and 6 Difficult Acts. Particularly, the 3rd Easy Act - Kicking a major world system with one’s toe. (Please read Parts 1-8. They served as an introduction to the ascent for the answer to the question posted above). The 3rd Easy Act spoke of a very advance level of technology humankind can achieve. It is so advance it will take hundreds of years of technological progress. And an extremely dedicated organization to actualize it. So corporate longevity is already probable. But still standing on very thin ice. Parts 10 and onwards (until indicated otherwise), attempts to transform the ice into solid ground. How? Firstly, we added an interpretation of the meaning of the word “Easy Act”. It now refers to a progression of technological events. The culmination of a series of technological markers or milestones. Not just a verb or an Act. Secondly, we choose to create an imaginary technological milestone by using Einstein’s mental technique- “thought experiments”. What can be vividly imagined, can be possibly created. The mental technique that Leonardo da Vinci probably used too in creating the foundations of what is now a helicopter. In short, we are using techniques used by acknowledged giants. We are standing on their shoulders. And thirdly, to cap it, we are saying that this intellectual capability is inherent in everyone. In all ordinary people. Not just giants. If a child can vividly picture a pyramid, and recreate it in ordinary sand, and then improved on it, then so can future generations of ordinary children do so. We choose 2 colossi. The Egyptian Pyramids and Antarctica. To recreate “easily”. Before that however, the objective of several digressions was to eliminate this thinking- only an extraordinary corporation can reach it. No. I am ordinary. All are ordinary. All equal. All potential Buddhas. Regardless of faith or color or creed. I must assert that those "ordinary" monks, who shared the 3rd Easy Act, were thinking the same. They were a council representing all schools. They designed the sharing in such a way, we will not be led astray by that "unique corporation, unique person" line of thought. The 3rd Easy Act is a collective undertaking. Easily achievable, if done collectively. The council was driven by deep compassion for humankind. From the perspective of compassion, the 3rd Easy Act and related powerful technology branches, is a reward. A tech level that all humankind, all our children can enjoy together. For all eternity. And the whole purpose of this sharing here in HBR KZbin, is to make everyone aware of that legacy. Humankind’s rightful inheritance. And future. Next are the thought experiments. Shared from a post by emmanuel.matuco@linkedin.

[@sirisaksirisak6981]

The last step after launching new product to market, we have to make new plan reserve further why because the completitor'll follow yours.

[@ParthibanAlagasen]

Human brain is an asset

[@centurybug]

The people in this video kinda look like they just stepped out of Superhot *design only moves when you move*

[@sameerhussain444]

[@sirisaksirisak6981]

Choose the best one.

[@billyhoward2288]

thank you

[@antonycarles1499]

The animations move too fast and confuse me while at the same time i try to grasp and digest what the narrator's saying

[@anirbanc88]

Invent a future Test your ideas out bring the new product or service to life!

[@etsuko.explores]

I don’t get it, the olay example is just looking at missed opportunities, no?

[@emmanuelmatuco6248]

2024 July 07 - HBR- The Explainer KZbin- What is Design Thinking? Disclaimer: The comments are mine alone. I take full responsibility). Comment E - Final Comment. The 9th and 10th Worlds - The World of the Bodhisattva and Buddhahood. Question: Why the need for Nichiren Daishonin? Good Friend 1: There was a mission and a prophecy, central to the Lotus Sutra. It was so crucial, that the whole validity of the entire Buddhist philosophy was at stake. Failure is unacceptable. (This mission states: “After I have passed into extinction, in the last five-hundred-year period you must spread it [this teaching] abroad widely throughout Jambudvipa [the entire world] and never allow it to be cut off.” Concluding Words of the 'Life Span' 16th Chapter of the Lotus Sutra.) Good Friend 2: I would attest to that. Failure would mean the Lotus Sutra, the King of all sutras as per Sakyamuni’s words, is a sutra full of lies. Failure would mean Sakyamuni Buddha, and all the Buddhas of the 10 directions, are all liars. The Lotus Sutra is the king of all Buddhist teachings because it contains the “truth” as per Sakyamuni’s words. Imagine the consequences, if it’s false. Sakyamuni and all the Buddhas who attested to its validity will also be called liars. Buddhism will die. Question: It is unacceptable indeed. (a very prolonged respectful silence….) Please kindly elaborate on this mission. Good Friend 1: Central to the Lotus Sutra is the Ceremony in the Air. The Ceremony of the attainment of Buddhahood. Prophecies were issued about the attainment of Buddhahood of every being, women, men, even a Devadatta, people of the 2 vehicles, demons, dragon people, and all life forms, representing all the 10 Worlds, living in the 10 directions of the universe. Good Friend 2: I will attest to that too. Attainment of Buddhahood for each disciple was so certain the Buddha even went to the extent of giving the future specific names they would be known for as Buddhas. Prophecies. Good Friend 1: I can just imagine the atmosphere. So joyous. Some are crying tears of joy. Others standing and dancing, hugging each other, arms raised high in jubilation. Others laughing and patting each other’s back. Imagine if this scene of a description of the life condition of Buddhahood is a lie. Good Friend 2: The validity of the Lotus Sutra and Buddhism in general, rest upon the premise that these words of the Buddha are the truth and not a lie. Question: Why would the Lotus Sutra be a lie? Good Friend 1: If the mission, which is also a prophecy, fails. This mission and prophecy were described in the Ceremony in the Air. Good Friend 2: The Buddha saw the future. He desired that people throughout Mappo, and onwards will also attain Buddhahood. Many volunteered but were rejected. He entrusted this mission to a select group of votaries. He trained them since the remote past for this specific mission. These votaries are the Bodhisattvas of the Earth. They were his original disciples. Good Friend 1: If any of the conditions built into the Mission Statement were not met the prophecy will be a lie. And all the other prophecies of Buddhahood for those who attended the Ceremony in the Air will also be thought of as lies. Good Friend 2: And the way to the attainment of Buddhahood for all humankind, the way to end suffering permanently will also be a lie. Good Friend 1: There were three components. The Mission, the Prophecy, the Vow. These components are subdivided into 3 explicit conditions and 3 implicit conditions. Let’s start with the explicit conditions. Explicit#1) Mission- “It” must be spread widely. Explicit#2) Prophecy- This “it” (Lotus Sutra version) must appear sometime in the 5th 500-year period or Mappo Explicit#3) Vow- Never allow its flow to be cut off. Good Friend 2: The 3 implicit conditions are. Prophecy- Implicit#4) This “it”, this reference to a particular version of the Lotus Sutra will not emerge before the 5th 500 years. Thus Sakyamuni’s 28th Chapter Lotus Sutra and T’ien-t’ai’s Great Concentration and Insight are not the “it” referred to. Through its practice, this “it” is the most inclusive. Implicit#5) Mission- The propagation must initially be global in terms of geography, all ages, and all walks of life in terms of demographics. And if humanity inevitably ascends to the interstellar age, the spread of the Correct Teaching must also be interstellar as well. Implicit#6) Vow- The votaries are willing to give up their lives if necessary (emphasis on “never” of the phrase “never allow it to be cut-off”) to accomplish the reason for their being. (Commentary: The period covering the spread of the Correct Teaching [One True Vehicle, Great Pure Law], theoretically covers 3,000 years. It is divided into three periods, namely the Former Day of the Law, the Middle Day of the Law, and the Latter Day of the Law, or the evil period called Mappo. There are 1,000 years per period. These 3,000 years are further sub-divided into 6 periods with 500 years per period) Good Friend 1: There will be persecutions from the “enemies” of the Lotus Sutra. Sentences like “they will be attacked with swords and staves”; and “will be banished again and again”, etc. described these persecutions on the votaries as they spread the Lotus Sutra. These are what identifies them as the Bodhisattvas of the Earth. Good Friend 2: Their vows will give them the strength to “spread it widely and never allow its flow to be cut off”. Question: The weight of the entire Buddhist philosophy rests on the shoulders of the Bodhisattvas of the Earth and their leaders. So much weight. We are now in 2024. The 5th 500 years goes way back. What… happened… to the prophecy? Good Friend 1: All the conditions were met. Nichiren Daishonin and his disciples appeared approximately in the 5th 500-year period. They survived the persecutions of the 3 Powerful Enemies, the most formidable enemies of the Lotus Sutra. When the Lotus Sutra was almost done for in World War 2 Japan, the Soka Gakkai, emerged. The 1st President Tsunesaburo Makiguchi died in prison for his beliefs but the Soka Gakkai single-mindedly persevered. As of 2024, the Soka Gakkai is in all the 192 countries and territories of Earth. Representing all ages, genders, and all walks of life. The practice of the 7-character Lotus Sutra emerged. It is a vow affirmed in a Ceremony (gongyo) done twice a day. Good Friend 2: And because they were met, and continue to be met, the Ceremony in the Air, I will affirm, has not yet been adjourned. And the Bodhisattvas of the Earth , expected to be as many as the particles of sand of 60,000 ganges rivers, are still emerging as we speak. (Commentary: The mission was accomplished. The prophecies are true. Their vows made it so. There is no greater joy than chanting the Lotus Sutra, specifically the 7-character Lotus Sutra or Namu Myoho Renge Kyo. There is no greater joy than embodying the mission, the prophecy and the vow. The Buddhas are not liars. Buddhism is truth. All humankind has the seed of Buddhahood. All can be Buddhas if they choose) Final comment on the 10 Worlds. Accomplished on the 7th Day of the 7th Month of the final 7 years towards the 100th Founding Anniversary (2030) of the Soka Gakkai. By Emmanuel Matuco.

[@rmm7693]

wow...

[@thecorgi6483]

*Who from 2021?*

[@mcflo3158]

me lolol

[@60secondmarketerongoogle]

Nice video, as always. Question for everyone - am I missing something or is Design Thinking simply just what product and brand managers have been doing all along? Not throwing shade, just trying to see if I’m understanding the concept. Thanks.

[@imtiazalimoopan9101]

Well, based on my understanding, design thinking focuses on the "user". Not just what the user needs or wants with the help of surveys and market research, but by observing the behaviour of people, and asking them why they do what they do, and focussing on improving their experience (thereby improving the bottom line), unlike the brand managers where the execs conduct market research and find out what's best for the user to increase profit (without proper feedbacks of the user) - often the product was shaped on what the company 'felt' was better for the people. This is just my understanding of the concept :)

[@AskJamieTurner]

@@imtiazalimoopan9101 Thanks for the clarification. That helps. It sounds like they're closely related but that design thinking is slightly more pure and gets to the heart of the matter. I appreciate your input. Thanks.

[@imtiazalimoopan9101]

@@AskJamieTurner you're welcome :)

[@rome229]

To add, some tools in DT also focuses on the EMOTIONAL state of the user while interacting with the product or company giving a better overall experience (assuming that the basics of quality and price are covered) Better experience = better bottom line.