Hasselblad 907X CFV 100C: What Every Buyer Should Consider

[@bsmukler]

Videos like this provide a great, underserved purpose, for everything from cars, trucks and motorcycles to all sorts of consumer and professional products. Many traditional outlets as well as influencers do include some level of thoughtful critique, for example regarding camera autofocus, menu design, or button layout, but they seem to draw a polite, unspoken line when it comes to pointing out design features that really should make potential buyers pause and consider before making emotions based purchases. I know of a few camera reviewers who have been locked out by specific brands simply due to pointing out issues or potential shortcomings. Of course, you have been equally detailed and practical in your Leica product reviews, for example, and, to their credit, that has not kept Leica from inviting you back. Your honest approach to offering a professional’s detailed assessment of a new or revised product is refreshing.

[@btonelli]

Thank you Ben. Really appreciate the kind words. Reality is, it’s always a fine line with brands on what criticism is over the line or what is helpful to potential buyers and the audience as a whole. For me, I realise that brands already know what works and what doesn’t before we point it out. Sometimes having more voices saying something also helps them change things. Feedback is always welcome when it’s constructive and not emotional. Leica has been very supportive and really appreciate their support. They know I’m a fan so when I point out some things they know it comes from a good place. For the 907x I really like this camera for what it is and the first time I saw the 50c I was blown away by its beauty. However I know many get swept up in that and not realise the X2D while more traditional in the sense of a camera design may be better suited. Btw the X2D is one of the best Camera designs in the market as well

[@bsmukler]

Thanks for your reply Bobby. I’ve used Leica gear (along with others) for decades and have followed all of your related reviews. It’s not surprising, but good to hear, that they take constructive feedback in stride. I also appreciate their taking several years to develop each major iteration. I’ve had a good feeling about them ever since Andreas Kaufmann rescued the company. From a business perspective (and even an insurance perspective), much of consumer photographic gear can be lumped in with jewelry, and I suspect that is also how many people treat their very high end cameras: as part of their ensemble 😊 perhaps agonizing over which color leather camera protector to wear. And of course that’s fine, as it is part of what keeps our favorite companies in business. I just think it’s a little disappointing that in this case design clearly triumphed over function, somewhat like a high quality sports car manufacturer suddenly adding nonfunctional scoops and piping simulated engine sounds into the cabin.

[@dylan.1776]

Costly mistake: attempting to afford it

[@btonelli]

Haha I’m attempting to afford something Hasselblad too

[@jaegerschtulmann]

@@btonellijust sell a few Leica lenses

[@btonelli]

@@jaegerschtulmann I only own three. One m and two R lenses. I can’t even get a body with those haha

[@strawzinthewind]

This guy knows.

[@rossxjohnson]

Best video I've seen so far. This applies to any big purchase. People need to buy what suits them and what they're happy with and not buy into the hype and romanticism.

[@btonelli]

Thanks RJ. Yes I agree 💯

[@MrSimyou]

Great delivery of your user impression and a beautifully filmed video. Your thoughts on the ergonomics of the grip and the OVF are spot on. This video doesn't turn me away from the Hassie, it just makes one check out the X2D again! Thanks for putting out another great review, Bobby!

[@btonelli]

Thanks Clarence! Yes the X2D is the more complete package. This camera has the list factor though.

[@StuartWeir]

Another refreshing review that isn’t just pandering to the company, while also respecting their efforts. Brilliantly done 👏

[@btonelli]

Thanks Stuart

[@irishmaninflorida1608]

You were saying what I am thinking now 8 months later. Me thinks for my personal use that my heart wants this, but the little gremlin in my small noggin says X2d 100.

[@benjhaisch]

I appreciate this take. I LOVE this camera and have had it in my hands for over a month now. I've been lusting after that 907X since I used the original 50C version a couple of years ago. I've had lots of people asking if they should sell every single other camera they own to get this and for the majority of people that'd be a terrible idea. It's absolutely beautiful but for most, it will still be an auxiliary camera of sorts. It does a lot for me in terms of inspiration and the images out of it are nuts, but it almost always will be paired with another camera for me on the majority of paid gigs for sure.

[@btonelli]

Thanks Benj! Likewise on the discussions with others. I have had many of these conversations and most times I’m saying, if you have the extra cash and you have another camera go for it. Main camera? It’s a bit hard. For me I really enjoy the X2D for its versatility. While beautifully crafted, it doesn’t have the 907x’s modern romantic design which, is just beautiful. Everyday I had this camera I would just stare at it haha

[@adamalthus]

How refreshing to finally see a video that doesn’t hype or oversell a product. Excellent ‘buyer beware’ advice. Kudos!

[@btonelli]

Thank you!

[@ArminHirmer]

Fully agree. I so wanted to have it, but yet it does not make much sense. Sure it's beautiful (for me still a downer is the not matching design language of the lenses though) but then I think, would I really use it daily? Same with my FPL, what an amazing camera, yet without the bulky EVF almost unusable in daylight. Now I look though the viewfinder of a SL2 and could not be more happy. So if I ever step up my hobby game, it will be the X2D

[@btonelli]

To Hasselblads credit they have done a good job in terms of lens design with these new V series lenses which match better than the previous style of lens. Yes agree on the FPL, one camera that has stunning image quality with the stars are aligned but the modularity and large EVF and no mechanical shutter have held that camera back from being a much better system than it is. X2D is an awesome camera. Still miss using it quite a bit

[@EricGibaud]

As a 907X CFVII50C I completely agree with you!

[@btonelli]

Thanks 🙏

[@chanchunmichael]

This earns my respect and subscribe! Appreciate your honest and thoughtful review!

[@btonelli]

@@chanchunmichael thank you 🙏

[@dear_dennis]

Dear Bobby, I have been saving to get a X2D. Naturally ,when the new 907x came out I went through tons of youtube reviews, hoping to see a real comparison with the X2D. In truth, they felt as videos released for the sake of jumping in the "heres a 907x bandwagon". I said to myself; "I'll just wait to watch Bobby's video". As always, you delivered by keeping it real. Thank you for providing us, the consumers, a huge help. And again, thank you for keeping it real. Please never change.

[@btonelli]

Thank you Dennis really appreciate the kind words. This is me and will always be me :)

[@DamirZrno]

First real review of this camera ! Very refreshing as usual Bobby

[@btonelli]

Appreciate the support. Thanks

[@Gvacam1222]

Thanks

[@btonelli]

Thank you 🙏

[@shang-hsienyang1284]

The lighting you used in this video is perfect😊

[@btonelli]

Thank you. Trying some different techniques for A roll and B roll

[@chrismofer]

0:29 I love it but it's STILL not as big a sensor area as my old 1960s hasselblad.

[@btonelli]

Yes. Need to get the full medium format sensor size from the H series

[@mcsey2k1]

Excellent video and to the point. Yes, the new 907X 100c is beautiful, unique, and, dare I say, sexy?? But I love the way my X2D feels in my hand. And while you can get sharp handheld shots w/o IBIS, I can't live w/o IBIS, especially for low-light shots. I try not to increase my ISO/shutter more than I need to, and IBIS helps tremendously in that scenario. I will get a used one as a second body in 4-5 years. But as of now, my X2D is sitting on my office desk watching me as I type and watch 907x 100c videos and muttering...""Don't do it, I am all you need." 🤣🤣🤣🤣🤣🤣

[@btonelli]

Hahahaha yes the X2D is all you need. The feel and ergonomics of the X2D are second to none and the IBIS is class leading. Thanks for watching!

[@riswanc]

Love how you presented the 907, points to add regarding wether or not this is a camera for you, this camera initially designed for a digital back film camera like 500series, so that was it, shooting with modern XCD lenses come as a bonus.. at least for me

[@btonelli]

Thank you. Yes I agree I think the initial idea was to give a second life to the film cameras. With the 907x I think Hasselblad did a brilliant job marrying old with new. The newer lenses pair beautifully with this camera.

[@0ecka]

That makes perfect sense. It is made for pleasure, not for getting the job done. And you don't even need many lenses to enjoy photography, just your favorite two, or three :). Which you might already own, you just need an adapter.

[@btonelli]

Yes indeed.

[@johnhjic2]

Hello Bobby, As a die hard Hasselblad shoot owner and love since the 1980's when I started using Hasselblads. I must say I just love the Hasselblad X system I started with the X1D and now use my X2D when ever the right jobs come up, I did try the 907X when it first came out. Yes it has a lost of cool things and would be amazing pared with one of there old 500 or 2000 series cameras and even on a 5x4 back. But as a body buy it self it was not for me. Super video thanks.

[@btonelli]

Thanks for watching. Yes the X2D is a more versatile camera and for many the style of camera that makes the most sense. The 907X is a unique and beautiful piece of art, but not for everyone

[@paulhab7267]

Great video Bobby and the first person to put the reality to the camera,beautiful but not affordable for most and easy to want because it’s amazing to look at 😊

[@btonelli]

Thank you 🙏

[@sureshmoolgavkar720]

I really do appreciate your honest reviews. Let me add a couple of comments to your observations. The control grip is almost a necessity, but with it attached, the camera becomes heavier than the X2D. Second, the 907XCFV100C needs to be shot at high shutter speeds or to be mounted on a tripod because it has no IBIS. I can shoot the X2D at 1/10 second handheld. Carrying a tripod adds considerably to the size and weight of the kit one needs to carry. The Hasselblad X2D with one of the new V lenses is lighter and has better image stabilization than the Leica SL2 with one of the APO SL primes. The X2D is now my camera of choice for landscape photography.

[@btonelli]

Thank you and great points you listed here. The IBIS in the X2D is fantastic!

[@bachdinh4404]

Such beautiful design. Great video. You really put in perspective the practicality of using a camera such as this. My initial response is I want it because it's beautiful but I don't think I would use it as frequently as I would with my rangefinder camera.

[@btonelli]

Indeed

[@petermendelson5839]

Appreciate your honest thoughts. I have the X2D and love it, but I have to say I am tempted by the 907x (I once had the 50c), partly to use it as a digital back on a tech cam, which the X2D is not suited for. However, the lack of IBIS is the main thing that concerns me when using it handheld - I am trying to get a better sense of what ISOs will need to be used when handheld in lower light situations. The visibility of the screen in bright sunlight is another concern. I think I'll walk around with the X2D at waist level with the LCD titled and the IBIS off for a few days to get a better sense (although the different form factor of the 907x may make it easier/harder to handhold). Thanks again for your videos.

[@btonelli]

Thanks for watching. I was able to get sharp shots 1/4 handheld but it takes being steady. With IBIS it’s much easier. I do feel when you cradle the camera like it’s designed to be used it helps vs using the grip. Yes the display outside in bright sunlight is difficult on its own. At least with the X2D you can use the EVF

[@malcolmmacgregor6222]

A very helpful video. I have to admit that I was really interested in this camera despite owning the X2D. A key point in this video is using the LCD at waist level in bright light. As you say, the composition will look under exposed which I have experienced with the X2D. But with the X2D there is the EVF which solves the problem. I suppose a dark cloth could be used but rather defeats the point of the camera, as that assumes a tripod is being used as well. This is a camera for interior work such as houses, portraits and products. The X2D is for outdoors, landscape etc, but can be used for interior and studio work.The 907X CFV 100c is a beautiful camera, but so is the X2D but with more versatility. Many thanks for such an honest review

[@btonelli]

Very well said. Thanks for watching.

[@asaniasekou]

best review thanks man 🤞🏾

[@btonelli]

@@asaniasekou thanks for watching

[@rwg4397]

Great message in your video, to the point and honest. I have my fair share of cameras and actually collect more than I care to really know but if you need to finance/use credit card for a camera- I think that’s the moment you need to drop the idea and take time to save the cash- then when you have the cash in hand see what you really think about that camera then! You might not want to let that money go 😂

[@btonelli]

Thank you! 🙏 these are very wise words.

[@Pembers357]

Absolutely spot on! I have had the 907x 50c. The grip is flawed and the viewfinder is useless. A triumph of aesthetics over practicality. I have the X2D. Brilliant camera and the IBIS is transformative with the 100MP sensor. Thanks for your content, as always.

[@btonelli]

Thank you! Yes the X2D is fantastic

[@PatrickTurner-e2r]

I really appreciate your videos. This a camera I've been considering, I have an X2D and I've been considering getting a second body Can I afford to buy it yes, but does that mean I should.....No. You've given me some things to think about

[@btonelli]

Thanks for the kind words. The X2D and this are fantastic cameras just helping those that are so enamoured by the beauty to think how they will maximise this system.

[@zoranstjepanovic1430]

Awesome video love your work

[@btonelli]

Thank you 🙏

[@delmav4358]

I had the 907x100c because I really loved the camera and shooting experience but as I photographed more and more in different situations I had to realise that some to the usability is not sufficient even with the fantastic new lenses. One big draw back is that in strong sun you can't see the Screen properly. On the X2D100c which I know use, the screen is not only bigger but also brighter and you have all buttons that you need without an extra grip. I salute Hasselblad to continue the 907x line but unless you don't use the older film bodies you might end up realising that the usability is limited... however Hasselblad is for me the one and only brand where image quality and usability and design all meet at the highest possible level and they are worth the high price unlike Leica.

[@btonelli]

Yes this is why I made the video. Never to knock the camera but to help those that are captured by the beauty to also think about how they will use the camera as the X2D is more versatile in many situations.

[@RichMaciverPhoto]

Thanks for the video! I've been swooning over this new digital back for years now. But the impracticalities you've pointed out now seem so obvious! ... Obvious enough to at least temper my urges for a little while longer 😅

[@btonelli]

Thanks for watching. It really comes down to how you will use it. It’s a stunning camera and if you can maximise it go for it. But if your photography and the way you capture images is more conventional X2D all the way

[@ericclark5145]

If you look at the manual it recommends to hold the grip around the front and use your thumb to trip shutter. It's odd but it's quite nice once you get used to it.

[@btonelli]

Yes I know but using it doesn’t work that way at various angles

[@iczek]

At last. This is one of your most objective opinions on this channel. Most of them didn't convince me at all, but this one is spot on.

[@btonelli]

Thank you 🙏

[@duncaninvest]

your comment is fair, thank you so much for the review !

[@btonelli]

Thank you for watching

[@griccioli]

What about using as a second body?

[@btonelli]

Awesome as a second body.

[@griccioli]

Yes! Already having all new V lens and the X2D 100, it could be an amazing second body even for wedding photography, if you can deal with very big files and looking for extreme quality rather than speed.

[@Peter19828]

I just got mine a few weeks ago with 28 mm P lens. Love it !!

[@btonelli]

Awesome congrats!!

[@WMedl]

Intersting video! I agree with your critics but maybe I am too poor for that camera but I cannot imagine that such a camera is bought without testing it in ones hands and having carefully read the datasheet. And I cannot imagine to use this in daily life....

[@btonelli]

Thanks for watching. I think it was designed for aesthetics in mind first and foremost which isnt bad considering the camera is beautiful.

[@pratchsiri7153]

Thank you for the great video and your perspective. Now, regarding tethering with Tether tools, the 907 seems more secure than the X2D, correct? That’s one aspect where the X2D is pretty good overall, but tethering has been an issue. My friend mentioned that during his shoot, the tethering cable head cracked and got stuck in the body twice. That’s the only issue I concern but over all love both and the 907 is so beautiful . Even no stabilizer but X2d also yes so beautiful in another way . Thanks again for an amazing vdo ( love your lighting setup by the way in all vids )

[@btonelli]

Thank you for the kind words. I think tethering should be equal in both. Not sure what happened to your friends cable but it could be a cable issue and not the camera. I’m a big fan of the X2D design. What I meant in the video is the X2D camera body is more traditional in design versus the 907X but still an amazing camera to use. Thanks for the kind words on my lighting. Been working on that for a while now trying to dial it in.

[@pratchsiri7153]

Welcome and yes !! You did dial it in pretty good ☺️ Back to the cable just a Safty issue . The socket design on the X2D is not as deep as the one on the 907-that’s all. The sockets on the 907 are recessed deeply, similar to the medium format Phase One style. That said, a cable protector might be helpful. I think Tether Tools has something like an extension that makes the cable stick out a bit more to prevent direct impact on the cable. Covering the cable slightly should improve things, I believe. I do love both of them, but it’s important to be mindful of the cable. If someone trips over it during a shoot, it might pull the cable and cause the cable head to get stuck in the X2D-especially during a commercial shoot with many people around… little concern there that’s all but I’m sure it all work and yes really .. pretty much most mobile lowlight compact medium format ever . Again the lighting and quality on your vid is really amazing it has that 3d feel to it 👏🏽👏🏽👏🏽and all the vdo are really getting to the point at the right pace .

[@FrankWestPR]

100% agreeing. And may also Add that with a 100Mpx, a tripod will be needed 90% of the time. Plus you’ll need a great computer to proceed those files and a huge SSD if you want to store more than 1 year of photos.

[@btonelli]

@@FrankWestPR yes for this camera tripod will help. With the X2D and the fantastic IBIS it’s reallly good handheld

[@RendyMarsono]

I owned the 907x 50c and I sold it after a few months. Beautiful camera and beautiful photos but it was an ergonomic nightmare. The biggest issue to me is the flip screen. I kept having to flip the screen open and close for shooting and walking around. Who else here thinks that Hasselblad should have put the screen on the top of the body and make it flip up to the top instead?

[@btonelli]

Thanks for sharing. Long term usage with this camera can be challenging. I’m thinking they didn’t do it to keep the size down. Where as the over V series cameras are quite large and not everyone wants to carry such a big camera now

[@saamsadeghi]

What Hasselblad camera model does this work with if you want to attach it to a Hasselblad body?

[@btonelli]

@@saamsadeghi usually the 500 series cameras

[@markusbuechter3766]

I was so close to sell some Leica gear to get this stunning camera. But thanks to you I am thinking more than twice about this. Will I really use it enough, or will it end up in the cabinet collecting dust? -(ok that is a bit harsh)- But for that sort of money it should be my go to camera. Given its limitations and since it seems to be more a camera for a tripod as well, to exploit the full advantage of the sensor, it may be something I really desire but something I might not need.

[@btonelli]

I would look at the X2D if you are thinking this way. Fantastic camera. Don’t get me wrong I like the 907x, but it’s about how much you will take advantage of it.

[@markusbuechter3766]

@@btonelli I hear you and I thought along the same line. In the end I decided to stick with what I have, there is not real rational to change. The Leica Ms are so inspiring and the Nikon Zf is such a classic looking workhorse. They will serve me for years to come.

[@jimjimgl3]

I sometimes shoot at an advertising agency's studio and they have a few Fujifilm GFX 100s and when I am there I shoot with this camera. I really enjoy it and have thought of buying one for myself. But I have a bunch of older Hasselblad lenses and was also considering the X2D. My regular camera is the Canon R5 and sometimes the Phase One 45+. When I saw the 907X CFV 100C I nearly reached for my credit card. But in the end glad I didn't, especially with this info from you about the grip and optical viewfinder. And while most of my work is stills and usually hire DP if I have bigger motion jobs, I'd like the option of the Fujifilm video just as a fall back in case...

[@btonelli]

I spoke to a number of pros as well and for them Fujifilm made sense for cost, servicing and easier to get gear if they need something in a pinch. Hasselblad used to have this accessibility and in some parts of the world they still do, but in others, the support is limited and so is available stock etc. also having video when you need it helps. I use the GFX100II for video quite a bit and find it more than adequate.

[@jimjimgl3]

@@btonelli And the camera files are not supported by Capture One which is the only capture software I use...

[@btonelli]

@@jimjimgl3 true. Big difference as well

[@steveg2417]

Great video as usual!! I’m going for the X2D, and I had a question. Did they ever fix the loud shutter issue with the new 90MM 2.5, or is that just how it was built?

[@btonelli]

Thanks. I never got a chance to test the 90mm f2.5. After my three videos on the X2D, Hasselblad never reached out for me to review the lens or even this camera. As of now the 90 is very hard to find so will have to wait and see if I get the opportunity in the future.

[@steveg2417]

@@btonelli I'll let you know when mine comes in.

[@brettmorrison1]

I just came to this conclusion yesterday - thanks for confirming I made the correct decision. Maybe I will get version three of this in 3-4 years, but for now I am going with the X2D.

[@btonelli]

Glad to help. The X2D is awesome! Enjoy

[@peterfritzphoto]

Absolutely love this - thank you. My heart says 907X, but you've thoroughly reinforced what my brain has been saying all along: "Get the X2D."

[@btonelli]

X2D is a very versatile camera and the IBIS is fantastic!

[@andreasoberg2021]

I think this is very good advice. I would not recommend this camera for most especially if you can only afford one camera. However if one really misses the 500 and are a bit bored with normal DLSRs and can afford it then this is a really interesting camera.

[@btonelli]

Thanks! Agree with your thoughts as well

[@Robert-ko6wr]

I get it, I get it! To funny! Excellent video. You provided a reality check. Thank you AND you made me laugh! I needed both.

[@btonelli]

Haha thanks for watching!

[@alexcristescu8604]

Would really like to know how the screen is in bright daylight? Can you actually see on it?

[@btonelli]

You can see it but it’s not super bright. So if you are photographing let’s say areas where there is shade and you are out under the sun, all the parts in the shade are dark. It’s hard to see the details

[@alexcristescu8604]

That's what makes it so hard to choose between having an evf with the x2d. I find myself shooting in bright places @@btonelli

[@bobby350z]

Finally some one providing something to think about. Most reviewers just go gaa gaa on any new tech and don't tell -ve things.

[@btonelli]

Thank you. 🙏

[@rodney6490]

I feel like six grand for this camera would be fair. I just need a fun camera that can reasonably nail focus on an eye, old car or distant abandoned building. I don't need to track an eagle diving for a fish. I am torn between buying the older model and hoping it can still be serviced in four years or saving even more money for this model. Thank you for a well done video.

[@btonelli]

@@rodney6490 thanks for watching. I would go for this version over the older one. Too many improvements here that I feel will be more beneficial than the first version.

[@patrikfager7796]

X2D seems to be a better choice, even if this model is wonderful. Thanks for sharing your thoughts.

[@btonelli]

Thanks for watching.

[@JacobChristiansen1]

One thing I haven't seen mentioned anywhere is how it works on the V series cameras. Do you need to set the shutter speed both on the V camera and the back? I think that was the case with the 50c

[@btonelli]

There are a number of videos on this. Basically the lens controls everything. You set the ISO of I’m not mistaken and that’s it

[@JacobChristiansen1]

@@btonelli Nice, so the back is basically just in some sort of electronic shutter mode that detects when an exposure happens.That's pretty cool. Honestly, this is the only real use case for buying the camera over the X2D (using it as a digital back on the V series). Saves you from having to buy a bunch of lenses too

[@btonelli]

@@JacobChristiansen1 since the shutter is in the lens being a leaf shutter system it acts like a film back but digital. Yes this is one of the great attributes to the camera.

[@Pembers357]

@@JacobChristiansen1 The crop factor is a disadvantage. x0.79. But the electronics and mechanics work perfectly together.

[@JacobChristiansen1]

@@btonellithanks, true. But the back still needs to know that an exposure happened (otherwise you'd do multiple exposures)

[@wisruteb]

Yep, tried the grip on some time ago. It just doesn’t work.

[@btonelli]

Yeah for some it’s okay. Others not so much

[@maze400]

Were I to get another full frame from Nikon it would be the Zf.

[@btonelli]

Yes awesome camera

[@calvinchann1996]

I passed on the grip and the viewfinder when I bought the 50C version. I feel that they were an afterthought which added little in improved functionality but cost a small fortune.

[@btonelli]

Actually the body itself is more than enough. Only if you want to do exposure lock will you need the grip

[@MichaelSeneschal]

Imagine when the used price comes down. Ya know…. It’ll take at least 10 years, but a camera this gorgeous is worth the wait. Haha As always, top notch videos.

[@btonelli]

Haha indeed. Thank you

[@mtmccornack]

That external arm confuses me.... I have been shooting with an external arm on/off my camera body's for over a decade now. It's a holdover from my left handed grandfather who was missing finger tips on his right hand. Fast forward to my career and I noticed how nice/comfortable it can be during a gig while shooting 1,000 images in 24 hours can be taxing. My photos are the same, just my comfort level goes up... Now this Hasselblad has it all backwards from how I'd rig an arm? Hasselblad has mounted it on the starboard side with no ability to switch. where as.... I want it on the port side? Am I wrong, or is Hasselblad wrong? (it totally can't be me!)

[@ChrisWhittenMusic]

Great reality check. But maybe it’s a studio camera, like the old 500c?

[@btonelli]

It’s more like a 500c meets Rollieflex 2.8f in the sense the Rollie was a good street/urban camera and this 907 fits into that mold while maintaining a more compact size than the 500c series of cameras

[@webersteve1547]

You are on point! This said, cudos to Hasselblad for making such a beautiful camera! I mean, in a time where most camera manufacturers build cameras that look like a Honda Civic, this is so refreshing!

[@btonelli]

Thanks!! Yes indeed, hats off to Hasselblad for making this camera.

[@julioestebanperezescudero6246]

Very good observations. I agree 100%. It seems that Hasselblad have lost its edge on some aspects of design and functionality. Ergonomics are terrible except for the screen menu. Personally I think that Hasselblad should consult photographers instead of people behind a desk.

[@btonelli]

Thanks. I think they just need to tweak a couple things for the ergonomics, but can’t deny this is a work of art with great image quality.

[@martinbowen9928]

It’s horses for courses. This is a camera to use on a tripod, or a back for your V series. If you like shooting that way you will love this camera. If you want a camera to shoot on the go buy an x2d. I have both and use them in different scenarios. For my landscape work I’m always on a tripod so the 907 is just great for me.

[@btonelli]

Yes there are certain use cases this camera excels. I would even say for some you could do urban photography too, just know the speed of the camera. The way I see this camera is the X2D is the work horse. The main daily camera. This is the fun, more specific use case camera.

[@deanvm9158]

What product so you use for your hair volume?

[@btonelli]

@@deanvm9158 mainly wax and hairspray

[@Wa11t3r]

Thanks for the honest thoughts

[@btonelli]

Thanks for watching

[@Theogwill]

Agree, I own a PhaseOne and had to save plenty of cash and waited for a good deal to get a complete body including lens and back like the IQ250 under $5300 it was an investment for my business. The Hasselblad is a luxury studio camera as well and not your ordinary dslr sports camera, so everyone make a wise choice.

[@btonelli]

Indeed. Hasselblad like Leica has taken the more luxury route. That’s not saying the cameras aren’t capable but one needs to look at the entire picture especially for pro use.

[@kltay4416]

You are absolutely right. I went through the same thought exercise and came to the same conclusion….. sigh 😩

[@btonelli]

Thanks. It’s okay, X2D is a fantastic option as well

[@JMC0704]

Thank you.

[@btonelli]

Thanks for watching

[@yuriytarasenko2295]

thanks man!

[@btonelli]

Thanks for watching!

[@silvere36]

Great points on the grip. If they make it so it can swivel in increments, it'd be great.

[@btonelli]

Agree

[@AMATONER]

Question: Can you use this new digital back on older 500 C/M or SWC/M bodies with the older zeiss lenses?

[@btonelli]

Yes you can. It’s designed to work very well with this setup

[@haroldrobinson4849]

Very insightful review. I wonder if Hasselblad could introduce a vertical to horizontal swivel/ratcheting feature into the optional grip? (Think of the planes in Edge of Tomorrow, the Quad Tiltrotors). Wouldn't that be cool!

[@btonelli]

Haha yes but not sure if that type of engineering and R&D is worth it for a grip. If the 907x was selling like the X100VI maybe, but it’s a very niche product

[@ralfbiking]

What is your experience with the 100 MP sensor without image stabilization? Please, compare to the X2D.

[@btonelli]

I was able to get 1/4 with the 907X but took some practice to get it sharp. Really it’s about body positioning and how you hold the camera. The Hasselblad system is a leaf shutter so it’s easier than a shutter inside the body of the camera

[@maze400]

I consider this a PSA. Thank you. I have GAS and want this camera, I realize I don't need this camera but I do want it. I also want the Fuji GFX 50s II also a want but complete with the 35-70 for $3499.00 seems like a great deal. I have the Nikon D850 as well as too many cameras to list hear but I shoot for me and not a living so the lines of want and need are blurry....

[@btonelli]

Thanks for watching. GAS is a problem. I’m guilty of that for sure haha. I would possibly look at alternatives to the 50SII. The sensor is quite dated and cameras like the Sony A7RV, Nikon Z8, Leica SL2 would probably be better for longevity and versatility.

[@mywalk-b3]

I have arrived at the realization things are becoming far too complex in this field - at least for me. Cameras and editing tools are now so full of artificial intelligence that it feels like the person behind the lens is fast becoming a secondary consideration. So with that said, I am taking a cue from one of the most influential designers that I admire. Dieter Rams, a German born industrial designer who embraced the philosophy of "less is more." Minimalism... to be specific. I am so excited to shed the idea that I need a heavily tech-ladened camera to capture things. In body image stabilization, focus tracking and all sorts of computational photography tricks. Way too much stuff between my eyes and my subject. From this point on, my focus (pun intended) is to frame, capture and edit imagery in a more thoughtful and simplistic way. One that will preserve the integrity of what I am attempting to capture. Light, shadow, texture and color... These are the only elements that will be tweaked in each image (on an as needed basis). No composite images. I will be using this insanely austere piece of equipment to accomplish this. One that requires my undivided attention and skill in order to create something truly special. A work of art... is my heartfelt intention. This is such an exciting path to be on. So much more to come.

[@btonelli]

Enjoy! But also keep in mind all cameras today have much of this technology. Regardless of outside design, as simple as they can look, they still have a lot of the computational aspects of photography built in.

[@mywalk-b3]

Yes, I understand. I own a Sony A7R V with G Master glass. And I own a Leica Q-P. I have a great deal of respect for Sony and Leica with what they are trying to achieve albeit via divergent paths. I specifically wish to minimize the gizmo tech for much (not all) of my photographic work. I have a $1K Gitzo tripod (purchased several years ago) waiting for this new kit. I am fully aware of what I am getting into and so looking forward to it.. :)

[@mk5359]

I couldn't have said it better. The immediate appeal and allure of the 907 will soon fade, the X2 is any day a 'better' option. A well thought out and excellent review.❤

[@btonelli]

Thank you 🙏

[@LCBear]

If my M11 has no shutter delay, and no accidentally crashes and no 10 tint on WBL. or if the 100c has IBS

[@btonelli]

No camera is perfect. We just need to work with the tools we chose :)

[@massimodinelli9841]

Pur amando molto i colori della H, il mio modo di esprimermi in fotigrafia è prevalentemente in bianco e nero, quindi mi chiedo se sia possibile impostare lo schermo in modalità monochrom in modo da facilitarmi la visione. È possibile?

[@btonelli]

Hi. There is no way to photograph in a black and white simulation currently. Would be a great option to have though in a future firmware update.

[@massimodinelli9841]

@@btonelli grazie per aver risposto.

[@SebastienAurric-rc6ei]

For me the main use of this caméra , and the real things that give you this cfv 100 purchase ,is the need to use it with one tech camera, arca swiss, linhof…. All the stuff around is just to get the possibilities sometimes to use it in the light way, if you’re not abble to buy at the same Time the x2d.

[@atapourhassan7442]

Isn't laud noise of shutter on this lens annoying? the other lenses like 28p, 35v and 55v do not make that noise- in leaf shutter mood. I feel this sounds like something is about to break in leaf shutter.

[@btonelli]

@@atapourhassan7442 didn’t notice any sound that was out of the ordinary with the lens

[@Renzsu]

I made the calculations and I could get one if I sold off all my photography gear and a few other things, but for me it would just be too much money tied up into a single camera system. I did the next best thing and got an analog Hasselblad 501C. I keep telling myself I can eventually put a digital back on it at some point.. but I'm probably just kidding myself.

[@btonelli]

I love the 500c series. It’s the best way to see if you like this system. Much less expensive. This camera wouldn’t be a one camera system. Secondary or a personal camera for projects but one camera to do it all, I would opt for X2D

[@Renzsu]

@@btonelli Yeah, exactly what I was thinking. I've done the 'one camera, one lens' thing before with an M6 and 35mm f/1.2 nokton, so I could see myself with an X2D and a 38mm XCD lens (28 is my favorite focal length on 35mm). But, I'm still a hobbyist and for me part of the fun is playing with different cameras and formats. An analog medium format camera for me is the perfect companion to a digital camera.

[@btonelli]

That would be a very good setup. The 38 is an awesome lens. I also like having the film camera and the digital. I have too many film cameras haha. Will do some videos on them soon

[@gordonjohnston684]

I would only be interested in using it in the studio environment on a stand with a massive ball head and a Manfrotto L bracket. 90mm, 55mm, possibly the 38mm. I haven’t found a place in the Uk I can go to view this camera get my hand on it see all the lens? There is no way I am going to blow £15 grand on a camera system I can’t touch a see all the lens I want to potentially buy.

[@btonelli]

This is also a big factor which I hope in time Hasselblad works on is demo sets at respective locations. We have the same problem here in Singapore as well

[@JeffreyHauser]

Hi Bobby. A beautiful piece of kit, no doubt. Maybe if I win the lottery, I could afford one!😂 Best wishes.

[@btonelli]

Hahaha you and me both 😂

[@SavedbybGrace]

Damn nice camera. I’m adding one to the camera bag. Sunlight impacting the image visibility on the display? No prob. I’ll whip out the M11P in those moments… 🤣 It’s just too cool a camera not to have!!!

[@btonelli]

Hahaha nice. Enjoy it! Beautiful images

[@watarchives]

No wonder today's video quality got better because you're using Sony A9III. Sheeesh 🔥

[@btonelli]

Haha I have it for review. Yes and also the lens. The new 16-35 f2.8 GM2 is fantastic

[@watarchives]

@@btonelli Hasselblad 907X CFV 100C is small yet so powerful. I wish Sony, Canon & Nikon will make a mirrorless camera design like this. It'll be a perfect for run and gun.

[@btonelli]

@@watarchives for some, they build cameras to be tools for photographers and videographers to use. Nikon is starting to dig into their illustrious history with the Zf and I’m guessing they will continue to do so. I’m glad not every company does these types of cameras. It makes ones like this stand out.

[@watarchives]

@@btonelli I agree. Anyway, can you make a comparison between Sirui nightwalkers T1.3 vs Viltrox T1.5?

[@btonelli]

@@watarchives I’ll look into it. I’m a one person crew so right now I’m swamped with gear

[@mingchen6695]

I have a 500CM, I am really struggling to make the choice. Maybe I should wait for the X3D

[@btonelli]

If you have a 500CM and want a digital back this is the one to get. If you don’t need a digital back the X2D is a solid camera

[@mingchen6695]

@@btonelli I noticed the CFV II 50C is only 6000$, also comes with a 45 lens....I am curious the difference between these two on 500 CM. Theoretically 50MP is enough for the 500CM lens 😂

[@btonelli]

@@mingchen6695 yes the 50c is good enough but the speed of the UI, better processor and overall better functionality make the 100c much more appealing

[@mingchen6695]

@@btonelli Thanks for reply! I didn't know there is much improvement on the UI. Do you think there will be X3D soon or 6X6 CFV in the future? The 6X6 would makes the 4433 looks like a crown.

[@btonelli]

@@mingchen6695 the X2D is about. A year old and the CFV100c just came out. Medium format usually has a longer lifestyle than full frame epically at 100mp. I think if you were to invest now it’s a safe bet. The next update probably won’t come for a few more years

[@mike747436]

Not putting the handgrip shutter button at an angle is surely an oversight by Hasselblad. Did they not send out pre-production models to their pros for feedback?

[@btonelli]

I thought so as well but they continued this design from the 50c to the 100c

[@pakwoto5170]

I bought this camera because I love to use the back in conjunction with my 500CM body and my analogue lenses.

[@btonelli]

@@pakwoto5170 definitely a great use for it

[@Secretweapondoze]

@btonelli, I’m stuck between selling my Q3 for this beast, since the X100VI takes photos just as beautiful as the Q3. Since I also have the X1Dii, the Hasselblad system is just hammering my wallet haha! What would you do? Stay with a Q3 and a Fuji X100VI, or sell the Q3 and get this as the “final” camera haha :)

[@btonelli]

Haha you kind of answered your dilemma already. If the X100VI replaces the Q3 for you, then my recommendation is sell the Q3 and X1DII and get the X2D. The 907 needs accessories and if you are willing to invest in thoseby all means, but the X2D is ready to go out of the box

[@Secretweapondoze]

@@btonelli ❤️❤️❤️❤️ selling the house to buy the lens as well haha! Thank you so much!

[@deanvm9158]

Are you not with 360 tech anymore? 🇵🇭

[@btonelli]

@@deanvm9158 hi Dean Ive not been with Tech360 since 2022.

[@NickDevlinPhoto]

Sound and sensible (as always). This is an object of pure desire, well marketed. It even had my scanning fleabay for used 500CMs. But not really useful for most people or most applications, and always less useful that the X2D......but god's its pretty!

[@btonelli]

It’s indeed beautiful. A piece of art that will go down as one of the most stunning modern cameras in current times

[@ramarren]

I have owned and been using the 907x/CFVII 50c since 2020. A travel or street camera to flip around in my hands like a Leica M? Surely you are joking, I can't imagine any thinking photographer buying one for that. I bought the 907x because it is an excellent addition to my Hasselblad V system kit, allowing access to both the X series lens line as well as a digital capture solution for my V system bodies and lenses. For travel and other lightweight, fast uses, I have other cameras. ;)

[@btonelli]

Actually yes some people think that way about the 907x as it’s a smaller footprint than the V system of years past and easy to carry around. I would hear a lot from friends and others in the marketplace talking about making it their prime camera and thinking because it looks so good it’s easy to be that street camera etc. For some it could be but it takes a lot of work and patience as this camera design not like transitional SLR’s and rangefinders

[@TimofejNenarokov]

Also x2d probably more weather resistant

[@btonelli]

Yes, but I don’t see people taking this camera out into the some wet situations

[@TimofejNenarokov]

@@btonelli probably but summers can also can be dusty (:

[@btonelli]

@@TimofejNenarokov true true. I’m thinking this camera does best in studios or street photography

[@TimofejNenarokov]

@@btonelli absolutely.

[@changez77654]

I am avoiding all mistakes with this Hasselblad because I can only dream of spending this much on a camera (and not have my wife leave me)

[@btonelli]

Hahaha I love 16 bit color and chrome and leather but I prefer waking up next to a smiling wife vs cuddling my camera in the morning 😂😂

[@EricAlHarb]

In 5 years I’m going to buy an x2d

[@btonelli]

@@EricAlHarb hopefully you and me both 👍😊

[@fotosdimitri6559]

The camera should have a flip open hood like the film camera for better viewing in bright light. So, what about working in harsh conditions like rain, snow and wind? Very limited abilities.

[@btonelli]

I understand the need to keep it minimal but yes hard to see in bright day light scenarios.

[@canadianbear6009]

You think they would’ve added some sort of folding display, Shield for the price of this camera.

[@btonelli]

I think something extra like that would diminish the aesthetics a bit

[@flatsixcyl]

Had the original for a few months and you nailed it. Eventually you realize a VF is needed, even if just to review photos without glare.

[@btonelli]

Thanks. Yep I realised that as well

[@dantemclalla2804]

Honest personal viewpoint on the product, not really a review though (which from Bobby I would have appreciated more). The suitability of any product to someone's needs is just a matter of personal use/goal. The 907x is certainly not a camera for the photographers' mass market (and it is not intended to be) but it could perfectly fit my bill and serve my purpose as long as it has a good sensor, good lenses and takes picture. Is Leica M a camera for the general photographer? It is not, but without any doubt is a very capable tool doing some things very very well.

[@btonelli]

Thanks for watching. Most of what I would say in a review has already been out there, but wasn’t was the practicality of the camera as a one and only, which some have considered. I wanted to highlight some of the things that may make a buyer concerned in the weeks after getting it as it’s an investment at the price point Hasselblad has it at

[@silvestrocrino3256]

You make a good point…but if reason was the only thing driving camera purchases only Canon and Sony would still be selling cameras. Maybe Nikon with the Z8 and Z9. But who the heck needs Leica or Hasselblad? And Fuji? Why? … but on the other hand I have a Leica M10-R, Q2M, Hassy X2D and Nikon ZF…and a Voitlander Bessa R2 for film….so obviously reason has little to do with it for people like me.

[@btonelli]

Thanks. Haha yes that’s why I said collectors who have the means and want something different this is one to get. It’s hard to say this could be the only camera for a one camera person but everyone will be different

[@gameshoes]

I kind of hope that Hasselblad would ditch the modular system and just make a wasit-level X camera in style of the 500 series. Don't have a screen at the back, have it on top with a nice shade much like the original viewfinder. Elongate the body (versus the 907x + back) by like half an inch (12.7mm) too. But I doubt such a camera would be financially successful as many are already pleased with the X2D. I like my X2D too, don't get me wrong, but having a different form factor that doesn't rely on a gimmick of supporting older stuff (sorry, people, it's a gimmick when they don't even make the old stuff anymore) would be nice.

[@btonelli]

Yeah I hear you on this. It would be nice to have a shade like the original one. My guess is if film didn’t go crazy in price (thanks Kodak) we could perhaps see more camera companies remaking film bodies even for a limited run. Would be great to see Hasselblad do this but alas don’t think it will happen. To your point, only a small market would utilise it this way hence not going full modular but. Complete digital V series might be better. Food for thought

[@nelsonclub7722]

You will want one and you won't know why You will buy one and won't know why You will use it and wonder why you didn't get one before.

[@btonelli]

Haha yes for some maybe for others. This camera brings out a lot of desires

[@nelsonclub7722]

@@btonelli As a Pro for 30 odd years - we do have a lot of cameras - we try to keep up-to-date with some of our gear and we have recently spent a small fortune for our commercial work - the trouble with our Hass H6D100c is whilst it is still better than the X series - the X system is more agile and the lenses fit both the X2D and the 907x - we already had the X1D and the 907x with the 50C - but we wen tall in on both the X2D and the 907xCFV 100c with the new F2.5 lenses as they all have the same form factor, all F2.5 and a 72mm filter thread which makes life easier on the run, we are still awaiting the XCD 28mm, (June we are told), but the main reason is the addition of the flash/strobe/attachment and 100mp so whilst we were upgrading that we went for the X2D as well. With all of that in mind we didn't stop there and went on another limb with the GFX100II system - the draw was the possibility of up to 400MPX (for copying this is great) but also the 2 new T+S 110mm (it says macro but it isn't unless you use one of the two MCEX extension tubes), and the 30mm T+S, which is a beast of a lens - and of course the legendary 250mm - and watch this space as a 500mm is coming this year. So we are done for a while on the heavy stuff. A big shout out to Clifton Cameras who supplied nearly everything for us - and amazingly the 100c just two days after its announcement.