Having A Cultural Mindset For DEI With Imma Folch-Lázaro

As the landscape of DEI changes, we have to change with it! Next up on the Communicate Like You Give A Damn podcast, Host, Kim Clark leads a compelling discussion with Imma Folch-Lázaro, a seasoned PR agency owner based in Barcelona, Spain. Not only do Imma and Kim combat the stereotypes of a historically patriarchal society, but together they dive deep into Imma’s approach to coaching clients in inclusive language while advocating for genuine DEI efforts. Imma also guides a conversation surrounding Spain’s governmental initiatives, while shedding light on corporate accountability and the role of PR in driving meaningful cultural shifts. Authenticity and sincerity are at the core of this discussion that urges organizations and communications professionals to go beyond performative gestures and embrace substantive change.
About The Guest:
Imma Folch-Lázaro, a seasoned professional since 1996, has been instrumental in enhancing the visibility and market share of over 500 companies through LF Channel. As a consultant for new ventures and a distinguished social media trainer for executives, Imma leverages her extensive experience and ongoing training to specialize in business setup, consultancy, channel management, marketing, talent acquisition, and PR with a keen focus on Diversity, Equity, and Inclusion (DEI) in Europe. Her strength lies in IT and consumer electronics companies, where she serves as a facilitator and trainer in DEI, Social Selling, and Management, incorporating PNL and coaching techniques. An avid learner and LinkedIn member since May 2004, Imma's personal goal is to contribute positively to those around her, guided by her belief that life is 10% what happens and 90% how you deal with it.
Find Imma Here:
lfchannel.com/en
/ immafolchlazaro
/ immaf
About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Kim began integrating DEI into communications beginning in 2004 and it wasn't until the summer of 2020 when her peers starting listening and seeing they have a role and responsibility in DEI and in social justice on behalf of their organizations. As a student of life, she has completed several certifications including DEI Certifications from Yale School of Management & UC Berkeley. Kim is also an NSA Speaker.
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