High Level Approach To Advertising - 5 Stages Of Market Awareness

[@Tan-mm2yv]

Nick! Can you make video about the research step by step that how do you find market sophistication level and market awreness level by taking some product example?? It will be more easier for us to understand.

[@NickTheriot]

kzbin.info/www/bejne/n4eldGtjeZeIrrM

[@ElevateEveryMan]

Great job explaining… I watched a few vids on this topic and I liked yours the best

[@NickTheriot]

Thank you for the feedback!

[@falamamamia]

Hi nick, in future videos about market awareness, would love to see some kind of exercise for us viewers to identify market awareness of different headlines, and you revealling the answer and explaining why

[@NickTheriot]

Love that idea!

[@JamesDemetriades]

Amazing as usual, Nick! Thanks

[@NickTheriot]

My pleasure!

[@tommyd17]

As I understand it, you have to take customer from higher funnel to lower funnel within the same ad, correct? Like, you can't just make an ad that has an unaware hook and leave people without your solution. If that's the case, are you stuck doing videos for higher funnel ads? Or, at least the majority of any higher funnel ads will have to be video?

[@NickTheriot]

You can, if you have a landing page that takes people through the rest of the mental loops

[@purpose6113]

How does it look in terms of campaigns? 5 campaigns?

[@NickTheriot]

No, all of these can be in the same adset. When you do your weekly creative testing, try getting creative by applying these principles to that batch of creative.

[@purpose6113]

@@NickTheriot thanks man 👌

[@MsPinkprincess99]

Hi Nick! Another great video - please can you do a video on the backend of Facebook ads from your videos I understand campaign structure & creative strategy. But I’m really struggling with setting up ads manager and all the technical bits. Are you still using MER or are you using software and utm and all these things like Google tag manager (can’t get my head round it all - a video would be great)

[@NickTheriot]

Will do one soon! Still using MER and some accounts using tracking software as well.

[@lucaamici9237]

Ho nick! If you yoise different funnel to convert different aware users, you use different campaigns? For example: product page, advertorial or a quiz. They have different customer journeys for different users

[@NickTheriot]

I don't do different campaigns but that is other ways of getting people into the funnel!

[@nicolasolayaofficial]

Kinda unrelated question to the video, but what is your opinion on Triple Whale?

[@NickTheriot]

Haven't used it yet, but heard a lot of good things about them.

[@chandlerfontaine3496]

This is great...

[@NickTheriot]

Thank you!

[@chandlerfontaine3496]

@@NickTheriot I had to rewatch this... A realization accrued. Is the product page solely presenting the solution/product? While the ads attract people to the stages?

[@RollerCatcher97]

​@@chandlerfontaine3496*inserte amazing Grace music* you made me.. aware

[@lokeyfunny]

Am I the only one focussing on the snake? :P

[@NickTheriot]

Yes hahaa