High Tech Computer Mouse Has Peter In Raptures | Dragons’ Den

Peter Jones: ""It hits all the buttons. I'm a boy, I love cars. It's my little dream" he gushes. However, he wants to know how many people like him are out there. David and Patti Bailey are pitching their wireless computer mice in the form of supercars. The duo keep composed whilst asking for an investment of £100,000 and in return, offer 20% of Motormouse.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #MotorMouse #PeterJones

[@seanmcardle8196]

I loved how she held her nerve in the negotiating not many could do that.

[@ProMace]

Yes that was brilliant. And I think James liked her style too.

[@danquaylesitsspeltpotatoe8307]

ITS JUST A FRIGGEN MOUSE! Hope they paid the owner of the car designs! ELSE THATS BIG TROUBLE!

[@ICanCDeadPeople]

@Dan Quayles ITS SPELT POTATOE! bruh did you not listen to their pitch ?

[@violentgravy01]

Lol he doubled his shares for 20 percent more cash. Trust me, he win that negotiation.

[@AdamBechtol]

I'm a bit surprised Peter liked this. I guess the old Peter wanted to give the image he likes fancy fast cars. I could see the new Peter going " It's just a mouse!"

[@johnsmithe4656]

He looked so conflicted as he passed, just staring at the car-mouse, tumbling around in his hands... you could tell he really liked the product. But yeah, it is just a mouse. Nothing special.

[@zackshannon834]

Early tech days were wild. People actually invested in iPad stands back in the day.

[@NashvilleTuneStream]

Do a metal version with working lights. $150. The “CEO” version ego mouse.

[@Mika-85]

This is actually a very old episode

[@martinwashington3152]

I wonder if he remembers GUI II :)

[@WaniZame]

James was super clever here. Minimised his risk to barely anything and invested in two very competent people for his wider business.

[@gaurasrspublishing]

Exactly, his offer amounted to buying £120K equity for £120K - but clearly all parties thought there was something in it for them so it worked. Always liked James in the Den, a real gentleman but also sharp businessman.

[@Benjamin90s]

@@gaurasrspublishing You should take a look at what he tried doing to Sharon the owner of MagnaMole

[@thejuiceweasel]

7:52 "probably the best quality mouse I've ever seen" Pretty sure it's also the first one he's ever seen.

[@GothamClive]

They cut his next question, in which he asked: "In which part of it do I speak to activate the computer?"

[@johnsmithe4656]

@@GothamClive Where did you see that part? On TV? Why are they cutting parts out of the show on KZbin? I don't like that.

[@Asif-kh-n9r]

@@johnsmithe4656 think it was a joke

[@johnsmithe4656]

@@Asif-kh-n9r ...... oh. :p

[@neonwired4978]

and then says that £30 is too expensive! for the best mouse ever?! and for a branded product! Porsche sell t-shirts for £40 ffs

[@liamh6197]

Currently running a Logitech MX3 mouse. And most “executive” level people I know run a similar spec mouse. To buy this would be like going from a rolls Royce to a Toyota Corolla. And yes the car analogy was intentional.

[@B_Bodziak]

Your analogy is dependent upon when this was filmed.

[@TheManInBlueFlames]

Toyota is a chad

[@liamh6197]

@@B_Bodziak if this was filmed in the last 10 years the same comment still applies and you simply insert a premium/popular mouse model the time.

[@stianberg5645]

A Toyota Corolla, but with a hotweels paintjob. Getting a mouse like this instead of MX3 (I use it as well) is just childish.

[@grantharris7741]

Jeff Bezos drove a Honda Accord when he was worth 10 billion.

[@tommymann1783]

Pattie has really good closing skills. Excellent pitch!

[@MovingToAustralia-MikeBentley]

My ONLY disappointment with DD is they seldom show the post-pitch interview.

[@davidloughlin2238]

Very polished pitch and they handled the questions excellently. If only everyone coming into the den had their act together like this couple.

[@ChintanCG]

Then it would not be as fun to watch ;)

[@mufu725]

@@ChintanCG I came to leave this exact comment. You beat me to it 👍

[@thetruth1822]

@Travel Crawl She isn't the only dragon who says that and secondly, she's actually the one who's the most straightforward and doesn't seek to beat people down before claiming that she's out in general whereas Peter, Duncan and Theo have a habit of doing exactly that which is unnecessary drama instead of just claiming you're out but because they are guys, it doesn't seem to bother you. She is the fairest and nicest dragon who advises people well whether she's interested in investing or not, she's also not as egocentric as many of the other dragons such as Hilary Delvey, Doug Richard and Rachel Elnaugh. Insulting people and calling them dumb is pretty dramatic to be honest "what you see in others that you don't like can lead to understanding of yourself" seems to very relevant in this particular case.

[@hamill06]

The show wouldnt be as good without the bad pitchers though! 😂

[@Heatwave9000]

Most people aren't there for and just come in for the free advertisement.

[@tareksibaii]

you know theres an offer coming when James is the last dragon standing

[@hazla7535]

Such an awesome duo, composed and well organised!

[@Whigu]

These mouses look like those cheap one which you can order from china

[@davidscottblacksmith]

This is from about 10 years ago when buying straight from china wasn’t a thing.

[@Whigu]

@@davidscottblacksmith If you haven't don't think that other people have. Ordering cheap crap from China has been things at least since 2008

[@FateBoost]

@@Whigu Basically everything you can think of has been made in China at some point. A lot of these businesses when they succeed will outsource to China. What matters is marketing and quality, not originality.

[@Whigu]

@@FateBoost Yep. I was just going to answer DS that where did he thinks that the stuff comes from what he has bought from store 10 years ago... It's pretty much same China crap with little extra costs because stores want to get money too.

[@Darknesssleeps]

@@davidscottblacksmith are you dense? Buying straight from China has always been a thing

[@ThePrimeMinisterOfTheBlock]

Woooow. Negotiating like absolute bosses. Well done

[@LiberateYou]

I said the same!

[@PortlandMan]

James could easily of got 45% if he stuck at it

[@dontdex8221]

Dont you have unvaxd citizens to hogtie?

[@Technicallyimright]

He’s a better negotiator than Scotty from marketing.

[@johnsmithe4656]

@@PortlandMan Nah, 60/40 was the take it or leave it offer. They weren't going to change it, James could tell.

[@Jamie_Winsh]

They gave a great pitch. Answered everything well & showed knowledge with the business and the market. I think the product is a great idea! Cool & interesting. It appeals to a very wide demographic

[@SuperNuclearUnicorn]

How often do you see people with mice like that? They aren't particularly ergonomic and with the range available these days it's not particularly unique either

[@finnhalf1663]

@@SuperNuclearUnicorn it looks uncomfortable I wouldn’t game with it deffo

[@ralynedin]

@@finnhalf1663 If I remember correctly, wired versions of car mice existed way before this. There was even a burger mouse.

[@Jamie_Winsh]

@@JM-tj5qm agree to disagree

[@cristibaluta]

They didn't had a product though, the website sells real cars now

[@joshroberts5540]

If you want to show off stuff on your desk, just buy a model car lol. I like spending money on a good quality peripherals, but I look for ergonomics, performance, features, accuracy. I don't have a care what it is shaped like lol. This mouse would be a pain to use for more than a few minutes.

[@Right_Said_Brett]

Correct. These novelty mice are just that; a novelty. There's a reason why a good quality mouse isn't shaped like a car or whatever else and that's because it's designed to feel comfortable in the user's hand for extended periods of time. All that these two have designed is an overpriced Christmas stocking present.

[@MOJSTER99]

Especially the mini coopers they have on their website

[@darylthomas7317]

A pitch from 2009. Really great confident pitch and impressive couple , would have been successful doing whatever they did later on i assume. Wish them success and happiness!

[@mcfcguvnors]

with a mouse that cant move sideways - i doubt it

[@Gematrinator]

@@mcfcguvnors abhahah

[@saahilsiddiqui6762]

Tbh, this was 13 mins of weirdness. The product was weird, the responses were weirdly positive. And the final deal was also....weird

[@acanofspam4347]

Agree

[@Asif-kh-n9r]

I'm so glad the new episodes are out because you're just uploading pitches that have been on KZbin for decades

[@dimitar4y]

now THIS is a pitch. This was BEAUTIFUL. I want to invest all my 10 bucks in my wallet for 0% equity!

[@addamussi]

When I was about 15 I had a BMW i8 - shaped mouse. I thought it was supper cool. Until I started using a computer for work and used the mouse for 8h+ a day. Ergonomic mouse only, screw those weird shaped ones...

[@tumbleweed4026]

Were you hungry when you wrote this comment btw?

[@ACE-700]

Duncan with his usual “I’m oat!”

[@raybrown4845]

😂🤣😂🤣😂🤣

[@MuhammadSohailArif]

that mouse is missing one thing.... a flow signal

[@andrewr9219]

Was I the only one shouting at their screen “no don’t do the deal with him “ 😭😂🥺

[@Ellie80681]

This was ridiculous

[@L.C.Sweeney]

Who wants a really good mouse that looks like something as specific as a car? The chance of somebody wanting both is incredibly rare. This is the most ridiculous product to think you can build a business on.

[@SpyroTek]

Well they did and are selling.

[@vids2002]

@@SpyroTek Link?

[@ToothlessDragon536]

This was about 10-15 years ago when there was much less products and fancy stuff available for PC tech so it could have initially gone ok. They would only have survived later on if they diversified their product range. Regardless iv never seen these in shops.

[@ultorrotluultorrotlu]

I agree. I can't believe they got an investment.

[@bobbyv369]

Well there’s nothing wrong with having a niche market but you’ll need to dominate it to make serious money. Even so, I can imagine car enthusiasts might wanting this. However, I do agree that this won’t take over the world.

[@thetroyzernator]

This is a ridiculous offer. He was offering market value for the house and expecting the product, IP, branding and experience for free. Not only that, but he wanted them to work on his other products too.

[@TheManInBlueFlames]

They had already got a deal with a supercar dealer.

[@thunderb00m]

Yes, James caan seems to have quite a lot of skeletons in his closet. Shadiest of all the dragons AFAIK

[@ianlister7333]

it was a very interesting offer, I think it was a case of buying into anything the guy makes, but with the house in the over all company, he managed to remove ALOT of risk from that deal. One I suspect was not fully understood at the time.

[@thetroyzernator]

@@ianlister7333 There's zero risk for Caan. They would have been insane to take the offer. They could have just sold the house, had the money and still had full control of their company and not have to work for someone else for free.

[@Dieterbe]

I mean James made it clear he had no intention of helping them with their business whatsoever. So he brings nothing to the table. He wants the couple to work on his businesses. The couple should've gotten equity in James' businesses lol. This deal doesn't make sense. Perhaps key things were left out during editing.

[@helpfulron]

Where are they now? The company's website was last updated in 2015 and no social media posts since 2016. Company House shows the company was dissolved.

[@taranullius9221]

Thanks Ron. Appreciate the Company House addition.

[@tomgreen8706]

They said in 2015 in an interview they sold the company as David had a new idea

[@IrinaS]

You're absolutelly right that the company's activities is the most important factor. What would you do if you were a dragon?

[@FishFreddy]

When it walks like a duck. Looks like a novelty mouse, the specs of a novelty mouse. It is a novelty mouse.

[@austinjones3054]

Hey Freddy! Loved your games as a kid! XD

[@Jarblyy]

Oh god I forgot about Freddy Fish I love it

[@eyarouziel3528]

What a polished way to close the deal. Impressive lady.

[@david1731048]

I prefer a mouse that's shaped like the inside of my hand, not a car.

[@ThePrimeMinisterOfTheBlock]

What a class act. So well spoken, so professional. So British 🇬🇧🇬🇧🇬🇧

[@frankabjh674]

This dude look's like he's outta peaky blinders

[@moosesnWoop]

Great stuff, I love Khan's demeanor and negotiating. He's a really cool dragon

[@acbgames1766]

I use a 80 quid mouse and a 100 quid mechanical key board (I'm not rich) so there is a market for high quality computer accessories. For those of us who work in front of a PC hours after hours, it's a fair investment.

[@NorwegianKnifeDude]

Theo's smug expression at 7:56 tickled me just right lol.

[@jeanettw2341]

Oh my god thank you for pointing that out, just went back and saw it..

[@GentlemensAcademy]

Seems odd that these intelligent savvy people would put their efforts into a car mouse.

[@tiagoribeiro885]

Indeed

[@eduardofcgo]

They are not specially intellegent, just good salesman

[@TheManInBlueFlames]

You guys should try getting clips from the newest season of Dragons Den on here. Steven Bartlett has arrived!

[@taranullius9221]

They just did.

[@TheManInBlueFlames]

;They'

[@ItsMeHammie]

That's awesome they got Italian super car manufacturer, Ford, in a licensing agreement. Can't wait to see those Mustang mice

[@Jester-Riddle]

Don't Fiat own Bugatti ... ? So, Fiat mice then ...

[@rickysmyth]

This is a step backwards. Imagine if all mice were like this and someone came into dragons den with a normal one and said they will not run out of power, not get lost and are much cheaper to make. That would be a good investment.

[@Right_Said_Brett]

Not to mentioned that they would actually feel comfortable to use for extended periods of time, unlike a mouse shaped like a friggin' sports car!

[@bobstirling6885]

Can't believe a wireless mouse doesn't have a rechargeable battery....

[@DineshPeiris-bd4uc]

I like this lady's voice and the accent, anyone from any part of this world can understand her, nice and clear

[@Ea80x]

They got the dragon they deserved.. professional and well mannered.

[@nasserdelpi]

One of the best pitch I've ever seen 👏 🙌🏾 👌

[@lemonjuice3551]

Hang on, so James owns half of their house and they do marketing work for him for free?

[@kicn]

Q and the Patti were very polished and investable

[@neonwired4978]

product is garbage though

[@theovolz3073]

Rubber tires? Wouldn’t this resist left and right movement? I like a mouse to be as slidey as possible - in all directions.

[@DissonantSynth]

I thought the same thing. The mouse is ugly and doesn't even work smoothly!

[@EarthUPC]

The wheels are probably elevated

[@JJ-em4iq]

It’s‘executive’ level, so it wouldn’t need to slide around.

[@ch4z_bucks]

@@JJ-em4iq it would still be uncomfortable to move around, no one whether you're a gamer or working in an office likes the feeling of a mouse dragging against the surface they're on.

[@JamilKhan-hk1wl]

Im pretty sure its raised and you cant use it like a toy car

[@Kenny__UK]

I can imagine the cramps you'd get using something so awfully designed as a mouse all day at work

[@mcfcguvnors]

plus it CAT MOVE SIDEWAYS :D comical

[@Marian_Rusnak]

"So, could we move it to 60 - 40, James?" - brilliant

[@JL-gf3yc]

I requested this 1, thank you!

[@tommydeggerino4995]

The way he said “i invented it” you could tell he was very proud of his little plastic boat washing loop

[@kicn]

With Respect - Try creating a needle own your own and you will realize how much effort it takes, then try selling it and you will agree that you will be proud of the needle that you made.

[@Jake-oo5ek]

Yet you’re here downgrading him on a KZbin comment section

[@kris5187]

@@kicn People don't understand unless they've tried.

[@tommydeggerino4995]

@@Jake-oo5ek yes

[@tommydeggerino4995]

@@kicn I don’t know anything about needles but I have invented products that are currently being sold

[@elbentzo]

James Caan legit conned them by confusing post-money and pre-money valuation. If the company has 240k in assets and you invest 120k, then you get a third (or 33.33%) of the company, not 50%. If you were *buying* the company (meaning, the money would go into the current owners pocket) you'd get half. But since you're *investing*, then the moment you put your money in the company its value rises to 360k (its former 240k worth plus 120k in cash, which is also an asset). You put in 120k, the company is worth 360k -- you get a third. I'd say it's possible he made an error but this is such basic and trivial stuff for anyone who's ever dealt in investment, that I can't believe he didn't realise what he was doing. He basically said "the company has 240k in assets? Then I'll invest at a valuation of 120k", which is ridiculous. The only times you see companies valued under their assets is when they're about to declare bankrupcy, are investigated by the SEC and so on.

[@sierrahhofzon3878]

Touka would have body slammed it to check the quality

[@CrosswaIk]

A $30 mouse that you'd buy in a dollar store for a person you don't like. How did this idea not take off...

[@davethenerd1369]

If they had left this a few years, a joint deal with Peter and Touker would be good.

[@DEEDUBZ]

These are business people. Very smart deal. Can sell it later on and move onto other ventures.

[@MightyJonE]

The best Harry Enfield/Paul Whitehouse impressions yet! Well observed and so realistic. Hilarious! Almost like watching the real show!

[@uhmz1212]

Seems like a cool investment arround the late 80s.

[@dericksmith2137]

They are 20 years too late. Too many systems don’t even need a mouse anymore.

[@lololoxd54]

This episode is 2009...

[@jdmaine51084]

I'd be willing to bet the "major Italian supercar manufacturer" wasn't Ferrari.

[@starlight2168]

i personally prefer wired mouse , the portable ones can be right pain , good luck to them tho

[@IrinaS]

Why do you prefer the wired ones? How many wires do you have around your desk?

[@tacticalpossum7090]

Meanwhile, teens buying gaming mice for $100

[@df4196]

I have an idea for a car that looks like a mouse

[@davejones4946]

James is a class act. Love him.

[@BinaryFreak]

Market size according to bing: 2023: 2.5 Billion with 8.5% growth each year after

[@anubusx]

Jenny: "I only use touch screen. I'm out."

[@ProTroll_UK]

Very original.

[@Ausama94]

I always hear the narrator say "pizza jones" and I JUST CAN'T UNHEAR IT!

[@sgnir2]

It's funny to see old products like that on Dragon's Den from ages ago.

[@Somethingandnothing-n6h]

Can you show me the point where peter Jones was in raptures as I must have missed that?

[@AlphaCentauri24]

You can always find weird stuff such as this on Alibaba 😄

[@lakojake4215]

They call their product an executive mouse, but their real competition is a company making novelty car mice. Nobody on that stage cares about the internals of the mouse. They aren't competing with high end mice on the market.

[@chickenpie9698]

Such a boomer product . I get the novelty and build quality but surely someone wanting to get a fancy 'executive toy' like this would go to one of the countless companies that make mice which are well-built and also offer useful software/hardware features? I'd take my Logitech with its actual utility, solid build and genuine executive-fedget-toy scroll wheel any day over a little kids toy disguised as a mouse...

[@_chenn]

This is about 12 years old

[@solarup5671]

How does the mouse move along the work surface? Only along the real rubber wheels (back and forth)? If so, how well does the product shift from side to side?

[@procrastinathor4594]

you have to steer the real steering wheel inside the car if you want to go sideways :D lmao

[@2gther4ever]

Buy one and find out

[@alihazari7494]

It’s a European car it doesn’t go side ways 😂

[@mohammedfuadh9096]

I would be very surprised if these guys are still around lmao.

[@jimireynoldsmusic]

As a non business person, can someone please explain why the turnover is 73000 when she says they've sold more than 3300 units at 29.99 pounds a unit, which should come to about 99000? Is that due to tax or what? By my calculation that would mean the tax is 26% which seems high

[@rejuvenatingsoul3498]

They didn't sell it for 29.99 at retail, they sold it for 21.90 to a distributor.

[@Grundich]

Everyguy in China builds this in 10minutes

[@JackK-gg1co]

James was more interested in David and utilising his skills for his other ventures. That 120,000 £ were invested in david's skills and not his business. It was a great presentation . Calm, composed and most important they heard when the investors spoke. Rarely see such presentations today.

[@jimbob4217]

I think you are overlooking Pattie's skills here, she was absolutely brilliant..pushing for more but in a perfect way...incredibly well negotiated, calm measured and intelligent, a consumate professional. Without her I'm not so sure he'd be having the same success.

[@39Lords]

I mean, novelty mice are novelty for a reason.... no mass market.

[@andrewjones-productions]

Both David and Patti are good, but Patti was especially impressive. Although the mouse technology has moved on somewhat, there are a lot of people like myself who would really like to use a miniature version of the car that I have sitting outside. Many of the luxury car brands have a product lineup that goes beyond your usual car accessories. Land Rover have their 'Heritage Selection' lineup selling apparel, luggage, gadgets etc. Whilst Theo is far more experienced than I, I disagree with him that the price point for branded versions (especially of supercars) need to be lower. If anything, the mouse should be custom made to match exactly the specs of the car and made more expensive. A premium product that would be part of the customer experience. If you are buying a supercar, then you really aren't too concerned about money and the buying experience is very, very different to that of buying your average hatchback.

[@liamailiam]

"I invented it" Absolute Chad

[@markb6582]

Good for them sticking to 40-60

[@maniac6666]

Looks like something you can get at a dollar store 🤣

[@HESHRocketWarhead]

It is now. Back in 2009 when this was first pitched, nobody would have thought of this, let alone attempted to make it.

[@L33tSkE3t]

This does looks like a novelty item or something they would give out for free in Swag Bags at a tech convention in like the 2000s. I payed good money for an ergonomic mouse that is great for gaming and work.

[@munirud]

I can listen to her voice all day.

[@ColonelFusion]

They missed the mark. They clearly don't realize people spend $80+ on a precision gaming mouse. Trying to say he's gotta go down to $20 to appeal to a freaking rich CEO of a company. laughable

[@loisgray8361]

I wouldn't have called this high tech, even for its time.

[@colindouglas1997]

So, basically he just hired them for $120,000??

[@UniteAgainstEvil]

"Battery saving technology built right in!!!" 1:03

[@frusciantesplectrum7980]

He got a no risk share in a company.

[@redblade8160]

The wheels are made of rubber, which is not a good gliding surface for a mouse between wheels and matt; this should have been demonstrated first.

[@aminlofi]

If the mouse uses real rubber tyres, how can it glides on mouse pad easily

[@Madashell1200]

Excellent negotiation

[@erepsekahs]

It's the only move I have ever seen James Kahn make.

[@Cray2TheZ]

Imagine how awful those must feel in your hand! 😂😂😂😂

[@interstellarliving]

James Caan excellent negotiater

[@IgnoreMyChan]

Looks ergonomically terrible, even for that time. Probably also only 2 buttons (or 3 if you count the scroll wheel). Wouldn't like to work with it for more than an few minutes.

[@ThePrimeMinisterOfTheBlock]

Wish I could ignore your post

[@IgnoreMyChan]

@@ThePrimeMinisterOfTheBlock Yeah, I get that a lot :-P

[@TheManInBlueFlames]

Looks amazing for the time and they made 50 million

[@watchout5508]

One of the few times im not thinking of cars is when im using my PC... When you use a mouse you care about its reliability and ergonomitry. I dont even look at it while using it...why make it something to look at and thus not shaped to be held by the human hand...

[@Spoinzy]

9:16 two leftover drum hits from the transition music track?

[@TheAcer4666]

I know it's been argued in the den before, but I really don't get the Dragon's logic in their equity calculations. If a business is worth £240,000, you inject £120,000 cash into the business, that business is now worth £360,000. If you got 50% of shares for your £120,000, then if you cash out instantly you get back £180,000? The only way it makes sense to get 50% shares for £120,000 is if he was giving them £120,000 personally for their shares.

[@TheAcer4666]

Like I feel like James Khan swindled them even at a 60:40 split. He put £120,000 in, and now has 40% of a business whose assets now include £240,000 worth of property and £120,000 worth of cash. He got £144,000 worth of equity for £120,000.

[@Mr.RodrigoGomez]

Great pitch and outcome.

[@richierich4810]

The trouble with that mouse is how do you go from side to side if its got rubber tyres on it :/

[@matthewbell4273]

I have exactly that same question.

[@Becca_2828]

If only they latched on to the F1 market!! F1 drivers helmets and F1 cars!! 🚗

[@harolddecapodian2308]

Re-upload. I will not be joining for lunch today, enjoy guys!