Higher Impact: The Power Of Leading With Your Brand Values

The pandemic has brought on shifts in behaviors and beliefs, with consumers putting more focus on seeking meaningful experiences, and aligning with brands that authentically support shared social values. Alan Moss shares new research from Amazon Ads and Environics on evolving consumer values coming out of 2020 and the implications for brands. Following his remarks, Claire Paull, Global Head of Marketing and Training with Amazon Ads, sit down with Amy Ginsburg, Chief Investment Officer, Havas Media, to discuss the importance of relevance and brand authenticity when it comes to value-driven marketing. #IAB #BDS2021