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In this video, we will explore the powerful statistical tool SMART PLS and its application to 2nd order constructs. We will dive into the concept of 2nd order constructs and why they are important in data analysis. We will then walk through a step-by-step process of how to use SMART PLS to analyze 2nd order constructs and interpret the results. Our expert presenter will share insights and tips on how to use SMART PLS to its fullest potential. Whether you are new to SMART PLS or an experienced user, this video will provide valuable insights into working with 2nd order constructs. Don't miss this opportunity to learn from the best in the field and take your data analysis to the next level!