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Kia is a part of the Hyundai Motor Group that also has the Hyundai and Genesis brands of passenger cars in its portfolio. Together they are now the world’s 4th largest car manufacturer behind Volkswagen, Toyota, and General Motors.
Kia is South Korea’s oldest carmaker and was founded in 1944 as Kyungsung Precision Industry - a maker of steel tubing and bicycle parts.
The big turnaround came for Kia when it increased its focus on Europe, and ex-Audi designer Peter Schreyer was hired as the Kia design boss. This led to Kia’s ‘Tiger-Nose’ design philosophy that resulted in a massive increase in worldwide sales.
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