How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks

Over the last decade, Abercrombie & Fitch pulled off one of retail’s greatest comebacks, transforming from a dying mall brand into a Wall Street darling. Its stock surged 24% on May 29th after reporting yet another strong quarter. But the turnaround didn’t happen overnight. Watch the video above to learn more about how CEO Fran Horowitz changed the business and defeated competitors like Gap, Banana Republic, American Eagle Outfitters and Urban Outfitters.
Chapters:
0:00 Introduction
1:15 Chapter 1 - Product
4:15 Chapter 2 - Rebrand
7:10 Chapter 3 - Footprint
8:35 Chapter 4 - What’s ahead
Produced by: Gabrielle Fonrouge
Edited and Shot by: Ryan Baker
Camera by: Andrew Evers
Animation by: Josh Kalven
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks

[@gc7214]

I recently visited an A&F store and was surprised at how much it had changed. Not only were the styles more adult, but the staff was friendly and welcoming. Their trousers fit beautifully and the clothes in general are more work-friendly.

[@frostik55]

nice advertising:)

[@sn350channel]

Trousers.... hmm you sound super sus

[@gc7214]

@@sn350channel lol I have nothing to do with A&F, swear. I have to go back to the office and needed clothes that wasn’t athleisure. My go to stores (Gap, Banana Republic, and J Crew) have ALL closed near me. I went to A&F because they were the last option. Express is too cheap and AE too teen-y. And I was sincerely surprised I found nice work clothes. No ulterior motives.

[@electrikoptik]

The people that wore Abercrombie at its peak are all now in their mid/late 30's to early 40's.

[@mogreen19]

My brother still wears A&F and he is closer to 50. I am 40 and never wore that brand.

[@osmodivs]

Yeah, that's me...

[@FloydPhillipsII]

They have decided to cater to the people who grew up on the brand, rather than trying to cater to teens. The brand loyalty was there, so not surprised it's working... Only problem is when us 40 year olds become 70-80, are they gonna be selling us our depends?!?!

[@Tvso9813]

I’ll be 33 this Saturday. Am I lumped into the mid 30s now? 😂 😭

[@FloydPhillipsII]

@@Tvso9813 Yes, you are officially ancient history...

[@Ivanz4sdrive]

I hadn't been to an Abercrombie & fitch store since mid 2000's until 2022. I realized the whole brand changed. It is definitely not the same store. Ditching over-branding was the play.

[@aaronlimitless]

Yeah, I think we’re in a logo all over the place is definitely played out at this point however I do have to say their stores are still beautiful, but I do kind of miss when they were darker and were set up more like a fancy loft. I think it was more mysterious anddifferent than any of the other other brands. At least they have stayed with their same overall style, but it’s also smart for them to age up a little little bit to try to appeal with the generation that grew up with them.

[@designerme777]

yyy

[@b1tchycvnt]

it’s because they started making stuff that’s actually stylish

[@thinerj1]

And it's not that over priced

[@greyfox3931]

The quality has always been great and durable.

[@HaberDasher-wc5el]

Finally, they figured out what was supposed to be decades ago.

[@prismatism]

They made the logos smaller and actually introduced black as a color (they did dark navy, but never black)

[@alejandromolinac]

Huh? They actually had cashmere…

[@gimmins]

It’s kinda comical that the CEO shows up on the interview not wearing her own brand of clothes, but Chanel 😅

[@pioneeracademy6488]

She is wearing Christian Dior.

[@willowwale2000]

@@pioneeracademy6488 she's an old businesswoman, not gen Z

[@CMV314]

Nothing wrong with that. She's not the demographic they're targeting.

[@charmer5886]

i actually like that better than you pretending you wear your own brand all the time. its more authentic.

[@raylin7939]

Iiki 0:14 😢😊the mm.​@@CMV314

[@maxarvlo]

I stopped at an A&F on impulse one day at the mall and I was blown away, this has become the place that I almost exclusively shop for clothes now. I’m a short guy and I have NEVER been able to find jeans, button ups and t-shirts that fit me so well. I love the quality of the materials and construction of the clothes is so well done, its nice to be able to wash a piece of clothing multiple times and not have it be ruined after 1-2 washed (H&M, Zara). It’s definitely on the pricier side of clothing retailers but it is well worth the price. I’d rather spend more on less clothes that are very stylish, feel more timeless and are good quality.

[@a3zth3tikz]

how tall are you? I’m also on the shorter side and it’s annoying how difficult to find good-fitting clothes. They either fit well on the shoulders but too long or have a good length but tight on the shoulders. It’s a struggle.

[@vl1180]

I used to shop there in the late nineties to mid 00s and worked for Hollister. and I remember the quality. They construct their clothing well. It’s the only reason my mom let me shop there😅

[@sciencevssara]

I think part of their success in recent years is they've become a less expensive alternative to trendy, influencer-driven stores like Aritzia and Everlane, that are known for their decent quality and more tailored, minimalist looks. They have a lot of similar apparel, particularly their cotton T-shirts and trousers. A&F also still has A+ denim that rivals premium brands like Agolde or Citizens of Humanity in quality and style, but for a way lower price point.

[@aaronlimitless]

Exactly I’ve always said their brand was good just like their tagline casual luxury is very very basic everyday pieces, but better quality than you would find at their partners. I also think one thing they were definitely ahead of was the aesthetic trend when it came to their stores their stores were just absolutely beautiful. They’re still great now but back then no other stores wereas nicely, decorated and high-end looking even the higher end French brands stores weren’t as pretty.

[@MsDelianne]

Current A&F is the one of the few brands that has petite sizing, stylish clothing for pretty good quality at reasonable prices. I’m a millennial that prefers more modest clothing that consists of more natural fibers and A&F is one of the few brands that actually deliver this. Other brands like Zara have clothes made of polyester. I’d rather pay the $40 extra dollars for cotton or linen.

[@HauteHorizon]

Do the stores still smell like they bathed all the clothes in cologne?

[@lacyrussell7812]

Not really! They are not the A & F we used to know. I love their clothing. It’s simple and great quality. No obnoxious logos!

[@HauteHorizon]

@@lacyrussell7812 Thanks for the update. I haven't stepped foot in one since the 2000s. The rebrand sounds interesting!

[@lifeloveplans]

Thankfully not

[@HauteHorizon]

@@lifeloveplansNoted! Thanks

[@paulgurski182]

And so loud in there that you can’t hear yourself think?! LOL

[@Varanis_Ridari]

The Seattle store in the thumbnail of this video no longer exists, lol

[@DavidBcc]

CNBC can't even get entertainment masked as news right.

[@Bigbanggbig]

They close every store where are looting

[@biscaynesupercars]

A&F used to remind me of Rainforest cafe in the mall. I went in there recently though and was pleasantly surprised at how much I liked their graphic tees and the quality and price. They completely revamped their company and presentation

[@maduross]

They made clothes in all shapes and sizes that people actually wanna buy. Saved you 10 minutes.

[@Allen-L-Canada]

if that's so easy, then how come other retailers can't do it?

[@maduross]

@@Allen-L-Canada Simple =/= easy

[@Allen-L-Canada]

@@maduross true

[@inmydarkesthour2278]

Plus size women?? I don't think so lol

[@tonykim5114]

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[@Aaronwyatt205]

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How can I get in touch with Haley Eleanor? What are her offerings?

[@gabriellesanchez4389]

Oh yeah sure, she's active on What's ApK

[@thekingdemetri]

I bought ANF stock in 2022 at a cost basis of $15 and sold most of it at a 50% gain. I saw a potential rebound to $75 in my thesis but never imagined this performance. Fran is going a great job.

[@Ivanz4sdrive]

I completely overlooked the brand in terms of stock performance. I was too distracted by Lulu... I'm shocked at it's progress. It doesn't make sense financially.

[@thekingdemetri]

@@Ivanz4sdrive it's nowhere near as undervalued as ANF was when I bought it, but Under Armour looks cheap right now. We have a small position. I'm excited to see their new designs by John Varvatos.

[@brooklyn3299]

@@thekingdemetriDamn is it too late to buy Abercrombie stock 😅

[@maggyxchuu]

I never wore Abercrombie in high school but now being in my 30s I LOVE it, easily one of my favorite brands because the FABRICS are so incredibly soft. And good quality. When you wash the shirts, jeans, and crew necks, the fabric is still just as soft!

[@CatCapsule]

Agreed!

[@prettynpetty8342]

As someone who's seen the rise, peak, fall, rise again and countless rebrands of A&F, Franz Horowitz is the absolutely goat when it comes to retail leadership. She's honestly a legend for this. This brand was practically on life support before she took over. The curve love jeans line and taking off the branding was genius. I do buy their jeans whenever I can. They hold up really well. HOWEVER, the quality of everything else in the store has gone down dramatically. The clothing quality (at least for women) stopped being great around 2020. There are some quintessential things about A&F that I miss. Eurohouse music being one and dim lighting being another. I personally don't like the complete rebrand because it now feels like an H&M but it must mean I've grown out of the type of clothing they sell.

[@Allen-L-Canada]

Do you think they can contiinue with the strong growth? I mean, the competitors can copy what they do. Does ANF have something (ie. Moat) that others can't imitate in the long-term?

[@zephyr8653]

The move away from giant logos is great. Minimal is the trend now.

[@element720]

Great to hear! I used to love A&F in college. With the decline of brick & mortar retailers of late, I was hoping they wouldn’t fall victim. Weird to think that my two kids can soon sport their clothing, as can I

[@heyjaydance]

I’m a millennial and I shop at A&F because they make quality clothes that are on trend that FIT. I’m a short king and they’re one of the only accessible brands that sell clothes that fit me well. The price is also right. They have online sales often making their prices competitive to retailers like Zara but with far better quality. This video is on point. Their current success is knowing how to make a good product.

[@dkennell998]

Fascinating segment. Great reporting!

[@Howard24]

Their designs became more mature, and their quality stayed while keeping prices reasonable. The new aesthetic of Abercrombie is akin to brands like ALD, Kithx etc which allows them to capture a market share of those that want that aesthetic but don't want to or can't afford ALD, Kith, etc. Very smart move imo and exactly what is in in fashion right now.

[@chuck8772]

9 times out of 10 I would avoid products promoted by influencers

[@kfh123]

Fashion is fashion. I goes up and down. Trends never stay the same. With the exception of certain luxury brands, clothing firms are a very unstable business and investment.

[@Allen-L-Canada]

yeah, unless they have a strong branding moat.

[@meangirlbecca]

Just so happens I've made a few purchases at AF this past few months as someone in their mid-30s. Feel like their style is more versatile now and caters to mature people too, instead of the previous skimpy teenage look. I got a few things that are pretty good options for work or weekend brunches. I also do like the quality. I still have some AF long sleeve shirts from years ago that are showing age but holding up so well.

[@RetailRipper]

havent seen an ANF in 20yrs. Ours closed a number if years ago. i remember their clothes being a decent quality compared to other brands.

[@alejandromolinac]

I still own Abercrombie from the 2000s….. that stuff doesn’t fall apart!

[@RetailRipper]

@@alejandromolinac I believe it !

[@SaskiaTheEmpress]

i love their men cologne for myself lol, it’s just so yummy & cozy!!! plus beside the annoying repeated tracks all shift long, they gave me two job positions in the same mall, abercrombie & fitch + abercrombie kids, and always gave me any shifts that i wanted so it was one of the nicer/chill jobs i’ve ever worked young

[@user-ci7wp7pf1u]

The only reason why I go to Abercrombie is bc they have trousers that fit me and look stylish. I go to a preparatory charter school so I have to wear a uniform and before, I wore Dennis uniform pants and the polo shirt with the school crest. The problem was that the pants felt too tight even tho they weren’t tight it made it difficult for me to feel comfortable and it felt weird since it slims down towards the bottom of the pants and my torso is higher so I needed pants high rise and Dennis uniform didn’t provide that. I went to Abercrombie to find some trousers I loved then and it was high rise and I’m a 5’5 13 year old girl and Abercrombie seems to be tall-people friendly. So now I can go to school and any where wearing trousers and trousers style pants feeling confident and comfortable with the clothes I where. I have some sensory issues especially when it comes to clothing and Abercrombie’s pants are really a life saver.

[@aaronlimitless]

I feel like they’re clothing is still quality albeit maybe not quite as good as it used to be and definitely not as popular as it used to be. The CEO was deplorable in many ways but one thing he definitely understood was exclusiveness and making it more exclusive and more mysterious is part of what Drew everybody in their stores are still beautiful now however I dare say Back in their heyday. They were ahead of the time with their stores when you really think about it, their stores were much prettier than I would even say Apple stores back in the day now their stores are still attractive, but a lot of stores pretty much all of them in the mall at this point for the most part has Overhaul their stores to be a lot more appealing. It’s still nice to see that they are growing and doing well again I still like the brand, especially growing up with it and while I still wear a lot of their hoodies and things like that in the winter, I don’t think I bought anything from them in a few years because the few that we had closed down, but I would definitely love to stop into a store sometime and buy some stuff again.

[@kenversusryu]

Their selection of jeans are super diverse and amazing.

[@joshsanchezxD]

Moved away from the GAP model towards the Urban Outfitters model leveraging their market position

[@greg6295]

Aritzia did it right in '98 and still is top in my opinion in Canada. American fashion brands could have learned something. Mass branding is still a good approach in large markets. The right mix of merchandise makes a big difference for sure.

[@andytran1603]

I remember walking into ANF stores and got attacked by the overly strong perfume/cologne smell. It was not very pleasant.

[@CatCapsule]

They currently have more inclusive sizing, great quality, and a lot of good wardrobe basics. I’ve shopped there a lot this year!

[@Micksmix256]

I am 27 and never thought ai would wear them again. My girlfriend saw a tiktok about the comfortable pants, we went in and i found a bunch of comfortable, sleek pants that were not ridiculously expensive.

[@Chrisoula17]

Love shopping there!!

[@Ivanz4sdrive]

I feel like before, fashion was about loyalty to a brand, upholding the brand, and matching stuff from one brand. But I think the modern consumer doesn't care about the brand anymore; they just want a good-quality bargain regardless of what brand it's from. What do you think?

[@aaronlimitless]

Agreed I think it’s hard for a brand especially clothing to keep an identity these days because it is so blended together where really all it is is casual or high-end at this point so it’s hard for each brand to distinguish themselves. They have to pick one or the other Abercrombie I used to always love because it was just casual clothing, but it was good quality nonetheless even though it was expensive and shopping. The new store was always a treat because especially back then they were ahead of the times with how beautiful their stores were, nobody could compare even now their stores are still on the higher end as far as looks in style goes although some brands have renovated to be pretty nice such as places likebanana republic, etc.

[@MoeFokah]

All I recall was the weird techno playing in our local store. That mall closed during covid.

[@matthewcombs5387]

They used to make the best cargo shorts. Sadly, they don't anymore

[@jt203]

Literally wore a 23 year old pair yesterday. Still look fine.

[@southrichmondtofl]

@@jt203 Same Same, a ~24 year old genuine leather belt from them that I wore every day to a blue collar job JUST broke. Quality chit, they used to sell.

[@phillyblaze777]

They used to make a lot of nice things ... Sadly, they don't anymore. They're too worried about public perception.

[@alejandromolinac]

Ha! I got sweatpants and athletics shorts I bought in 2007….: they are all still in good condition….. even the waist string has decorative stitching!

[@joeson7700]

Amazing comeback and STOCK/ Shareholders ASTONISHING P / E dividends !

[@JOHN_F_KENNEDY_DADDY]

Overpriced clothing

[@user-me1mv4vy9q]

I never bought from them, but isn't their quality one of the best? Ik hollister is their more affordable brand

[@michaelyun2407]

Not really if you buy when they have clearance

[@CharBar07]

@@user-me1mv4vy9qthe quality is very good. I gave my niece my credit card and I wished I gave her a limit. Anyways, many years later, the jeans and sweaters are still very well and holding up. This is from a teenager and we know how they care for things.

[@KyleWoolridgeGrant]

Yeah I only buy stuff from them on clearance. Would never pay their full prices.

[@brooklyn3299]

I purchased a Jean skirt from ANF over 10 yrs ago and it STILL looks sick. $40 bucks well spent. 🔥

[@jaxster212]

I have never stopped shopping there bc they have always used quality materials. It’s not just trendy . My pants and shirts hold up wash after wash 👍🏽

[@GQman2121]

It's a shame the quality has absolutely plummeted though. It's shocking how much more in common the current A&F stuff has with outlet fast fashion labels than they do with pieces I own that are well over two plus decades old. Marketing is everything.

[@mmp0084]

Hollister clothes are really poor quality, and their return policies are crap .

[@greg.peepeeface]

that's why i love Uniqlo, Japanese quality

[@TheQwertyzero]

I have their clothes. Quality is very good for the price. Return policy is one of the worst.

[@anabelled4459]

I still like Abercombie, their clothes are so comfortable and lasts me a while.

[@user-ys4je7dg4m]

I would have never imagined as a former brand associate in its heyday (early 2000s) that A&F would be profitable again via a completely different market strategy… and yes, for those curious, the insane stories from that time are true

[@NickMonopoli]

You get what you pay for, good quality. I actually have a t shirt from 20 years ago that still looks and feels great.

[@brooklyn3299]

I have a 10 year old Jean Skirt I still wear and it looks great, $40 bucks well spent.

[@alejandromolinac]

Ha! Me too! I got shorts and sweatpants from 18 years ago!

[@GodwiHodgson]

Фартит тебе конечно нереально! Такие заходы ловить просто ппц...

[@jemje2007]

The last time I visited ANF store was 2010

[@Silly540]

The quality of their clothes is top tier

[@mat.356]

Their current items are stylish and cool! Prices are not bad either!

[@byCeevu]

Superior in terms of quality and style compared to Uniqlo and Zara but basically at the same price point. Thats what makes them a great choice.

[@ruchpat1]

😂 used to wear this stuff in Middle School and early High School. But then I got a oversized sweater that was grey that looked cool and felt amazing. So who knows maybe they are cool again. More of a Patagonia guy myself and H&M (regardless of their crappy quality) and Urban Outfitters.

[@josephsmith594]

Pretty simple, they started making clothes for adults.

[@Genomecop]

Our local store is EMPTY, as in, NO CUSTOMERS. They obviously didn't get the memo.

[@mike325ci]

don't worry, they'll be closing that shortly. there's so much minute to minute and daily data on all stores, they know, and they don't keep stores open that they don't need to. it's routine closures in places like that and openings in places where they can actually get foot traffic and sales.

[@0animalproductworld558]

I didn’t really wear Abercrombie and Hollister at all before until around 2 years ago. I didn’t like the brands. Now I like Abercrombie. I want shop at H&M too because they made a pledge about helping the animals.

[@JustinGomez09and10]

The one at our mall left 😂😂😂 it couldn’t compete with American eagle who basically sells the same white boy clothes but more stylish

[@AnthonyNeedsTech]

never shopped there….as an older millennial….never was my style. i cringed walking into a store or walking by a store. but, good for the, for noticing their past mistakes and building a better brand.

[@greg.peepeeface]

6:35, Kristen Dolan, the SVP, Growth Influential, doesn't know what a brand is because she says "9 out of 10 consumers trust influencers over brands." She gets a brand confused with marketing of said brand. She reminds me of SBF.

[@agm771]

feel like she meant afliate marketing from influencers vs marketing from companies directly

[@greg.peepeeface]

@@agm771 I know what you’re getting at, but in my field as a brand specialist, most get branding confused with marketing. They also thinking branding is graphic design.

[@average_rite]

Navidia 🤓🤓👆

[@punjabeeplaya]

I laughed too

[@megadiabrous]

I love this country in Africa

[@pauljamieson803]

Used to love their stuff .. after the image transformation everything went south ..

[@alejandromolinac]

Irony that Abercrombie has influenced a whole genre of Social Media…. Hot, Fit guys shirtless….

[@tiffanyfantang]

Am I the only one that actually enjoyed walking into their stores with that classic American / dark club-like atmosphere back in the days? The remodeled store layouts are just blah 😑

[@siddharthsriram9698]

It’s interesting to see straddle from a lean and mean fashion wear for “model-like” audiences to a more comfort-fashion for all kind of a strategy. Quite a bold one. Makes sense given that that’s most buyers today. Maybe that drives up top line and the assortment optimisation, cost cutting etc improves bottom line etc. But I still fail to see the clear distinction or differentiation in this brand. Is it just the new product range and assortment itself ? Is it the newer store formats ? The influencer marketing channels ? What isn’t very assuring is that all other fashion brands can repeat more of the same that leaves Abercrombie without any real USP. It would be naive to just ride on revenue and stock market growth. All said and done it doesn’t seem like Abercrombie has done anything spectacular to warrant this position. It’s a bit bizarre that something as straightforward as just a few basic tweaks and change up in strategy to focus on what the masses want, has resulted in this success. If only retail was that simple 😅

[@SeleckPlays]

Merchandising, Merchandising! Where the real money is made.

[@samstamant1673]

Last time i went to Abercrombie it was stylish just sayin

[@jones192]

The CEO dresses like Queen Elizabeth.

[@michaeldarnell76]

Who remembers A&F in the 90s..Del Amo Mall..

[@zerodeconduite804]

Perfect Valley Girl reporter for this story. Like, o.m.g.

[@delaformosa]

I really noticed Abercrombie on Tik Tok in 2021 and soon after their stocks took off

[@holland_a_march]

If trump were a teenager, he would shop there, for sure

[@michellemacco]

Who would have known that there was this massive market for PLUS SIZE 😱 complete SHOCK 🙄

[@boredmillionaire9914]

The one store where I live feels like the brand has lost all its luster, like a shell of its former self. The mood and vibe are depressing when you walk in there.

[@Allen-L-Canada]

❌Correction: 8:32, the numbers should be Gross Margins, not Profit Margins.

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I will never miss this show *luxdups* every week

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The incompetence and corruption that runs through this administration are getting more ridiculous. I feel for people with disabilities not getting the help they deserve. Thank you Anna Contreras, imagine investing $1.5k and receiving $5k in 4 days.

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[@BrownShine-gk1gp]

Anna totally changed my life for good. I have come across individuals but none is as honest as she is. So surprised you know her too.

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Indeed nice!!! I got her contact this way from KZbin with lots of recommendations...

[@AlizabethDaniel]

Could you be kind enough to share her info???

[@star999nine]

It looks like Banana Republic now.

[@DMDRPBHU]

The store is so cool

[@user-on6wb1wd9k]

Always enjoyed when watching your videos! thanx for video but I don't belive in binary options trading

[@brandonstokes3393]

They got rid of all the branding and just focused on making quality and clothing. I bought a few things online and was very satisfied.

[@QuantumNoir]

I still think it was way better back then.

[@algo2017]

Prices are very low I always buy stuff on sale tees are going for $15 and they don’t print their brand on the clothes that turns you into a banner

[@AlexRocks24-7]

I'm shocked 😲

[@TheDavidlloydjones]

Their market didn't shrunk, it shrank.

[@innocentrage1]

I don't see them in the mall anymore

[@guyxangel68]

Lies. No one trust “influencers” bc we know they say positive things in exchange for free items

[@angelsantikan]

I love this brand . American style.

[@SLone3251]

They might have turned around but the stuff A&F sells is still egregiously priced.

[@desdes9470]

When they switched their materials is when people backed out..

[@Ok.I.Pull.Up.420]

It had to be that Netflix doc

[@ThatOneChannelinAZ]

Interview me, I was a model and worked for them in the early 2000's I know so much insider information. They never had sales in the 2000's unless it was black friday or the weekend before christmas. They never had sales. Most the employees would take clothes and play a popularity game.

[@prettynpetty8342]

I remember those red sales fondly. It was an event.

[@ThatOneChannelinAZ]

Yeah red sales...wow i forgot the name ​@@prettynpetty8342

[@guyz7777]

I'm not sure where they're getting this info from....every store I know of closed....and nobody wears it anymore

[@davinxi5926]

How did the stock jump so high…

[@pgrey1312]

now its all about lulu or Uniqlo.

[@AbraXas-bi9ux]

here in Europe really a few hands of people wear A&F. is by many perceived as cheap and almost embarrassing to wear 😅

[@jermainec2462]

which country 🤔

[@alejandromolinac]

The irony is that all the buff dude imagery has migrated to social media….. and they still gather a large following…..

[@0animalproductworld558]

Keep me no age forever god. God said “Too easy.”

[@oliviao2238]

I believe CNBC missed the mark in their video. They should have addressed overhead and distribution channels, vendors, ownership structures in the Midwest, and, most importantly, the aggressive progress in overseas acquisitions.

[@CadyCadwell]

navidia... i thought people who work in business media knows how to pronounce, ENVY-DEE-A?

[@kota3233]

It is a completely different store then the one I knew in the 2000 and 2010's. Clothes seem to be good quality and not crazy over priced on most stuff. The Fierce scent is forever my favorite.

[@JohnEButton]

Great commercial