How Ankit Nagori Built India's Healthiest House of Brands

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00:00 Intro
02:27 How EatFit started
10:08 EatFit during pandemic
13:46 How Curefoods was born
22:16 Acquiring other brands
27:50 People behind Curefoods
32:21 Curefoods hiring process
36:25 Curefoods business strategy
45:37 Will Curefoods go global?
50:46 Balance between growth and sustainability
52:34 Ankit Nagori’s future plans
56:36 Outro
Ankit got his start building an online community called YouthPad, with the tagline “Have your say” - ​​the website’s goal was to bring together the youth of Delhi NCR onto common platform, and he ran this platform from 2007 to 2010 when he got a job working at Flipkart.
By 2015 Ankit had proven himself to be a formidable intrapreneur, and was promoted to the position of Chief Business Officer - everything was going well for Ankit, but in 2016, after more than 6 years at the company, he left and teamed up with Mukesh Bansal, Flipkart’s Head of Commerce & Advertising to built Curefit, and over the next four years, Curefit evolved into India’s leading health and fitness startup. They acquired numerous gyms across the country, worked with celebrities like Hrithik Roshan, and launched a health food brand called EatFit.
Ankit Nagori had a vision to build marketplace of health restaurants for people who go to the gym and workout. So Ankit Nagori and Mukest Bansal started Curefoods and Acquihired EatFit as their first brand to build one of the biggest healthy-food facing house of brands startup in India.
Now, Curefoods currently operates brands like EatFit, CakeZone, Sharief Bhai, Nomad Pizza, Frozen Bottle, Olio, Rolls on Wheels, Great Indian Khichdi, Home Plate, Juno's Pizza, Ovenfresh.
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[@Scrollwithshubham12]

Best startup channel 🎉

[@sanketsonawane8320]

Ankit is one of our Investors. One of the most helpful investors out there. Be it referrals, connections or just guidance.

[@devrajdumbre31a32]

This podcast was sooo good❤ My fav channel and companion for my entrepreneurial journey! Thanks man keep the good work. Your videos are insightful and educational🙏🤍.

[@vangujral]

will watch this

[@foodtequila]

I once tried to buy a domain eatfit and at that time I was not knowing about him

[@ravireddy2932]

We would like to see Vijender Reddy Muthyala DrinkPrime founder which is changing the phase how water is purified and the company is valued at 70 Million

[@vivekra]

39:58 "There will be a time when people really don't cook at home". Which people is he talking about? His target customer base must be less than 1% of the population. Will any builder construct flats without kitchen?

[@Wonderworld.f]

Nice india

[@yosup125]

for the algo

[@SavanVyas91]

word fit doesnt go with the menu though

[@emptywords9569]

Wait, eat fit has nutrition based food menu but only allows his son to order from there very rarely? Guess it's not healthy after all 😅

[@RajeshSingh-ky2oq]

Now, I know who deteriorated food quality of eatfit. I used to have subscription in 2019-20 but now a days, it's food quality has worsened.

[@sumitsuneja102]

I don’t think so, I have ordered so many times in the past month. It’s at-least 4 star out of 5.

[@TCFD1]

EatFit’s poor choice of oil and spices will not make you feel fit at all.

[@nandiniv]

Paying low salaries to employee is not a brag.

[@siddhant1285]

Esop de raha hai na

[@AbhijatKumar]

Now i will not buy anything from cure food and cultfit. The founder himself is bragging about how we underpay our staff while we enjoy in ivory tower. Absolutely horrendous. This is the main problem of new age india startups while they pay peanut in terms of salary they take benifit from company funds . Investors ingnore this because they only care about profits or growth when both stops then they start looking into corporate governance . Absolutely horrendous interview

[@siddhant1285]

Esop de raha hai bola na usne

[@AbhijatKumar]

@@siddhant1285 esops only for top level and some for mid level. Bhai pura interview dekho

[@AbhijatKumar]

​@@siddhant1285watch 36:00

[@bhuwannepathya]

.

[@saurabhshukla3409]

I don't know about eatfit but as a person is rude, aweful and disrespectful who thinks he is superior than everyone around him.

[@pratikjaindata]

Horrible food quality of eatfit now