How a Homeless boy built a Luxury brand making Billions?: Louis Vuitton Business Case Study

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Think School

Think School

5 күн бұрын

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VIDEO INTRODUCTION:
Hi everybody,
Louis Vuitton is one of the most iconic luxury brands in the world!! And while most Think of louis Vuitton as just another overrated brand that sells bags for 2 lakhs rs, what we dont realize is that Louis Vuitton is a luxury brand that was started by a homeless boy and it has sustained for 200 years, 1 franco-prussian war, 15 revolutions, 2 world wars and 18 recessions including the great depression!! And While most people think of Louis vuitton bags to be the liability of the rich, you would be shocked to know that, if you invested in this louis vuitton bag in 2007 for 625 dollars or 25,000Rs, you would have got more returns than both gold and the S&P index!! You don't believe me look at this chart,
From 2007 to 2024, While the price of gold shot by 172%, S&P went up by 167% where as the price of this bag has shot up by 214%
And LVMH today is so big and so powerful it is more valuable than Gucci Prada Hermes and its next 5 competitors combined!!!
And this begs the question?
How did a homeless boy go on to build the biggest luxury brand in the world?
Why were Louis vuitton bags considered to be super special during the 19th century?
And what are the business lessons that we need to learn from the rise of Louis Vuitton?
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✅Study Materials:
1. www.amazon.in/Story-Louis-Vui...
2. www.amazon.in/Little-Book-Lou...
3. www.ted.com/talks/tony_fadell...
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Пікірлер: 352
@ThinkSchool
@ThinkSchool 3 күн бұрын
Join the Masterclass now using this link: bit.ly/AttendPersonalFinanceMCTS Correction : 1:41 its not 2007-2024 but 2007-2022. Sorry for the mistake guys ❤
@chillalenaveen3367
@chillalenaveen3367 3 күн бұрын
how do anyone knows a startup idea is good or not?
@soumyajain6982
@soumyajain6982 3 күн бұрын
@@chillalenaveen3367 No one knows other than future itself. But if the idea is genuinely stupid and unviable, then that's a bad idea.
@iamindian565
@iamindian565 3 күн бұрын
​@@chillalenaveen3367nobody knows it beforehand but u can make videos afterwards 😂
@ensoyme
@ensoyme 3 күн бұрын
😊😊😅
@VipulYadav-cu7cu
@VipulYadav-cu7cu Күн бұрын
Very good video
@gaurishankargupta5081
@gaurishankargupta5081 3 күн бұрын
Vote for Berneard arnault case study❤
@mayank.9203
@mayank.9203 3 күн бұрын
vuitton family sons are probably the only ones who always managed to live upto their father's expectations and carried the legacy forward.
@shritejkz
@shritejkz 3 күн бұрын
Also Rothschilds 😀
@rohithkumarbandari
@rohithkumarbandari 3 күн бұрын
​@@shritejkzwhat ? For profiting from war ?
@kalakala6973
@kalakala6973 3 күн бұрын
Ambani also did a very good job
@mayank.9203
@mayank.9203 2 күн бұрын
@@kalakala6973 they are still on the first set of sons and even then one of the two failed.
@arnoygayen1984
@arnoygayen1984 2 күн бұрын
i guess same for all popular business families
@nk9996
@nk9996 3 күн бұрын
11:13 Bro nowadays iPhone itself not getting better every year 😂😂
@santhoshthadishetty
@santhoshthadishetty 3 күн бұрын
Following 3% rule unfortunately 😥
@prajotjadhav4491
@prajotjadhav4491 3 күн бұрын
This proves if you are honest, dedicated to your work,and love your work with passion, people reward you for your work/art/skills.❤
@user-ij8gf9je7r
@user-ij8gf9je7r 3 күн бұрын
It can happen only outside India. In India only uneducated and scammer can become billionaires or even can create a brand.
@bhaveshchoudhary2
@bhaveshchoudhary2 3 күн бұрын
The company did ntg but shady stuff.
@ramtejamaddala3259
@ramtejamaddala3259 3 күн бұрын
@@prajotjadhav4491 that is if the world and people around you recognise it and choose to appreciate it. Companies today (and probably all companies in history) only want to exploit you out for their own profits and will fill their lockers and hike their CXO salaries but give nothing to employees
@RonningCavagna
@RonningCavagna 2 күн бұрын
I got a *gtdupe* ,Korean made, Jimmy Choo. It is 20 years old and still looks great.
@achaiahcs
@achaiahcs 2 күн бұрын
I always ignorantly assumed that these bags were just some sort of showpieces. I had no idea their bags were so functional. Great analysis. Eye opening.
@debaprasad9379
@debaprasad9379 3 күн бұрын
Finally after 2 years of requesting , you made the video on Bernard Arnault the legend 😀🙏 . Thanks bhau
@debaprasad9379
@debaprasad9379 3 күн бұрын
🙏🙏
@bhaveshchoudhary2
@bhaveshchoudhary2 3 күн бұрын
Legend ???
@VijaySaiP.
@VijaySaiP. 3 күн бұрын
“Good is imperative.. but greatness is a choice.” Words of wisdom!
@vipashapmehta
@vipashapmehta 3 күн бұрын
Absolutely absolutely brilliant!!! Think School keeps on breaking their own records and is a competition to no one but itself. It keeps on getting better by the day! Cheers to more such case studies!
@imrohit2611
@imrohit2611 3 күн бұрын
Fun fact: LV does more innovation in a year than Apple.
@sandeepva6409
@sandeepva6409 3 күн бұрын
Funfact : Apple doesn't make any innovation now a days. It simply copy features from android mobiles and calls it innovation
@ShivamAroraa
@ShivamAroraa 3 күн бұрын
No
@NighBo-hn6xi
@NighBo-hn6xi 2 күн бұрын
well apple doesn't even innovate
@rishieaswaran5993
@rishieaswaran5993 3 күн бұрын
One of the best case study ever produced in Think School an astonishing story of LVMH the videos are getting better and better. We definitely want a video on Mr:-Bernard Arnault case study
@sharathpawar543
@sharathpawar543 3 күн бұрын
This video isn't just a case study; it's also about art and is inspirational too.
@JacksonMitchell792
@JacksonMitchell792 22 сағат бұрын
Hallelujah!!! I’m blessed and favored with $60,000 every week! Now I can afford anything and support the work of God and the church. For Your glory, LORD! HALLELUJAH!
@GreenwoodWhitsett
@GreenwoodWhitsett 22 сағат бұрын
Oh really? Tell me more! Always interested in hearing stories of successes.
@JacksonMitchell792
@JacksonMitchell792 22 сағат бұрын
Enthralled by tales of triumph, I share with you the marvels Ana Graciela Blackwelder has wrought in my life. Through her expertise, I have ascended to heights previously unattainable. With earnings from her counsel, I have secured a new abode and vehicle on American soil, and most profoundly, I have financed my son’s essential surgery. Praise be to God, shalom indeed.
@JacksonMitchell792
@JacksonMitchell792 22 сағат бұрын
This is what Ana Graciela Blackwelder does, she has changed my life.
@HannahVictoria-wu6fy
@HannahVictoria-wu6fy 22 сағат бұрын
I know Ana Graciela Blackwelder, and I have also had success...
@HannahVictoria-wu6fy
@HannahVictoria-wu6fy 22 сағат бұрын
Absolutely! I have heard stories of people who started with little or no knowledge but managed to emerge victorious thanks to Ana Graciela Blackwelder.
@ankurde4026
@ankurde4026 3 күн бұрын
Sir please make a video on West Bengal's economic case study. All the economics I know is from thinkschool 💖💖
@vikramshetty5590
@vikramshetty5590 3 күн бұрын
An excellent case of innovation plus marketing . I believe even in India , the slums.of Dharavi based in Mumbai manufactures creative and luxury bags for great brands as outsourcing just like how Mont Blanc charges a high premium for its watches, bags although they are manufactured in factories in China for very competitive prices as low as us dollars 100 to 150 per piece and are sold for us dollars 1000 at their boutique charging a high premium for products with very less value driven proposition. High end luxury shopping just creates a society of a few privileged people who could have rather channelized their resources to help the needy in our society. 😊
@the_rdrksh
@the_rdrksh 3 күн бұрын
Brilliant Case Study! And even better breakdown in the conclusion. Greatness demands courage, not just dedication. The one thing that made Vuittons so successful was their foresight. They knew where the market was heading to and accordingly prepared for it. Absolute Legends!
@priyanshchanchani
@priyanshchanchani 3 күн бұрын
Superb video, love such foreign case studies. Hope we get to see Bernard Arnault's case study. Superb research as always. Also, amazing background music! ❤️🧿
@jackiecooper9439
@jackiecooper9439 3 күн бұрын
11:12 Iphone and innovation....lol. Their latest innovation is users being able to organise app icons.
@radianthd566
@radianthd566 3 күн бұрын
The most awaited video man, thank you ❤. Your channel is really useful for MBA grads.
@viqasverma
@viqasverma 3 күн бұрын
Louis Vuitton became immortal with his product❤
@rohitbansode9813
@rohitbansode9813 Күн бұрын
Appreciation for doing excellent editing and using graphics to explain the toughest equation in simple words
@formaltechz
@formaltechz 3 күн бұрын
Mr ganesh I was the who you like my comment in ur last video In my engineering clg I am working with a startup company which made hydrogen bike and protype 15 lacks funding was poured into that including R &D they made bike which showed confidence as it is a capital expensive industry we need more funds and mentorship I hope you can connect is with any incubation centre and connect with people in auto motors industry from hyd
@samyakchabukswar4576
@samyakchabukswar4576 3 күн бұрын
Loved this story and can't wait for the next one. Love you guys❤❤❤❤
@ishaantripathi1788
@ishaantripathi1788 3 күн бұрын
Thank God for business case studies!!Thank you so much
@animemespirit1871
@animemespirit1871 10 сағат бұрын
Absolutely Stunning, I had goosebumps by just how a great observer and a creative person can build something so out of the box, yet a simple mundane thing. Such great representation ❤️
@omkokate9861
@omkokate9861 3 күн бұрын
Thanks for study material. It's important
@anirbansarkar6405
@anirbansarkar6405 2 күн бұрын
Keep posting on all such segments. Beautiful projection !!
@sumitkumarahluwalia
@sumitkumarahluwalia Сағат бұрын
excellent video bhai...you always surprise with the quality of your content...great work thanks
@roks2408
@roks2408 3 күн бұрын
Eagerly waiting for next part of this video
@atharav902
@atharav902 3 күн бұрын
Ganesh Sir, your work is truly a form of art. Whenever I see that you've uploaded a new video, it's the best way for me to learn, and it's always interesting. I'm lucky to have discovered such a gem at the right time, as your presence on KZbin is a blessing.
@priyanshukeshari659
@priyanshukeshari659 3 күн бұрын
Business Case studies by you are really really insightful and jubilant. You're doing a great job man !! Please bring detailed case studies like this further. Waiting for part-2 😄
@real.deal0055
@real.deal0055 2 күн бұрын
lol, this case study is already there on you tube with way more views, this is just a stolen idea
@radhikarajula8785
@radhikarajula8785 3 күн бұрын
Pl give link of TED talk you have mentioned.
@chitragiridhar6222
@chitragiridhar6222 3 күн бұрын
Very informative videos. Thank you 🙏🏼🙏🏼🙏🏼🙏🏼
@sujathasivaraman1968
@sujathasivaraman1968 2 күн бұрын
Amazing business case analysis. Love it
@parvajain2696
@parvajain2696 3 күн бұрын
Again a great case study, learned a lot , Thank you!
@khulikitab6548
@khulikitab6548 2 күн бұрын
I love video editing.. too smooth with confident voice
@ramkumar-lt7dc
@ramkumar-lt7dc 3 күн бұрын
I have been searching for this topic last two days what a coincidence
@akashkale9331
@akashkale9331 Күн бұрын
Nicely delivered!! ❤
@madhumishra142
@madhumishra142 3 күн бұрын
Thank you for giving us such a great information about business, only you are the person who are motivated me every seconds ❤
@joydeepsharma1
@joydeepsharma1 3 күн бұрын
Please make the video on Barnault Arnold. I don't care if this video gets a million likes, please make the video. No one can explain better than this channel.
@thehellsangel1
@thehellsangel1 3 күн бұрын
Sir, please make the documentary that you mentioned earlier even numbers don't meet. Please team ☺️🙏
@venkatesh8754
@venkatesh8754 3 күн бұрын
Thank you for the great work
@dwaipayandas9031
@dwaipayandas9031 7 сағат бұрын
Do not wait for 1 lakh likes, please make the video.
@varadharajan.s2571
@varadharajan.s2571 3 күн бұрын
Kindly make a video on American Express business case study and thanks for making such amazing case studies
@siddhisiddhijha
@siddhisiddhijha 23 сағат бұрын
Thankyou for great content Sir , highly Appreciated ❤❤
@finetalkhindi.003
@finetalkhindi.003 2 күн бұрын
I am waiting from many about LV case study but from now I am waiting about LHMV business and case study So. Cross one lakh likes please viewer as soon as possible ❤❤
@AnshumanDutta
@AnshumanDutta 3 күн бұрын
Very pertinent video.
@bharatavarsha10k
@bharatavarsha10k Күн бұрын
Wow! Blown away by this case study! I mean, he climbed the ladder because of his innovation instead of useless hype like some brands get it today. Wonderful case study. Also, please do a Bernard Arnault case study. I'm interested in how he got to the top with just luxury brands acquisitions.
@Amisha_chhabra12
@Amisha_chhabra12 2 күн бұрын
Thanks a lot , just told this case stry in my communication class tdy and yeah it was fun 😊
@hari6433
@hari6433 Күн бұрын
Thank you so much for this video. It’s a nice case study of the legendary brand “ LV”. It’s evident that no product can become big brand overnight. It requires tremendous detailing, customisation, innovation, trendiness, and persistence. Great work @thinkschool
@mallucakebox
@mallucakebox 3 күн бұрын
Your videos are superb
@burhanuddinsakarwala5033
@burhanuddinsakarwala5033 3 күн бұрын
The videos get better and better
@ramtejamaddala3259
@ramtejamaddala3259 3 күн бұрын
The art of story telling - you And The mind of an artist - Louis Vuitton That brings me to the question - what value does art have in today's education obsessed with technology? If you know the answer, you know why today's generation isn't any innovative. Forget the actual art itself, but an investment in artistic mindset is an essential piece to orienting the mind for innovation from its very essence 😅.
@sayjeljoshi8176
@sayjeljoshi8176 2 күн бұрын
This is so interesting. I literally felt like knowing more, like a timeline on how they reached here. Really extraordinary!
@yllod100
@yllod100 3 күн бұрын
Yes we need the follow up video
@ArnavBhardwaj-lg6qi
@ArnavBhardwaj-lg6qi 3 күн бұрын
Thank you so much for this information brother ❤❤
@lamborghani777
@lamborghani777 3 күн бұрын
Awesome sir 👍
@hajararamparihar2311
@hajararamparihar2311 3 күн бұрын
I don't know about this😯😯 Thank you❤❤❤😊sir
@gagan5641
@gagan5641 Күн бұрын
Awaiting for part 2.
@sureshlalwani410
@sureshlalwani410 3 күн бұрын
Thank you
@mr.darkheart2979
@mr.darkheart2979 3 күн бұрын
This one felt extra special, maybe because it was very simple and inspiring
@user-xs9pu1ds1j
@user-xs9pu1ds1j 3 күн бұрын
thank you for thanku for such great content
@AmulyaSahoo349
@AmulyaSahoo349 3 күн бұрын
This reminds me of Mokobara, their wheels are silent and sturdy, the zips are smoothest. Small innovation but great experience to customers
@karan_meena_13
@karan_meena_13 3 күн бұрын
Great video 😊😊
@sharathbabu9512
@sharathbabu9512 3 күн бұрын
Think school is class apart from the rest and it never fails to hit new heights...bravo Ganesh, très bien !
@real.deal0055
@real.deal0055 2 күн бұрын
lol, this case study is already there on you tube with way more views, this is just a stolen idea
@ProsperSchweda
@ProsperSchweda Күн бұрын
HEY kislux !! I have been watching you for years and im so proud of where you have made it! I love you so much! Also thanks for making my day
@MericleMcmichael
@MericleMcmichael 2 күн бұрын
I love you so much! I recently just found your kislux and i’m in love!! Your videos are so fun and you energy is just MWAH! keep living your life
@ManikasKathern
@ManikasKathern 2 күн бұрын
I really love your taste and style always so chic. My faves would be the kislux leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.
@hiteshwadhwani5972
@hiteshwadhwani5972 3 күн бұрын
Very intresting❤❤
@dansh1819
@dansh1819 3 күн бұрын
You are a great teacher bhaiya
@gp6541
@gp6541 3 күн бұрын
For a moment i thought that . Wasn't there any initial worker of the brand who created his own brand differently by inspiration of thought process of owner 🤔
@saudaminisahu9060
@saudaminisahu9060 3 күн бұрын
awesome content bro👍
@LiberalEntrepreneur
@LiberalEntrepreneur 3 күн бұрын
22:47 all the brands you've mentioned even though might have started with great products, their prevalence today seems more due to their brand value
@devanshdixit01
@devanshdixit01 20 сағат бұрын
This video was amazing 🤩
@jollyrider2154
@jollyrider2154 4 сағат бұрын
Well researched
@ritikvishnoi252
@ritikvishnoi252 3 күн бұрын
Excellent one💯
@chirayusarsolkar1065
@chirayusarsolkar1065 2 күн бұрын
Amazing lessons
@pallavithukral2012
@pallavithukral2012 Күн бұрын
Incredible ❤
@rohitg1995
@rohitg1995 3 күн бұрын
Brilliant bro! Make a case study on Rimowa as well
@ARCPA1040
@ARCPA1040 Күн бұрын
Who could have guessed that a personal luxury good would be a better investment than gold or securities!!?? Flabbergasted and bewildered at the same time!
@rupam7138
@rupam7138 2 күн бұрын
One of the best case studies I have ever seen till now
@user-mw7kn9ft7v
@user-mw7kn9ft7v 3 күн бұрын
Indeed... Thinking out of the box .. literally
@Man-ff9sz
@Man-ff9sz 3 күн бұрын
Now it's time to invest in another spectacular case study by think school ....
@shivakumarreddy8670
@shivakumarreddy8670 Күн бұрын
It's beyond the imagination. Thanks for sharing one of the best business use case.
@Dometacit
@Dometacit 8 сағат бұрын
We want the documentary but with currently under 20K likes, it looks like I have to wait some more months
@sudharsanraaj536
@sudharsanraaj536 2 күн бұрын
Great video
@kevalkumar9694
@kevalkumar9694 2 күн бұрын
Excellent
@prasadb114
@prasadb114 Күн бұрын
Awesome ❤
@RajivKumar-vz3pb
@RajivKumar-vz3pb 6 сағат бұрын
Simple things in Great way🎉🎉
@jayaprakashk5582
@jayaprakashk5582 2 күн бұрын
One main distinct or differentiating factor for LV from other successful businesses of the past is that the subsequent generations after LV 1 has continuously worked really hard without becoming complacent with the amount of money and power they had to build the brand loyalty among the rich and powerful and the aspiration class even more stronger
@pradeepkhot9854
@pradeepkhot9854 3 күн бұрын
Congratulations 🎉
@sujathakowalczyk3364
@sujathakowalczyk3364 19 сағат бұрын
Thanks for creating this case study. Ab samajh mein aaya the hype about LV.
@sahityadas466
@sahityadas466 Күн бұрын
Innovation often tames from the act of stepping out of habituation.
@WillbanksHeight
@WillbanksHeight 2 күн бұрын
For a long time, as the price of Chanel increased, I no longer thought I could afford it. I think I'll be happy that I have the kislux as my travel bag that I don't have to take care of. By the way, I'm sure no one will have a hard time telling the difference. Thanks for the comparison.
@user-sk2dl8sm5v
@user-sk2dl8sm5v 3 күн бұрын
Lesson learned :- 1. Louis Vuitton left home, establish Workshop, Viceroy and Queens created Customer relationship with Louis bags. 2. Finding Gap and loopholes in market, He launch Streamer Trunk. 3. Thinking deep about product Discrepancy and Opportunity.
@kalaiarasankannan
@kalaiarasankannan 3 күн бұрын
Wow, what a great story
@toeknee5148
@toeknee5148 3 күн бұрын
Every brand has peak and lows for a consumer. LVMH is at its peak so don't judge them. But judge you if can afford it or not.
@manavmehta9050
@manavmehta9050 3 күн бұрын
this was one of the best case study in a while
@real.deal0055
@real.deal0055 2 күн бұрын
yeah stealing the idea from a already made case study by some other you tube creator
@rhythmagarwal9341
@rhythmagarwal9341 3 күн бұрын
Your content is awesome please make the documentary on Bernard Arnault also.
@utkarshkumarsingh3309
@utkarshkumarsingh3309 Күн бұрын
Glad to know how LV came into existence and innovation made it stay. But I think it would be equally valuable to know how the brand is still sustaining? Because I dont think they are doing groundbreaking innovations anymore. They are just playing on the aspirational value created. Looking forward to the Arnault case study, hope that would answer these questions.
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