How A Poor Boy Built A 2000Cr Dairy Company And Beat Giants: Business Case Study

[@sreeramsethupathi9364]

I'm from Erode, Tamilnadu .Our parents watched him from his early days as a milkman in Chittode and I'm now wondering to see him as a giant business man. He is literally a man of inspiration for the upcoming entrepreneurs. Yeah, we are proud for him here❤.

[@vignesh-mr-AI-Indian]

🤗

[@lovyoke8659]

because he is kongu vellalar, 😅

[@MBAASURYACL]

​@@lovyoke8659 Sarcastic or support ?

[@Pravanmohan]

வாழ்த்துக்கள் ❤

[@chaitanyamaheshwari2708]

Great to know ❤🎉👍

[@harisomakantan6168]

I am from Singapore and I consume Milky Mist everyday because of their quality than other brands. Glad to their amazing story! This is what India needs. Conscious capitalism. Your brand will go far and wide. Knowing this story behind them makes me a loyal customer. Thank you. ❤

[@Virat18Goat]

I m from mars I eat amul daily

[@yadukrishnanak3844]

What a legend...not only did he grow his business in the most sustaianable way, but also helped his stakeholders and vendors grow and hence uplifting the entire community and helping in the overall growth of the country. Truly atmanirbhar in all ways...Proud of such businesses...Best wishes and may you grow more❤👏

[@paraasakthivel8524]

I have been observing him for long as he hails from erode which is near my native and two things have stood out for him .1.His modesty and humility. In one of his earlier tamil interviews he mentioned that however despite having business worth thousands of crores,he has not bought a car worth more than 20-25 lakhs which is enough,this showed he has not got into the trappings of success and does only things which satisfy him and not what others think of him. 2.His constant eagerness to improve himself,in earlier interviews i have seen he has struggled to communicate in english(i think he has only studied upto 9th std),but his english has improved a lot and he himself said he improved it by listening to youtube videos like IIM talks every day.Trully remarkable man

[@Shivam-lb1ce]

Now he owns a Lamborghini

[@paraasakthivel8524]

@@Shivam-lb1ce source?

[@charmaine8512]

Education for the lower rung stops their talent in farming or whatever they have been passed on from their bloodline

[@dood2851]

I am from same chittode in Erode where he is from. He owns an Audi E tron 55 which costs around 1.3 crores.

[@bhishekghusalkar3297]

I visited this company last year. And also meet with the Mr. Satish sir personally. He is a great man with Honesty and curiosity. I have seen the plant. And believe it is a State of Art plant in India.

[@nishachopra8055]

Such a simple milk business but has insane dynamics. This case study has so many layers. The strong conviction of Satish Kumar of pivoting at multiple points is exceptional

[@mrsuccess1959]

I'm from Chithode, where he is also from and company starts (In Erode) , I watching him from initial stage, he inspired me to become an entrepreneur

[@mgcibi2025]

Chithode la irrunthu matturum oru think school subscriber😅

[@gaganmanjegowda4389]

Wonderfully narrated!

[@MBAASURYACL]

​@@mgcibi2025from Kavundapadi 👍

[@patrishmishra8546]

I am from Odisha working in Raipur Chhattisgarh , in recent times Milky Mist has entered this area market and i personally find their products high quality. Me being a ice-cream enthusiast i can say their ice creams are one of the best available out there and often run out of stocks at supermarkets.

[@raktimkhan1214]

Sir please try Arun icecream...

[@twilight0057]

Personally me from the same Erode, I'm glad to this company grown this much across India😀 Also you should consider about making a case study about the "Tiruppur City" which was literally a village, then turned into a billion dollar textile exporting city in a span of 30 years! This city became a hub of textile manufacturing and the important thing is modt of the million dollar worth companies present there are only started by the local district people This would be an interesting case study

[@tokitomuimui]

All anime lovers you should watch fate heaven's feel it is best season of fate series 🙂 and shirou and Sakura is best ship of it ❤🙂

[@deepakrathinamm6341]

But as of now Tiruppur textile market is in slow down which should also be covered

[@twilight0057]

@@deepakrathinamm6341 yeah as usual a case study covers everything right from beginning to current situation but it is such a fascinating economic uprising of a city on completely in its own

[@santhoshkumar9825]

Nowadays the lot of the north areas I have seen the mm brand very popular compared with Amul they are selling the lesser price. Thanks to those who all try to reach this brand to my home with those lots of efforts and energy 🦸🏿

[@NavneetSingh-up5nf]

How the value can be added in retail garment business in tier 3 city

[@Arjun_Mohan3]

Satish Kumar's journey from starting at zero to building a 2000 crore business with Milky Mist is truly inspiring. His story showcases the power of hard work, perseverance, and intelligence in overcoming obstacles in the dairy product industry. He serves as a remarkable case study for anyone seeking to navigate and succeed in a challenging business landscape.

[@jamilahmad8643]

I spent more than 14 years in Nestle pakistan--- very much impressed. Allah ap k business mi Barkat atta

[@prasadgarimella2134]

Our country needs original thinkers , innovators and competent entrepreneurs like Mr. Satish to realize its full potential. I am from Hyderabad and have been using Milky mist curd 1 Kg tubs for an year now . I vouch for its excellent quality. Wish Mr. Satish all the best in all his future endeavors.

[@archervinay]

Hi Satish Anna. I am associated with your company as a distributor. I am truly amazed with the pace of changes you bring. Be it rebranding, ERP upgrade, new product development and more. But I have small suggestion - Keep the MRP steady. Rates keep changing. Other than that, just move forward anna. Keep good work going

[@mr.kapasi1513]

Can you please share some tips on how to on board distributors & sell them your products??

[@samlabs8913]

Satish is a great fighter to realize his dreams and a true inspiration for upcoming entrepreneurs. Hats off from the bottom of my heart

[@manikandaprasad2344]

Mr Satish Kumar's story with Milky Mist is truly inspiring! Overcoming challenges, innovating in the dairy industry, and embracing conscious capitalism principles are commendable achievements. Kudos to Satish and the entire Milky Mist team for their hard work and commitment to quality! ❤❤

[@veejay-j1h]

We are based in Singapore. Milky mist products widely available and people loves it! Especially curd is super nice here with humid Weather. All the best and keep the quality ❤

[@WaqarAhmad1.]

Watching you from Pakistan but the way you are narrating stories not only uncovering a real story but inviting hundreds of people to new insights and ideas. Your platform is on the way creating businessmen and entrepreneurs and CEOs and killing joblessnes

[@just2bmemyselfandi]

I had a Milky Mist ice cream after failing to get an Amul ice cream in a D-mart store recently and I was surprised to at how creamy and rich the ice cream tasted for its price. We tried their paneer and yogurt and it's been an absolute game changer in our household. My mom is super happy to have this brand at home. Thanks for creating this video and lots of thanks to Milky Mist team. Keep up the good work guys! Appreciate it! ❤❤

[@muthiahpillai2595]

30 years of (if my guess is right about his age) journey in 20 mnts. Life lessons from an entrepreneur and true inspiration for beginners. Hats off to you Sathish 🎉. We are really proud to have you as our Chief Guest for Rotary District Conference of Feb 2nd 2024 at Kodaikanal. Welcome.

[@noxknock2740]

00:03 A 17-year-old boy built a 2,000 CR dairy business in a competitive market. 02:12 Satish built a 2,000 CR company with innovative business strategies 04:15 Adding value through processing increases profit margins. 06:23 Adding value to milk increased margins and reduced competition 08:38 MILKY MIST capitalized on the rise of paneer consumption in the affluent Indian market. 10:40 Milky Mist solved supply and quality issues by leveraging location and addressing farmer challenges 12:46 Milky Mist won the trust and loyalty of the farmers without a written contract. 14:52 Milky Mist faced challenges with refrigeration and transportation in reaching kirana stores for distribution of paneer. 16:46 Milky Mist built a cold storage supply chain to maintain quality. 18:36 Milky Mist built a profitable return logistic system. 20:34 Lessons from rise of Satish and Milky Mist Crafted by Merlin AI.

[@mohanambalduraisamy4457]

I live in germany currently and having a small startup too. Thinkschool is my goto reference for my business honestly. And this video is extra special and emotional, because milkymist belongs to my native erode. And it's really a goosebumps moment to watch the entire episode as if it's about my brother. 🎉

[@johansgaming6886]

Hi, I live in Germany too and study Bachelors here. Just curious, what is your start up about and have you registered it in Germany?

[@irfansayed414]

Son, your presentation is simply superb! For years I have taught operations and supply chain management, and I can tell you the way you developed the entire success story of Milky Mist, embedding within it some really crucial supply chain management concepts, is the work of a maestro. I wish you GREAT success, and request you to keep educating the world. Finally, I wish to acknowledge the tremendous support (in terms of data and visual footages) extended by Milky Mist for the making of this video. Without doubt, Mr. Satish stands out as an outstanding business leader!

[@indusri]

Hi Satheesh , great to listen about you , inspite of living in erode for 6yrs, don't know about this great entrepreneur.Great way if solving problems of others and build your own business.more power to you man .

[@vinaychauhan5878]

Last month I bought Milky Mist butter from DMart at half the price of Amul butter. The quality and taste was almost similar. Great to see these in house brands doing good. Best wishes from Chandigarh 🙂

[@neeldariya8333]

Thank you for making this video. Well I'm part of such a commodity business and we are facing a similar problem. After watching this video and understanding Satish's story, it has opened up my mind and given me a sense of relief that there are amazing solutions for the problems that I'm facing and the most important one was 'Conscious Capitalism'. Thank you Ganesh for making this video.❤

[@SharathKumar-wm7yq]

The example of converting commodity into a value added product made me hooked into the video 👏

[@kaarthikvaradharajan3810]

We are in Coimbatore district, we use milkymist dairy products daily innour kitchen. We are so proud of being a end customer of such a valuable firm which is started from scratch to a mega business giant in their field. The location of formers, economy of scale to sell their products in souch india is helped them to become one of giant in their field.

[@robertmuzira2173]

Thanks for inspiring me. I started a model farm on dairy production in Eastern Uganda. However, after listening to you I need to go an extra mile in value addition, God Bless!!

[@karthickjayaraman2090]

All the best for your business. ❤

[@avyakthark3509]

I was their customer for six years from 2007-13. Used to buy their khova from metro cash n carry for my sweet industry... Good product

[@sidwell92]

Why did you stop purchasing after 2013?

[@jayaprakashk5582]

Here we go!! Another excellent business case study from the team Think School on the inspiring and our own TN's Milky Mist group. Thanks a ton for bringing this to us and imparting great knowledge for all the budding entrepreneurs and business enthusiasts out there!!

[@karantilwani]

Again a Business Case study that has our heart of beleiving that doing business will take you to another level when you understand the metrics very well of market.

[@sunitachavan6248]

Hello, I proudly say that I am a consumer of Milky Mist products & I very much like all the products & satisfied with them. I am very much inspired by the story of the making of Milky Mist & growing to the height of success... I am a working woman but I always focus on building my own business.

[@sunitachavan6248]

Thanks for making such a wonderful video...

[@rakeshbala9918]

Thanks for the whole team who worked on this case study. The concept of value addition was very well explained. I have already watched Mr.Sathish's Tamil interviews. His entrepreneurial journey is truly inspiring!!

[@anilgouda7893]

This case study was much inspiring for local dairy farmer,they know how long they expand their business.

[@sbsarkar5659]

A very inspiring story of Mr Satish indeed. I eagerly wait for thinkschool's presentations and someday u urself would become an example of how to harvest available technology to grow into a multi-million entrepreneur. Good show and keep it up. Also wishing all the best to Satishji for his future plans and expansions. God bless😊

[@lostcause216]

loved how he tackled every situation so smoothly... i loved how he used the returned revenue system to cut his cost of transportation..really satish you are genius strategist... loved hearning how you tackled evey problem that stood in your way of becoming successful..

[@el_mutant193]

I personally visited the Milky Mist factory and damn god its really huge and fully automised, more over the quality which they produce is top notch here in southern India

[@pnathan76]

Very inspiring case study from Think School team. Thank you. Hats off to Mr. Satish for his hard work making Milky Mist a well established brand. Truly remarkable.

[@raghunandan5556]

I was a part of the internal audit team in Milky Mist. They have great internal control systems too

[@nischalrudresh3553]

Great, knowledgable and inspirational business story👏👏👏👏

[@chinmaykshirsagar5930]

I started using Milky Mist Curd since 3 months. Now I have around 12-13 vessels of curd at my home. They couldve done packaging in plastic bags like competitors. But if guests arrive at our home, milky mist is surely discussed everytime when that vessel is reused

[@nirupamaraghavan8916]

They sell 500g pouches and 1L pouches. I buy them

[@AMS_28]

I reuse milky mist curd boxes to grow plants.. 😊

[@SaiPradhyunKarumuru686]

Dear Think School, have you made any videos on movie business and movie marketing strategies? If not, it's my request that you make at least one full length video about them too, even though they aren't considered as much like Product / Company business case studies! I love your case studies! Keep it up and you'll never let us down!!

[@suriya_ji]

Nice . Was recently wondering how ramraj cotton and milkymist has attained premium status in short span of time(these two because both are from tn). looking forward for the video

[@student_vetsamarpan]

Myself future Veterinarian watching to know fundamental problems of Dairy industry. Learn a great insight from the video.

[@rajivvarma9539]

Mr. Satish's story is so inspiring, I mean how he connected the dots. Fantastic

[@srivatsav3470]

Generally i felt seeing nature gives Goosebumps,but after seeing this case study i literally feel the same ...thank you @Ganesh &Team Such a great content.

[@revalc6969]

🎉Congratulations to Mr. Satish Kumar ,.. its proud to See Entrepreneur from south India ,. Tamil Nadu ,... Thanks Think School for inspiring us ,...

[@Jitendra_8688]

8:36 first time that to listen Manmohan Singh voice 😮

[@onlineaccount-wh2yx]

The idea of helping farmers in getting loans from banks, educating them and giving subsidies for animal treatment is incredible . Kudos to Satish anna❤❤. Thank you Think School

[@narendrerkumar3744]

From Bangalore Rushil Enterprises We are thankful to Mr.Satish Kumar for all his support A great person I have been personally admiring him last 20 Years till today I will wish him all the success

[@rajeshvora5941]

This was a great case study and valuable lessons to learn for all.... You can do a case study on ID idly batter which has also turned a highly unorganised and commoditized business into a profitable brand.

[@CandidwithCAs]

U know what ...as and when we complete the case study video ...there is a big smile of joy and happiness in our faces thinking that our 20 mins is been given into the right hands ...hats off for the live case study from the startup itself

[@dhirajkumarjha5599]

Great work Anna! Your entrepreneurial story will surely inspire a whole lot of upcoming entrepreneurs.

[@vkaazad1]

This case study made me feel emotionally connected to this brand. Hard work and discipline along with a good will of helping the farmers is a great selfless quality. From now on, I'm becoming a loyal customer of milky mist.

[@rajdeepsen3011]

Ganesh bhai pls do some casestudy on msme manufacturing brands of India , would be very happy to promote and initiate the backbone of Indian economy the msmes and their importance to our community, and once again you never fail to deliver what an awesome and freaking video with such good attention on detail

[@kalyanapasupathyvenkataraju]

Both Sathish and Milky Mist are amazing, Inspiring and GREAT🛡🛡🛡

[@syedazher-ki2iv]

Very Inspiring story With so much dedication and commitment . And the way you represented it's excellent 👌👍

[@ThinkLike.Alpha.]

0:00-2:15: Introduction and Satish's background 2:15-5:00: Challenges of the milk industry 5:00-8:00: Value addition strategy and its benefits 8:00-12:00: Building trust with farmers and cold storage supply chain 12:00-15:00: Challenges of logistics and Milky Mist's solutions 15:00-18:00: Lessons learned from Milky Mist's success story 18:00-21:28: Conclusion and call to action

[@chakravartinarya269]

Bhai kitna Paisa dete hai ye log tujhe

[@prabashchathuranga5250]

Return Logistic blew my mind. Wish you all the very best Milky Mist😍

[@vikrampremkumar-kp6967]

Once again Think School came out with a business case study which touches the heart & mind, beautifully explained along with 3 golden rules, a good case study + for buying under "vocal for local", such videos help in understanding the background of the company, the entrepreneurs & their challenging journey, this video is no less than an inspiring story, Shri. Satish is indeed a role model for many. Thank you TS for making a video on the our Indian company, next time while buying Milky Mist, I will feel proud & happy as I would be connected with the product better - Vikram K P - Mysore.

[@zest6932]

Good video..I am from Hyderabad and i have been using Milkymist dahi and paneer for several years now..i have to admit their product is great..Hatsun,another company from Tamilnadu also has great quality products..

[@karthickjayaraman2090]

Hatsun opened their largest icecream factory near Hyderabad.

[@divyaloganathan1029]

Milky mist (Sathish Kumar) one of the inspired entrepreneur from Tamilnadu

[@arumugamv6595]

Great information with clear presentation...very useful inputs for the younger entrepreneurs......All the best.

[@sudarshangajula3375]

Hi, Sathis Sir, what I observed in u r successful business journey is 1. value addition to product, 2. collaborating with formers, 3. marketing u r products, 4. not depending on third parties & Investors. are key to success. U r issue solving skills made u r company to compete with powerful giant companies. very inspiring thank u SIR . Thank u Think school.

[@abkadhai]

Thanks you for this wonderful content and i would like to thank milky mist for sharing their story in public.

[@SUPREETH.]

Meanwhile NANDINI in Karnataka chilling

[@akshayshastri6498]

The shittiest milk producer man, I have lived in Bangalore and I at one point of time stopped drinking milk because no other company was available

[@medicosaksham92]

​@@akshayshastri6498😢😢😢

[@be_sharma]

Nandini has next to 0 presence outside KA, tirupathi is the only big buyer they have. Milky mist is literally everywhere. Also, nandini is backed by GoK. Milky mist is a private player. Illogical comparison.

[@varun2250]

Thankfully Nandini Family Special pack is getting widely available now. Other varieties of packs from Nandini are not so reliable for its quality. Relatively low Price is the only reason Nandini stands tall in market share.

[@harsha_jk]

Nanu nandini Bengalurig Bandini ..... 😂

[@tahirchaudhary9320]

This was an awesome one. V inspiring how sateesh every challenge into an opportunity n built an empire over it. Great business lessons. Keep ut up team TS

[@eskutts]

Milky mist curd is very tasty when compared to Nandini curd. Have stopped using Nandini curd since many days.😎😎😎

[@mahadevannaveen]

A very inspiring story. Satish's creativity has shaped the whole milk product business in south India. His story is clear keep an eye on the process of every aspect of the business it will be rewarding

[@nishantjose6268]

Would love a collab between Ganesh Bhai and Nitish Rajput discussing their research tactics ❤😊

[@SinanHalil-ss6gf]

Heard from my cousin about the loyalty program she collects points like crazy says it’s very rewarding 🌟

[@thanusuram1492]

Inspiring story. Listening to this case I feel this quote will best suit for Mr.sathish success "கனவுக்கு செயல் கொடுத்தால் அந்த சூரியனில் செடி முளைக்கும்"

[@hariprasath7756]

Unmai

[@SpiderSid007]

Clickbait: "How a Poor Boy became millionaire". 2:35 - Poor boy's Dad had a Milk "business". Identifying opportunities in the market is obviously a skill that is personality-driven, however, the food for thought comes from the quality of soil around. Unfair advantage, yes. But, effective nonetheless. All the same, kudos to Sathish Kumar for his transformational thinking, and also his ability to capitalize on his unfair advantages and luck! Loved the video! 👍👏

[@srikumar1020]

Fact of the matter is all Milky Mist products are superb...no doubt due to the professional approach of Mr Sathish Kumar and team 👍

[@chandramoulimukherjee6653]

It was a great video but it would be nice if you couldve told us how he did all these without any capital?

[@samuelsathish6222]

Think School, it's really awesome. Keep doing this good job as always. Keep inspiring us as usual.

[@abhimanyubharadwaj8116]

How did they partnered with DMART to expand there TAM?

[@TheScienceEnthusiast18]

Such an inspiring case study for budding entrepreneurs like us! A wonderful journey Satish Sir!!❤❤

[@Prwinsaini]

First time i hear about this milk company

[@MoparthiMohindarChow]

Inspirational journey... Mr Satish ji... Stay blessed... Learnt a lot for your life and ethical strategies 🙏

[@Sanatani_Sherni]

I Hope Ganesh Opts for a better Thumbnail post release 😂😂

[@Bhadrakalishakti]

👍

[@TheNitin301]

Timely execution of plans with futuristic thoughts... ❤❤ Perfect example of mutual benefits for society and company itself. 🎉🎉

[@vatsallad9333]

Amul be like: mai to pagal hu muje to kuch malum hi nahi business kya hai

[@dhhakankholhallabol]

Tackling Stratgies For Overcoming Obstacles Is praiseworthy..

[@abhijeetdeshmukh1164]

I'm hearing about this brand first time 😅

[@redhazard1505]

It's highly popular in south India.

[@santhosh_1810_]

U r from slum I believe so 😮

[@eashwari4307]

An inspiring story indeed! Though I hail from the same state as Mr Satish, I wasn't aware of the story of how he started Milky Mist and successfully grew the brand. Thank you Ganesh for covering this in detail and presenting it in the most amazing way as usual 😄 Kudos to Satish to grow the brand to a much higher level 💙

[@gouthamresnick]

Satish, thanks for empowering farmers and be an inspiration to young entrepreneurs

[@viswaja]

Wonderful research and thank for highlighting the real changes that a brand face and their approach towards solving them. This shows Mr. Sathish is a wonderful entrepreneur and a charismatic leader who knows to take hard decisions which are important for business prioritising quality over revenue.

[@islamrefat555]

Man,, the way you do the case studies Hats off to you 🙌

[@rajarajeswari7317]

Awesome. It is easy to say but it takes too much courage and determination. Superb Case study🎉🎉🎉

[@AmitKumar-sd7ps]

Very very inspiring and insightful journey. I would love to be part of such a brand. Mr satish must profess these skills and mindset of brand building.

[@africadafritech]

This man is very inspirational.i hope to build a company in my country and videos and success stories like this keep me going great thanks to the curator of this content.

[@marleymomo9582]

I noticed this brand, but didn't purchase it often, now the story behind it and the distance they go to ensure quality, makes me fan of this brand and i will share their story to others.

[@jaisengeorge]

Really inspiring life story of Mr Satish. God bless

[@akhieleshjain9943]

Proud of you, Mr. Satish Kumar❤

[@sadaftalmiz5636]

What an inspiring business case study. Thank you for making such insightful videos.

[@mohamedfazil4142]

This is really inspiring, Satish tackling the challenges teaches us lot of valuable lessons. Thanks Think School for putting together this amazing video!

[@sanmarrsk_92]

Hi Sathish, it was a great story of strategy you created and handled to raise in the market especially not just being another corporate sucking money from the society but helping farmers and collaborating with them.. wish you and your milky mist family all well ..

[@premnathraman3555]

From now on I am a Milki Mist loyalist, for if Satish could do so much for his partners he definitely needs more support . This is how the community is assisted to grow.

[@praveshjain7577]

A business hotshot, a great journey, good leadership, sustainable management, growth attitude, futuristic thinking and problem solver. a great lesson for all the entrepreneur out there.