HOW BOOKTUBERS MAKE MONEY.

[@sarahs9653]

Emma one of the many reasons I love your channel is because you are able to talk about things that other people may not want to talk about:) Thank you so much for making amazing videos 👍👌

[@thisissrijoni3342]

Sarah Shafique I agree with you!

[@rechaeljohn3781]

Books And Other Treasures i agree with your agreement😎

[@copycatkiller556]

I personally think that a book sent to me for free is enough for a payment hahaha

[@emmmabooks]

Lost In Wonderland it definitely is!

[@bookswithbeth273]

It would be a literal dream to be sent a book for free, those things can get expensive!

[@BetweenChapters]

Super informative, as always! I personally don't mind sponsored videos at all (as long as they clearly state it's sponsored). Especially hauls, because the person can't really give their opinion if they haven't read it yet so what is there to lie about? I've seen BookTubers haul a book they wouldn't normally pick up because they were paid to, and that was the first time I'd ever heard of it and I ended up LOVING it. It is nice to be exposed to things outside of everyone's normal comfort zone sometimes.

[@emmmabooks]

EXACTLY hauls are the most commonly sponsored videos, and it's literally impossible to lie about the majority of information they give you! i have been recommended SOOOO many great books from sponsorships that i may not have known about otherwise! they really are an asset to the community

[@motasralucamaria]

here's a few suggestions for making money online Look for a person who is already successful and become their student Invest in a simple course and follow it. (I read these and the reasons they work on Mackynzie magic method site )

[@franciskalj3240]

I am so glad you decided to post this, because I think it's important to talk about these things since people often have misconceptions about money on YT in general. I love this community and I watch videos from people I trust and enjoy their content and if they can benefit from that in some way, I am all for it.

[@emmmabooks]

yes! it is soooo important to me too!! i feel exactly the same :)

[@konzertina9685]

As long as booktubers say when a video is sponsored I think it's perfectly fine. They gotta get money in some way.

[@emmmabooks]

i agree!!

[@seso8877]

I really didn't care too much about why you guys received money, not to be rude, I still find you guys such a lovely part of the youtube community and I support the ones I love however I can, but I never made a big deal about it. You guys actually deserve all the deals, books, monetary compensation, etc. you get. I mean don't we all want to do what we love and love what we do? Isn't it awesome to make money off of something you simply love to do? Shouldn't we all work towards that and not tear down those who achieved it? I won't support creators if I don't like them/trust them or don't like what they stand for. I also like to make sure where my money is going, and if people are keeping me in the dark about that how can I support you? Thank you Emma for the video as it did clear up lots of things, I always thought of you as a great person for being so honest yet so nice.

[@aquagamer1212]

Sarah This is amazing!! We said ❤️

[@emmmabooks]

i COMPLETELY agree with everything you say!!!! absolutely everything, you put it perfectly. thank you so much!!!

[@NightOwlReader2790]

I already do trust the BookTubers I'm subscribed to, so it's not a problem in my opinion, if they are sponsored by a publisher or not. BookTubers put so much effort into their videos, why shouldn't they get paid? Even if it's just a little bit? BookTubers painstakingly edit their video, a little reward is sometimes nice. Great video, Emma. This was really great! Thanks for the honesty.

[@emmmabooks]

i completely agree!! thank you so much

[@caudalynn]

I really love how you go in depth on topics that other booktubers may shy away from! That's what makes your channel so unique from others so keep doing what you're doing :)

[@aflowerthatcannotbebloomed]

I loved how open you were about this and how entlightning it was. I honestly don't care if a video is sponsored. like some booktubers taste isn't mine anymore so I don't follow their recs anymore because I don't think their opinion is for me anymore but then I still enjoy their videos. haha still trust your recs thou C: hope anybody who reads this had a nice day

[@emmmabooks]

thank you so much!!! i know what you meah ahha

[@NoahCrowe]

You rock at making this clear and transparent. And y'all deserve as much as you can get. Reading books takes a lot of time. Making videos takes time. And most importantly, encouraging literacy is a public service, so right on Emmma.

[@heartskaylee]

thats exactly what i do as well encourage literacy you said it perfectly emma is great at doing this

[@makennafournier8248]

I love this video so much. It is so nice to see someone being so honest and open about this topic. The fact that you would even make this video (despite the fact that so many other people don't) is why I love your channel so much ❤️ Tbh I don't care if someone is doing a sponsored video, some booktubers put so much work into their videos and if they make money through sponsorships from it, then cool. The only time it kind of bothers me is when I see a specific sponsorship/ book being shown in (what feel like) everyones book hauls or pictures on their instagram, but then I don't see one of them actually read the book. Thats when the sponsorships feels a little wrong to me.

[@emmmabooks]

awh thank you! that really means a lot to me hmm that's actually something i haven't thought about! i mean of course i know it's common in the community to haul books and not read them, but i never thought about how it looks with sponsorships! i guess it kind of comes down to the whole "would they have read this on their own argument" because there's no requirement to read it if it was just sent for a haul. such an interesting point! :)

[@beautifulday1996]

this is why i love your channel so much, you're just honest, genuine and transparent. thanks so much for this video

[@emmmabooks]

awh thank you so much! that's so sweet :))

[@Pikachuwhereareyou]

Making videos, entertaining us? Takes so much more effort than people are ever aware off. A lot KZbinrs in general have been very honest about who's sponsoring them & I don't think it takes away from the experience. As you said, It's an all round Win-Win.

[@emmmabooks]

i agree with you!

[@horrorqueerx]

Thank you so much for talking about this! I've always been curious as to how it works

[@emmmabooks]

i hope it was well worth the watch for you!! :)

[@ingrid2770]

This deserves so much respect! The way you choose to talk about things and the way you explain everything is hones, respectful and easy to understand.

[@emmmabooks]

thank you so so much xx

[@tworeadingtwins1865]

Thanks for making this video. I think its a very important thing to talk about. As a new booktuber myself, this video was very helpful, and even as a viewer, I like to know the things that happen behind the scenes. Great video!

[@hananhm4928]

I just love you! you approach topics that a lot of people neglect and that is so considerate of you. I personally think that Booktubers should actually get paid. They are the best part of youtube and the most influential. I hate when people complain about them getting paid it's like they just want to recieve and they don't want them to get anything in return! Getting paid is the least thing that Booktubers deserve after they take precious time of their day to share everything about books with us. And it's not like that's gonna affect anyone badly! .. Ok that was way too long LOL. I just wanted to express my opinion.

[@paginasdeclyo]

I work monthly with two editorials. They usually send me two or three books per month and after I finish reading and upload reviews they send more. I've never been payed for a review and it's hilarious to me how people believe we're getting rich with only reviews. Amazing video, Emma!

[@emmmabooks]

that's so awesome!!!!! thank you xx

[@Fleurinexx]

This is one of the reasons why you're my favorite BookTuber. You're honest and real to us and I love that, thank you for making this video. And as always, you look incredible!

[@emmmabooks]

AWH THANK YOU SOSO MUCH

[@aideeng8259]

Thanks for making this video Emma. I've been watching booktube for years and have never really understood the whole thing with money. Personally I don't really care if booktubers make money from their videos I just care if they are honest in their videos.

[@emmmabooks]

i feel exactly the same!!

[@purplehazee90]

Thanks so much for making this Emma! It's not so much that I am bothered by booktubers making money (a lot of them spend so much time making great videos-editing, adding music, inserting texts/pictures-that it's great that they are able to make money) but the whole behind the scenes stuff with sponsorships and affiliate links were always confusing to me because no one really talks about it. But now that you made this video it really just clears the smoke and shows that it's not a big deal. I get that money is a personal matter and some people want to keep it private so I'm so glad that that you decided to make this video because I'm sure it wasn't easy for you.

[@emmmabooks]

i completely agree, it's SOOO hard to know how it works unless people talk about it, and NO ONE does! awh thank you so much

[@meganoconnor1032]

So happy that you posted this!

[@emmmabooks]

so happy you enjoyed it :)

[@trishmiles13]

Thanks for being so open and honest. I had always wondered just out of curiosity. I only watch videos, I don't make them and don't think I ever will.

[@shellyr.4335]

This is such a good, comprehensive video. I've been blogging and BookTubing for over 2 years, and people always wonder how I can say that it's my job (it's really my side hustle) -- and wonder if I only do it for the money/free books. It has nothing to do with the money -- I'd be doing it either way! Thanks, as always, for clearing this up to viewers and sharing the truth. You are an inspiration, Emma!

[@badazzledhippo6010]

I've always never cared how much KZbinrs make. I really appreciate your work and making videos is HARD. The time that it takes to film, edit, post, and do everything else for the video takes forever and you should be compensated. We don't pay for these videos but we still consume them regularly and expect them every week. I appreciate everything booktubers and other youtubers do and I personally try to watch ads all the way through and like up every video in hope that I may give you something for all your hard work. Keep up the awesomeness!

[@portusbooks9099]

I really appreciate you making this video, Emma! I had no idea that people thought or speculated about how much money booktubers make. I personally don't mind sponsored videos at all, I just think it's great that people are able to make money out of something they love, especially reviewing books! :)

[@emmmabooks]

i completely agree with you :))

[@usercrying]

Side note: the comment section on this video is absolutely wonderful, I mean, look at all the positivity! Makes me so happy to be part of this community!

[@emmmabooks]

i know, it's so great!! :D

[@TessaundraYT]

I am a newer subscriber to your channel but you're already one of my favorites :) I was curious about what BookTubers get for sponsoring videos and promoting companies/publishers. Thank you for answering those questions and helping us viewers understand what goes into the videos we love :)

[@thefaeriewilds]

Thank you Emma! I think having a taboo about discussing things like this makes it easier for people to be taken advantage of because they won't know any better. Talking about it helps the community have a united idea of how things work, and helps viewers get rid of any incorrect assumptions.

[@emmmabooks]

I TOTALLY AGREE no one ever talks about how to work with publishers and just a few months ago a lot booktubers/bloggers (INCLUDING ME) got scammed by a new author pretending to be someone from penguin! i think it's super important for everyone to be open in this community because it really can save others from bad experiences haha

[@salmaxx1477]

this is truly the first time I've heard a bookstore talk about it. It was really informative and she'd some light to facts. I love the fact that you took the time to talk and record and tell.

[@emmmabooks]

awh thank you so much!

[@poxolatee]

I just subscribed the other day and I was still "trying this girl out" until I saw this. I love the honesty and integrity this shows, and the information is actually really important for everyone who cares about booktube. Thank you dear for not being scared of the TABOO topic

[@bookswithbeth273]

4 years later, and this is so useful! Thank you for the transparency :) Booktube definitely does not seem like the niche to go into for the money haha but it's so much fun

[@stafar49]

Emma we really appreciate your realness and your eloquence on this topic. You are shedding light on a subject that a lot of people wonder about and it's really appreciated. I'm one of the types that is curious but doesn't make any assumptions and just enjoys watching booktube for the content and some of the awesome personalities of booktubers so it never bothered me not knowing EXACTLY how everyone was making money but I will admit that I was starting to wonder about all the sponsored videos I would see going up around the same time, so I'm glad you addressed it lol. Anyways thanks again, I really enjoyed listening to you talk- you organized this video beautifully.

[@emmmabooks]

awh thnak you! tat really means so much to me. it's something that's coming up more and more in the community and i personally think EVERYONE should have at least some understanding to better navigate the community :)

[@katerinesosa6088]

I love the fact that you actually answer to the people that comment on your videos! On another topic, I really want to start a channel but the editing just looks so intimidating. Anyways your video was really informative, it's so cool that you take the time to inform yourself. You go girl :))

[@emmmabooks]

just follow some tutorials, you'll get the hang of it!

[@kaysiajorja6176]

thank you so much for clearing this up, I feel like there are way too many misconceptions on sponsored videos on booktube. love your content endlessly emma!

[@emmmabooks]

thank you so so much!!

[@usercrying]

I'm so glad you made this video! I have been wondering how you guys make money on KZbin for a while and you have explained really clearly. Honestly, I think you guys really do deserve to get paid for all the work you do promoting these books. I mean, I wouldn't have heard of or read MANY books that I have absolutely LOVED if it weren't for booktube so I have no problem with sponsored videos at all, as long as the booktuber is honest in their review.

[@emmmabooks]

ah i love this comment!!

[@elizabethjulia20]

I love that you're so honest and just want to clear things up using reason. I feel like so many people make assumptions like "oh they're getting paid which means they're opinion is biased" Like... do you really think they'd read an entire book and make a biased review just because a book was sent to them? You have to like and trust that what they're saying is their truth, otherwise why would you care to hear their opinion and watch the video?

[@emmmabooks]

thank you so much! i completely agree!

[@elizabethjulia20]

[@helenli9831]

Thank you so much for being super open and honest about these topics! They've really opened up my eyes in regards to how booktube works! I think booktubers (wait I just realized that lowkey sounds like the name of a worm) work really hard to make high quality videos and thus deserve to get paid/even more recognition - it honestly astounds me how many people don't like reading like wth??

[@baldbookgeek]

Thank you so much for making this, i have been on booktube for less than a year, its so nice that you just put it into just plane english so many sites and people just don't lay it out like this. you have helped me out big time

[@emmmabooks]

awh i'm so happy to hear it!! thank you love

[@booksandbowes3110]

Thanks so much for letting us in on this information. No one does talk about this, and I've always been interested on how sponsorships actually work in the community. I personally think it's great for booktubers to receive books and sponsorships from companies.

[@emmmabooks]

aw thanks for this comment!

[@chabelyl3603]

this is a great video! I love when youtubers make videos like this because a lot of people misunderstand how youtube works and they just assume that youtubers gain A LOT of money just by posting videos

[@emmmabooks]

i completely agreee!!

[@lastrivy]

liked before watching because it's your video and i know i'm going to love it x

[@emmmabooks]

omg thank you ahhhaa

[@StephaniePoo]

I think its great that you did this video. Im very much the same when it comes to discussing topics on my channel because its important we see this. That way it gets any confusion out of the way. And honestly i dont see an issue with bigger booktubers getting sponsored. Its how the community grows because that in turn helps the booktuber buy books and to discuss them and continue to put out content. But your awesome and i love it when you talk about things along this line because you help booktubers like myself who are still small and dont understand how it fully works! Love your videos 🤗🤗🤗

[@emmmabooks]

Stephanie Bain aw thanks so much! I'm glad we view things the same way :)

[@Joe_Maysky]

Emma, This was incredibly informative and helpful. Having done some research on how to make money on any kind of KZbin channel (not just booktube) I was familiar with some of the terminology and money-making avenues, but certainly not everything you discussed. A particularly helpful clarification was the word "sent" vs. "sponsored" as a clue to whether a publisher is monetarily compensating the booktuber, and it's good to know that publishers are clear in their contracts about their level of input---it seems like the truly see booktube as an asset and have no interest in exploiting reviewers in this still very new medium of videos, they care about cultivating a relationship with the booktube community and that's heartening. Best, Joe

[@emmmabooks]

thank you so much!!! yes, definitely knowing what to look for in verbal disclosure is a great help!! every publisher i've worked with is SUPER respectful of booktuber honesty, so if someone is actually lying in their videos, that's the booktuber's problem; not the person they are working for. i agree! i think of it 100% as an asset because i know there are a ton of books that came from sponsored videos that i am so happy to have read!

[@LauraEdwards_photography]

Wow, this was definitely an eyeopener for newbies to the BookTube community like me. I never realised how complicated the economic sphere for this community can be. I appreciate the genuineness and how informative you were in this video. Thank you so much, Emma! 👍❤️

[@emmmabooks]

thank you for being openminded and kind :)

[@LauraEdwards_photography]

emmmabooks Oh my gosh, you replied! 😱 Thank YOU for being an amazing part of this community 😁❤️

[@assemblyizeable]

I really appreciate that you made this video, and put so much thought into it. It helps both viewers and other creators to understand how booktube works. I understand when you say that not receiving commission from affiliate codes or links means that you get nothing back, but this does still help your channel in other ways. You say that you're not getting anything out of it other than what they send you, but you have to think about it from a business point of view. Even if you don't get that commission, the company sees the kind of traffic you can bring to them, and responds accordingly. If you bring a lot of traffic, they're more likely to work with you in the future. If it's a larger/more popular company, and they give you products to use/review/show on your channel, this has the potential (if you do use them) to bring more people to your channel because views are interested in those products, giving you higher visibility for even larger companies that may want to initiate a sponsorship with you. Of course, this depends on the product/source and their appeal, as well as the people who would subscribe because of seeing said content-- which could be more or less. I also think it's fine that booktubers take on sponsorships. If a publisher reaches out to them, that's awesome! It helps me as a viewer because I get to know all the pertinent information, and I get to hear what that booktuber has to say about it. It's perfectly fine to me, as long as it's specified when it's a sponsorship. The only thing that bothers me is when publishers send out ARCs to a ton or people (booktubers and others) without asking whether the booktuber intends to read it or not. Many times I see booktubers haul ARCs and then never actually read them, or have no interest in reading them, or only read them long after the release (negating the purpose of the ARC). Now, I do think giving ARCs to booktubers is a good idea, and should continue, but I think it should be something more along the lines of the publisher giving an ARC if the booktuber wants it, with the stipulation that it should (not necessarily has to) be read before the release date, or perhaps if they don't want to read it, if they'll host a giveaway for the ARC. If that makes sense. There's probably some behind the scenes stuff that I don't know that makes all this null...

[@youngadult771]

We make it a habit to try and watch the whole ad through for BookTube and other small accounts we watch. People don't think about how much work goes into making videos, so it's important for us to support creators in any way we can.

[@thecourrrr]

I read you first line in the description box and hit thumbs up. I think it's awesome that you are tackling this topic so to keep booktube an open and true place to talk about books.

[@emmmabooks]

awh thank you :)

[@jodyjansa3207]

I've only watched a couple of videos of yours and I am already obsessed. You're SO down to earth and transparent in the best sense of the word. Your personality is so refreshing. 💕 Also your makeup gives me so much inspiration, so that's a plus. Haha.

[@nerdybookninja163]

Thank you so so much for this video! I have been so curious about everything that you talked about, but like you said, it's sorta a taboo topic in the community. It's also a lot harder to not make assumptions when you are not informed about any of the details, so this video helped a lot! Thanks (:

[@emmmabooks]

awh i'm so happy it was helpful to you!!!

[@shelfaware1639]

I truly appreciate the information you shared! I appreciate your clarity on how all of this works. I've been watching your videos all day and wish I had found you months ago. Thanks for taking the time - and keeping up the passion - to share your thoughts with so many!

[@YTLawnGnome]

I know this is an old video but, for some reason a lot of your videos are showing up in my recs today so why not comment! Very informative and for me when it comes to making any kind of money I always say...'never quit your day job' I have managed to bring home a small chunk of change from Google on an annual basis but, I believe that getting this adds to the motivation of video making because let's be realistic. You invest money into making your content and I feel there is nothing wrong with getting a little something back for your work is a positive thing.

[@JoAnnaRandisi]

This was such a helpful video! You explained it perfectly. I honestly don't see an issue with booktubers or youtubers in general making sponsored videos. It's great for them!

[@emmmabooks]

thank you so much! i agree

[@elizabethnewsom2558]

This is such an interesting topic. As soon as I saw the title, my curiosity was piqued. Thank you for having the courage to talk about a topic that might not be comfortable for some 😊

[@JuliaLeighE]

Thank you for not being afraid to tackle the tough topics, Emma! You're always so professional, and you put so much effort into your videos, your research really shows through, I don't understand why people would give you backlash. But please know that I really really appreciate you letting viewers and smaller BookTubers behind the scenes and shedding light on topics that most people don't want to talk about! Personally, I think that there's no reason BookTubers shouldn't be making money. Other KZbinrs do, and, though it may just be my personal bias, I think that BookTubers put an extraordinary amount of effort and care into their videos. Thanks again for making this video! This has been something that I was curious about, and I really appreciate you braving the backlash and doing the research to help people like me get informed!

[@emmmabooks]

awh you are so so kind, haha thank you so much!!! xx

[@IndianBooktuber]

I have seen the first booktuber really talk about money. I am so thankful to you for that. I have been planning to film a similar kind of video but I had always been curious to see how it works in other countries. You did a great job :)

[@emmmabooks]

awh thank you so much!

[@raghadmhd9248]

I love that you talk about controversial topics and you're very real about it.

[@emmmabooks]

that means the world to me, thank you so much!!

[@Forhisgloryinthemidst]

this is why you're the best and so brave to talk about all these things that answers a lot of peoples questions! you should make a video on moderating events and movie premiers, panels etc! i swear no one else does this! like what all goes into that and how do you or someone get the opportunity to get to do those things.

[@emmmabooks]

thanks so much hahha oooh that's a great video topic! i'll have to look into it :)

[@Forhisgloryinthemidst]

omg thank you so much!!!!

[@emiliyakott]

Emma, have you seen the Lord of Shadows book cover? It is SOO pretty!!

[@Danielkallus]

I didn't know the cover released! I have to go see it now, thank you!

[@kalexis6484]

Emiliya K yea she went to the cover release !

[@emiliyakott]

I only saw Emma's Instagram post with Cassie after I commented this! ;)

[@kalexis6484]

Emiliya K I saw her snapchat stories lol! and her instagram! I wish I went 💔

[@tkfan123]

I really wish Emma does a crackpot theory video for Lord of Shadows

[@Eevirian]

This video has been so helpful, I've always been curious about this topic and now I understand way better how it works from the ads to the sponsorships and I think that youtubers should get something from making vids as you spend time and put effort into making them so it's your right to be paid for that!! Btw Your videos ideas are always the 🔝💗💗💗

[@emmmabooks]

eek i'm so happy to hear you got something out of it :)

[@thismillennialreads2302]

This video is so awesome! I am thinking about starting a book tube channel and I have pretty much no idea where to start! Thanks for this!!

[@ChellaHyuga]

Seriously thank you so much for creating such an informative video. It's something that I didn't think too much about because I didn't know any details. By providing this information, even if it's only from your perspective, allows for such a good start to creating a greater understanding and open discussion to move forward about those who may have an issue with youtubers who get paid to make videos.

[@emmmabooks]

awh thnaks so much! that means a lot :)

[@keireadingjournal]

I really do not mind when booktubers get compensated. What I care is the books they recommend.

[@cre8books925]

You are so amazing. Thank you for posting this video. I love that you are not afraid to talk about controversial topics, and inform us little people about things that only the popular channels really know about.

[@emmmabooks]

awh you are too sweet girly!!

[@emmadance2145]

thank you so much for being so honest with us all. i have found it so nice to see someone talk about it considering that not vey many people do. i enjoy your vides and the fact that you can tell the thruth that is so eye opening its just so good to see someone doing it. so thanks again! love ya

[@emmmabooks]

emma dance thank you so so much!!!

[@BookswithNeeks]

Thank you for this video, Emma! I feel like I knew a lot of this already (except for details about sponsorships) and it was SO informative for the rest of the community and people who watch booktube! I also don't think many understand how hard it is to meet quotas for affiliate links to even get paid in the first place (for example, Book Depository payment)

[@emmmabooks]

haha i'm so happy to hear it! omg i have been signed up to book depository for like 2.5 years now and i got like $35 XD it's really hard!

[@Saphitri]

It's good to have a clear view on this now. I think we're used to associate sponsorships with tons of money, while that seems not to be the case at all in the BookTube community lol. Personally I don't mind sponsored videos as much, but I am more hesitant in my enthusiasm. For example, I've seen sponsored reviews where the book got a 3 star rating (or something in that range), but the negative aspects are only very briefly mentioned and the positive aspects are given the priority. I just approach those kinds of videos differently I guess, but if it's a book that I'm interested in I'll probably still get something out of that video.

[@xoannaox89]

Thank you so much for this video, it REALLY cleared up a lot of things for me! One major thing that used to really bug me was when someone would do a tag or a haul, or any video where the item being sent from a company is the main focus, they'd say "this video is being sponsored by so & so", right away it would make me feel like they're making the video JUST for that item and to make money. I don't have a problem with making money, but it makes me think that if they weren't sent that item, they wouldn't even make the video. It's like, rather than think of ideas to incorporate that item into their regular videos, they're making that video JUST for that item. I hope that makes sense. After a while it feels like every video I watch is just a long advertisement, and the people making the video don't care because hell, they're getting free stuff and money. Of course, now I realize how wrong and unfair it was for me to think that. But there are many booktubers whose opinions I really value (you being one of them =D), and now that I know how things really work, I feel A LOT comfortable. Again, thank you!

[@emmmabooks]

oh yes it totally makes sense to me! i get what you're saying :) it's always more enjoyable to watch a video that has more substance than just an ad :) aw thank you so so much! this is so great to hear haahaha

[@xoannaox89]

You're welcoooome!

[@NadiasCouture]

Great video! I can usually tell by the tone of other videos if the person is honest with a book review( especially if it is a paid review) I have favorite authors so I ONLY go to KZbin when I am unsure about a title and then I check a few reviews out

[@TheFairestFangirl]

THANK YOU SO MUCH FOR THIS!!!!!! I've been pretty curious about this topic as a booktuber myself, not that it's a big deal to me. I think if booktubers are passionate about what they're doing then they definitely should be making money. But that also shouldn't be the sole motivator for them, like you said. That's not what I'm motivated by, I just like listening to cool people talk about books and talking about them myself. lol. I love your pure honesty and the fact that you called out these people with ridiculous theories. Like come on people, we're not in an episode of Pretty Little Liars here, there's no conspiracies. lol. Thank you so much for posting this video, I really appreciate watching and learning from you.

[@emmmabooks]

i love love love your comment!!!!!! thank you so much xx

[@TheFairestFangirl]

emmmabooks you're welcome! I always enjoy the honesty and passion you bring to your channel.

[@thisissrijoni3342]

This is one of the most informative video I have ever seen! I was looking for these and didn't find it anywhere, I am glad you made a video about it! Thank you!

[@emmmabooks]

awh thank you so so much!!!

[@thisissrijoni3342]

I am literally so happy that you replied 😂😊

[@TheBooktubeGirl]

this was so informative! so proud of you emma - i love how you always make controversial videos AND I LEARNED SO MUCH

[@emmmabooks]

thanks so much love

[@Zangerstein]

This is very informative. I do agree that I do not understand on how can people judge people they only see on youtube. Opinions are opinions - there is no right, wrong, truth, lies. Besides, book popularity depends on readers much more than publishers and marketing - which includes booktubes. As for the monetary compensation whatsoever, I believe that if you exert effort on something there is value to it, whether to satisfy the viewers or make a deal with companies, and most booktube videos are done free anyways. The amount of time in editing, taking videos, reading books and researching if need be is a "work" in itself, so no one has the right judge you for getting some cash or less so, make assumptions.

[@bookinklings]

I just had a dejavu with a section of your video! O.o it was strange. Anyway, I can't believe this is an issue? I mean, if a company wants to pay a booktuber for promoting a book than that's there decision and I mean... that's how these things work. Not only for booktubers but all big channels about anything get paid by companies to have their products promoted. It's something so normal that until your video I had no idea booktubers were frowned upon for it. Still, super informative. I loved this vid (and I love your shelf). I do think that if you promote something that a company asked you to, you should get paid for it. (again, that''s how it works!) Awesome channel! =)

[@that-Crafty-Witch]

this is so awesome to know . I think that if you are doing something you love to do and you are being honest and working hard then there is nothing wrong with making money , weather it be thru booktube sponsorships or whatever you like to do .

[@emmmabooks]

i completely agree :)

[@nerditthisway1375]

Thank you for making this video. I saw it when it came out, but now that I am a booktuber I came back to get tips and advice. I appreciate your honesty!! 🤓

[@rayaschannle1922]

Thank you for making this video Emmma! This was very helpful for people who just started BookTube or are like me and want to start a channel. I really want to start up my own KZbin channel soon not only talking about books but also talking and reviewing movies and tv shows. I'm not going to start up a channel because I want money or anything but it would be nice to be able to get paid to talk about or do things I love who doesn't want that. I have always wondered how BookTubers and KZbinrs in general get paid so thanks for breaking it down. :)

[@emmmabooks]

no, thank YOU!!!! that would be so awesome! you should totally start it :)

[@Lindsey8907]

This is really interesting! KZbinrs should definitely make money on their videos if possible. I've never made a video, but I know there is a ton a work done to plan, execute, and edit a video. You should definitely have the option and ability to receive compensation in exchange. Thank you for all the information.

[@CreateExploreRead]

Awesome video! Love your candor and appreciate the comprehensive explanation. I think as a viewer I'm totally fine with sponsored videos because it means who I like to watch can do more videos because they are getting paid for it! As a BookTuber I also am for sponsorships for the simple fact it gives a BookTuber access to things (content/books/information) they wouldn't otherwise have in addition to being paid for it. I still think it's important for passion for books to be the #1 reason someone has a channel, but why not make it profitable too :)

[@emmmabooks]

thank you so much! i totally agree with you :)

[@KaitlynElise]

Wow making money off booktube and youtube in general is really hard and confusing. I think I'll just stick to talking about books on the internet and have my job be my way of making money

[@WishFulfillment]

I've been waiting for this video for 2 years. Thank you so much for sharing this with us and debunking those myths. This video is extremely appreciated!

[@emmmabooks]

awh thank you so much

[@Phelie315]

Lately there's been this new function on YT called Superchats for when people do live videos. I've only seen it on the channel of a film vlogger, but I guess for anyone who does stuff live on booktube it might work, too. The way it works is basically this: He does his show and people can send in these superchats in the live chat board for a little money (from 2$ upwards, up to the viewer) with questions that he then answers. I didn't count but I estimate he gets between 20-40 of these superchats per show (which he does every day) worth between 2$ and 10$ so that does add up. It's hard to know for sure how much money he makes per show off that because many people send these in different currencies (the channel has a pretty international following) and I also don't know how much of a cut YT keeps. But it seems to be pretty lucrative - and makes the channel more interactive in the process - so I'm just throwing that out here :)

[@laylazeferino5179]

Such a useful video! I'm a new BookTuber and I have been BINGEING your BookTube 101 series!

[@sandyreadsalot]

Emma, thank you for always making such wonderful and informative videos! ❤️ I personally don't mind if videos are sponsored as long as it's clearly stated in the video or description box. There have been books that have been mentioned as a sponsorship in videos that I probably wouldn't have heard about if it weren't for it. Sponsorships can be a great way to make a book more well known, which in turn gets more people to read it and possibly have it become a new favorite!

[@emmmabooks]

awh thanks girly! i fully agree! disclosure is key :) YES IT'S SUCH A GREAT ASSET TO ALL OF US

[@winter9589]

Really thoughtful of you to post this video! I was generally curious about this so thank you for clearing it all up :) Also, your eyes are so pretty

[@emmmabooks]

thank you so much! i'm so happy to hear it

[@winter9589]

emmmabooks your welcome! :)

[@katherinecole1019]

I'm a new booktuber, so now having this knowledge is beyond helpful! Thanks for making this video!

[@emmmabooks]

i'm so happy to hear it!

[@amylouise7289]

This is a SUPER helpful video. I'm not actually a Booktuber (or KZbinr at all) but I got a camera for a Christmas and I have a book blog, and I just think it would be fun to try. I'm not fishing for money, but I saw the title of this video and it was just very intriguing, and I feel like it applies to book blogging (sort of) too. ;-) Thanks! -Amy

[@proudbooklion2094]

I'm so excited to watch this!

[@proudbooklion2094]

Great video as always and very informative and eloquent! I think it's totally okay for any creator to be able to make money of their content, and I'm personally totally okay with any kind of sponsorship as l trust the booktubers I watch that they'll be honest, which I truly believe at least most of them are! Also I personally don't care if somebody gets "rich" or if they only get a dollar but I think it's ridiculous how some people seem to think that booktubers get crazy rich from sponsorships etc. I mean that's just not how it works, sure there is money involved but not ten thousands of dollars and if you're on booktube for the sole purpose of money then please leave, we don't want you here :/ Loved this video, great topic as always and girl you SLAYIN!!

[@emmmabooks]

thank you beautiful!!! love love love your comment!

[@SFF180]

I personally wouldn't do a sponsored video, but I don't judge anyone who does. The money's got to come from somewhere, and I'm sure even the biggest channels among us have put way more money into their content than they've earned from it. Since I come from a reviewing background (and as I still consider that my #1 role), I don't wish for there to be even the perception, however accurate or inaccurate, that my opinions or my endorsements are for sale. But booktubers who are cool with doing that and are entirely open and honest with their viewers about it - hey, more power to you!

[@emmmabooks]

i can totally see why you'd say that!! i completely agree; there's no price you could give me that would make me give a recommendation or a positive review that i don't agree with!!

[@workinprogress3329]

I’m running a KZbin channel(not related to books) but I’m wanting to incorporate these reviews into the mix in the future. Solid points made.

[@emmal-h2261]

thank you for staying real with us for this video! honestly I don't mind if a video is sponsored because this is the real world and booktubers need to make money just like every other person !

[@emmmabooks]

Emma L-H aw thank you for your kindness !!! I agree :))

[@beautyqeen761]

what do you use to find sponsorships for book tube? i know famebit for just normal youtubers, idk if there's one for books!

[@emmmabooks]

most booktube sponsorships happen when the publisher reaches out to the booktuber, if you're looking to work with publishers, you would have to contact them directly if they don't contact you. there isn't a website where you can apply for bookish sponsorships yet :)

[@BooksAreMyHart]

This video was perfect! I really appreciate you taking the time to explain the "behind the scenes" of booktubing.

[@emmmabooks]

thank yo uso much :)

[@BooksAreMyHart]

very welcome! eventually, you need to do a makeup tutorial on your channel because you always look beautiful in your posts. Your eye makeup, in particular, looks flawless in this video.

[@TheStrategicKeys]

I disagree with the idea that we aren't starting a BookTube channel to make money. I mean maybe some people. However, I think a lot of people are looking to make some money off BookTube, and there is no reason to be ashamed of that. I hope that I can grow my community to the level of having free books, sponsored videos, speaking gigs, a book subscription club, and write a book myself. I can't do that without building an audience and establishing authority on the topics I cover though. Neither of those mention the ad revenue and affiliate marketing opportunities that are there as well.

[@sophiesemsem]

Thank you for making this video Emma! I've always been curious about this process and I appreciate your input on it!!

[@emmmabooks]

thanks so much

[@BreSinging]

Great, informative video! Awesome. :) thanks, Emma.

[@emmmabooks]

thank you so much :)

[@aquazebra2001]

Your way of speaking is just so beautiful. I love it!

[@emmmabooks]

thank you so much!

[@nullzero821]

good video. if you add a compressor to your audio input volume levels they wont clip/distort

[@katherinekaras]

Thanks so much for making this!

[@emmmabooks]

thank YOU!!!!

[@katiadjaoued3709]

Really enjoyed your honesty in this video and how in dept you went with the detailes trully well done. As usual Emma :)

[@emmmabooks]

thank you soso much