How Brands Are Influencing Your Decisions | Neuromarketing | Spark

Neuromarketing is a controversial practice that involves studying consumers’ brains in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more products.
But is playing with our subconscious to encourage us to buy more things marketing or manipulation? Where do we draw the line?
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[@unpopuIaropinion]

Old mans voice : "My name is Marie, and I am a liberated woman"

[@KayKayshaw]

HAHAHA

[@calideeq12379]

They are also manipulating us with fluid/liquid gender thing!!!

[@Sherfolder]

This voice of the man is teaching us that the woman is not at all what she thinks she is.

[@fredremotion]

YES

[@fastlifejesse]

😂😂😂

[@10--50]

It would be nice if they put all of that research and development into making the food healthier and taste as good

[@getsmartquick]

But do we want healthy food honestly speaking

[@peachpink123]

That's really bad for profits! What's more important than money to politicians? Not your health

[@H4TTOR1_H4NZO]

Right 👍

[@iMerkzzU]

If only the earth sprouted with fruits and vegetables. Also, if only an abundance of animals provided adequate levels of nutrition and vitamins in their meat. Wait!?!

[@minutescouldsaveyoupercentormo]

@@getsmartquick you speak for yourself. What do you mean by “do we really want healthy food”? Do you mean we love to eat junk food or we don’t care if there’s human dna in the food we consume?

[@gothakane]

Note, this was produced in 2012 but uploaded to KZbin in 2020. At the time of writing, its 2021. What sort of insidious marketing could have been devised in that time period in addition...

[@mudimabiriani6467]

Good Question 😂

[@jk770415]

Basically what google, apple, Facebook, Amazon do to you. Using the AI, the big data, the robot to manipulate you.

[@MrMadasice]

I specifically pulled this video up on my phone to search for THIS comment. Most people who watched this video probably didn’t care to check if it was recent. We should pat ourselves on the back for actually using our brains 😂

[@charlesreed5506]

The old MacBooks were a dead giveaway to me

[@mr.giggles4995]

That was when the internet and social media really took off and everyone started carrying a mini-computer in their pocket. I'm sure algorithms have changed the game drastically.

[@GoldenGateNum9]

"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. And the things you own, end up owning you." - Fight Club - Chuck Palahniuk

[@imspiffy]

Also like George Carlin lol

[@Edith.G.G.]

Oh yeah 🥲 specially the car chase... I really love my old card that's in great condition, but due to the friking ads, I've fighting the desire to have a new one for months.

[@whitetiger2218]

Hell yeah ! I'm aware and I'm free

[@bhavikasicka7871]

I believe what you're describing is called capitalism.

[@Olando89]

You forgot the then we die part.

[@100perdido]

Since most of us grew up with captalism and marketing we don't see the insanity of the system. The least we could do for each other is to leave people's minds alone and let them decide what they do or don't want. Then, society would produce the goods and services people really want instead of what they are persuaded to want.

[@Masami_Salami]

In a purely capitalistic system, the most basic presumption is that "people would always make decisions rationally" but that becomes increasingly more difficult (and wishful thinking) when some individuals possess / lack basic information regarding the decisions which they make. In turn, this presence of "asymmetrical information" creates opportunities for one party involved in a transaction to "take advantage" of the other party by engaging in practices which would drive away business if they became more transparent; this is also how one party might engage in fraud or trample over the civil liberties of individuals.

[@nicklibby3784]

@@Masami_Salami like Facebook? Like when they colluded with Google and apple to ban Parler off all app stores then colluded with Amazon to make Parlers website go offline since it was hosted on amazons server alllll under the guise of "Jan 6 was planned on Parler and they don't monitor and have rules against inciting violence" even though they did have rules against it and monitored and reported it to the police every single day because they literally asked a police officer to monitor their platform everyday to investigate violent posts. Not only was their reasoning for Parlers ban untrue but the FBI came out and confirmed Jan 6 was planned on Facebook.......wow.

[@nicklibby3784]

Yes while people's stupidity can prevent capitalism from reaching it's fullest potential it's still the better option compared to having the Government decide what/how businesses can advertise and what people should be buying/selling or what buisness can be open. Even if you fully believe in centralized plannings ability to be economically prosperous you cannot deny our governments corrupt will to use that power for their own gain, for example, govt invests in a company and only allows that one company to make super misleading advertising and regulates all other competing businesses ads so nobody wants to buy them. Now the market is rigged and the politician are making money off it. People would be getting a worse product for more money(maybe not at first, but after a year it would be true and would only get worse).

[@nicklibby3784]

I think the real solution is deruglation for business(sounds counterintuitive I know) so that way small business actually has a chance to compete with big buisness. Big buissness lobby's politicians to pass regulations in exchange for campaign donations to win elections, the new regulations make it extremely harder to start a new buissness and keep it running unless you have plenty of capital and connections(like big corporations). Big corporations can afford lawyers and are friends with politicians to get around these regulations or just have to huge amount of money required to keep up with the regulation. Basically what I'm saying is a 12yr girl shouldn't be getting a ticket for running a lemonade stand without a food handler license and business permit......it really does happen(just not too, often as cops don't wanna ticket a child for a lemonade stand). But this does happen 99% of the time for small business owners, often time because of a big corporations "complaint" that they "don't look like they are up to regulation. Then get shut down because for some seemingly ridiculous reason that shouldn't be that big a deal.

[@seitanbeatsyourmeat666]

There’s no money in that, come on

[@Joy-ne8sj]

When my kids were little I used to take them to McDonald’s as a “treat”, like when they got a vaccination, or a good grade. Most of the time they didn’t ask. All this time I was helping to condition them.

[@thoticcusprime9309]

false, do they still go to this shit place?

[@arifinrohan8595]

This just makes me glad that I live in a third world country where local brands dominate and they just don't have the money or the resources needed to do this sort of 'marketing'.

[@coimbralaw]

Happy to be poor, eh?

[@itskeagan3004]

@@coimbralaw depends on your definition of poor. As a US citizen I feel culture is fast big and now. We live in a sick nation, addicted to tech and money.

[@Demsky83]

@@coimbralaw research shows people that live in these countries are happier than those living in wealthier ones.

[@kittykitkat4968]

@@Demsky83 true

[@kittykitkat4968]

Exactly

[@jwh0122]

9:43 importance of toys for McDonald's 19:44 McDonald's use specific fragrance in the cleaning products in the stores 20:58 smell can bypass rational parts of the brain & reach directly to emotional parts 48:11 SNCF

[@panasheguta3440]

Thank you 😊

[@seitanbeatsyourmeat666]

Joke’s on them… I have terrible allergies for most of the year

[@inextinguishablemoltenblooded]

Psyops and chemops work well together

[@thoticcusprime9309]

None of that works on me, been against smell since thots use smells and pheromones to manipulate

[@ScorpioRising12]

duh

[@ChickVicious237]

I started learning about data science and analysis, I was alarmed at how casually the (increasingly sneaky) marketing tactics are discussed. The only concern is how effective and profitable the systems are. A/B testing is of particular concern, practices of tracking people's behavior without their knowledge or consent. If you pay attention you'll notice patterns in the ads and commercials you see, it's not coincidence.

[@veronicadare9047]

“WIthout our knowledge and consent!! It feels good to hear this from someone else. How is this okay how can we stop it? Ads, commercials, billboards, etc.

[@jasonisfamous6544]

@@veronicadare9047 make words illegal lol

[@veronicadare9047]

@@jasonisfamous6544 lol ..hmmm.. I always dream to see mini billboards with the opposite messages. Like; Remember the less we buy the less in the ocean; befoere you buy that bag; you won't behappy when you check your bank account tomorrow. Or don't believe all the bullshit you see & hear.. hahah I don't know Just Good words & affirmations to counteract the ugly.

[@sarmckay]

I took a social media marketing class for biz school and it made me very paranoid

[@kimoramicheal8353]

@@sarmckay Please do tell!

[@TrinityEon]

Why cant this be used positively. To drive healthier behaviour for everyone. For healthy eating restaurants, wellness centres, Yoga studios, etc.

[@MrTripleXXX]

Because the people behind these big companies and who have a lot of power usually let it get to their heads. They say for someone to be successful with power they have to not care much about others. Because if someone in power cared, they would have trouble manipulating people like this.

[@ashes_menagerie]

Unfortunately big companies care about money not wellness.

[@0ptimal]

It is, but almost always for capitalistic benefit. Just the way the system is set up. Money is the driving force, and it is used as a sort of justification for deceitful manipulation. People don't feel bad about manipulating someone if they get money out of it. It's too bad but those positive things don't make the same money as the bad stuff, which is actually interesting to think about why that is..

[@scottduke2809]

because corporations bankroll science professors and even entire science departments at our universities and colleges.

[@uncian0633]

@@scottduke2809 Yep. Them well funded "research" and "study shows" peddled by "experts" then published print and recently online for easier dissemination. Got to us all for generations...

[@XavierOrtega2]

"I say no ALL the time!" *camera shows table full of Happy Meal toys*

[@dh2513]

I know right? SMH. lol

[@KarolinaLopez]

Thank you to the narrator and translator so we could understand all of this. I find the study of the brain so interesting. But never thought about how it could be used to control. This was a really good video

[@lionz05]

'it's also the responsibility for consumers to know what companies are doing.' How can the consumer know anything when companies are so secretive with these types of marketing practices. I spent years in the corporate world and from my experience when the choice is between making money and doing the right ethical thing...money always wins. This is another example of the marriage between science and big business.

[@0ptimal]

Well I think in this case it's the individuals responsibility to have some level of understanding about the workings of their own brain. We all have one, yet few really have much of a grasp about how it works. That is absurd if you think about it. Having this thing/brain that is responsible for everything you are, yet not even understanding that it can be influenced in ways that totally alter the choices you make. That lack of understanding leaves people extremely vulnerable to manipulation by outside forces.

[@cassieoz1702]

@@0ptimal so, anyone without the intellect, or education or sophistication is fair game and deserves to be manipulated?

[@tyriqcollier2509]

@@cassieoz1702 that's what he and many others are saying pretty sick honestly. So thankful for Jesus Christ who I am a follower of whether you believe in him being real realize that we're here to help one another and explain to others what we know. To many people just don't care.

[@nycto16]

As a business student myself, I'm just feeling scared that how much my field is "evil" lol. Not only marketing, even finance is evil of it's own I mean people who are interested in conspiracy theories and mysteries they know that what IMF, World Bank and other financial institutions are doing with this world and society. They are in very dark business and controlling this world and our minds.

[@redcd3743]

You actually practice (basic) Neuromarketing every day. When you enter the office and beam “goodmorning” to everyone (even if you don’t feel like it) it’s a way of using people’s social expectations of you in order to make them see you in a more positive way! You ~market~ yourself to others by using basic psychology principles - the use of machinery and monetary exchange doesn’t change the principle! And that’s totally fine!!!!! Say u r a doctor: you can either prescribe tons of (opioid) painkillers and get everyone hooked, or you can do your work and help them in a healthy manner. Neuroscience isn’t inherently “evil”; it depends on how and toward whom you use it! (Edit: this is a whole argument involving facts from psych/neuroscience to quantum physics, can’t possibly explain it in a comments’ section)

[@PrTk_Scholar]

So , you're saying that it's the choice of a customer to buy their products or not !?

[@TheBlackWaltz]

A major difference is that we are capable of seeing through a lot of these false interactions in our daily lives, because we are designed to live in groups. We were never designed to be bombarded with a plethora of smells, sights, and sounds that were all designed to be as good as possible at getting us to have no choice but to buy something from a brand. If I say good morning to you every day, that doesn't make you want to give me money. That just makes you think I could be more pleasant than I am. They're similar but from different motivations.

[@NOName-nn3jv]

I Agree with you

[@MrMathers1991]

Write a book then

[@melissagaelleaudibert863]

Wow great words !!

[@HereIAm247]

Neuromarketing is a tool, and in the case of marketing, it is used for 'evil'. But... I wonder if it could also be used for 'good'? Why not apply neuro science in order to help people improve their lives? I am not talking about manipulation or the corporations using it. But what about using it for improving your lifestyle? Being more physically active (and enjoying it), making healthy food choices. You could even apply it in ways to aid in fighting stress, anxiety and depression. Even raising your children, you are technically 'programming' them to be the way you want them to (you discipline them if they do things you don't want them to do, and reward them when they do things you want them to do). Which will eventually have a huge impact on their 'neurological programming'. So why not use this to 'hack' your own brain, and create a better life? Neuro marketing in itself is not good or bad; it is the way it is used for the consumers disadvantadge. But what if it was used for the consumers advantage instead? Would it be perceived differently then? (just to be clear, I will never support this being done non-consensually, in any way! But there are ways to use this on yourself, and 'consciously appeal to your subconscious'.).

[@inextinguishablemoltenblooded]

Naturally so , yes Vr tech and video editing apps With audio editing Now that's powerful stuff This is a world of double edge swords ⚔️ Just as with gmo's If crops can be sabotaged as part of warfare strategy through it's seed amongst the plethora of implementation in multi generational chemops/ psyops Then that means foods can also be created to To endow us with a legion biochemical benefits such as but limited to an instantaneous replenishment of adenosine triphosphate, electrolytes , etc More efficient to process foods with a salubrious effect on the environment free from the treacherous wrath of side effects within the accurate anthropometric dosage parameters , all the pillars made available in one room from the fat to water soluble or even acceptable still, a set of crops that work in conjunction on their territory Think senzu beans from dbz Positive genetic metamorphosis is also on the table I'm talking laughing in the face of every disease in the spirit of omniimmunity , the normalization of what use to be considered genetic miracles Activated on command or enpermanenced through the food Just Remember chemops and psyops work well together For better or worse

[@thoticcusprime9309]

its bad, and people dont care about your what "ifs". progaming doesnt and will never work on me. and i make sure to go against it anyway I can, and tell others

[@n.trushaev5132]

@@thoticcusprime9309 If neuromarketing doesn't work on you, then why are you concerned about it?

[@ZWD2011]

Improving lives doesn't make money. Make people believe their life will improve does the job. It is amazing how we are not able to see through these false promises.

[@HereIAm247]

@@ZWD2011 As I mentioned in my post. I was talking about potential alternative uses, that could help improve your life. Not marketing or making money. I also think you are wrong in your statement, but that is another discussion.

[@vanesslifeygo]

Imagine how different everything in your life would be if everything you ate had no smell - no nasal sensation at all. The foods you love won't be the same, the products would become only as good as the sum of their parts

[@quantum-surfer5826]

Right, smell plays such a huge part. One time I had a headcold and was trying to eat one of my favorite foods. I nearly always go for seconds of this meal, but I couldnt even finish my first serving.

[@GehanAdel]

Why they don't use all these techniques to promote health food and healthy lifestyle. Thank you for this brilliant way to expose this topic

[@jarednovel]

Neuro-marketing is such a sweet taboo for anyone with something to sell , so wrong yet so sweet just like having an affair

[@yasinibrahim5259]

Great video! Shout out to journalists for doing the most to get the answers that help us audience understand these big corporation. Love the thrive.

[@glow1815]

No amount of food commercials will make me run to the fast food joint.

[@orlandodizon4755]

I think it is okay to use to use psychology to market products. I do not think it is okay to use psychology to condition people, especially young children, into Pavlovian consumers of products like fast food and soda. Fast food is harmful to health. Unhealthy people are also the most vulnerable to big Pharma tactics.

[@avocadowisdom8785]

Love these documentaries!! Love how I've been manipulated since when I was a kid. Love the game of life!

[@malachinumba1]

Funny yet scary 😅😱

[@inextinguishablemoltenblooded]

Psyops because physical wounds heal

[@Edith.G.G.]

Yeah, we live in a lie 😉

[@Drexmarksthespot]

Those glasses seem like theyre going to be really helpful in studying and analyzing neurodivergents.

[@TheJapanChannelDcom]

Joe Public is easy to manipulate. Look at the million dollar KZbinrs, for example.

[@jenniferlex9439]

To convince you to get something that you actually do not need like college degree, family, boyfriends and girlfriends, to marry someone, to eat 5 times a day, to use makeup , to use high heels, to have kids, and the list goes on and on, so you fall in the trap and begin to pay money

[@tylerdurden2222]

somehow reminded me of a monologue from the movie Trainspotting.

[@TheWizardofOdds-ut2bx]

Watch the speech by Tyler Durden in Fight Club

[@YSLRD]

The lawsuit is ridiculous. Fast food purchases come from parents. Kids don't have money. McDonalds was part of my kids' childhood OCCASIONALLY. None of them are addicted to fast food in adulthood.

[@stevenplatt2679]

Wait till they show those subconscious emotions when people are playing video games

[@NicksLocker]

I had worked for 3 mcdonalds franchises over a course of six years, and i am just now learning about this. I’m truly amazed. I knew there was something going on because there are things like the taste of Mac sauce, the smell of the seasoning on the meat, the smell of fresh hot salty fries… as a child i grew up with happy meals too, and then, the amount of happy meals we sell during a lunch rush.

[@Skylightatdusk]

The power of branding is very real!

[@jediwarlock1]

Indeed, and anything your sensory input is experiencing, or in other words, everything you are observing, are by natural law entangled to you, anything you think (frequency) and vibrate (emotion/or other vibration processes that spends energy), are instantly influencing the sub conscious minds of those you see, or sense.

[@renatoyutub]

Ironic that mcdonalds has a "fragrance" the rare times I go there it smells like feet and fast food lmao

[@josefigueroa6943]

He,he funny..

[@drorose2225]

Sometimes I send videos to people as reminders for me to watch them later because I get curious and check my text messages to see what I texted my friends over certain periods of time.

[@Zoe-dr5ps]

Just hit the watch later

[@skinsultanl4557]

Thanks for the all information,i knew a bit but this video helped me a lot..I absolutely agree with all of these facts

[@indianpatriot722]

Thanks for this. Every one should view this.

[@shankar_vshankar]

I find it a bit ironic that this documentary uses editing (both selection and cutting techniques) and audio techniques, as well as directorial/scripting decisions that are designed to illicit emotional responses of fear, disgust, and a sense of conspiracy - ie manipulating responses.... I can only imagine why they would want to do that ;)

[@naturallyeccentric05]

Good call. This spiritual war is in full effect. Stay protected.

[@getsmartquick]

This is neutral technology is neutral use it or lose it

[@shankar_vshankar]

@@getsmartquick technology is neutral???? Nonsense - Technological evolutions are driven by our social values.

[@getsmartquick]

@@shankar_vshankar Technology is neutral if you go deep into neuroscience behaviouralism cognitive sciences etc. Technology mimics us. Meaning if you left tech alone it's fine but once we interact with it then there is a bias good or bad I don't make a distinction. There's a documentary called coded bias ironically it's bias but the message behind it exposes the logical fallacies cognitive biases we have. Tech is a reflection of us like a mirror it's not the social value it's us we always hide behind the group because that's easy than to take personal responsibility maturity and accountability

[@getsmartquick]

@@shankar_vshankar Technology is neutral if you go deep into neuroscience behaviouralism cognitive sciences etc. Technology mimics us. Meaning if you left tech alone it's fine but once we interact with it then there is a bias good or bad I don't make a distinction. There's a documentary called coded bias ironically it's bias but the message behind it exposes the logical fallacies cognitive biases we have. Tech is a reflection of us like a mirror it's not the social value it's us we always hide behind the group because that's easy than to take personal responsibility maturity and accountability

[@MegaDiddlemaus]

This is an eye-opener documentary. Thank you for sharing ❤️🙏

[@Wolf-or6ws]

I don't think it was very nice to secretly film that guy showing you the McDonalds perfume, he was nice enough to shoe you and let you in on the secret. He could get in trouble now. You should of blurred his face

[@debbyzinha1000]

That’s what I just commented too, that was distasteful. I don’t like that they did that. The guy was willing to speak and they exposed him. That was low

[@Cannedbeef]

I too was thinking it was scummy. Dude could of lost him job by doing them a favour.

[@vansf3433]

All those who like something just because of the brand-name usually tend to judge or evaluate everything with emotional reasoning, instead of objectivity and factual facts

[@ColonelCampbellAI2024]

Food is _designed to smell like food._ Astonishing insight. I never looked @ it that way before.

[@missread5932]

Thank you for making and posting this video.

[@rckli]

Lol the French interview The woman says “they did X” He says “no they didn’t - prove it” She says “we can - we have proof” And the guy tells her “no you don’t - we haven’t used those measures here” 🤪 In other words: “lady, that was still in testing phase. We haven’t put this in the stores - now we are likely not to since we got found out…all that money in research 😩” Meanwhile she’s still sayin “well, They put your name here and….” He clearly freaked out over his direct involvement being pointed out 🤣 The editing is a bit manipulative, but still a fantastic display of how to conduct an interview. Hold those feet to the coals

[@nycto16]

I am a business student who's majoring in 3 field of management including marketing. Marketing is the most coolest field in the world and it's involving day by day now it has become more scientific due to consumer behavior and neuroscience.

[@cassieoz1702]

Marketing is the filthiest word in my vocabulary. It's about outright deceit or skirting as close to deceit as you can without ending up in court.

[@nycto16]

@@cassieoz1702 Yeah it is but it is coolest thing to work in and also it has positive sides too. Without marketing how people will get their desired products and services? Marketing is helping this world and people to fulfill their needs. Human needs will never be fulfilled this is what Economics says and it's a reality, we need marketing managers and professionals who can research on human needs and wants and provide them the best product or service which can help them.

[@cassieoz1702]

@@nycto16 I'm sure this was the rationalisation that Edward Bernays used: fulfilling needs that people didn't know they had. Human GREED will never be fulfilled is what economics says but I think they are referring to corporate humans

[@nycto16]

@@cassieoz1702 Nup not corporate humans but normal society, people. You are wrong, In economics, NEEDS & WANTS words are used not GREED. I'm majoring in business and have studied econ a lot, I know this better :)

[@cassieoz1702]

@@nycto16 I know exactly what obfuscatory language economics and marketing use to absolve themselves of responsibility. You are not the only one who has studied this, nor the only one to be totally sucked in, finding excuses for unconscionable behaviour

[@hendersonjohnson3750]

Most marketing targets kids and Social Media is the worse. This problem runs DEEP.

[@OlivePapyrus]

That poor fragrance researcher got screwed.

[@Dxeus]

This documentary feels like from the 70s.

[@jasonisfamous6544]

Probably 90s

[@bobbouwer90]

I don't feel it.

[@JENNerationX]

And yet they still work

[@judethaddeus9856]

How so?

[@QoraxAudio]

The website to buy those train tickets looked like something from 2004 or 2006.

[@QoraxAudio]

Funny how people opposed the scent trick to market products or brands when it was new, but now people just accept it. It's a step by step process, slowly more and more marketing is allowed.

[@johnleebass]

I love how these videos are produced, and the narrator's voice.

[@G-Confalonieri]

We would appreciate how valuable we are if we could only grasp the vast quantity of money companies invest in our attention.

[@gee_emm]

This stuff is so obvious but we just don’t see it. It kinda depresses me watching tweens and teens walk around with new Nikes and iPhone 11’s. Parents don’t realise they are just perpetuating the nonsense…

[@kookoo9235]

Doesn't really matter, it's the older adults as well, everyones buying new clothes all the time when they have good mountain of clothes at home. Very rarely today do you see people walking around with older slightly worn out clothes where as 20-25 years ago it was perfectly normal.

[@shubhmeharsinghdhillon1024]

Thanks for making me think from another perspective

[@1sweetea]

If it does nothing good for your mind and health its criminal😥

[@sillywill72]

This is beyond fascinating 🎓👓📚🔎

[@ronruck]

I walk past McDonald’s nearly every day of my life but haven’t been inside for probably at least 20 years. (Television is not a part of my life.) At the supermarket, I already have a list of what I need. I pretty much stick to that. I jumped off the consumer bandwagon years ago.

[@africarib]

All this effort put into manipulation could equally be put towards making a better quality product for its customers.

[@Edith.G.G.]

that is the purpose of marketing, to sell 💩 with bows and hearts, and at ridiculously inflated prices.

[@brownskindragon]

Imagine being sick booking a hospital appointment to have an mri scan for the doctor report to come back saying they found nothing even though there is something there because they was to busy testing how to get you to by Mac Donald’s without your knowledge 🙃

[@Sisterlisk]

People line up for months and months for medical MRIs, then in the neuromarketing world, MRIs are being done at the drop of a hat. Must be nice.

[@K.dracoF90M5]

More branding and marketing videos PLEASE!!! coz I prefer watching these than TV/NETFLIX

[@Dong_Harvey]

Orson Welles would be proud of the use of technique to prove the technique examined by this documentary, bravo... /slow clap

[@ea.charles9176]

Can't front, that Neuro Focus rap is tight. Bars! :]

[@solomscstudent420]

That's why I plan my shopping and stick to it.

[@lucasatilano8008]

I don’t think anyone who sees this will ever agree to an interview with these people… lol

[@reasonandseason6720]

There is a study that showed that commercials can make people feel nostalgic for experiences they never had. For example, they seem to recall shaking Mickey Mouse’s hand at DL when they had never been to DL. Marketing people use this science without hesitation. As a psychology student I could have easily went into marketing and made lots of money harming people.

[@GabreilGore]

"Oh god, this is awful" I think to myself is a get ready to buy a pepsi from my corner store.

[@ebridgewater]

When did this first air? (or get released)

[@varunraghuvanshi9495]

Thank you

[@merlepatterson]

Doesn't this mean that the people making this public service video could have been subconsciously influenced via "Neuro-marketing" unbeknownst even to themselves?

[@FayAlexGG]

WOW, this was extremely interesting.

[@badmojjo]

And somewhat scary, too

[@LynxStarAuto]

It's 100% accurate. As a business owner, I've hired "experts" to streamline my operation and it's crazy the level of manipulation they employ to trick your consumers.

[@getsmartquick]

@@LynxStarAuto it's not manipulative. There's a rule in spirituality to be manipulated you were on some level manipulative. It's likeability but we don't like the taste of our own medicine

[@HenryCasillas]

🍪

[@LynxStarAuto]

@@getsmartquick I run an automotive business for a living. When sales tactics are catered to pander to your fear and uncertainty. That is manipulation friend.

[@evastar4526]

Fast good provokes absolutely no reaction in my brain, because I have no emotional history/ connection to it from my childhood. And even the foods I have emotional attachment to and like, I don't eat.

[@mithunmithun9997]

27:00 isn't it unethical to throw the professor under the bus?

[@SophieMDesigner]

Exactly what I was thinking.

[@mithunmithun9997]

hypocrisy everywhere

[@humanoidy]

When it is deemed in the interest of the public, no. That is essentially the function of investigative journalism and in most democratic countries is encouraged. I understand that this may be a hard to grasp concept by North Americans.

[@Controldenied0]

@@humanoidy Not to his face though. All he's doing is losing trust and ruining future opportunities for anyone to ask people like that questions.

[@ToXiCxMadness2]

There is an actual person getting paid to watch people shop!

[@madonnahagedorn5649]

Are you saying marketers can't do it? Disneyland has been pumping scents in the different areas of the park to entice you to buy baked goods, candy, sweet treats and food. This does not sound like anything new. I'm not saying it's ethical, but this concept and practice has been around for a long time.

[@dianeshannon7988]

Excellent documentary the fight is real not to be a passive consumer for their mega profits sneaky practice probably advanced more now.

[@julius-marx]

Wow! It's insane and scary that people did not feel their emotional responses in these tests.

[@debbyzinha1000]

Good to know but, way to get that employee in trouble by posting the part of him mentioning McDonald’s name. The guy was willing to speak and you exposed him like that.

[@nothinginteresting1662]

I have always hated marketing. Now I know why...

[@mrblackjewel]

I do believe McDonalds has done lots of research, even creating new odors. From my experience I have never drove to a McDonalds, went in the store and then decided not to buy food. This stuff is very interesting. Like and subscribe! Lol.

[@LynxStarAuto]

Burger King needs to adjust theirs. When I smell BK, I get nauseous

[@JoaoSilva22222]

I already did, their long lines and lack of decent customer service made me lose my appetite.

[@r.9251]

The neuroscience rap song was so good tho 😭🤣

[@ahuddleston6512]

But sometimes branding is good, especially If you are stuck in a country that doesn't speak your native language you can at least expect a certain amount of quality. For example...I was stuck in Cairo due to a flight cancellation and I went to a Marriott hotel as opposed to another independent one because as a woman I know that I would be safe and they would just recommend what they know about the area and the knowledge of quality and safety

[@humanoidy]

Fantastic documentary and extra credits to the journalists.

[@frankmathews1358]

This is great information.

[@aaron_905]

Ironic that I got an advert halfway through this video for McDonald's lol

[@neptunevibe]

Is not ironic. Is cool. You should eat it at least 3 times a day! Is very rich in nutrients and healthy!

[@ea.charles9176]

That's normal. Targeted advertising.

[@stopdeforestation]

Fast food & restaurants only purpose is, if u are injured & don't feel like cooking, or the electricity is out at your home. Electricity outage happens to most of us maybe 4 hours every 6 months, so it's rare. Most of us are not in debilitating pain except 2 days a month. which means we should cook 27 days a month.

[@KaylaNoelle1]

One crazy kid's advertising thing that happened in my city was that the local police had Dairy Queen gift certificates and they would PULL OVER teenage drivers who were driving considerately and responsibly (terrify them in the process) and give them coupons for free food. Same with cops on bikes if they saw a kid doing the proper hand signals and wearing a helmet! I wonder how much the company spent on that weird campaign!

[@JB-ze7kb]

The irony of being bombarded by ads throughout the video.

[@MrsReggieRegg]

That's is why people don't like helping anyone by giving them pertinent information that may or may not impact certain businesses, cuz the person given the information almost always throw that person under the bus by naming them and offering to show them video footage of the person snitching on them. I doubt anyone would have said anything if they knew that they were going to be thrown under the bus, way up under the bus.

[@richfuturebydsk2562]

Thanks a lot 🙏 Much support from 🇿🇦 ZAR- Durban Rich Future by DSK Clothing ❤

[@banjax66]

We know about this scent / smell scam.. A bakery or supermarket that has their own bakery, pipes the smell from their bakery to the shop enterance... People pick up the smell of fresh baked bread as they walk past the shop.. Then can not resist the temptation of going in to buy a fresh baked loaf... It doesn't work for me because I am Coeliac. .

[@NetiNeti25920]

Fair enough. You are not their ideal customer. They are not wasting $$$ on marketing and neither are you on consumption. Win Win.

[@davecullins1606]

No way they aren't aware of how unethical it is, when they keep trying so hard to keep it a secret.

[@cassieoz1702]

They KNOW, or they wouldn't be secretive. They don't CARE which is very different

[@tyriqcollier2509]

The amount of people okay with it make me wonder if some deserve to be exploited people really saying it's all good since me and mine aren't affected

[@mysterybuyer3738]

I stopped going to Mcdonalds years ago. I just associate it with lower class uneducated people. I saved a lot of money.

[@Huru_]

Thank you.

[@drorose2225]

Thank you informers

[@stevenplatt2679]

“What’s something that seems illegal but isn’t”

[@kittykitkat4968]

Our family life is simple, just fruits veggies, meat, rice, lentils and bread, sugar is 80% out of my diet. Once you start preparing your own meals everyday, taste buds changes, fast food will taste too salty and sweet. also you will be surprised how much you can safe,

[@SamSitar]

you can sidestep the ban by adding the toy for a small fee.

[@MegaJonkelly]

I've never told anyone this before but here goes... One morning I walked by a small bakery and by the time I realized what was happening the aroma of of freshly baked pastry had already made its way into my nostrils. I felt so violated, so confused. How could they be so irresponsible? What if I would have purchased a cream puff? I don't have cream puff on my shopping list! ...MIND CONTROL!!! From now on ALL BAKERIES SHOULD HAVE COOKIE CONSENT to protect us. I will not feel safe until we are spending at least 60%-70% of the day pushing "Yes, I agree to cookies" ...

[@ChristinaOstil115]

We need to learn self control on shopping.

[@premalgandhi7353]

I'm 11 and I've really never liked McDonald's.Ive seen all of my friends begging their parents to go there just so they can get the toy.The toys are probably worth more than the meal itself and I'm pretty sure it's not free.

[@TheVoyager830]

What an amazing content

[@LucasHenrique-fo8jw]

when was this filmed ?

[@H4TTOR1_H4NZO]

This is interesting, but I guess there's nothing more important than greed and profit. There's hungry people in the world and yet they have millions of dollars invested in technology and techniques to mess with people's minds..... sounds about right. They should invest in development of healthier food, but that's not the plan.

[@galaxia4709]

and send hamburgers to Ethiopia