Is There a Buy Button Inside the Brain: Patrick Renvoise at TEDxBend

Patrick discovered the buy button inside the brain and spent two years researching and formalizing a science-based map to access that button.
Neuroscience is exiting the hospitals to reach the aisles of your grocery store. Companies like Coke and Pepsi want to better understand how and why you decide to buy their products, movie makers want to know what trailer will best promote their films, and politicians want to predict what issue will make them win or lose your vote -- and they are all looking for answers inside your brain!
Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is the co-author of "Neuromarketing: Understanding the buy button inside your customer's brain." He is currently serving as Chief Neuromarketing Officer of SalesBrain.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[@itsjenscott6320]

I learned so much from this TED Talk, thank you!

[@meganmehrer7263]

Absolutely fantastic video! Thank you so much!

[@michelvandepol1485]

of all the videos i watched about this subject he is the best so far

[@vicentehennep2521]

Thank You!

[@Daniel-em8jm]

Look forward to reading his book. He brushed and stroked on the tip of the iceberg of Neuroscience usefulness in Marketing and other disciplines.

[@Cormackhamilton]

Very thought provoking.

[@natarajrangayana]

Wow! Great insight Thank you

[@Auldify]

Great TED, it was quite interesting

[@mariamwhb1042]

Brilliant way to market his book ! He knows that we want to know about it's content so he shows us a map that we couldn't read.. pushing us to think "what's inside that book?!"

[@chinmayavsarkar7390]

don't know if this is still relevant but search up "sales brain neuromap" and you should find it

[@malekbouarab5740]

he diagnosed the pain and differentiated his claim and showed you the gain and finally delivered it to our reptilian brain. that's why you will search and buy the book.

[@aobakwemogorosi8108]

+

[@aobakwemogorosi8108]

+

[@aobakwemogorosi8108]

Ñ

[@punitmehta1986]

Interesting deliberation!

[@LAWalker]

This was very entertaining and educational! Nice video.

[@johnkim7802]

+LA Walker It most definitely was. And I believe we are only getting started with research in this area as the brain is simply an area which can't be totally studied and with many studies being contradictory.

[@LAWalker]

Hi John Kim - Yes we truly are just getting into the brain's abilities, with so much more to learn, so much research on this stuff needs to be done, but the how is the problem. Some great shows on the brain yesterday on NatGeo, it is fascinating!

[@ivanong9648]

@@johnkim7802 is a creep, of all to reply, he chose you

[@lovefron]

This is entertaining and informative!

[@user-tn4nr5hm6u]

Oh wow

[@saifabd4006]

8:06 It depends, if the question is which is darker in terms of pigments then they are both the same else A could be a shade of grey and B would be darker since a shadow has fallen on it.

[@tarunraj1553]

Amazing video

[@kirant173]

Excellent

[@muroxtubolok2963]

Very nice video....

[@khingthug5294]

Had a quiz on this video today 😊

[@vex_wrx3355]

having one right now 😂

[@infocruiseint.-bekerjadika3441]

good presentation! as a business man i know how important this correct information is

[@johnkim7802]

Truly this ranks as among the most interesting and meaningful TED talks. Although I understand the brilliance of biological and psychological research demonstrating the existence and verification of many different aspects of the brain, it is still very unclear as to what influence different parts have upon one another in decision making and it can vary greatly amongst different people. Some of what he states have been key components of behavioral economics yet still w/ limitations since much observations were done in a laboratory as opposed to real life decisions. One thing I totally agree as far as applying neuroscience to marketing along w/ the powerful examples at the end is that marketing definitely must take many more things into consideration and become more than traditional methods which many companies have been overly relying upon.

[@brooklyngaskins4330]

Wwaa

[@juxil8835]

among us

[@adalbertotirsogarcia2606]

Muchas Gracias, TEDx y Patrick Renvoise, este vídeo educativo cambiara radicalmente mi forma de vender.

[@anna-uo2ug]

sadly i was searching for a master scholarship in neuromarketing but nothing shown because it is a wholy new science any help?

[@arielbauer1876]

Nice!

[@bangbedul4818]

What indicator of neuromarketing like researchers said??

[@exeltranquilitymashallahsu6226]

it is called a YAMAKA, and he is a sales' man hustler 17:42

[@sonata6666]

Genius!

[@dristiupadhyay]

Informative !

[@Orf]

not much difference between his tangible and visual examples

[@englishforlifedavidscott3552]

Interesting gesture at 8:10.

[@ivanong9648]

iluminati spotted?

[@nicolcastellan7129]

simply amazing!!! I want to do the master degree in neuromarketing!

[@moyael1897]

Nikka C the best way to learn something is by practice in real life not by studying just take the ideas and go outside and start

[@aidamahmoudi1069]

actually the visual processing part of the brain is located in neocortex not the hind brain

[@paulussantosociwidjaja4781]

Aha, I saw the game my daughter loved during our homeschooling sessions: playing PUNs and those graphics games. Mercy.

[@GreenOilBike]

What? A is darker than B

[@BogdanKosilov]

What is the name of his book?

[@juanmaromero1590]

The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

[@vancegalloway9422]

16:00

[@mateozf]

pense q jurgen lo habia inventado conclusion jurgen lo tradujo al español

[@PrototypePaolo]

Y las propuestas de valor no sirven para nada?

[@vancegalloway9422]

10:00

[@ismael_-9138]

Noo pero esta en inglis

[@ismael_-9138]

Kirena

[@rio0mh]

نبي له ترجمة بالعربي

[@moyael1897]

rio0mh سير تعلم انجليزي وطرجمو واش حنا خدامين عندك

[@darkrufio]

This is basically the science of religion.

[@johnkim7802]

+Brendon Walton If you really think about it, that is absolutely true. They both appeal to the same aspects psychologically, center around trying to gain lifetime followers, attempt at establishing communities of like-minded people, etc.

[@lilbabowden3722]

No gods, no masters! Mention heartburn h

[@optimisticmedia1594]

Hi guys, any suggestions for good neuromarketing courses online? There's a course called "Neuromarketing Mastermind" on Udemy heard a lot of good things about it, but not sure myself. Looking something advanced.

[@davesimons2473]

I'm also searching for a good course.

[@lloydsequeira5910]

​ I just came across this video and saw your comment, wanted to know if you found any good course for neuromarketing?

[@malteeaser101]

Is this stuff scientifically proven It sounds interesting, and I want to learn it, but is it scientifically supported?

[@bonniehouse2378]

+Controversy Owl most of his example are also used in the discussion of Behavioral economics.

[@johnkim7802]

+Bonnie House It's definitely true his examples are used in behavioral economics. But I think we do need to further address whether many of these experimental findings are enough evidence to warrant such as universal among humans when all humans are different and how much exact influence each part of brain has upon one another.

[@luke8453]

A lot of what we know today is restricted to knowing just the outcome of certain inputs. The next big leap is coming to understand why these things happen.

[@PatrickRenvoise]

Dr Kahneman called the reptilian or primal brain system 1 and he received the nobel prize in 2002 for demonstrating that " System 1 still wins today". Then in 2017 Richard Thaler (also nobel prize wiiner and former student of Kahneman) further demonstrated the ole of system 1 in decision making. So indeed there is plenty of scientific proofs!

[@robertcluley]

So, how is this different from psychoanalysis? Which has been used in marketing since the 1930s btw. Oh, it isn't. The only difference is they use expensive labs.

[@Nelis1324]

He is not saying that it is different from psycho-analysis. He is saying that with new methods they have found new ways to influence people. They have gained insights that can be put to use.

[@robertcluley]

Not true. They have found a new way to explain how marketing works (which is very similar to old explanations). What are the new ways of influencing people developed through this work?

[@lyonenglishtoastmasterspub3923]

Benefits of Lyon English Toastmasters: Improve public speaking, Obtain self-confidence, Gain competitive advantage, Maximize your potential, Build leadership skills and Develop networking.

[@jacktoledo8786]

Nueromarketing is playing you like a fiddle.

[@user-ph3fu5nt8m]

What a dis appreciate .... only 400 k !!

[@prereflective]

How do people see this as ethical? Like hello..

[@mwambam]

I am sure he never imaged that Trump would be President of USA at some point. :)