How BTS Became A Major Moneymaker For South Korea

Meet BTS, a seven-member South Korean boy band from Seoul. The band has sold millions of albums and is one of the most-watched artists on KZbin. Not to mention their stadium shows around the globe have quickly sold out. Should BTS maintain their popularity, they could generate $37 billion in economic value for South Korea over the next 10 years.
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How BTS Became A Major Moneymaker For South Korea

[@snisa92]

I am surprised they dont include BT21 here. Its most successful merchandise BTS ever has and it is very smart collaboration with Line/Naver. Cant imagine how much BTS earn royalties from BT21.

[@mery1724]

This. I really didn’t expect BT21 to blow up like that tbh. I’m already poor from buying BT21 merch 😭

[@snisa92]

@@mery1724 tssskk.. For latest one i bought UniqloxBT21. BTS got me whipped. 😂

[@mery1724]

@n9 Fr 💀 Cuz u won’t see me buying this much stuff for any other person

[@snisa92]

@@mery1724 same lol. 😂

[@BTSOT7ONLY]

Right. Their sons (BT21 characters) even made the world infires man and we're all quaking for that. I just can't buy any BTS merch tho, I can't afford it. My saddest reality.

[@kyungs4029]

They never targeted USA or the western market, they were simply high in demand. Their intention was to get recognition domestically, and never hoped for something beyond since it was out of question. It was very unexpected, and what we like to call it, 'organic success'.

[@wow1601]

Hmm would you mind rethinking that? Although they are high in demand in the west, they started to put English phrases in their newer songs. Perhaps it is to interact with international fans. Or is it just a marketing technique to make the song more appealing to their western audience? Still love them though. But I think they knew exactly what they’re doing.

[@duyendo4358]

@@wow1601 well, actually Kpop group since 2000 use many English lines in their songs, and they don't have purpose to come to the west. You can search the Shinhwa (boy group) , Fin K. L (girl group) songs to hear

[@aaliyah5972]

Wo W they’ve had English phrases in their songs since their debut album...

[@btsstoiletpaper7265]

Wo W they already had English in their music

[@atsushifan87698]

@@wow1601 they started targeting the U.S. AFTER they were high in demand and almost every k-pop group uses english phrases and words

[@sheilakimutai300]

I am an African and I love BTS, it's not a matter of being westernised. They worked really hard for their success and I respect that, I became an army because of BTS members not because of the west.

[@rayesafan9628]

Exactly. They didn't westernize, they globalized.

[@greenlady6721]

@@rayesafan9628 you're the first person I've seen to call it globalized. I agree with you. 💜💜💜💜💜💜💜

[@isorinimnida]

Africa is not West!

[@sheilakimutai300]

@@rayesafan9628 That's true

[@sheilakimutai300]

@@isorinimnida they reached out to everyone

[@tonikuru5696]

The US needs to stop thinking everything is about them 🤣

[@namjoonvsonion333]

Lol true 😂😂🤣

[@itspurple3381]

Agree😂

[@mugi6674]

That's true. But it's also cruel truth

[@Miguel-ly4bm]

Yes. Because bts is a great reflection of koreas homogenize society. And their dislike for aliens..... Go listen to "Appetite for Destruction" so you can see how low bts ranks.

[@aditiraj4435]

Exactly 👍

[@alineeeeeeeei]

They definitely didn’t target the US. Their album Wings charted on the Billboard charts before BTS actually started promoting in the US. And even now, except for mvs, their company still won’t subtitle most of their videos lol

[@meganpemberton332]

I love that about them. They are not trying to be anyone but who they are.

[@10kkirs]

Megan Pemberton subtitles are really a must lol

[@meganpemberton332]

@@10kkirs LOL💜

[@jadelam4160]

• skies xo • we need them omg

[@sourtiger4668]

Based on the requirement of workers who want to work at bighit ia telling that they are looking for applicants who understand American music market

[@milknight5181]

social media was a way people got to know them, but social media didnt create fans, their personality and music did

[@selina811]

SAY IT LOUDER

[@jeanrosetaroma849]

*PREACH IT SIS*

[@laltlanchhungiralte778]

This is it!!periodt

[@thienphongtran8469]

Totally agree with u

[@rithikareddy4339]

YES

[@fergie1014]

Fun fact: there is more countries in the western world than just the US

[@nishthaanupam1473]

XD LMAO

[@basantatamang2249]

@Leonardo Nobrega so true !🤔

[@anti-toxicfans1559]

8:03 correct thats why they are really famous for saving depress and suicidal teenagers.. their music are about "LOVE YOUR SELF"

[@eileencritchley4630]

Amen to that.

[@rubysaleshecanoy9788]

I will say this... I have never spent this much money on an artist that I like before... only BTS.

[@bellbob3458]

Me too.😂😂😂

[@Ophkra]

Same

[@alwaysdrunk5461]

Ruby Saleshe Canoy same lol

[@AdzkiaSalima]

I'm always curious why BTS fan spend the most money

[@lindsaylangthasa6506]

Lol me too! Thankfully I always buy their merch directly from South korea because international merch is expensive af

[@pixiecouture731]

Kpop journalists always talk about social media, but not BTS' music and performances lol Just listen to them, watch their live performances. That's how they gain all these fans. They do it better.

[@pixiecouture731]

@@djp3637 So in that case, is Ariana's popularity because of youtube and social media? How about Billie Eilish? How are teens and 20s, and most people really consuming mvs?? I ari and billie too. That applies to them as well then. Social media is more like a catalyst, BTS are more accessible, but so are every other kpop act. Social media is not why they are popular when we live in the digital media age, and every act is on social media.

[@Kekekepeeps]

DJP 36 u are technically right. However, the question of “how are they so successful” is based on comparing them with the lack of international success of other seemingly similar Kpop acts. If the answer truly was mainly them using social media every other group from any country should be able to be just as successful since it’s a science therefore can be mimicked. Back before the internet if someone puts out good music u don’t say it’s the radio play that’s making them popular it’s their music. The radio was merely a tool and so is social media.

[@matetpalmera4048]

@@Kekekepeeps preach!!

[@SomEbodyisDERP]

loll that's subjective. I like Dope and Bulletproof but that's it, don't like the rest of their music. I have many friends who agree.

[@vladashvetsova8146]

Som Ebody they said fans. Not casual listeners. People who buy their music and attend their concerts.

[@ringmania]

Sorry, sister. I installed Twitter ONLY because I've heard BTS is using it.(I don't use any other SNS) But, I do admit KZbin is the biggest and main reason why I could know about BTS and fell into them. AND MOST IMPORTANTLY, ARMY, the BTS fandom is another big reason why I decided to call myself ARMY.

[@heyjiminyounicekeepgoing]

Sis, me too. I installed V app because of BTS. I didn't even know what the V app was.

[@myworlditsgreen1642]

Lol sammeeee Twitter and Vlive all for them ....I didn't even like social media know I comment like crazy

[@marymunoztingley8916]

Same here.

[@hiboishereabdi9393]

Same

[@viaciel]

same

[@crest4104]

The next time someone would make a video like this, I hope they'd choose someone who really knows BTS.

[@r_dspice]

I think this is a business channel and this video is more likely the case study of one of the group business not for the fan clubs or documentary ... Don't take me offensive but the person with business mided -i think they have covered everything which are essential ....well I'm one of the bts fan too

[@saraszabo7749]

ThyWittedPanda yes

[@namjoonvsonion333]

Yes

[@shakira7301]

@@r_dspice i understand what you're saying, they ain't a music channel but a business channel.

[@anti-toxicfans1559]

8:03 correct thats why they are really famous for saving depress and suicidal teenagers.. their music are about "LOVE YOUR SELF"

[@Lanakamareddine]

Social Media didn't make me a fan of BTS. Their music did. Twitter and Instagram are just a plus.

[@jennyprellpregunta6088]

this is so true

[@yzarcmw7794]

Me their stunning performance and then the addicting personalities😅

[@yngnfrs_9]

Damn true

[@not00applicable0]

Yeah but you likely would have never heard of them if not for social media like KZbin, Twitter, or Tumblr. Where did you first hear a BTS song? Who first introduced you to BTS and where did they hear it from? Sure Twitter didn’t make you their fan. But where did you hear about them at first?

[@Lanakamareddine]

Not Applicable and I don’t know if you would consider KZbin social media, I guess it is but the point is their music made me their fan.

[@chocolatemilkshake7196]

A 12-minute BTS video, but not once was it mentioned that BTS write and produce their own music with message that they want to send to their fans all over the world.

[@mery1724]

It sadly wasn’t mentioned even though is one of the biggest factors to their success but the video was still pretty accurate

[@lazypolarbear92]

THIS!!!!! They really credited social media as to why they are popular AGAIN 💀

[@AllisonWonderland]

While I do agree that it's unfortunate that they didn't mention it, this video is kinda meant to focus on the boys' ECONOMIC impact on the global music industry. Don't get me wrong, it woulda been nice if it was brought up, but alas, they focused on the business and financial aspect of their career(s) because that's what CNBC is about.

[@nightowl_]

I think they did mention it at 5:22 they talked about how they were allowed to create their own solo music. And at 9:01 they mentioned their Unicef campaign.

[@itsfavinbythewae599]

Army's always complain about others video they ALWAYS find something wrong 😒

[@pratikshaadhikari4548]

Not once this video mentioned that BTS produces and writes it's own songs. BTS didn't dominate the West but their fans made them do so. BTS is way beyond K-pop and no other kpop group can take over the name that BTS has made throughout the globe.

[@Raven-hk3vz]

@@Des_. I think she means with beyond kpop means that they are not like the other groups even yeah beyond them

[@streamtempocuzitsnevertola1659]

BTSIndia Forever sorry but upcoming artist like txt, itzy, etc. Could definitely take up their spot or be the same level as them. We all know one day bts are going to be overcomed by, like how bts overcomed One Direction and The Beatles, (Personally i think bts are way far from The Beatles and one directions fame but not talent.)

[@tinyackerman]

Yes

[@streamtempocuzitsnevertola1659]

Night Dark we are talking about kpop, but thats the reason i mentioned one direction and the beatles.

[@meas.9739]

@@streamtempocuzitsnevertola1659 that's not something you should say to a fan but oh well, your opinion is yours. It's just that ARMYs saw their struggles and as an ARMY myself, I will NEVER replace BTS just for a new group that doesn't even make their own music, they are adorable and living their dream but the thing that made me loyal to BTS won't be forgotten. I'm saying this as part of the billions of loyal fans that thinks that BTS is not just part of K-POP, I don't even think BTS should be associated with scandals thats happening in the KPOP industry. BTS helped tons of youths because of their music, encouraged ARMYs to continue life and love ourselves, that type of encouragement is what we meant by saying BTS is BEYOND that shady industry filled with scandals and maliciousness. I'm saying this with BIAS but also as an educated person who survived living to this day

[@CCCP99]

I repeat "BTS DIDN'T TARGET THE U.S MARKET" directly if they did they would've released a full ENGLISH albums...duh

[@worldshighestcurrency]

let’s talk how they even had a concert in Saudi Arabia with completely different language. They just speak about west how about Middle East? Now targetted the world? Ah no, because they deserve the Universe!

[@NO-cc5pj]

Exactly

[@pocamikka9439]

another reason for BTS success is the beautiful relationship between K Armies and International Armies

[@ChristinaMagma]

💜💜💜

[@ADeeSHUPA]

@@ChristinaMagma 마그마

[@nishthaanupam1473]

❤️❤️

[@purpleprince8081]

True

[@thetreethatjoontalksto1150]

Family 💜

[@kellytran5017]

Good try understanding BTS, but this is not the whole story. BTS music, the message, and their personality shine the most for me. 💜

[@courtneyy1322]

PREACH 🙌🏻🙌🏻🙌🏻

[@JessPea]

omg, why do u not work at cnbc, you could just tell them all what to post

[@cuppatae834]

Exactly

[@bec3041]

But we also have to admit that this is one of the most accurate news cover of BTS. Many focus on the flaws, but this is a bit different.

[@romheadliner994]

Attack On Bangtan lyrics: SUGA: "What will happen when BTS rise?" CNBC: YES

[@chairmanjinssecretary3342]

it all boils down to their music, attitude/personality/character, work ethic they are complete package

[@Reenasingh-ve8sr]

Hello sir Angel Naam Hai Mera main business karna chahti aap Sabhi ki photo material per Laga sakti hun

[@ellennayat4023]

They may be a world sensation right now. .but in reality they are just seven dorks who are full and i mean FULL of talents and great personalities which is why i love em... btw i love the fact that most of the people in the comments are defending bts...i purple yall

[@worldshighestcurrency]

because we are so sick of viewing and listening to articles comparing them to other artist, who they want to collab with and targetted this and that tbh. We know why we fall in love with them right? It is not because of all these rubbish...Army from Kuwait.

[@RaeLorin]

@@worldshighestcurrency late to this convo, and it’s none of my business, not to mention this is irrelevant to your topic, but I’m happy to ‘meet’ another ARMY with the same name. Pretty cool! 💜

[@maalikaci]

Social media is just a tool to get to know them, it's not the reason. The reason people become their fan is their music and personnalities

[@lazypolarbear92]

Yes, their lyricism and messages and stories from their music is the reason why lots of people become ARMYs

[@xianliu7178]

I don't know how many times people confused between the true message vs. a messenger. Social media is just a pathway, platform and messenger, and worth 0 without great messages. Nowadays millions of people throw things onto social media, including tons of trash, but no one else became BTS.

[@irvinelilly5172]

I for one only made a social media account BECAUSE OF them. Even back then, I kinda hesitated because I didn't like being on social media, but I wanted to feel closer to them. Let's say I stumbled upon them, watched Blood Sweat and Tears, my curiosity high key piqued, then watched Fake Love, and bam! ARMY! (I spent a whole week watching run bts/non music content before watching the mv because I didn't like K-pop and very very unwilling to dig in but the boys are so lovely, their personalities are lovely, their bond with each other is so lovely, lovely, lovely that I was tempted to give their music a chance. The theories, the messages, BU universe, OMG, best decision ever.)

[@jinjinjara7609]

True

[@charzine66]

This is exactly my journey too. I got into social media BECAUSE of BTS. Didn’t like KPop but BTS intrigued me. After watching their MVs I explored their music and who they were, and the fact their music spoke to me and I could relate to their quirky, intelligent, kind, funny personalities made me an ARMY. 20 years ago I would have still loved them without social media. Just would have been harder to get info on them, like it was when I became a Beatles fan.

[@EM-rm2xh]

A song by RM called 'uh good' talks of how the expectations we have for ourselves fall short of reality and how we are cruel to ourselves when we can't be a winner in our own eyes.....how our society has become hyper competitive and getting just a 'B' in whatever we are pursuing--relationship, school, job, etc.--isn't an option.....how despite these failures we desperately want to believe in ourselves and find joy again. Link for 'uh good' kzbin.info/www/bejne/joWyl6B5bZd1na8 To only see BTS for their title tracks, music videos, or even the commercialization that surrounds them is to miss out on the heart of why they resonate with people. They are speaking about universal feelings we have by simply being a part of this world.

[@mbrr8616]

Pin/highlight this comment please

[@thorfinnbestboi]

Eli Von AMEN

[@bluesnailgaming25]

Yes. A perfect explanation of BTS and their music

[@tinyackerman]

💜

[@SoAS26]

I love Uh Good !

[@gomex6946]

"BTS are millionaire" And yet they still fight over a 5 dollar coupons

[@nishthaanupam1473]

True XD LMAO

[@mimurosoop784]

Dumplings 🤧🤧

[@anti-toxicfans1559]

8:03 correct thats why they are really famous for saving depress and suicidal teenagers.. their music are about "LOVE YOUR SELF"

[@user-pm1sj3tp2k]

😂😂😂

[@melindadomingo4458]

THATS WHY BTS IS SO RICH

[@justanothermcytfan7988]

Bruh, it’s not social media. I only had access to KZbin, found out about them, and I was hooked in by their dancing. Myself being an aspiring pro dancer, also appreciated the beats they danced to. As I explored more, I began to love and relate to their personalities, finding more reasons to love them for just being the goofy meatballs they are. And the abs.

[@sjkgldrfjsrhbsj2622]

Lmao KZbin is social media

[@eileencritchley4630]

I didn't even find them via any form of Social media. I think a lot of people would have also been introduced to BTS via word of mouth eg from friends, family work mates etc etc. My introduction was via my friend in the Thai Entertainment Industry, not social media.

[@avillereyes2706]

Meanwhile BTS is still the most humble yet the crackheads group I've ever known. Hahaha

[@Stephyyyyyy]

Aville Reyes crackheads? You mean adorableness

[@streamtempocuzitsnevertola1659]

You should see got7. 🌚

[@tammy5466]

@@beluuzz they- it was just a suggestion since op was talking abput crackhead members

[@tammy5466]

@@beluuzz :) :) :)

[@Stephanie-vf8uk]

Yes exactly!! That’s why they’re literally the only kpop group I follow and listen to. 💜

[@renataortiz6144]

Correction: BTS didn't target the west, they are just themselves.

[@konway17]

They did tho 🤷🏽‍♂️

[@riri.6260]

King Aesthetic no, it wasn’t their intention

[@konway17]

ReyLouise.DT it probably was and they just don’t want to admit it lol

[@riri.6260]

King Aesthetic nah

[@saragonzales1932]

@@konway17 if they were trying to, don't you think they would have made 100% completely english songs and write all their posts in english..

[@pewfew4440]

Sorry sisstaa but they never targetted USA its just that they are so high in demand also *army* is a family and we can litterally fight for BTS together!

[@xx_vivipp_xx1194]

How BTS became a Major Moneymaker for South Korea : *hard work*

[@mubeena17]

Something I don't have

[@dummykwast]

*and talent*

[@lovesure]

correct answer

[@almochiii5449]

Exactly

[@xx_vivipp_xx1194]

Mubeena N S LMAO 😂

[@giuli22perez14]

We love BTS for their music, talent, personality, their message. People still think is about social media, but BTS is more. They have been sharing powerfull and important messages in their music.

[@CC-jv5ns]

Exactly. There are countless artists out there who use social media freely, so why is it only BTS that made it *THIS* big?

[@berni827]

True.

[@kevinsolieff9686]

Giuli22 Perez question! How did u know BTS then?

[@CC-jv5ns]

@Lucero MG Yeah, I would never suddenly start liking an artist just because they post cute pictures of their dog, I need to like their music. Rather than finding out about BTS through Twitter, I actually joined Twitter for BTS.😂

[@lunacouer]

I think the point is that they needed both, and BigHit saw how important social media would be before anyone else did in their industry. It's a given these days that everyone's on social media, but in 2012/2013, it was still relatively novel, especially for artists to use it to directly connect with their audience. It was actually pretty brilliant, to circumvent a competitive industry that didn't want to let them in and go directly to their fans. You're right, without their talent, music and authenticity, they'd just be another group in a sea of thousands of groups internationally. But I'd also say that without their use of social media to connect with not just K-Army, but I-Army, they wouldn't be were they are right now.

[@Its-Isabelbaby]

Bts didn't target the west. If they did we would have more than one member speaking English and more English songs but we dont.

[@jungkookismysafehavenarmy8302]

G Carmel look how stupid you sound.

[@4241sun]

@G Carmel I'm sorry to say this, but you Japanese are so ridiculous

[@npn8945]

@G Carmelpray for japan😂😂

[@indieaddict]

@G Carmel self centered

[@MaryAnn-yi1pw]

G Carmel you are very closed mind. BTS is going to Japan for their fans. If you love yourself, you wouldn’t say like that.

[@dontmindme648]

Who else goes straight to see comments? It's nice how armys defending BTS purple yall

[@jhillberrymixa.3730]

Let’s not forget how they struggled, being bash by other people bc they have no name. Now they’re on the peak of their career but still humble and listens to criticisms and take it constructively. I love you BTS!! 💜💜💜💜💜💜💜💜😍😍😍😍

[@justjimini3]

At this point I have stopped explaining people who say BTS has reached this success only due to social media. I didn't even have social media in 2014. I liked the music first then to connect more I made accounts till this day I still believe it's their music and originality that makes me connect with them not their picture. Y'all so focused on the ' phenomenon ' y'all forget the most common thing , the connection with music and their ideas which they want to share

[@wendlyng5658]

DJP 36 but there is others group that already uploaded their mv before bts even debut still doesn’t have big success as much as bts.

[@BTSOT7ONLY]

Damn right. I totally feel you to the spiritual level.

[@rinkagamine2245]

Social media did help w/ BTS' career(Just like any product, artists and groups in this gen) but saying that sns is solely the reason why they're succeeding is stupid. Their are a lot of artists in this gen but how come theyre not charting?? Its not like if I see smtg on the internet I stan them immediately ofc I look at their content if its good or not.

[@bonbonkookielover]

YESS... I hv been with BTS since the beginning and only RECENTLY got social media

[@saorsaenget]

This deserves to be the top comment.

[@bellasong5541]

A misconception about BTS is that they made it to where they are through social media only. You can't get to this level of fame through just sharing things online. The attraction really lies in their music. The fact that they are so heavily involved in their own craft makes them special but the fact that they use that opportunity to actually convey their own message and thoughts to the world and aren't afraid to do so is what truly makes them unique. They tackle so many subjects a lot of which are things people especially artists avoid putting into songs such as depression, anxiety even suicidal thoughts, fears that the younger generation faces such as not knowing what to do with their lives, the unfairness in the society we live in. They don't only tackle sensitive subjects but also give us a positive message and comfort with their lyrics telling us that we never walk alone, and even if there is a point in our lives that feels like a cold, harsh winter it will pass and spring will come again, to hold on and if we feel like we're gonna crash to accelerate, that after the darkest point of dawn the morning always comes. Those are only a fragment, a drop of water in the vast ocean of beautiful and important messages that BTS conveys and although this is a pretty well researched video documenting their rise it feels unfair and diminishing to credit it all to social media when it only played a very small part. It opened a door for new potential fans to know them but it is not the cause for us, their ARMY to be as dedicated and devoted as we are to them. It's their craft, their artistry and most importantly their message and of course they worked hard and developed all the talent to portray it magnificently. This is why they are where they are and will continue to soar because as long as they are here and have something to say we will remain loyal and stay beside them.

[@pixiecouture731]

It's not a misconception, it's laziness and intentional undermining. Everyone uses social media, every pop star does.

[@snisa92]

Its like how everyone want to be youtubers lately. But not all successful. Only the one with best contents with amazing personalities would attract the most of audiences, subscribers. Its similar to BTS. Like suga said, everyone can do social media. But its just how Bts use it that can make it as powerful platform as a breach to attract people to world of BTS.

[@lazypolarbear92]

THIS!!!!! Everyone have social media but not everyone can achieve what BTS does

[@user-xv8zi8wt4o]

@@lazypolarbear92 agreed

[@user-xv8zi8wt4o]

@@snisa92 well said

[@andylovesbangtan]

This video has his name wrong, this is called “ THE POWER OF BTS” 😌

[@sarth_22]

Fact- South Koreans Are Pretty Hard Working, Wise, Smart and Humble that's why K-Pop is famous worldwide, We All Gotta Respect Them No MatterWhere We're From⚡

[@samirtrivedi8097]

How do you know that south koreans are HUMBLE!!!!????

[@sarth_22]

@@samirtrivedi8097 they seems, atleast to me on internet which implies to their major fanbase

[@krishanelrelles326]

When they said BTS is more than KPOP my ego ran through the roof 🤭💜

[@valery5360]

The flex🙊😌

[@melissaf4854]

Not to mention, big hit and BTS were up against companies like SM, JYP, YG, etc that we all know control the major tv airways and radio stations in Korea. Plus it’s their talent that has gotten them to where they are now.

[@mrlessismore]

Whenever I am feeling down, I open spotify, put on my headphones and listen to Boy With Luv. I don't follow any of their social media accounts, not even their KZbin channel but I watch every video that features them. Watching them dancing while singing amazes me. Really entertaining.

[@atouchofheavenmassagethera1938]

BTS members are The Seven Legends, Kings of the World of Music!

[@oliviaokpara8877]

To be honest I don't see BTS as kpop idols, I see them as musical artists.

[@ladykocho9308]

as you should! you’re an intellectual

[@f.hsolste9810]

Exactly..

[@jeanrosetaroma849]

Finally someone said it 😌 even i know kpop since a child i've never stanned a group but BTS is way more than the music others had produced. They really are musical artists.

[@Riri-hh1ue]

Preach!

[@littlebunny4799]

same as me

[@naur9880]

Why are they putting it like bts is the only kpop group who utilizes social media? Literally every kpop group out there uses it and some even have individual accounts for each member. Bts brought something new to the table, something new to the manufactured kpop industry- they brought genuineness and dedication to their craft and message. And bts didn’t target the west, they didn’t even know they would blow up there, they were just doing what they have been doing and that is being real with themselves and their music

[@seewhaticcurious1]

If only you had been the reporter, rather than this lady who sounds like she'd rather be literally anywhere else than reporting about BTS. It's a sad day when Voldemort is a better candidate for speaking about a group who spreads a message of love and peace than the hired CNBC reporter. . . 😉💜

[@nanoalv]

Damn... voldemort if i knew you like bts i will voluntary join the dark side lol

[@user-be2or4vg6z]

this is why bts isn’t kpop period

[@seewhaticcurious1]

@@user-be2or4vg6z - By its definition, BTS *is* Kpop- Korean pop music. They call themselves Kpop. I think we should respect that. And let BTS *ELEVATE* Kpop from its manufactured, generic reputation to the potential it could have on music around the world. Let's focus on the positive, rather than the negative, like our Bangtan role models.

[@user-be2or4vg6z]

seewhaticcurious1 by what definition? bts are in fact korean, but a good part of their music is anything but pop. not acknowledging the variety of genres in the work of an artist... can be highly offensive. also, bts aren’t resposible of “elevating” nobody lmao. this sheep mindset that kpoppies have is annoying. sadly the gp wont stop thinking of bowl cuts, mechanical dancing and rejected caucasian produced little mix or justin bieber songs bc kpop groups KEEP DOING IT. bunching bts up with these so called performers should be a literal crime. so until these said artists step their game up, i wont be degrading bts’ image by grouping them with complete mediocres.

[@The-Great-Sleep]

Almost every member of ARMY is a girl Me: ......

[@stopkook]

Namjoon isn’t a singer, he is the main rapper 😂💀

[@joeyzo9106]

Rapper is a singer. They SING in fast beat. What do you think a rapper is? Painter?

[@AnhDuyTang]

so rappers don't sing?

[@tubeloobs]

@@AnhDuyTang no they don't, they talk to a beat or rhythm

[@motyekabts-army9044]

Lol rapper is somewhat a singer!

[@ADeeSHUPA]

@@joeyzo9106 hH

[@SoraIzSky]

Why they are successful: music quality, involvement in their creation, superior talents in everything, personality, work ethics, and team dynamics. Edit: added "artistry", not judgmental but self reflection, and also practicing what they preach. They really are the superior group you will only see once in decades.

[@lazypolarbear92]

FACTS

[@junegemang3869]

Well said!

[@snisa92]

@lex Uno bang pd was major in aesthetic in university combined with genius RM that always philosphical and amazing chemistry members bring the best version of BTS.

[@ksb9469]

Totally!!

[@Mizuki2201]

the best comment ever, you preach all the journalist out there searching for BTS's secrets to success. I am tired of people who try to claim that BTS got nothing but social media

[@Kekekepeeps]

It’s kinda funny because BTS probably would’ve gone the more traditional marketing route including having them on more variety/ talk shows if they weren’t disrespected and belittled as much as they were. They always shared with fans on social media just to share and be expressive. It wasn’t until bang shi hyuk decided against putting the boys in those uncomfortable situations that they started doing more online marketing with the platform Vlive and bangtan Bombs on KZbin. I sincerely thank everyone who tried to push our boys down. You only made them stronger and made them more golden in our eyes. 😏

[@inyeonjung9536]

You hit the nail on the head!!

[@arabica571]

Well said.. so true..

[@shantalgonzalez6619]

Did you guys forget about their collaboration with Steve Aoki "mic drop" AND their own personalized characters on BT21 (Line Friends)??

[@pujix8934]

Bts are famous because of their talent hardwork and humble beginnings and personalities mostly their music and dance !!!

[@deardiarybymin]

I am Korean. Most of Koreans are very proud of him ;) I also am a big fan of BTS. They are so humble and a hard worker. They are a big symbol for Korean young generation. Many young men live in a competitive world so BTS is just hope itself for us. Also many korean girls take care of their appearance too much and sometimes hate themselves cuz of it, So they try to get a plastic surgery although they can be died. But BTS always says we should love ourselves. And Korean society and the world slowly change in a good way.

[@hwasacansteponmyface6995]

are bts was really known by entire Koreans in korea like bigbang ??? I'm curious??

[@jiminsunderwear7982]

@@hwasacansteponmyface6995 well they are now..

[@alfiashaikh9228]

finally i meet someone with a different mindset unlike the tpical koreans.

[@btsforever1454]

Can I ask something foolish Do u people in general hate foreigners coz it hurts me as I respect you people a lot as an asian

[@jaybloomfield5082]

Your English is very good!

[@bri_get2800]

BTS's popularity in Africa is increasing everyday despite them not even targeting Africa. We are drawn to them because of the beautiful messages they deliver through their songs, work ethic and for being good people. Despite how they were treated and still being treated, they remain humble kings. Their success is beyond using social media well.

[@yumenatomi1898]

King of Kpops indeed.

[@oluwatoyinadesida2056]

Im a Nigerian Army and i can confirm this myself. We have donated to charities in the name of the boys and boy with love peaked at no4 on nigerian itunes

[@user-jm5mt8wz4e]

@@yumenatomi1898 princes of pop indeed

[@msafirijumble285]

yeeeeees i am from tanzania i can say this is so true

[@avamin4642]

Wow 💜

[@sarax9178]

For me, I wasn’t a fan of their looks, music or anything at first, it was there personality which made me like them and what made me stay. I saw one interviews and couldn’t stop watching more and here I am haha

[@Jasmine-ch7bq]

yall ever feel so proud of them like i remember when kpop still wasnt as big as it was now and seeing them achive worldwide domination so quick??? legends only ✨

[@oneforrall]

One of a kind.. this kind of group will not come for the next decade.. they will be remembered as a legendary Korean pop group...

[@knightofcalamity1370]

Yea BTS is finna leave hella homework n assignments for other groups when they r done

[@Johnny-hn9ts]

plenty of past kpop groups are just as good or better than bts...

[@knightofcalamity1370]

@@Johnny-hn9ts ur correct lol but they hve nvr been this global this is a different era of KPOP. Im sry i hve nvr heard of KPOP until i knew about BTS. BTS isnt just any KPOP they broke tht sterotype lol right now BTS is the best KPOP group of this ERA. And they set the bar high for any future GROUP tht comes after.

[@user-qn1fz4nw3o]

CorpC-Kingtrell TheGreat they set the bar so high that its very unlikely that another group from korea is gonna reach them anytime soon lol bts be in the sky but i cant say the same abt others

[@knightofcalamity1370]

@@user-qn1fz4nw3o thnk you for agreeing with me

[@venus5993]

It’s confirmed, BTS is the most famous group in the world.

[@YN-ir1pe]

Ikr

[@perfectchampions8971]

Suga Kookie not really only for the fans yeah but there are other groups.

[@btsforeverarmy4241]

@@perfectchampions8971 I know their are other bands but now they are most famous one you can't deny it

[@perfectchampions8971]

bts forever # Army i said obviously for the fans they are the most famous but not for everyone. Exo fans say there group is black pink says there group is and other kpop groups which are way better but don’t get fame are better.

[@perfectchampions8971]

ナガトAtehvir lol my group is already more famous even on hiatus.

[@binniebaragi]

*That's why when we say BTS paved the way you have to believe us* *Koreans economy* = 5B *Bts bring in* = +3B *annually*

[@bunitaperdi1793]

aside from hard work, all BTS members are gifted with tremendous charisma , all of them miraculously were all born with personalities that attract people, hence when they are together that gift explodes!

[@ksb9469]

Ikr - seriously! I like how you described.

[@christinejones1772]

Bunita Perdi 👏👏. I couldn’t have said it better 👍 simple and straight to the point 💜

[@ksb9469]

Also their good looks from their good looking parents!

[@Deena13377]

Hmm maybe Australia should take notes on how to cover a BTS segment 🤦🏻‍♀️😂

[@kaninavy3119]

Almedina Mekanovic lmaooo yeah "sips tea ☕️ "

[@streamtempocuzitsnevertola1659]

LMAO

[@shehasspoken3243]

Annna ou-🤭

[@JesusChrist-kr4eb]

☕️👀

[@Ash-gw1mf]

Don’t even get me started 🙄 That show is now a disgrace to Australia.

[@Rose-tp4pw]

1) BTS didn't "target" the West. Most 3G groups have multi-national members. BTS are only Korean and remain radically Korean by not following localization marketing. Social Media meant they were able to find Army no matter where they were :) To that end... 2) SNS presence gets you exposure but doesn't guarantee success. Only talent brings success. Video is correct that BTS used SNS (in typical Baepsae fashion) to subvert the control of Korean broadcasters and the Big 3 by speaking directly to the people. But don't confuse exposure with success. Edit for bad grammar.

[@user-gz8cp1gf4v]

This.👏👏👏👏👏💜💜💜💜

[@camillewilliams7646]

Well said.

[@heynanana0613]

PREACH---💜💜

[@izy_8402]

And 3)Namjoon is a rapper

[@hnbrws8111]

What initially made me a fan was how funny and genuine they were plus learning that two members were underground rappers and they were so damn good. What made me stay is their talent and their personalities. They write and produce their own music and it's incredibly good. Of course social media was necessary for me to learn of them. But saying it's the reason they got so many fans is like saying a person is rich because they got money.

[@naturalsouthernbelle4327]

Armys are here like "my babies have grown to men since 2014 to now ☺. We made it past the fro, pants falling, v and jins fight, jimins voice cracks, sugas cursing, the snake, and jk being the baby." Army is so proud of the boys🙌😍💜

[@giantsalamander8139]

A lot of people are arguing over the whole ‘social media’ thing. So to clarify: Most people FOUND them through social media, but they STAYED for what they had to offer (Music, Performance, Personality).

[@YACABE]

@Alice Mckay does KZbin and Spotify country as social media? 🤔

[@judaslol2480]

tlali yes

[@fabuma]

army:once:elf:exol multi that’s why you can’t compare the Beatles with BTS. The Beatles didn’t have social media. All the successful artists are successful because of social media

[@fabuma]

violet_dydrmr then how are they still the most viewed on KZbin?

[@lachi8242]

@@fabuma......because people stayed for their talent, hardwork, positive message, and choreograpy.

[@douseenow]

You also need to know they used social media bc other big companies blocked them bc they came from a small company. They needed to find an alternative way

[@arabica571]

True..

[@shanchan8247]

That's the fact that everyone needs to realize!

[@aracelibravo662]

Wait what ?! 😦 I need to know more...

[@bread5414]

And to think it turned out to be an advantage for them..damn

[@dekusyeezyoctobers38]

Wow. That was messed up.

[@namjesusss5217]

The title reminds me of the song “rise of bangtan” or “attack on bangtan” lol

[@lasnalgasdeyoongid1465]

namjesusss that’s what I thought I was looking for a comment like this i was like someone is going to mention attack on bangtan

[@melindadomingo4458]

IM 73 YEARS OLD I LOVE BTS WHY?GOOD VOICE HUMBLE KIND DOWN TO EARTH GROUP RESPECT TO OTHERS GOD BLESSED YOU ALL

[@llllll6133]

Their chemistry and personalities is what makes them so lovable

[@konway17]

It was never said that it wasn’t

[@Diana-lx1nx]

I have never imagined to see BTS story on CNBC series. Unbelievable! I’m from South Korea. Yeah~!

[@irvinelilly5172]

Are you a K-ARMY?

[@1flash3571]

It is because CNBC needs views, and BTS gets VIEWS!! LOL

[@ikapuchino]

Congratulations for korean that successful to introducing korean culture to around the world. You r very smart..

[@azaleau7355]

you have good english for a foreigner :)

[@0401412740]

윤지혜 I've never seen American news on Korean website's. What's the issue?

[@JessPea]

💜KIM NAMJOON💜 💜KIM SEOKJIN💜 💜MIN YOONGI💜 💜JUNG HOSEOK💜 💜PARK JIMIN💜 💜KIM TAEHYUNG💜 💜JEON JUNGKOOK💜 *B* *T* *S*

[@taetaekookie8109]

At the end of the day, social media is simply a communication platform. If people don’t like your message, songs, or who you are, being loud/chitty-chatty in social media is useless. BTS’s phenomenal success came from genuine love and support armys have towards them, from seeing their humble and hard-working personalities, their deep messages, their music, their talents, their chemistry with each other (the best brotherhood anyone has seen in kpop), and so much more. Yes, social media was an important vessel for them to reach their audience directly, but it’s who they are, what they do, what message they want to deliver, and how they care abt us which made us adore and love them full-heartedly in return. They’re a complete package and there’s no “formula” to reinvent the next BTS. Their success was slow-built and organic, and a group like this only comes once in every blue moon (if ever). I’m so proud of being a part of armys 💜💜

[@asmaehassani9483]

Every body uses social media but not everyone is relevant = *NOT EVERYONE IS BTS* It's about what kind of content u showcase .Bref, it all about *QUALITY* in a a time most songs are generic and consumed like instant food in a capitalist industry ruled by merch and tour bundles. Bts prove yet again that *TALENT WINS EVENTUALITY*

[@daewongi3451]

They worth billions but for God shake they still fight for snacks 😂😂😂

[@almochiii5449]

daewon GI they’re still normal humans lmao

[@oofsaitama6071]

Who don't want free snacks

[@wanderlustm.2959]

Mia 10 million dollars is a whole lot of money

[@geetadesai9730]

That's what makes them special♡ I find I so silly and cute they are millionaires but still are thinking how to spend the least money and buy cheaper things (Watch Bon voyage idk how to tell you😂😉😇)

[@anamika3678]

@Kiss_My _Axe yeah😐 hope they become billionaires soon . I bet they still ll b fighting for snacks😂

[@palakjain5390]

July 2019 20 million July 2020 40 million They literally raised 20 million fans (army) in one year 😮 hatts off

[@maramimendoza205]

I just can't help myself not to shed tears everytime I see our BTS being recognized. Literally, "We started from the bottom and now we're here" feeling 😭

[@almond1865]

honestly, everyone always disregards their sincerity. that is the ACTUAL reason how they were able to gain such a large global fandom

[@psychosoty8798]

YES - SINCERITY IS THE RIGHT WORD

[@joanag.7253]

All im hearing is "BTS PAVED THE WAY"

[@mrmaclipstick5183]

Next you'll hear... "remember when BTS was a big deal... where they go?"

[@kelyn7958]

SUCCESS

[@ashlauren613]

@@mrmaclipstick5183 Thats what they said in 2017...then again in 2018... and look where we are now.

[@aracelibravo662]

Ashley lauren They say it this year then maybe next year and after that 😂 We can do this all day...I mean every year 💀

[@jasminex6421]

Mr Mac Lipstick BTS is getting bigger and bigger everyday... something ur favs aren’t doing...

[@dumbbitch3s393]

" Reaching out to global fandom through social media " Me: ... *okay next vide-*

[@autumnmiller951]

And to sum this video up... BTS are kings end of story👏🏼

[@night.phoenyx]

Social media can only get you so far. It's their many talents, including their message, writing, composing & producing their own music, that keeps us as their fans.

[@ninoshiukashvili0710]

@@djp3637 well there are lots of other artists on YT but...(no hate btw, but I see u r the one who's spreading it🧐)

[@BTSOT7ONLY]

@@djp3637 Anyone can do KZbin, but can't be BTS dude.

[@realamamiya7879]

If there was no social media, would you even know about them lol

[@realamamiya7879]

were*

[@BTSOT7ONLY]

@@realamamiya7879 Social media were invented for PEOPLE to use and it's our personal CHOICE what we'd pick to give our attention to. Don't even try to make it as an excuse. Lmao

[@doyouknowbts7553]

Why are they soooo down to earth..😭😭 i LOVE them... There is no reason to not love them.... STAN BTS💜 STAN LEGENDS

[@mohammedkashif8566]

I have to say that big hit staff are extremely talented the producers directors choreographer song writers stylist and bts itself and bang pd

[@btszone68]

Money is a basic necessity of life . So, obviously when Bts have such a huge fanbase people will buy their merch💜 and they always believe in giving no matter how much they earn.💜💜💜💜💜 Even if they are millionaires they still are like us🥺🥺🥺🥺 and we love them.

[@kimjungonoppar3941]

The Rise of BTS..it's sound familiar..their old song

[@lin0saur-225]

I thought of Attack On Bangtan, too haha

[@redhidinghood9337]

Stan BTS stan talent

[@fullsunforhaechan8991]

*Computer Curry* How is that toxic?

[@slitsarm]

💅

[@tsunderechild2777]

Also stan loona.

[@aklyricsclassic8427]

Tsundere Child don’t talk about other groups on different groups videos. Thanks.

[@jiminiecricket9044]

It’s not

[@itsjadiel]

1:04 because of the international fans who were there before their first billboard and then the fans they gained after.

[@WudiJoan]

I’m a diehard BTS fan since 2016.because of their hard work and honesty thru their music

[@user-we2rt7ni5d]

It's quite an accomplishment for an Asian music group to rise globally 👍

[@poopfart5038]

Jing Sheng I’m not Asian but I still liked because I’m happy for anyone that is successful by working hard. I’ve never heard of them before this video though.

[@fullsunforhaechan8991]

*DaddyDestroysDick* Thank you 💜💜💜

[@animerocks2468]

@@poopfart5038 That's a shock. Where do you live and what age group?

[@poopfart5038]

Joshua N. I’m Canadian and 13, but I don’t really listen to music

[@ikapuchino]

Maybe it's time for Asian..

[@Panda-xd5ey]

Their rise in the US wasn't a calculated effort by the company and BTS- it happened as a result of the support of their fans and their desire to see them succeed. The boys were just as surprised about their success here as the company. None of them could have ever expected this to happen.

[@yoongilovesyou3757]

Bts really does deserve this fame they have gone through so much in the past and in their family too and they are just really humble people that deserve all the love in the world and am so happy of how far they have come Am so proud to be a army💖💖💖

[@1thankyou504]

I'm very blessed to have this FAM and very supportive fandom and very dedicated to our IDOL BTS and Army's always remain BTS Army's Forever..💜PURPLE you ..BTS will released this July 15 b ready Armys....plus BTS work it hard ...

[@unknown49273]

Bts didn’t go to the USA to make fame USA came to them 😘

[@fideebawa]

Guys, the video is about how BTS became a money maker for South Korea and how they've been instrumental in the exportation of Kpop. It's more about their economic impact, not their social or musical impact on Kpop culture. That's why they're not focusing in the fact that BTS are involved in their music production (and remember, though rare, BTS aren't the only Kpop group to do so. Why hasn't Seventeen, for example, achieved the same level of international fame?). Social media was, arguably, the main reason for their worldwide fame. Their use of Twitter since around 2011 meant that they had at least some fans when they finally did debuted in 2013. Their constant use of Twitter and the Bangtan Bombs meant that they were constantly visible to the public, international eye in some way. Foreigners who start listening to Kpop don't immediately start checking writing credits to see if the members were involved (you don't even do that with western artists). Foreigners also don't immediately start watching Running Man or Weekly Idol or anything else that most Kpop idols appear on because they don't even know they exist. But a small clip on KZbin or Twitter is far more familiar territory for foreigners. That's the point. It's not a case of lazy reporters saying "BTS used social media to get popular hur dur", it's a genuine, intelligent, important factor to their success and is actually interesting to explore. Jeez guys

[@ainna9785]

We need an intellectual like you in the fandom💜💜

[@ADeeSHUPA]

@@ainna9785 Indonesian

[@garimakilledar5810]

Finally! There's someone who's got brains and ready to accept the truth.

[@ronaldgonzales9682]

Finally, somebody pointed it out... im getting stressed by the other comments....

[@SorayaEsfandiary_]

Spot on, but you can’t reason with deluded teenagers.

[@minajakaria8686]

they must thank bts for that helpfull.. south korea become most popular place visit by people...i wish also that someday im gonna visit korea..💜💜💜💜💜i want to see the amazing idol in the universe..bts borahae..💜💜💜💜💜💜💜💜💜💜💜

[@bvnny.4367]

I've been with BTS since debut and it still dazes at how far and how much they've grown over the years.

[@janellahsieh681]

Actually, as a Chinese, i feel like other kpop group are the ones who target US market. there are many other kpop groups out there and trying to make themselves look like international superstar when they are actually not that level. The thing i appreciate Bts the most is they wrote their own music, that's why teens feel connected to them, and they did not write English version of the song because they're popular in US, cause they know they are from Korea, i respect that a lot. Also, many other kpop groups have foreign members, but BTS all made up with Koreans. N E Way Thank you CNBC for doing the video about BTS !

[@CC-jv5ns]

This is just a speculation I saw on 知乎, but I think BTS was actually supposed to target the Chinese market. You can even see it in their name 방탄소년단 (Bang-tan-so-nyeon-dan): it sounds so much like their Chinese name 防弹少年团 (fáng-dàn-shào-nián-tuán) and I was shocked when I heard the Korean pronounciation for the first time. Not to mention the Chinese version of Boy In Luv... (but we don’t talk about that lol). 我猜防弹一开始本来是该针对中国市场的，但很不幸的赶上了禁韩令。

[@janellahsieh3105]

@@CC-jv5ns Agree, 還記得他們的那首歌，Boy in Luv的Chinese version

[@CC-jv5ns]

@Lin Lin Hsieh 但中文版我真的听不下去🤣🤣🤣

[@naluvle]

True

[@falakgurnani]

Hii, Why did your govt decide to make the corona virus?! It spoiled our entire year and academic session to be precised.

[@lanfanslostarm9784]

BTS is more than a social media influence. Their message and their genuine connection with fans is what makes them popular. They confront issues within society and don't sugarcoat things. BTS is bringing things with a stigma into light. Depression, anxiety, bullying, abuse, etc. Not only that, they have such a strong bond with each other and their fans. They're so unapologetically real. Yes, other kpop groups have great bonds, but nothing close to bts. They are soulmates and brothers for life. You can tell they were all made for one another. They talk to their fans every single day, they give us songs and merch and gifts constantly and stay humble. Bts is one of a kind. There is no 'next bts,' there's no 'bts no.2." BTS is bts. Nobody else can replace them or replicate them. They are actual legends, factually, and will literally be in history books and will be talked about even after their disbandment. I became a fan of bts in 2013 when they debuted. I was 10. Yes, it's young. I've been through depression and anxiety, and they have helped me through that. When i tell you these boys are my life, i mean that with every ounce of love and energy in my body. It's more than a fangirly obsession. They have taught me to love myself. They've taught me my self worth. They've taught me how to be a good person. Bts will ALWAYS be a part of me. No argument there. I love them, and I love army. I've met so many amazing people because of bts. You can dislike their music, you can dislike their lyrics. But you CANNOT say that bts is fake. You can't genuinely dislike bts for their personalities and messages. They are too pure and too genuine and too kind. I love bts and I love you, Army. Forever and always.

[@JustARMYThings]

BTS didn't target the US, the fans brought them there. I've been a fan for almost five years and have personally seen the growth in the western fandom due to the interest in BTS' songs and message. The fans, wanting to see them do well, started promoting them actively by producing fanmade contents and by streaming. This resulted to a high activity withing social media and thus got us our first nomination for Billboard. Ever since then, the band has gained attentioin the west and new opportunities opened for them there. They didn't force themselves there, it was an organic growth started by the western fans' dedication and huge interest.

[@ayushithakur9059]

BTS has never targeted the US market. They were able to dominate the charts with the sheer power of talent and relationship with such a global fandom. The impact is a cultural phenomenon and movement on such a worldwide level

[@stefanieperez8188]

*Alexa, play DDAENG*

[@jamsforsale6767]

*ALEXA, PLAY CPHR PT. 4*

[@streamtempocuzitsnevertola1659]

*ALEXA, STOP.*

[@flanaggenwaters]

HELL YEAH THAT SONG IS ONE OF MY TOP 3 FAVORITES NEXT TO BAEPSAE AND SAVE ME!!!! YASSSS!!!

[@rokorae]

BTS: * is popular due to performances, lyrics and their wonderful personalities * The Western Media: oooooh, it must be the social media, it's just the time we're at.

[@worldshighestcurrency]

exactly!! as if social media exist during BTS debut!

[@jscvlt7190]

i keep ignoring them at first like they are always on the trending list like that. then i finally tried to listen their song which is boy with luv i got curious bc they are really popular. and then boom im an army now they really helped me a lot through their music.. so for everyone who keeps hating on our boys, you should check their music first and you will know why they are so big now. try to understand :)

[@malikastar9265]

It's their personality, music and dance that make fans, social media was a smart way to know them more