How Casetify Built A $300 Million Tech Accessory Brand

Casetify's personalized phone cases are endorsed by celebrities like Kylie Jenner, and the Hong Kong-based company partners with global brands like Disney and NASA, but success wasn't always easy. Here's how millennials Wesley Ng and Ronald Yeung turned Instagram photos into a company bringing in $300 million a year.
Produced by: Lauren Shamo
Supervising Producer: Jessica Leibowitz
Camera: James Goldman
Animator: Elham Ataeiazar
Reporter: Thomas Huddleston
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How Casetify Built A $300 Million Tech Accessory Brand

[@LittleDraco]

So glad to see more and more JerryRig fans commenting here. We need more youtubers exposing scams done by Casetify.

[@victorortiz6686]

And today we found out how they really did it 😂😂 federal law suits are no joke

[@2004froggy]

This aged like milk.

[@LilyEvans1996]

Wait why

[@techconix]

​@@LilyEvans1996casetify is getting sued by dbrand for them directly ripping off their design

[@SofaKingA]

​@@LilyEvans1996Multiple lawsuits from multiple companies that have proof Casetify copied their designs and sold them for profit. Casetify already pulled several models from stores as soon as they got word they were being sued. Trash company. Do not support them.

[@elbananas4818]

how? by stealing from dbrand and JerryRigEverything apparently.

[@stuart2151]

This company steals other peoples designs and uses it for their cases. I hope they go down with the upcoming law suit from Dbrand and Zac

[@Aku-pm8cp]

plus with the help of IP theft. Casetify going back to its roots of taking pictures to make cases, only this time it stole dbrand's pictures and put it onto its cases. I hope Casetify looses big time.

[@alwynsmit3546]

Yip

[@rustledjimmies1337]

Get ready for the fall of Casetify 😂

[@WhatMACHI]

I feel like this video needs an additional discussion point around their blatant disregard for others hard work and theft.

[@TLDRwrestling]

Casetify is over priced. They also rip off designs from others.

[@normalgirlcvco]

As a older GenZ that grew up mostly Millenian I cannot see why would I ever spend that much in a case

[@PeteS_1994]

It looks nice and is decent quality.

[@TacoBloxYT]

@@elvisvan 50$ for a piece of plastic. its no for me

[@Rolandajohn]

Honestly, same, but I have a castify case and it has protected my phone from falls better than the cheap ones that I have bought on Amazon but I only have one I seen some people who have multiple castify phone cases that’s honestly way too much I’m good with my one case

[@Zero11_ss]

A lot of these products seem to be for taking advantage of stupid people honestly.

[@ghukifymooth3827]

As a 2007 baby, mine is just a $3 plain black phone case

[@n_utd]

through stealing

[@bob_kazamakis]

in before this ages like sour milk with their recent plagarism lawsuit

[@benjaelee]

Why does it feel like she's bragging that she bought a $68 phone case and a $52 plastic chain 💀let alone having 30 different cases wtf. she fr spent $2k+ on cases alone

[@xianlaw]

By stealing designs lol

[@croteonone5427]

Aparently CNBC is not good enough to uncover Copy-Pastify's business practices... Produced by: Lauren Shamo Supervising Producer: Jessica Leibowitz Good work.

[@crashingimpulse]

Why did they only briefly mention that the cases dont last long for that price

[@MorganAngel2002]

yeah lmao that's a bit awkward since the price is literally the one & only thing that repels me from this brand.

[@VicGuapo6]

Word I got two cases from them and both times they couldn’t last past 6 months. I went to Mous instead and no problems

[@Sarahonwheels]

Hey that’s something I would want to know about right before I buy it. That’s casetify’s biggest problem. I don’t want a case that breaks down in a year. My velvet caviar cases have never broken down on me. I really don’t get why casetify has the gall to make their cases so high if they only break down a year.

[@spamemael5129]

It's a marketing tactic (planned obsolescence) to keep you buying more of their products. If it lasts long and stays in good shape you're less likely to buy new ones.

[@pb.j.1753]

I have several from them and they last long. Literally look the same after 2 years of intense use.

[@DCTag]

Company that steals artwork. Shameful.

[@darling_yext]

Theft. That's how.

[@cyycher]

lawsuits incoming

[@La-huh]

Casetify is a scam company, I order and received after a month I hade the quality for $100 case now I can’t return or refund coz there is no actual company or call center exist they send u case from china or Hong Kong but you can’t return or refund these all clown KZbinr advertising for getting free casses. Save your money and buy normal price case from local store

[@xalvarez07]

can't wait to see you make a video how they go down lol

[@Grinder1965]

Pay 1200 for a phone... why not pay 60 for a case....

[@karimartin9441]

Because you already spent all your money on the phone…😬

[@cactusjack2264]

Apple is also selling their basic phone cases with no design for the same price 🤦‍♂️

[@nelly430]

Went to their first physical store in the US, ordered a case, and it was ready within an hour! They also gave a phone charm for each order during opening week!

[@MrAsH412]

Title should say 'How Castify scammed it's way'

[@oussamafsc]

Built an empire by ripping off zack and d brand

[@overcast2018]

The fall of casetify when?

[@jonbly]

Coming soon - How Casetify destroyed a $1 Billion Tech Accessory Brand

[@jaresc8022]

New Video: The fall of casetify

[@robynwalters2749]

i can’t lie i love castify! i’ve dropped my phone so many times and the case and my phone never cracked. my case is also super cute lol

[@John-Smith02]

Hope you stopped considering they stole the designs

[@592Johno]

Dbrand: I'm about to end this whole man's career.

[@John-Smith02]

Casetify: I'm about to ruin my own career* Fixed it for you

[@VirusCherub]

I had my casetify case for three, going four years before changing my device and while the edges did yellow it served it’s purpose perfectly. I work as an engineer. Dropped my phone quite a few times and not once did it scratch or break. Highly recommend these cases (albeit it sucks they heightened their pricetag, mine was round 40 bucks). Idk what people are doing to their devices that they so easily break their cases in a few weeks/months tbh.

[@TeeRql]

beads on a string phone charm is $52!? the crazy part is, once your phone carrier drops an upgraded phone & your phone case no longer fits with the design, you’re buying multiple cases all over again. the only thing that stood out to me was the retail space & being able to design your own case & getting it in a half hour is impressive. custom designs typically take a week turnaround time if ordering online

[@SimJoy]

Now we know better how they have built it thanks to Jerry.

[@viledanew]

23 nov 2023 : we now know how

[@iamnisc]

They gonna be in -100m now 😂

[@BLACKAAROW]

This is all the confirmation I need lol. I’m going to start my Shopify store soon to drop ship custom phone cases with print on demand

[@maxiynacho]

did you do it?

[@Nadeem146]

Did you do it?

[@BLACKAAROW]

@@Nadeem146 yeah, i did open my Shopify store several months ago but I only made 2 sales so far lmao 😭

[@XmasTablet]

Casetify are gonn be -$×××××××× (8 figures) 🤣😂for not properly doing their own teardown 😅😨😭😢Happy Black Friday 24th November 2023 😘😗 love U JerryRig

[@BBoPPo88]

i cant imagine caring about my case so much that i change it to match my vibe or my clothes lmao

[@Aimeen_]

Stealing designs. That’s what they do now. Lazy company that preys on the small guys.

[@orangewarm1]

What happens to the stock that doesn't sell cos the phones change every year? Another ton of plastic into the sea?

[@Akash_158]

great question

[@guidocozzani2532]

​@GraceKimChoi HOW !! I know it's possible, I would appreciate if you show me how to go about it.

[@ernaburke]

​@Grace Kim Choi wow... That's massive, I also trade with Alesia Jeanne Haas she's top class

[@ernaburke]

As a retired nurse for over three years now and I must say that trading with an expert you would not lose all your capital and drop off the market trust me. My investment is good today is because of Alesia Jeanne Haas

[@lawrencemichaelluis]

Oh please!!! How can someone get to speak with Ms. Alesia Jeanne Haas!!? I'm curious 🤨🧐

[@lu4414]

Apparently by stealing IP

[@t4kfamily735]

$72($61 w/ discount) for Z Fold 5, I hate to spend that much on a phone case but I used Casetify for my s22+ and dropped it a lot from different heights and different impact levels, facing up or down and my phone has no damage! So I would say it's worth it. $72 is still a lot cheaper than a new phone or monthly phone insurance or new screen replacement.

[@lno_onel4404]

I had my Spigen case for 3 years now on my cheap plastic phone and have dropped it countless times, sometimes accidentally thrown at the ground and it costed 15 dollars. Casetify isn't the only company making robust phone cases, but they do seem to be the only one stealing case designs from other companies.

[@t4kfamily735]

@@lno_onel4404 they're the only one who makes cute phone cases for my phone : ( the others have cute ones too, but mainly for Apple. My phone fell like last week and didn't crack the screen, fell face down but the case took the impact and removed a part of the case. Emailed Casetify the picture and they sent me a new one fairly quickly. They have the 6month insurance thing, and depending on the "level" you are in, gold tier gets 1yr.

[@sudheerpaturi2256]

this is a good time to watch this video

[@chrisowens6412]

Now we know how they built a $300 million dollar brand - they stole from actual designers. The video is not aging well.

[@The_blonde_boi]

I bought a customized case from castify with a pic of my gf. It’s very customizable and can’t wait till it shows up. I also just found it for its drop protection not even by a celebrity

[@Tattletale-Delta]

Why am I not surprised that the company stealing designs is Chinese? There's a stereotype there, and it doesn't come from nowhere.

[@cactusjack2264]

Japanese not Chinese

[@casperdong]

Just in “case” phone cases couldn’t get more advanced…

[@numb0t]

JRE fan here!

[@10-OSwords]

There are many many online retailers with huge customer trust; Farfetch, Ssense, Yoox, Matches, End Clothing...People hate having to shop in person. Even fast fashion like Asos & Boohooman & Zara are doing really well in lower price points with much lower quality. People do NOT want to go to stores & feel pressured to buy & have more errands than they already have; they want convenience & quality at home & many retailers are delivering that.

[@usman2131]

lol its easy to become a $300 Million Tech Accessory Brand when all you doing is copy , paste and print then sell for 3 times the price , shame on all those channels that have been doing Advertisements for these thieves.

[@keionaustin8068]

How Casetify built a 300 mil empire by stealing other people art and ideas

[@karimartin9441]

You can but this…or buy a clear case on add your own stickers!

[@ellenc4872]

I prefer Pela case because it's biodegradable, nontoxic, and cute.

[@piecesofstarlight]

"how casetify built a $300 million dollar tech brand". I mean. They stole intellectual property...that's how. The end.

[@ninjanerdstudent6937]

The owner of the company reminds me of the Duolingo man.

[@mwaqo]

That florist is crazy 🤪

[@jamesbroqueza7733]

Well if you steal designs instead of developing them. You’d really be profitable.

[@NubiOps]

I’m sorry but that Heilly girl made me lose brain cells…

[@Hello0x0]

Tbh hes right, phones cases had no personality back then, there was a tme when customizing your phone was an extension on yourself hence funny and unique wallpaper and ringtones...although over saturated now, people werent so comfortable/obsessive buying thing online and lackmmof internet culture in early 2011, in fact many household didnt have a smart phone

[@toolazytolive.]

Ouch, the fall vidios might come near

[@XmasTablet]

U need 2 do a video of how to destory a company worth $300B by plagiarism, Home Alone style 😗😘😍😂🤣😅😆😉

[@pb.j.1753]

This video says they have a store in the US. Where? Can't find it on their website.

[@brandenhouseholder]

Annnd now they’re getting sued :)

[@trugoku]

8 minutes and you didn't mention stealing ?😂🤔👎

[@maxthegoldlab]

And how they destroyed it in seconds

[@FinancialShinanigan]

I heard sea turtles love free Casetify cases

[@MorganAngel2002]

sponsored KZbinrs love them too LMAO

[@pikaachoo3888]

They built it by stealing work from others.

[@Tashas_Travels]

I want to get one for my phone because I always crack my screens even when it has a case and a screen protector. So for me this will be a 1 time investment piece. I will only buy 1 case per new phone I get, I will not buy more than 2 or 10 cases for my phone.

[@chickenlurkinyungchihuahua]

Phone models evolve from time to time and when those cases no longer fit the new ones, they end up in the landfill.

[@kylorokx1552]

BY STEALING OTHER'S WORK OF ART! Better close yhe the company if you don't have any bright ideas other than stealing!

[@Nomaduser]

pretty good design but too expensive

[@djmula25]

Right I’d drop to 25$ he’s be worth 3billion right now

[@wizirbyman]

i've had 3 cases from casetify and i love them all lol my favorite one was kfc

[@SamLozano]

lol whats up with his pants

[@Slimothy]

*Massive L*

[@fern8580]

@CNBC Make it : 📌Some ethnic groups in the United States with best household income since 1980 ! Indian,Filipino Chinese,Iranian,Russian Croatian,Latvian,Austrian Turkish 📌I'm curious, could you know more about the professions exercised by the Russians, Chinese, Iranians?

[@ProPlay86]

Casetify steals

[@bobjohn6526]

Home alone level theives! Go Jerryrig Go!

[@Rashaadthegr8]

I will never buy a case they doesn't wrap around.

[@amanahmed6057]

me who is having 1 simple cover from last 5 years and that is also black 🤣 and i am 22 years old

[@Felix-on9dr]

dbrand better

[@adrianberr683]

I have been going like 40mph on my bike and it fell out of my pocket and it was fine!

[@michael2275]

Gen Z is so F'd

[@btimec5290]

Pathetic how vacuous we are. As trained consumers with some extra money to spend, we are alot like cats following bright lights.

[@emmanuelharbor2350]

Such an interesting concept

[@VincentYang-vy100]

How Casetify built a 300 million dollar company off stealing and other ethical sins.

[@wybuchowyukomendant]

I don`t have case at all, cos I don`t drop my phone and I like it black.

[@mgthetraveller3799]

But they are so expensive😢

[@koolflows7581]

wow impressive especially having Kylie Jenner endorsing your product.

[@alwynsmit3546]

Just shows, 'celebs' will endorse just about anything, even rip off artists

[@Mydefectivehyundai]

Casetify does not stand behind their product. When it falls apart they refuse to replace, leaving you with expensive trash. I will never buy another Casetify case again. You shouldn't either.

[@rhesaramadhan8474]

So this guy stole jerryrig design claiming to be designer 👀

[@randomworld4662]

Ok

[@andrikurniawan531]

And stole someone else design, same on you casetify

[@overip]

Very expensive.

[@insidelectronics]

To answer the title question. NO

[@djmula25]

Brilliant

[@pixelchu]

The price is kinda yikes

[@pb.j.1753]

I don't get the criticism of high prices for tech accessories. There are always a gazillion cheaper brands to choose from. Move on and buy something else - no one forces you to buy anything here.

[@bonniegaither3994]

No, I would pay $68 for that.

[@Krusnik.]

As a techie, I can't understand why anyone would spend that much on a case. The case serves the purpose of protecting the phone. If I bought a 70 dollar case, I'd need a case to protect my case

[@PeteS_1994]

The phone is 1000+dollars though so a 70 dollar phone case shouldn’t be a big deal.

[@Sarahonwheels]

@@PeteS_1994 I would buy a 70 dollar phone case if it had a great warranty like give me something that won’t fall apart after a year.

[@pb.j.1753]

For every product in existence, there is a range of prices for the same functionality. I can't understand why anyone would spend double and triple or 20 times more than I would spend on a car that is supposed to bring you safely from A to B. Yet it happens all day every day.

[@ana.q]

Heilly is just amazing

[@smileyr]

Welp the better get to making a new company now. Oh and try not to copy and paste this time

[@mattiegeezus]

Thieves