How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve

[@Starboy2111]

A smaller name, but the best talk on KZbin so far. Thank you so much for this!

[@onzeman]

Great interview! Very insightful.

[@diegohnz]

This episode made me go after "pricing power" articles and knowledge

[@nileshparashar6853]

These CMO conversations are the best as I too want to become one. I'm keeping this in my watch later and I'm pretty sure I'll be taking a lot of notes.

[@rickallen9099]

What did you find so useful about this? I found the statements to be mostly obvious. Everyone knows by now that marketing needs to drive in revenue and be helping the financial side of the business.

[@rickallen9099]

Get fired? Most CMOs are only in the job for a year or two anyways, it seems, even "successful" ones. Weird. Isn't this mostly obvious stuff? Of course marketing people need to understand the finance/revenue side and be building campaigns that actually drive in revenue, conversion tracking, ROI, etc.