Rory Sutherland: The Psychology of Selling

Today I'm having a GAS with Rory Sutherland... Rory is the vice-chairman of Ogilvy UK and the author of 'Alchemy: The Surprising Power of Ideas That Don't Make Sense'.
We discuss topics including; Creative processes, checklists and scarcity, the economic placebo effect, film, the power of colour, heat pumps, sludge content, how marketing makes great products not the other way around, music genres, nervous fliers, KZbin premium, flexible working, housing, combined incomes and plenty more!
Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more...
GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms.
www.gasismusic.co.uk​​​
Thumbnail photography by Lowri Burkinshaw / lowriburkinshawphotogr...
© GAS™ Music 2024
00:00:00 Introduction
00:01:24 Creative Processes, Checklists and Scarcity
00:05:06 The Economic Placebo Effect
00:09:40 Rory Discusses Films
00:12:50 Data Processing, Perception and the Power of Colours
00:17:07 Price Logarithms
00:20:08 Heat Pumps: Objective Perception versus Human Reality
00:28:00 The Bad Marketing of Meta Portal TV and Google Glass
00:31:44 The 'Back to the Office' Movement
00:34:50 The Status of Different Music Genres
00:35:56 What Advertisers Get Wrong
00:40:00 Focusing on the Wrong Things
00:45:00 Optimising the Whole versus the Component Parts
00:47:07 Treatment of Progenitors of Archetypes
00:48:44 Nervous Fliers, Insensitivity and KZbin Premium
00:52:50 Why Rory is a Zoom fan
01:00:00 The Theory of Smoking
01:02:40 Flexible Working
01:03:40 The Need for Micro-housing in London
01:06:00 The Power of Combining Income
#rorysutherland #psychology #podcast

[@HavingaGAS]

Rory Sutherland returns to Having a GAS for another enlightening conversation *More Podcasts Here:* kzbin.info/aero/PLqTTXkHu-bI-2VfIic3LMyL3hqBqThM8X

[@robbo03]

Rory's brain seems to work 2x faster than everyone else's. Great interview.

[@charleswalker2484]

I usually have to watch videos on 2x speed because I can't handle people who talk slow but this guy talks my speed. Love it. A great mind to be able to yap real substance and info at that rate.

[@Chadhogan111]

It's great to here Rory speak when he's able to speak without endless interruptions

[@earthnithipong]

This is the 3rd video I’ve been watching Rory speaking. The 1st he delivered keynote on stage. 2nd a podcast interview format. and this one. All 3 is fantastic and he only have few cases that repeated. To me Rory is just a lovable person who happen to know a lots about marketing and more.

[@ZionCrafter]

Amazing interview. Fun fact, I’m currently watching from Addis Ababa where Rory said he may end up if he tried booking a flight on his phone. Rory you would likely love it here mate. It’s sunny, buzzing, palm trees and the best coffee in the world. Thanks for the great interview guys.

[@mandyshanks2327]

Totally agree with Rory about air source heat pumps being absolute madness. Air conditioning units that are heaters would be perfect in a room or 2 and keep the boiler. Airsource heat pumps are expensive, complicated, few engineers know how they work, have to be subsidised, have to be serviced yearly. Bulgaria is hotter than UK in summer and colder in winter. Yet Bulgarians use the air conditioning units that reverse to heaters (are cheap to buy and install) that Rory is talking about. No Bulgarian is stupid enough to destroy their heating system to put in an air source heat pump. And even the Bulgarian government has more common sense than the British Government on this and many other areas. Bring back Rory Stewart, the politician. Thank you Rory - you are brilliant. Our government is making Britains poorer.

[@dandare1001]

I'm with him on the working at home. I have a 58" 4k TV which I only use as a monitor. It's brilliant. I can have multiple windows open and everything is still visible. When I go to the office it is so uncomfortable, way less productive, and I'm not allowed to wear my dressing gown. Interesting chap, Rory, and quite jolly. Nice interview.

[@Raddekopp]

Same here! I use a 49 inch curved ultrawide screen for work (and gaming, I admit) - I feel like I am IN the PowerPoints 😅 working on a flat screen at work seems strange 😂

[@philsaunders65]

Fantastic interview thanks to the host really knowing his subject.

[@declanconlon4216]

I am addicted to Rory Stuart and this was a great interview because I can see that Rory actually really respects and listens to you as well. 🙏🏻

[@simeonquarrie]

I don’t know who the interviewer is. But he’s incredible. It felt like watching All In Podcast where all sides are equally as knowledgeable.

[@HavingaGAS]

Welcome to the channel, the interviewer is Greg Owens, creative director at GAS Music

[@fianorian]

I love this guy. Just flip the switch, then sit back and listen to the ADD roll.

[@astrarivm]

I love your channel! Many thanks. Please, keep going.

[@HavingaGAS]

Thanks, more to come!

[@cupoftea2957]

He's wonderful ❤️

[@HavingaGAS]

Glad this episode is your 'cup of tea'

[@jamesbaker9342]

Great interviewer, great guest, loving this channel

[@HavingaGAS]

Thanks James, loads more episodes on the channel for you to enjoy

[@twilightbiscuit]

love listening to this guy, you can see/hear why he's a good salesman

[@frag4007]

Feel the need to point out. Yellow exists )and so does magenta its purple that doesn’t exist small difference but important.) yellow just doesn’t exist on a screen. There’s absolutely yellow light.

[@tacogolf]

Insightful!

[@HavingaGAS]

Thank's for sharing your view, glad you enjoyed watching

[@Amgedosman]

Give the Legend a better seat, please!

[@KS1TV]

I worked there when Google glass was being developed and rolled out. The first thing I said was you need to work with Ray Ban because they look too much like something from Star Trek

[@gimblesfan4lyfe]

Great insight and commentary from Rory as always and very commendable host 👏

[@readmycomment3157]

Rory loves the sound of his own voice. I feel like he bamboozles clients into working with him lol

[@lpsp442]

So many great things to comment on in this video! In particular, I've been talking about micro-housing as a crucially good idea in London and other major cities for years.

[@HavingaGAS]

Glad you enjoyed watching, plenty more episodes on the channel too

this was such a great conversation well done

[@alexanderbaines-buffery7563]

What a lot of those men would do is be in the garage, trying to invent something. & one of them would come up with something useful.

[@user-oc8zh9ti2t]

I thought this will be about selling but nearly half way through and he spoke about every subject except selling 😭

[@deal2live]

Micro housing!!

[@Obetv01]

Micro housing is such a great idea. if you walk through suburbs in London during the day. So many empty underused houses. Why spend all that money on something you not even using? I had a 4 bed in west London but spent so much time away from it. What's the point? Live outside London and boost rural economies and reduce the squeeze on London housing and therefore prices. In today's internet age most folk only need a room. In fact I know someone with a 4 bed house who only ever uses one room; her bedroom which is also her office. Ensuite. So what's the point of having all that other space??

[@JeremyHelm]

7:34 part of the effectiveness is the empowering context

[@JeremyHelm]

8:23 there is no stand alone - hence the need for xanalogical structure

[@JeremyHelm]

10:11 the best of anything is great

[@JeremyHelm]

11:34 species specific perception

[@JeremyHelm]

12:06 Andy Clark experience machine perception via models

[@JeremyHelm]

15:02 magenta isn't real

[@ThisDesignLife]

“Okay”

[@expertdust]

57:50

[@erbterb]

The small screens on phones versus larger TVs is the wrong comparison. If you remember, during the 90's nokia and ericsson competed for ever smaller phones. Then came a larger touchscreen. So the specific category of products got a massively larger screen, relatively - not absolutely. Try walking around with a 100 inch TV. Hmm, a new product type - the 110 inch tablet motorized cart for welshmen.

[@gofiodetrigo8756]

ADHD

[@ashleyotto2231]

Here because of @VusiThembekwayo value/value video🔥

[@HavingaGAS]

Thanks for sharing, an interesting watch

[@mychief]

Which one?