how Cody Ko built the Perfect YouTube Business

[@SuketuPatel]

It's crazy how Cody started out and his mindset of expanding. Kind of like buying one real-estate property and using that property to buy another and so on.

[@byneelpatel]

I was literally thinking the exact same thing while watching this!

[@DLA.]

Yeah, it was so…frictionless.

[@ZadeINC]

Seeing a video I edited for Cody in a Tejas video is not what I expected at 12am, great video and really insightful. Also inspiring to see the risk he took by going all in from a legal/visa perspective.

[@TejasHullur]

wow no way!! the editing so SO top notch. look up to you greatly

[@milkbread5036]

ZAAAAAAAAADE I love your editing :D

[@answeredthatforyou]

Liked this style, just very easy to digest.

[@AvocadoAffogato]

Cody is one of my top 4 all time favorite creators, I’ve seen a lot of those clips you added in and really enjoyed how you put it all together. He’s truly a gem and I think his casual “let’s hang out” energy makes him so easy to come back to time after time. Great video!!

[@arisully28]

how are we feeling now

[@AvocadoAffogato]

Cody is one of my top 100 all time favorite creators

[@ievamarija2100]

This video didn’t age well 😅

[@ArshiyaBarmare]

why? what happened?

[@ievamarija2100]

@@ArshiyaBarmare it’s one youtube search away, but basically news came out that he was sleeping with minors in his mid twenties. I believe he hasn't posted anything since. It’s been months now

[@ArshiyaBarmare]

@@ievamarija2100 oh damnnn :O

[@MattMort]

What he's built and how easy he makes it look to maintain is really inspiring. Makes me feel hopeful about being able to do a lot of ventures I want to do, but I have to think in a more realistic approach before I get ahead of myself. He didn't go all in on everything at once, he seemed to start with one thing at a time. A great case study for longevity in this online-content industry.

[@GiDS222]

happened to see this in the related videos and i'm glad i clicked on it! super conversational energy yet still informative and analytical. subscribed! keep up the great work!

[@TejasHullur]

Glad you enjoyed it!

[@chiyo9014]

how Cody Ko destroyed his "Perfect" KZbin Business.

[@anastasia408]

i do think noels point hits it the hardest..people are speedrunning their youtube career and content and trying to make it the biggest thing every single time...no wonder they burn out. Cody has time and trial and error on his back that stem several years...his is the best model because he's taken his time with it and people who try to make the same impact in a shorter amount of time simply doesn't work. Hes genuinely a good and funny guy...He's stuck to similar interests, but expanded with new hobbies...he's able to show his life in a way that isn't exploitative or disingenuous. He has genuine fans....not just fans built from shock content or provocative discourses that like 75% of content creators have.....he simply puts out what he enjoys. Its very hard to be liked online and be a face for something that doesn't come of scummy or like youre taking advantage of your fans..both noel and cody are actually funny people, not try hards......at least that's what it comes off as. Like you said, its casual, there's no expectation, and its just about enjoying his side of the internet. As a creative, him having different outlets to express himself and force him to approach creation differently is very healthy and avoid burnout,...even if there's stress there, bc yes we're human, it still shifts your mind to think differently

[@TejasHullur]

you hit it on the head!

[@HussainAbdi_]

Yea, good take. The algorithm favours shock value, but people still crave connection and that's what builds audiences - they talk about this on the new Colin and Samir podcast with Hank Green

[@bladebolt]

Fun extra detail you can add to Cody’s empire is that he also has a side business where he sells meme mugs. Cool example of recognising a product will sell through SEO and other means that aren’t just plugging it through a following (This was such a good video btw your editing and camera presence is immaculate)

[@TejasHullur]

OH MY GOSH, I have some hahaha. how could I forget.

[@hope_Michelle]

I wasn’t expecting a Cody ko video to make me kind of emotional, but it definitely did. You are a great creator and I can’t wait to see you grow!!

[@MP39]

shared this with his editor, Zade - figured he'd enjoy it! Great episode as usual Tejas!

[@dillona1001]

This video was such a natural progression for any of us chronically onliners. The creators I gravitate toward truly are the Cody's of KZbin, hell even Philly D started doing more casual content that he hopes to enjoy long-term. This was the glue to put us back together after the devastating "My last video" panic, well done! I also wanted to note the beauty of how Cody just innocuously went on paternity leave, kept us AND his baby fed the whole time, while his audience kept the comments full of support as news of baby Oty Ko's arrival spread. There's something special about that specific level of parasocial relationship that I truly think is unifying as it spreads a very pure empathy that people don't get to experience or practice as often. Like seeing how many clusters of fan's supported Cody's NYC run was actually mind boggling. He may or may not have even seen them, but they came, and he was genuinely humbled by it, he tells Kelsey later. Long story long, S tier commentary, new sub acquired, hope Cody cries seeing this.

[@fall.mp4]

I never realized when I was younger I was “foreshadowing” becoming a Cody ko fan if that made sense. I’d watch KZbin videos with his meme and listen to songs that was made by him and his friend without knowing till now. 😭

[@frasnosrep2]

Another great one! Not only the shooting/editing is very well made, but the points you make are well formulated and though out, not just obvious/low-hanging

[@Daniel_Braun]

I love the format of this video to deliver those final messages about retirement and choosing a game that you can play for the long term. That long term mindset is something I think about a lot as I go into Year 4 of KZbin. Great stuff man 👍

[@JayFriedrichs]

As a Cody ko fan, this is such a great video!! So much to learn from how he’s growing his reach

[@songsbyleo]

This is so valuable, man. Thank you so much for putting this all together!

[@phatofx]

Tejas your videos are amazing. The way you direct them, the way you tell the stories, everything is beautiful.

[@MichaelPari]

really enjoyed !! I think it's important to note that almost all of his content revolves around humor and being that comedy is such a powerful emotion, when he combines it with other niche demographics such as news, fitness, and reactions, it creates niches in themselves. keep up the great work!

[@PASHINNSOUNDS]

he did 💀

[@nadavgill975]

Omg Im so happy for a new Hullur video. Pls keep going youre the most creative in this platform

[@TejasHullur]

More to come!

[@UnleashedRevolver]

Curious to see if it survives now 💀

[@brockberrick2727]

Such a great video, thanks for the effort to look into Cody and his empire

[@unclewalnut8213]

beautifully said. i appreciate the visuals. youre very inspiring, and it felt like u were speaking thru me with ur observance of the great Ko empire. kudos my friend

[@TejasHullur]

I want to make these videos feel like I just got an epiphany and want to facetime y'all hahaha

[@unclewalnut8213]

@@TejasHullur LMFAOO SO ACCURATE

[@captaincrankshaft]

Tejas! This was an awesome video. I feel like I for sure run into that trap of having to outdo myself every video especially in the automotive niche where spending money is a huge factor. The only trouble I feel is that Cody's audience was mainly built from when he did run on that wheel of trying to outdo each video and come up with more viral concepts. Now that he already has the loyal audience he can cater to them in a much more relaxed way and slowly grow the overall audience. Either way really changed the way I look at things. Nicely done

[@TejasHullur]

This is a good point, I also never mentioned how the consumption habit of KZbin has changed so much from back in the day too. It was much easier to make "casual" videos when a large part of your audience came from the subscription tab.

[@tiagojoelcoronel3143]

You may wanna sit down for this…

[@JesseNyberg]

Amazing breakdown Tejas, love the way you edited the interviews in.

[@4nth]

love how the algorithm recommended ur channel! i'm getting the same feeling i used to get watching old casey -- but more refreshing! just subbed and ur def gon pass 100k real soon :))

[@JustDerik]

Making other types of content but sticking to the core! Such a great point, super awesome vid as always! Creation totally is this push and pull of trying to force creativity without forcing creativity.

[@AletheasWorld]

Hey Tejas!! A great point you made which I haven't heard before is the value of segmenting your audience and how important it is to understand who your audience is...given that without an audience, you don't have views, and without views you don't have revenue. I think we should remember that people choose KZbin over other streaming services for the connection to the creator, so why wouldn't we invest in understanding our audiences over pitching the absurd? It was a great take, and I enjoyed your personal reflection!! Video production is always 100!!! That's why we come back here too...we come back for you! Looking forward to the next one!

[@TejasHullur]

Interesting way of putting this! thanks so much

[@LilDebCakesYT]

This video was so well done and informative while being very creative and entertaining. I’ve been following Cody and Noel since the vine days and to see their growth today is amazing. Real entertainers with a business mindset that are massively successful is hard to come by in today’s KZbin world. Great video!

[@CandleLover69]

Loved the naval quote, keep up the great work

[@TejasHullur]

So many great quotes by him!

[@matthewwwinter]

Honestly a video that I needed today, Tejas. Looked up to Cody for AGES and wanted to implement his system. Great job breaking things down, good to see you on a roll lately 🙏

[@owenroy3200]

Keep grinding in the content closet. You’re gonna blow up man.

[@ray-mc-l]

hahahahaahahaahahah so many double innuendos

[@GEN]

Great video!! Super well made and also super inspiring. No desire to create a KZbin treadmill

[@Hero_of_Sinnoh]

Really insightful video, looking forward to more!

[@Mcgeee]

This is awesome man. Storytelling was on point 🤘🏽

[@evidencenutrition]

great video my man! keep them up! informative (doesn't need to be more production quality) yours is top notch!

[@watchaporia]

Such a good video, I love your style. Also the Christopher Nolan reference was amazing

[@burnieclimber]

I love the way you told this in such a creative and engaging way! Keep it up you are really good at this youtube thing

[@byneelpatel]

I’m excited for the “bravo Oscar project” or ‘Bruno’ lol! Sorry I had to snoop the board at 2:25😂! Anyways, great video man, keeps getting better and better. Much love🙏

[@byneelpatel]

im also super hyped to see more of these "casual" videos too! I think it gives us more of a look into who you really are as a person, what drives you, etc., rather than the super high quality production all the time! (which i still love

[@TejasHullur]

HAHA shhhh… no one knows about that

[@EthanTylerSmith]

Whenever I watch content I think my relationship with the creator is the biggest part, but i often overlook that my experience with a KZbinr could be entirely different to someone else’s. Even with you Tejas, I see you as someone like me, but your ability to make content even bi-weekly has cemented you in my mind as an up and coming content creator. Obligatory great job, keep it up. You can make your dreams a reality.

[@Kaynan06]

Great video. Cody's empire is truly insane

[@HussainAbdi_]

Great video, I'm a Canadian software engineer interested in KZbin/Creating so when I watched that Colin and Samir podcast they were on I was immediately interested in his journey. This video gave a great overview of this; now I can deep dive more easily! Also, I'm all for trying out this more casual format, see how it goes! It'll help with finding that balance between informative and entertaining. ~ keep creating!!!

[@fromdonwithlove]

Tejas, the critical thinker. I loved this. I love all the video essays. Don’t stop ❤

[@dohaatheexplorer]

This is gold! Watched the whole thing❤ so much to learn🎉🎉

[@leomotion3]

I think Jschlatt has done something similar as well and is smashing it

[@instaLuke]

Maan, either way you're just really talented. If this feels more sustainable to you, then go for it. Enjoyed it!

[@subarnabagchi9923]

It's ironic you made this video. For the past few weeks, I have been checking back to see if you had a new video up. Figured you're a perfectionist and won't put something out till you're happy with it. I so relate to this because I have died in this perfectionist pigeon hole many times. But I'm so glad to see you're allowing yourself to be more casual and spontaneous. Excited to see more Tejas content. It will always be quality, trust yourself!

[@bemci1975]

This man just inspired tf outta me now😂😂😂

[@kasra4306]

Keep up the good work Tejas, enjoyed it as always👍

[@TejasHullur]

thank you!

[@rpn]

I see a Tejas upload, i watch in its entirety like and comment. Informative, value-packed and entertaining video as always

[@TejasHullur]

WOW thank you boss! Need to link up again soon 🤙🏾

[@inprogress9757]

Aged like milk

[@Galbra1th]

Amazing video Tejas!!

[@speedsterghg3424]

Great vid, as always... Although it wasn't as fast paced and flashy, but if that's more comfortable for u, go for it. Just don't stop challenging urself to do new things and get out of your comfort zone while creating U got this, could be the next one that goes viral. Deserve it!

[@TejasHullur]

Absolutely, trialing out doing an "explainer" like this meanwhile chipping away at a larger "educational adventure"

[@holdenludwig]

Boy I'm hype this gonna be interesting.

[@TejasHullur]

and...???

[@holdenludwig]

I truly enjoyed it, I find how you speak very admirable. Thank you fine sir.

[@storystreett]

Tejas my man you are a phenomenal, articulate storyteller. This was fascinating 💛

[@smallstepsdaily]

He might be thinking about retiring now…

[@nharli_etc]

Oops

[@tysonhutchins]

This was dope. Keep it up!

[@scott_schroeder]

I'm a simple man, I see Tejas, I click. Excellent video as always! Looking forward to the next one

[@emiliarosesu]

This deserves more views!!

[@bloomfilms]

I was waiting for my water to boil and scrolling to find a video to watch while I eat. I swear- the moment I finished making my food I watched the intro to this video, and my eyes widened with amusement 😂

[@TejasHullur]

HAHA! hope it was a great dinner

[@TymOLaughlin]

thx for the video

[@darkreplive]

damn

[@speeeee35]

I think the retiring thing just stems back to the fact that millennials are the first generation to grow old with the Internet. You always associated the Internet as being something for young people because it was new lol. So now that that first generation of creators is getting into their mid 30s and 40s they’re starting to feel like the old guys at the party not realizing that that’s what happens in any job. Like imagine if all actors just stopped working once there were younger cooler actors? They don’t. They just keep doing things for their own audience. That is their own age. I always think about this when I see the streamer Ludwig talking about how he won’t stream in his 30s… As if it’s almost embarrassing or immature… But the viewers watching streams and KZbin who are in their 30s right now… We’ve had the Internet since we were like 7 to 10 years old, depending how fast our parents got it… It’s not like we’re going to turn 35 and suddenly be like, “time to put on the old Cable network TV.” And I don’t understand why, if none of the millennial viewers are logging off, why the millennial creators are. Because now they’re putting millennials in this weird position where we have a few people to watch like MrBeast or Cody or Anthony Padilla… But most people are a lot younger and yes, we can enjoy them, but some of it does seem too young obviously. it’s just strange because I’m 35 and every single person I know watches KZbin. If I bring up say a MrBeast video, every person knows what I’m talking about is if I’m talking about a popular TV show… And that’s whether they have kids or don’t have kids. I don’t have kids and I still watch KZbin. It’s just this weird thing where people got used to only seeing young people on the Internet that they forgot the reason why. And genZ doesn’t seem to get if they try to make millennials embarrassed for being on, frankly, OUR internet (😂), and they make it like this weird thing you have to hide… It’s gonna be even worse when they are a little bit older, which is going to come soon… Because they’ve had KZbin since they were little kids. And when I say KZbin, I mean any form of Internet entertainment, including TikTok, and whatever. If they make it where it’s weird for somebody to be 35 on one of those apps… What are they gonna do in 10 years? When you’re young, you have this mentality like you wake up one day like “time to be an adult!” and you become a different person but that isn’t what happens… Yes, things morph and change as you experience more but you’re still the same person. If you liked video games when you were 25 you like video games when you’re 35… Even if you don’t have time to play them. You watch KZbin and TikTok for entertainment at 25 you’re gonna look for the same type of thing at 35. You’re not just suddenly gonna start going to the movie theater every night because you’re older. 😂 I don’t know I’ll say it one more time if the millennial viewers are not logging off why are the millennial creators?! (which can we just talk about how crazy that would be lol like I’ve had the Internet since second grade and I’m 35… I barely remember without it. and the time when society got fully wrapped up in the Internet was while we were coming of age between middle school and the end of high school. Us no longer doing shit online would literally be like if somebody who was, say, 7 when cars got popular, who started driving at 17, then turned 40 and was like “Cars are for kids. I’m going back to the horse and carriages that I vaguely remember from young childhood.”)

[@pratikmurari8182]

your videos are not videos they are art!

[@TejasHullur]

my bro, thank you!

[@ArmanZaidi]

what an inspiration man

[@colinryanspeaks]

Love this video Tejas - want to quote your friend Taha on the quote "the algorithm is a reflection of all the things that make you forget that you have other things to do." Taha Khan right? Thanks for sharing that, it's so well said!

[@trykarat]

brilliant video.

[@joshnunez518]

Instant sub to you my friend

[@CatianaKeys]

I genuinely don't know the guy, but your thumbnail was so great I had to click!

[@JanganMeninggalkanSejarah]

NYC gang babyyy!

[@sergescardigno]

i think there’s something to be said about WHEN this happened. cody definitely had to aim for views in the beginning of his career with reactions. once he obtained that audience, THEN he was able to truly be himself, create low-lift/long-term stuff, etc.

[@pratikmurari8182]

My GOAT is back!!!!

[@TejasHullur]

its only been 3 weeks!!! hahaha

[@andrejones7786]

i will say it once and say it again! Cody and Noel were ahead of their time!

[@EannaWithAFada]

Well it was a great video prior to recent news

[@8t_t868]

How are you so UNDERRATED

[@OppaLec]

I'm seeing some casey neistat inspos from your video. You're criminally underrated. You just earned a sub 🎉

[@TejasHullur]

who's casey neistat? hahahaha of course!

[@OppaLec]

@@TejasHullur wdym you don't know casey neistat? I suggest you watch his material you're missing out! Hahaha

[@Gigaamped]

If this was 2007 i’d give this 5 stars 🤙🏼

[@thomascokerclips]

Great video

[@EdwinLeung]

frictionless KZbin business

[@TejasHullur]

for real

[@joebailey1262]

Great video!

[@SmubbyDubby]

This video is amazing, you showed me something I could’ve gone my entire life without Also Cody rocks 🤘🗿

[@dhillonsingh4376]

Love the vids bro, if you dont mind can you mute the marker very annoying character in your vids. Again love the vids tho, keep grinding king

[@TejasHullur]

mm interesting!

[@settheworldonfire13112]

no shit but i think you are the BEST KZbinR out there. u deserve to be on cody"s level and maybe more.

[@TejasHullur]

Oh cmon now, just getting started but means so so much!

[@b0b303]

I actually liked this one better than the last video…despite the „less“ production effort, which in my opinion is still plenty hahaha

[@b0b303]

So keep it up! Just let it flow, that’s what life is all about and your videos are giving that vibe, don’t loose it.

[@TejasHullur]

for each their own!

[@Jensen-C]

I found tmg through their podcast in a very unusual way - I fdesrched up tiny meat gang thinking it would be a funny song to play in the car when my friend got in. But I got hooked on the pod on Spotify audio not realizing it was the guys who made the song walk man, which went viral on tik tok at the time, 😂

[@ray-mc-l]

Your roommates rocking chair distracted me :)

[@starlit-t8z]

this aged like 🥛 LOL

[@LouisLuzuka]

😮

[@artiste9357]

so ironic how you've set up your own standards for your vids so high, that this video is you scaling back and being casual 😂i would still consider this pretty time-consuming. Great video :))

[@hadilais5507]

Bro you are crazy the videos are awsome and just want to say something dont allow cursing

[@DayneFilm]

people are gonna be making these types of videos about YOU in the not too distant future :)

[@xfreja]

love how cody got away with being racist and saying slurs fr

[@arthurhhinton]

Start a Tejas trains accnt plz!!’

[@reeses3466]

I watxh him everyday LMAO

[@derekblaney8617]

He's cool I guess but he is kinda small...

[@Non-Legit]

I really liked Cody but after what happened with trillionaire mindset I’ve been staying away from his output