How Fashion Week Makes Designers Go Bankrupt

Hi guys, in today's video I discuss the business side of fashion, why fashion designers need to consider if having a runway show is the best decision, whether business should be talk in fashion schools, Asap Rocky's Puma X Formula 1 collaboration and the pay structure for different jobs in fashion.
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[@chigal0926]

The two designers I think of are Christian LaCroix and Zac Posen. Both very talented, but had to shut down because they effectively went bankrupt. I’m surprised fashion schools don’t require business management courses.

[@FashionRoadman]

100% - I also think of brands like Sies Marjan

[@seanyeo5514]

And those two are talents beyond what most of us can ever hope for. However I think the nail in The Coffin for them was that fashion as a whole moved on from their very elaborate and technically-difficult style - I can’t imagine either doing something you can just slip on to go out. Both were really made to work in costume design where their technical ability would be valued. To be honest if McQueen was still around today I’m not sure he would be able to deal with the way the industry works now either (and he’s not great with diplomacy).

[@chigal0926]

You are correct. I recall reading that LaCroix was working as a costume designer for the theatre. And McQueen would have definitely cut a bitch in a minute. Once his mother died, he gave up on life.

[@beautybonvoyage8624]

Forever upset about Zac going bankrupt...But yeah, schools need to teach the business stuff not just the light marketing side of business but operations and cost and such.

[@Anounoune]

I know someone who worked for Zac, and he mismanaged the business, resented and neglected its diffusion (money making) lines, and was horrible to his workers.

[@habenjosephine]

I would also say that fashion school should also teach FASHION LAW!! The lack of legal knowledge from fashion students when it comes to contracts, but also intellectual property rights (copyright, trade mark, design...) is surprising!! Understanding the business and legal implications of establishing a brand is essential.

[@understitchYT]

Accounting and logistics too, such fundamental parts of business just totally ignored by uni

[@habenjosephine]

@@understitchYT totally agree!

[@janapoljakova214]

I dare to disagree. Role of fashion designer is to design and master this trade. Fashion schools should definitely iffer all kinds of courses, it just doesn't make sense to me to demand all of these expertise from one person.

[@habenjosephine]

@@janapoljakova214 i don’t expect a fashion designer to also be a qualified lawyer, but when i see on social media people accusing brand X for copying/infringing brand Y’s simple black t-shirt (where common items are unlikely to be protected) just highlights the lack of basic IP knowledge. Unfortunately, when you are starting something like a brand, you are going to have to do a little bit of everything until the brand has reached a level where you can outsource the ressources (having a business/legal/marketing team….)

[@understitchYT]

@@janapoljakova214 that would be fine if the only goal was to join a company, but most need to make their own labels these days, so its very important

[@allangradus1917]

I think the issue with these small Designer businesses failing is that the people starting them are designers. They want to be paid to be creative without limits. So the reality they will only work when there is a business mind involved. I think also extending the age to enter these competitions would allow people with more life experience to enter or for people to come into the industry at later age. Too much focus on youth and being sucessful at very young age.

[@FashionRoadman]

100% agree

[@understitchYT]

Absolutely brilliant video. I genuinely think the industry purposefully doesnt teach business for fashion designers because theyre much easier to control that way. If the big wigs (Anna Wintour LVMH) can choose who will succeed and who will fail, it gives them a lot of power. The LVMH prize comes with industry experience as part of the prize and it often goes to designers they are considering for roles. Love the LVMH prize for that reason, its a great pipeline, but one shouldnt need to have value to a megacorporation to have access to to that education

[@gobyfish1399]

I agree. Its' the fashion gatekeepers, they make the rules that keep them in power. Same thing exactly in the entertainment business, in American and British politics, its not about talent, or meritocracy, its the plutocracy. And with fashion conglomerates, LVMH, Kering, Puig, Capri, more and more gobbling up brands, more and more power concentrated in the hands of a few. Frankly, Anna Wintour, why is she relevant, from a purely fashion pt of view ? She just promotes the biggest brands with the biggest budgets and left wing politics. I prefer Harper's for the simple reason, they don't pretend to be "artistic" but are honestly commercial and are only about clothes.

[@DigitalDreamG1rl]

Thank you. 🙏🏾😭 Finally someone gets it. I am so sick and tired of people who are not educated in the realm of fashion who have soo much to say. Everyone expects you to have some kind of insta line… and disregards building a timeless body of work which takes years. They expect you to put clothing out without thought. I will continue to move at the pace I’m at until I am able to really implement a business plan that is strong.

[@beautybonvoyage8624]

Fashion is an art form and many artsy career folks tend to shun proper business practices because they view making money and good business choices as selling out or being boring or soulless etc. Many have emotional issues surround money and wealth that also cause poor business decisions or cause them to reject spending time learning about money and business.

[@babygiraffe-cg6gt]

Soo true....no wonder many architects are poor.....

[@ragdollmag]

I'm a first year fashion school drop out. I used to want to be a top designer. I first read about sale or return in the book, 'Glitter Plan' and that totally put me off wanting to sell to stores. So, I thought I'd create my own website and sell direct to customer. That was further double down on that idea as I was learning about vegan, ethical and eco things and not wanting to have my brand associated with businesses profiting from things that weren't that or having my brand next to things that weren't that. This further led to the idea of just doing digital products featuring my designs, as a total start up with no start up capital, much like not wanting to deal with manufacturing, warehouse storage or shipping etc, more eco and sustainable and less wastage and consuming, doing tutorials and online courses, so I can have all the fun of documenting and providing instructional education for things I just make for myself, ppl can appreciate things more making it themselves, learn components within my designs and then be able to create their own designs. I can build my brand in a less traditional way and way more affordable aligned with my values. I can also design fictional characters for a fictional world, Ragdazagora and create tutorials/courses/digital products for that as well, stories, animation, games, art etc. When I was at fashion school they were creating an extra optional yr for graduates who had come back wanting more business education.

[@ttangg55]

I’m a software engineer who follows fashion as a hobby and I enjoy these videos. It’s satisfying to hear an experienced, educated person share their insight so directly. And the intricacies of systems are fascinating. Fashion sounds incredibly frustrating to work in but I respect those who follow their passion and hope they’ll use your advice to properly position and leverage themselves.

[@davidpachecogarcia]

This can apply to the architecture/design field. So many young designers think they can just go off and start their own firm without any business plan. Education does lack the business aspects of running a firm. It’s not as emphasized. One thing I’ve learned just being in the industry is that “design” is just a small slice of running a business. Which a lot of designers don’t want to do.

[@onelove762]

Something I realised that media hype doesn't necessarily translate to money. Yes it makes a fashion brand seem more legit but it doesn't translate to money. Have to change my strategy to be more customer centric than media focused. Another thing having the balance of what sells and what doesn't. I feel like in every collection you need to have a basic design piece(s) that will sell other than just making these super unique items. Also focus more on the "cash cow" product. Refine / have a different version of it on every collection. It could be a different colour / material .

[@FashionRoadman]

It's so true! Media hype can sometimes can translate into sales but most times it doesn't.

[@iiwhatisyouremailprivatenn2470]

This video should have a " part two" ..., And part three...etc, etc,

[@Boredblacksheep]

You mentioned that you know designers that thrive without being in the traditional fashion press. Could you please do a presentation on how their business and strategy works? It sounds really interesting. Many people try to emulate the business strategy that they see in the press (without understanding the context of that strategies)

[@j_constance]

I think there is a lot that we aren't allowed to know about as consumers, the backstory and function of big marketing businesses for e.g. There is a huge "talent company" in Sweden that supports influencers worldwide and provides them with different companies that they work with and represent. It is noticeable when several of your favourite youtubers and instagramers start promoting the same jewellery brands etc. These big companies that set these chain connections up are the ones to watch out for, they control what influencers sell and in turn is trending. I really hope our influencer-influenced culture will start to unravel and become less interesting for people, it is starting to take over everything.. I happen to know a designer who recently blew up in Sweden, she went from graduating to having big investors buying into her business. It took about a year and "suddenly" Julia Fox is representing her brand. All the strings that were pulled to make that happen is what we don't get to see. I understand that people benefit from the potential in a young upcoming designer but there is something so tasteless when corporate people and companies just buy into something just to make it blow up fast and make big bucks out of it.. thank you for a great upload as usual!! keep it up :)

[@costcobongwater]

My design professor recommended everyone to at minimum double up with fashion design and merchandising, and to consider also taking supplemental business classes. He specifically talked about how many Central Saint Martins alumni don't make it despite creating at a high level because they don't know how to actually sell the clothes

[@lalc2883]

You almost gave a masterclass to all new designers or people interested in the industry. Indeed, the glamour surrounding fashion doesn't always work financially. A fashion show was necessary in the 80's, 90's and 00's. It was most of the time the only time a designer could speak to a wide audience. But we aren't in 1989 and with so many shows, even as a young designer, you can't pull a Margiela and organize shows in random places where all you need is an authorization of the Mayor. A presentation/Showroom installation + IG is all a designer needs sometimes. With IG, they can create a universe, a narrative and instead of 1 show a season, can extend the life of a collection through 6 months. You really said everything. I must say that i'm always a bit surprised by how fashion, which is so important for LFW or NYFW seems to be less supported than it is in PFW or even MFW (to a certain extend). Maybe because it's more difficult for young designers to be part of the calendar or even to set up something, it really feels like there's more sense of community in Paris. It's weird because Paris and Milan don't have a huge entertainment scene. Most designers can't count on a successful local rapper or actress to drive sales. It's really industry people helping industry people. Even the prizes. In France, The ANDAM, The LVMH Prize and the Festival de Hyeres prize all comes with mentoring. Some designers who don't make it even find places in big houses. It's sad that over and over again, LFW is marginalized because they can't support designers in a realistic way.

[@wolfgangk1]

I could easily see fashion schools banning this video, 😂

[@Boredblacksheep]

I am floored at your commentary on Elena (don't know how to spell her family name). I am pretty sure she wanted to present herself as a hero designer-entrepreneur, but you went straight to the point, without hiding behind words. I loved it. You offer a lot to learn for a business student like me. (Watching fashion KZbin is just a casual hobby for me)

[@d.y.e3803]

Excellent Vlog!! I really enjoyed it. It's great information for those out in the industry. I'm not professionally in the fashion industry, but have followed it for many decades and have also had friends and acquaintances in it. They have discussed various struggles within the industry. Back in especially the 80s and 90s, most of the independent designers that I knew had their own stores and had a very loyal clientele, but they had created a solid rapport with the clientele. They would also have fashion events held inside their stores and would send out invitations. None of them that I knew had so-called runway shows. Some would have friends model the clothing, jewelry, and hats as there were also hat makers in the mix. The word got out, even before the invention of the internet. But, there was more one-on-one interaction prior to the internet and also things weren't moving at a revolving door speed. My hat maker was making hats for a lot of celebrities, along with those of us regular clientele, long before the internet. Then fast forward to when a few upscale stores got wind of the fashion items of these young, hip designers and wanted to carry their items in their stores. Some designers would send items to them on a sort of consignment basis and if they sold then they would (supposedly) get paid. But, many times they waited a long time for their money and some never got it all. But, it's good that they had their own stores, along with their loyal clientele. Plus, they always sold their items out of their stores and if someone called up and said they were interested in a certain item, they would take the time to box it, go to the post office, and mail it off to the client. By basically not totally depending on the stores and a lot of the fashion hoopla, they were able to keep a roof over their heads and feed their small kids as back then, they were mostly in their 20s/30s. But they also knew business as they had to in order to run their stores. Also most had started their businesses years after having graduated from university where they had taken business courses and also worked in odd fashion and other jobs, saved up money, and then started their fashion business years later. And none of the designers that I knew in that category came from wealthy families. They were regular folks who had a lot of hustle, planning skills, a solid vision, excellent rapport with different folks, got a small bank loan in some cases, and had reasonable expectations....having reasonable expectations is important. They also had something to fall back on if it didn't work out. It's sad that the fashion industry has turned into what it seems to have tuned into now. Young designers need a better chance these days. It's interesting to know what is happening on different fashion scenes in different countries and/or cities. Greetings from Los Angeles

[@franciscoalquarellesjr-nx8dj]

It’s amazing to hear you guys point of view in Europe. Most brands in America are direct to consumer the last 15 years. Most people I’ve worked with as a creative director and upcoming fashion designer, most brands don’t even think about wholesale as much because our willingness to pay for new brands to try them is more lenient then Europe.

[@tomorrowilearned8471]

The press you got for your magazine because of all the connections you built is all well and good....but the real question is...has your magazine ever turned a profit? The brands that go under after 3 seasons just run out of capital, but they were never profitable...even a brand like Victoria Beckham, has never been profitable (or I think only recently started turning a profit)....as much as I love fashion, I think my understanding of what it means to be "successful" in the fashion industry has changed a lot over the years, especially realizing that a lot of these people are just playing with someone else's money and it doesn't really matter if they turn a profit

[@FashionRoadman]

So for full transparency, I did turn a profit with my magazine and this is without sponsors. Future issues will have a few sponsors which will improve profit margins (I also don’t have any investors). Only reason my second issue isn’t out is because I wanted to focus on my degree (I graduated this year) and I’m trying to sort so many other things out like automating the shipping so I don’t have to do it myself etc (I spoke about it via patreon) However, going back to the point of the video - like you said a lot of people have investors and they’re just burning a hole through the accounts until it’s no longer feasible. I’m all about long term health of a business which is why I didn’t force issue 2 of my magazine when I knew I didn’t have the time to commit to it.

[@PrincessJas24]

I’m not even in the fashion industry but I’ve watched you for years and I really enjoy your content and I have learned a lot. Your talks about business actually did translate quite a bit for me in the beauty industry! Thanks for sharing, love your channel!

[@kikiagbor]

Net-a-Porter love a good old sale or return contract

[@julianaoyewole3251]

There are independent business courses, the City business library is very helpful. they have courses and mini exhibitions for independent fashion manufacturers for small independent designers. And a lot of information

[@wolfgangk1]

Great video. I live in a college town in the US that has a highly recognized fashion school. The year end's senior show (yawn). I'm a seasoned (40 years) photographer/computer engineer/licensed clinical counselor/teacher. In short, I've been around the block. BOTTOM LINE: Your video could apply to any venture. I can't think of any exceptions where a school/university prepares students for the real world and at age 68 years, I can say that "facts or feelings" conversation is especially absent. I think, it's because the programme doesn't want to dissuade the students from quitting ($$$$). In short, awesome video. Bravo).

[@theoryg]

Answered soo well. You are very thorough Thank you for this!

[@styleandgraceworldwide]

Excellent video, thank you so much !!

[@sadflowers]

Such an amazing and honest look into the hardships and reality of being a creative in the industry. I'm not in fashion but enjoy learning about it, thank you for sharing your insights! In the animation field where I do work, there are so many creative individuals with amazing ideas that would be very enjoyable to see on the screen. But unless they get a studio interested or a grant from companies (or even a good supportive patreon income if they go the DIY route), they don't have the time and money to just not have a job and make their passion work alone. But I can't imagine the stress of losing thousands from a hiccup or honest mistake in the pipeline of production. I know for animation a good work around is slowly chipping away at our passion projects (even just making the storyboards, leica, rough animations, cleanup, post, etc.) on weekends or after work - so after a few years with a plan to follow through, a nice short 5 min film can be made from little resources. I'm not sure if the fashion industry has a similar grain of hope for passionate creatives without the time or financial resources to jump head first into their own collection. Maybe they can start with DIYing a small capsule collection or accessories just to sell on the side, and if they find success they can organically grow until it pays more than the main job and can become their career? But then again trends come and go - and past success in a fashion line might not mean the future collections will sell as well.... What an unique art form and industry!

[@JeuneF]

I’d love to hear more about the retail part of fashion, the “behind the scene” of running a store, how relationships with brands are created, etc.

[@bxckdoor9113]

Fantastic video, keep doing this style of content.

[@gittefeingeist9720]

Love your channel and reasoning. Thank you for supporting the community.

[@welcomemoyo92]

Quality content. Thank you.

[@user-hh4kn5sf8j]

This is such a powerful and informative video, thank you for sharing!

[@nigelseaton8367]

I ❤️ hearing about your fashion upbringing ! Fashionroadman, you've accomplished a lot!🎉 in the fashion realm (give yourself a big up!!!) 🎉

[@SarahZuech]

Fantastic video! Would love to continue learning your insights on the business/logistics/networking side of fashion

[@smellslikeupdog9271]

This is why I’m enjoying my time working at a small business right now. Not in fashion, but learning more and more about running a business long term is so interesting. I have realistic goals and I hope I can get there some day!

[@aliaelborai]

I loved this format with few questions and in depth answers, it was very interesting thank you for sharing your knowledge 🖤 looking forward to more ✨

[@burgersuperking]

Most important thing for a new clothing brand is to become a smooth laundromat to keep operations afloat.

[@anatolikbelikov]

When I hear things like these I’m happy that I haven’t become a fashion designer but just a designer who works in/with fashion. And as always - this particular video is brilliant and full of insights. Gold.

[@user-es7zp3gf5t]

absolutely to both questions!

[@isaacsello6097]

Very informative, thank you.

[@jgc3434]

Even at wholesale, designers have to worry about returns? Did not know that.

[@FashionRoadman]

They 100% do. Obviously every deal / contract is different it all depends on the circumstance and the leverage that the brand has but for the most part the really new brands all have to worry about returns. Also depends on the store, the smaller independent stores do sale or returns less than the huge stores / platforms like Selfridges, Fenwick, Net-A-Porter etc

[@chantelparris493]

Thank you!

[@TheGrifhinx]

I personally find it just upsetting how some of these designers clearly have "I just wanna make art" Sharpie'd all across their foreheads the entire damn time. It's like they are daring just about any person with a sound mind to ask them "yeah, but how are you gonna save yourself from dying of starvation with that?" It's like... you kinda can't even take care of yourself, what makes you think you can manage to take care of a brand that you so readily like to claim you "love and cherish" but you clearly can't feed properly?

[@Chinese584Man669]

Thank you for your insights! I really would like to ask you some personal questions in terms of joining the fashion industry as a graphic designer/marketing after seeing this video!!!!!

[@user-ks5pp6jq9g]

I love you and your channel thank you so much for so much brother

[@tranghoang7201]

I love Craig Green too! Had no idea about their financial struggle until watching your video

[@junyaiwase]

Great video

[@milesgale]

huge fan of your work, another incredibly valuable video

[@FashionRoadman]

Glad you enjoyed it

[@franciscoalquarellesjr-nx8dj]

In America we don’t care if you never did a fashion show, people still willing to pay 1500 for a synthetic fabric garment. It’s more about the name, quality is for a niche audience here because the general population lacks understand of garment construction or quality knowledge too much.

[@marnetteleioncouture7169]

You Are right because I can’t keep doing these shows so expensive.

[@meezanlmt]

That’s why I’m doing. I work with what I have. I built outside the fashion industry. At the peripheries. Real communities. Outside the hype and prestige. I have built everything from the ground up and I am not from fashion. In fact i operate in other industries.

[@Tommaso_Squarzoni]

Great Video... So Interesting

[@olumideakingbade982]

Very insightful

[@tomorrowilearned8471]

Elena Velez has a rich husband...she talked about it on the red scare podcast lol

[@FashionRoadman]

If this is true it probably explains the lack of business acumen, she has something to fall back on so doesn’t need to completely care in the way you would if there was no plan B This is the Victoria Beckham dilemma

[@iiwhatisyouremailprivatenn2470]

" someone" ( maybe Fashion road man ,) Should write a book about fashion business ? Can anyone think of anybody better suited ?

[@FashionRoadman]

As much as I know about the business of fashion there are loads of people more qualified than me to write books about said topic. I’ve only worked in the industry for 9 years, there are people that have been running successful fashion businesses for 30+ years

[@topnotch710]

ASAP Nast is that guy in fashion!! Rocky just has a bigger name

[@catherinetheworst]

lol you should do consulting!

[@PimpinBassie2]

Big fashion houses don't go on sale, they burn the goods 🔥

[@tank_ed]

Your answers to the first two questions not only applies to fashion but to nearly any business. Like they are SO relevant, I can quote them ANYwhere. Eg: You don't make financial plans with money you don't have if you are business savvy. Money needs to come with mentorship.

[@lisamariemeir]

your channel is everything!

[@christianbobo6407]

Think about it

[@Plupish]

Man, if I had a $1 everytime you mention your qualifications and jobs you've had in the fashion industry in each one of your videos, pretty sure I could end world hunger.

[@FashionRoadman]

You’d be surprised how many people ask me the exact same questions on a daily basis. I’m just preemptively answering questions before they come by mentioning those things.

[@Plupish]

@@FashionRoadman It's all love. Just a funny thing I noticed haha. I appreciate how transparent you have always been.

[@FashionRoadman]

@@Plupish I do it a lot tbh so you're definitely not wrong haha

[@user-cd1je7vu1h]

Interesting..

[@HumbleOpinions]

I recently watched McQueens documentary and his friend mentioned how he just showed at London FW but only like 5£ and couldn’t get food

[@luxuriate]

Thank you for making this video. Please can you give examples of the designers who don’t show at fashion week but make millions, I studied womenswear at csm years ago and nobody ever talked about finances. I’m really curious about the designers you mentioned who were able to manage financial success and sustain a creative business.

[@FashionRoadman]

Sheron Barber is a good case study - kzbin.info/www/bejne/rYjIaKmXqdp-lbssi=SD8nNeYbwzfkB5NW

[@EdwardOlive]

Wise

[@johnpettigrew83]

Cash. Flow. Let your personal expenses be your ground zero.

[@GoleenTech]

After being HEAVILY influenced by asap rocky then evolving fashion wise, I actually agree with you about your opinion about asap rocky. He has a lot of knowledge and can pick out good pieces but creatively I don't think he deserve that role as a designer/ creative director.

[@gracie3281]

do you recommend any books on the business side of fashion?

[@AD-wm9if]

I think this is a very useful commentary and could have some great follow on topics. Specifically, if you look at how designers through the 50s-70s got really famous, it was through these movie stars that were created by the movie industry to advertise their movies. For example the relationship between Givenchy and Audrey Hepburn. So that's one avenue of advertising designers capitalized upon. A different approach that grew out of that was Halston. Originally, before Hollywood, movie studios were based out of the NYC NJ/NY area, and Halston operated in that area and was a part of the social scene, and he capitalized upon his celebrity friends to advertise his clothing. Runway shows came out of that advertising model, and they created celebrities out of the models. I think these brands are suffering from not re-examining these advertisements translating to dollars. Victoria's Secret was just brutalized this past year, they created a really successful ad campaign, with a lot of eyes on it, and their sales numbers did not improve. I think Rick Owens does a good job in understanding that the runway shows are not a vehicle for making money. Overall I think as the recession deepens into a depression, a lot of brands are going to have to re-evaluate how many collections they release per year and really scrutinize their advertising strategies.

[@annoyedworldco]

where can we go to learn the ins and outs of the fashion business

[@TomikaKelly]

Imagine raising a child into adulthood just for them to burn through your retirement to finance their failed fashion brand. 🙄

[@Commonsenseisntcommon666]

26!? Fooled me

[@williemcduffie4137]

Why is it hard to find suppliers for independent fashion brands

[@toriamartan3295]

America Fashion Institute of Technology "FIT" New York City I'm afraid you might've forgotten in your role call, ASPA Rocky is a Designer & know this in my opinion isn't in any way an insult😉 cause really I've been heard to say the same for Ralph Lauren in which his works are in my view a Style Copyist,then there's Tommy Hilfiger who perhaps comes from some sort of mo back,& in my view his works,if indeed one wishes to consider his own is actually- -literally appears as an under style copy-ist🧐 However back in the day as it used to refered to let's just say late 80's & 90's Ralph Lauren 'crafted by the best, brand was where I could & would go must have pieces, UNTIL🙄😳🥺

[@jlyt18]

how do brands like geoffrey b small, jm ribot, other artisanal brands make money?

[@Funkyboy092]

Hi Everyone, can you please share names and possibly contacts of any fashion manufacturing factories for luxury clothing. Thanks

[@Witty_Star]

So, would building you own boutique be best than having you clothes be sold in otherstores? (Even if its an on line boutique, and u dont have enough to buy a place to build one)

[@seanyeo5514]

As a buyer I have found Instagram a far more exciting boutique and incubator than any brick and mortar store. And by the way I have quite a few times lost a purchase because I did not fill in the shipping details fast enough, it can be very lucrative too. I also enjoy speaking directly to the makers themselves.

[@FashionRoadman]

It depends, there is no one size fits all answer for every brand due to market differences, customer base, price point etc but across the board it’s more beneficial for a brand’s customer base to have direct contact with the brand one way or another. Brick and mortar is really expensive these days but you could do events every now and then, pop-ups etc

[@d.y.e3803]

Great statement. I agree that there's no one size fits all system. I also feel that it's very important for the brand's customer base to have direct contact with the brand as I've mentioned in my comments above of how a lot of fashion shopping was in the 80s and 90s and also prior to the 80s. There were basically two groups; the independent designers and the big mainstream designers and the big mainstream designers were the ones doing runway shows and fashion luncheons, but we customers were the ones getting the invitations as we were the ones spending the money on the fashion collections. As for the expense of brick and mortar, it can depend on where one lives and where one opens a shop. If one gets out of the so-called popular areas, it can work as I've seen it work with a lot of folks in both fashion and restaurants. Greetings from Los Angeles@@FashionRoadman

[@ParisHoney1998]

18:10 Yeah she definitely doesn’t know what she’s doing financially and it sounds like she comes by that ignorance honestly. Any person/parent who dips into their retirement savings accounts for any reason always gets an eyebrow raise from me. And the reason they do it for their (adult!!) children is usually not a good reason to do so. Plus it usually ends up being a pure bust.

[@Cardsmaster]

I will teach you Fashion Business 101. Don’t get into Fashion unless you have money to burn. Clothes don’t make money. Youre welcome. Teehee

[@traumaqueeen]

capitalism is killing the creative class!!!!!

[@FashionRoadman]

Unfortunately it’s always been this way, same reason why Alexander McQueen spent so long working at Givenchy even when he was tired of it because it enabled him to reinvest the money into his namesake brand. He then went on to sell the rights of the brand to Kering. Christian Dior had a backer Boussac which is what enabled him to launch his brand. There is always a lot of business that goes on behind the scenes with all these success stories that a lot of times is overlooked. Also, it is very understated how many successful designers come from a very wealthy family. Would be great if designers could just create art and not care but unfortunately that will only lead them into bankruptcy

[@sungodnyc]

This guy is sharing very basic info on the industry...sounds more like he's bragging, rather than sharing valuable usable info. The fact that he's worked in every facet of fashion just makes him seem like an opportunist rather that someone with passion, talent, or insight.

[@CNsays]

I mean, it makes no sense to tone-police. Fashion Archive has been doing stellar work in reviewing and providing information on nuanced corners of the industry and putting the spotlight on emerging designers. His personal perspectives bring depth to the videos. Versus people just talking about fashion gossip and doing shein hauls.

[@s-man9528]

I have a question, do you smoke ? Asking for a friend.

[@FashionRoadman]

I don’t lol 😂

[@s-man9528]

@@FashionRoadman well you have a crush from in the states ❤

[@amateursewist9505]

ignorance is bliss

[@YoogiNation]

if u think ur great at editing videos then asap rocky can think he’s great at designing clothes too lol

[@FashionRoadman]

lol touche haha. My KZbin video editing isn't great but I do actually edit videos as a job. It's probs because I spend all my time and energy making content like editing documentaries & some campaigns for other brands that I can't be bothered to do it with my own KZbin videos

[@YoogiNation]

where can i find those documentaries? would love to watch your work@@FashionRoadman

[@user-ks5pp6jq9g]

Communism

[@easyyeye]

18:27 sheesh mums saving🫠, as someone with an economic degree with a focus in marketing. I’m not surprised with the lack of business knowledge. Across all art mediums artist lack da business mindset to be substantial. Da result is predatory contracts by those with money n’ influence. U can only feel bad up to a certain point. In the digital age we can equip ourselves with da necessary tools