How Font Size Affects Price Perception (Don't lose Clients)

[@morejanda]

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[@matthewmillette9898]

Another little nugget of golden information you don't learn in school. Thanks Mike.

[@morejanda]

Thanks Matt!

[@manuelfarcas1023]

That's what I love about design: a tiny change can make such a huge difference!

[@morejanda]

Agreed!

[@toddbrous_untwist]

Ok, this video just changed my life forever. I wish I knew this 20 years ago. I can't... I just can't... I just can't believe how insightful and brilliant this is!!

[@morejanda]

Thanks so much, Todd! Love your comments!

[@toddbrous_untwist]

​@@morejanda I watched most of your videos the other day. Seriously great content! Helpful on all levels. Please keep posting your videos! You are covering topics that few people understand or discuss. Btw, your design and branding is awesome as well.

[@morejanda]

@@toddbrous_untwist Hey Todd. Thank you so much. I'm trying to fill in a lot of gaps I see in the industry and trying to give "step by step" ways to do things....in addition to the overarching concepts. I want people to be able to take action today...and make a difference in how they run their businesses. Thanks again, for your support!!!! So appreciated!

[@zeecee5881]

This was an excellent tidbit. I went back and looked at our layout and we bold the price. But based on this, we will keep it regular (no bold). Thank you

[@morejanda]

Thanks Zee! It is a subtle thing, but can make a difference.

[@nuucha]

This was a very good insight into how the font size may affect our perception. Thanks for sharing the original study as well. I realised that subconsciously I have been using the same font size for the totals in my proposals as well.

[@morejanda]

Great instincts!!! Now you know why!

[@juhik.3164]

I’ve never heard this advice before, thanks Michael!!

[@morejanda]

My pleasure! Super interesting.

[@jignatova]

Mike, thank you! You enlighten such a common mistake. I even haven't thought before!

[@morejanda]

Thanks Jenny! If you haven't thought of it before...that means a lot....because you have thought of A LOT!!! :-)

[@loopdropmedia]

Really interesting, thanks for all this fantastic content!

[@morejanda]

You're welcome. Thank you for your comment!

[@damianbergamaschi3180]

I have definitely made them "bold" in the past (but no longer). I am also a huge fan of taking advantage of anchor bias (by showing larger value numbers next to invoice numbers... Normally reduced rate for longer term contract etc.)

[@morejanda]

Yes! Price anchoring is such a great technique! Thanks for sharing!

[@GaboyNatienAustralia]

Hi Mike! This is really great content. Thank you so much for this video, it has been very helpful to me since I am crafting my first proposal and want to get it as close to "right" as I can. I wish you could have a video regarding crafting proposals though. I know you have the course available, but I can't get it yet. Will get it in the near future together with all your other courses. Thank you Mike!!!

[@morejanda]

Thanks Nati! I have more content coming on proposals! Stay tuned!

[@oscargomez7070]

I seriously can’t believe I am one of the first 1k subs of this channel.

[@morejanda]

Thanks Oscar! It is a new channel...growing more all the time. 😀