How GM Fell & Toyota Won. Vehicle Manufacturers in the USA 1961 - 2022

Chart of the top 10 vehicle manufacturers in the USA from 1961 to 2022.
The numbers are the percentage market share.
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[@rlaranjo]

Man, I never imagined a graphic chart could be this exciting!

[@JamesAnthonyL-88]

I know right !!!

[@1monsieur]

On the edge of my seat until the end.... Bravo Toyota.

[@happyatheists9361]

Reliability is the true luxury

[@DrJ-hx7wv]

That's why I buy Toyota exclusively

[@DrJ-hx7wv]

Oh, and atheism is irrational

[@IcelanderUSer]

And resale.

[@lukespector5550]

Which is why Italian manufacturers use all kinds of emotions & passionate cons to make owners put up with shit!

[@cbrown182]

You would think from the graphic that Toyota's market share catches up with GM, but the percentages are quite interesting to follow. For example, since 2000 Toyota's MS increased from about 10% to 15% to overtake GM. Whereas in the same time GM go from 30% to 14%. GM essentially lost their customers to Korean, Japanese and German brands rather than Toyota beat them. It's also quite interesting that the MS of Chrysler is more or less the same at the start and end of the graphic.

[@kaitlyn__L]

It’s essentially like the spoiler effect in voting - Toyota isn’t numerically any more popular, but a once-unified customer base is now split amongst many more options and the winner is crowned from a much smaller proportion of the overall market.

[@user-iz3gv5vo6b]

I suspect that as the title implies, this is vehicles MANUFACTURED IN the US, rather than "US Sales". Many variables are not clearly defined. Toyota and VW's massive global sales are clearly not shown here, nor are GM's recent (relatively) large numbers in Chinese JVs. Manufacturing in Canada and Mexico may or may not be included as the NAFTA (and later CUSMEX free trade) agreements count North American CONTENT rather than final assembly.

[@cbrown182]

​@@user-iz3gv5vo6b. The graphic shows percentage of market share, so it's definitely sales. Brands such as MG are also illustrated and they have only ever been made in the UK.

[@imnotusingmyrealname4566]

​@@cbrown182MG is Chinese now...

[@cbrown182]

​@@imnotusingmyrealname4566 it wasn't in 1963 when it appeared on the graphic.

[@piotrmalewski8178]

GM has a long history of sabotaging their own cars to avoid internal competition, and terrible built quality. If you watch 80s reviews of GM (or any American cars) in their show Motor Week, these cars were sometimes literally falling apart on camera. Saturn was an attempt to respond to Japanese quality and was initially successful, but the GM started saving on it same as on other brands and destroyed it.

[@christopherconard2831]

I remember one (I think it was the Pontiac T1000) that they commented on the back filling with water because the hatch didn't seal properly. And I believe Cutlass when the badge or side trim fell off while filming. Also the Ford Bronco that they commented had "custom" paint. In that every panel had slightly different texture and sometimes color. Not good for a press car that they knew was being reviewed.

[@piotrmalewski8178]

@@christopherconard2831 Around the same time, one of GM's high ranked engineers was fired because he told the management they can't save on engine development by converting gasoline engine to diesel, which is obvious for anyone who knows the differences between the two. So they fired him and forced engineers to convert gasoline engine. The end result was a V8 diesel that was notorious for blowing the head gasket, because the gasoline motor wasn't stiff enough to withstand compression necessary for a diesel. But perhaps the most disgusting thing they did, was how they sabotaged Pontiac's Turbo V8, and Fiero car, just to shield Corvette. This policy was the whole reason why Delorean destroyed his life trying to make his own brand although he could have been a GM CEO. He said he 'couldn't stand selling the same old cars with a little differently shaped fenders and lying to customer that this is something new and revolutionary.'

[@grunff]

It would be amazing if milestone car releases are shown on this at the relevant points in time.

[@HiruS22]

That was a real eye opener for me. Living in England I have no experience of the US car market but all my life I've just assumed that Ford had always been by far the biggest car manufacturer over there! It never occurred to me that GM were so much much bigger, and even more surprising that sometimes Chrysler were almost as big as Ford, I thought they were just a minnow. I have been educated.

[@brawnbenson552]

Chrysler’s numbers include all co-brands like: Dodge, Ram trucks, Jeep’s

[@obelic71]

Vauxhall, Opel, Saab and Daewoo were the volume GM brands on our side of the pond. Vauxhall and Opel are for a century household carbrand names for us Europeans. GM has sold all European assets off and Vauxhall and Opel were bought bij PSA. Ford is also an odd one in this. The Ford models designes and produced in the UK and Germany gives Ford a typical European brand feeling not an American one.

[@johnd8892]

GM so dominant in the fifties in the US and Australian markets that governments in both countries were talking about special laws to promote more healthy competition.

[@Fanboy1222]

​@@obelic71i think the American Ford is just dumb enough to throw away their complete car section. The european part of Ford since the Focus just worked so well

[@obelic71]

@@Fanboy1222 The US legacy car manufacturers were/are in jeopardy. Chrysler is an almost dead brand in the stellantis group GM is more Chinese then American. Ford is cutting average cars global and just builds the top segment. The last Fiesta ever build drove of the production line last month in Cologne. Maximising quarter profits instead of R&D is killing them now.

[@TheBasementChannel]

My favourite part was catching a glimpse of BL on the chart 😂

[@christopherconard2831]

It was odd seeing VW on the bottom, and sometimes falling off the chart completely. I know they aren't a big brand in the US, but I see them so regularly I assumed they sold more.

[@DrWhom]

I would guess the next 20-odd brands on that chart also make cars that one sees regularly on the road.

[@johnd8892]

Seeing a brand often does not help in this chart unless they are sales from the current year.

[@jeffking4176]

Some part of this has to do with locations of dealerships. In my area [ Jacksonville Florida] , I see a ton more Volkswagens towards the beach, and a lot less, on the West side.[ but land-wise, Jax. Is the largest city, so it’s very common that people on the east side stay on the east side [ towards the beach], and across the river, west side people tend to stay on the west side. Out in Gainesville- no VW dealerships, very few VW cars. Similar with all brands. 🚗📻🙂

[@christopherconard2831]

@@jeffking4176 I currently live in Gainesville. Though I've lived at the beach on and off several years. VW's popularity seems to come in waves. In the late 80'/90's every sorority had a cluster of Cabriolets parked out front. These disappeared and were replaced by every color of the New Beetle in the early 2000's. Maybe Volkswagens just stand out more, but they appear more common than the numbers would indicate. As an aside. When I moved here the first time it wasn't a real fraternity unless there were 2-3 IROC Camaros and/or 300Z parked out front. Except the agricultural frat. They are and always have been the home of endless lifted trucks.

[@adrianmonk4440]

​@christopherconard2831 /// Word. True that, Fraternities & Sororities.

[@KyrosTheWolf]

I'm surprised GM is still 'leading' today, but that might be thanks to fleet sales and commercial vehicles

[@jamesengland7461]

pickups and SUVs

[@christopherconard2831]

GM had a talent for turning out huge numbers of cars that the masses would buy to replace their current GM. But most of their individual models were largely forgotten almost as soon as they stopped making them. Think about all the Lumina variants they pumped out, and how quickly they disappeared from the roads. Also, as you said, fleet sails. When rental companies and government agencies have contracts to buy over 100K each year, it helps your production numbers. Same with Ford. It was police departments and rentals that kept the Panther platform relevant and profitable for years longer than it should have.

[@IcelanderUSer]

Fleet sales are a drop in the bucket when it comes to survival. GM sells millions of vehicles because people like them. Just because you don’t doesn’t mean they survive on fleet sales. I rented a Mitsubishi recently and was shocked at how garbage it was. Reminded me of GM cars 10 or 20 years ago. Needless to say the only GM vehicles I like are the big suvs.

[@MrDuncl]

@@IcelanderUSer Fleet sales are the way lightly used vehicles enter the market. I bought a one year old GM car whose previous owner or lessee was Avis. When I test drove it it had a sticker next to the mileometer saying "Mileage must not exceed 15000 miles. Penalties apply for excess mileage".

[@borandolph1267]

This really surprised me, thanks for posting! I had always thought toyota built up a massive market share, not that GM squandered their lead over 40 years.

[@HidingAllTheWay]

The 2022 data is wrong, after Subaru there should been Tesla with 3.9% share, followed by VW Group with 3.6%, BMW Group with 2.6%, and only then should come Daimler. Also having Hyundai and Kia as seperate manufacturers is a weird choice as well.

[@RoaldRoberts]

I never knew VW has had such as small share in the US 😮

[@omisan771]

I'm honestly surprised Toyota's rise came this late in the USA. I wonder how that would look for Canada. I'm guessing Toyota, Honda and Hyundai would have bigger shares much earlier.

[@jamesengland7461]

The US market was just so huge back then that it took time.

[@razorsz195]

Would be interesting to se a UK one, i remember it being lots of Fords and Vauxhalls and a brief boom of Citroens pre hot hatch era :p

[@johnd8892]

If you want to see a dramatic chart plot Australian new car sales. General Motors Holden being the top car sales brand from about 1950 until around 2010 and now off the chart since 2017. Even with the minimal sales of Chevrolet pick up trucks converted to right hand drive at great expense. Lucky Ford here have the Ranger sales to look respectable after even leading Holden in the eighties by a bit.

[@karywho]

Though, shouldn't hyundai and kia be merged at some point?

[@ysmg9010]

They are merged since 1998, so yes before both appered on the chart. But also early on you can see the Opel brand on the chart, which was part of GM since 1931 / 1929 (80%). Also you could argue about DaimlerChrysler merger 1998 - 2007.

[@Steampete12]

They share engineering but are separate companies, there is some share holding by Hyundai of Kia but not ownership. Like Ford at one point owned 25% of Mazda.

[@MrDuncl]

@@Steampete12 Back in 1998 we had a Kia hire car in the U.S.A. and the manual said that they were backed by Ford. Google tells me Ford had a 9% stake until that year.

[@BillyNoMates1974]

would be interesting to see this for the UK market over the same time line. Hyundai and Kia are in exactly the same spot as Vauxhall and Ford were 10 years ago. Dont see a lot of Vauxhalls and a few Fords around my way. Ford has reported it has lost 12% of the european market since covid.

[@street-level]

So did the Chinese car industry do that deiberately?

[@BillyNoMates1974]

@@street-level no. I don't think so..... well not yet. there is going to be a big glut of chinese cars coming here soon. the Ora Funky Cat is only the beginning.

[@MrDuncl]

I still see quite a lot, possibly because the local Ford dealer is celebrating 70 years of business. A lady at work must be a Ford fan as she has just replaced her 2nd gen Ka with an Ecosport. The Chinese will have to build up a dealer network if they want to succeed. There is a Tesla place just five miles away while I checked out where the nearest BYD dealer is and it is 150 miles away. I suspect many of the Chinese brands will go the way of Proton or Daewoo.

[@TheMasterofComment]

​@@MrDunclouch for anyone who still remembers proton. Essentially rebadged Mitsubishis, which were good

[@garrylawless3550]

Brilliant, thanks for creating this really informative video.

[@user-zl3fe9mb6t]

brilliant, fascinating, different yet apt. Well done! Might watch it again...

[@danielt.8573]

Can you show two more videos with these graphs, one for the UK and another for Europe? Also, what explains Toyota's sudden rises after 2000?

[@IcelanderUSer]

In the 90s there was the best selling car in the US story. It was between Toyota and Ford with the Camry and Taurus. After 2000 Toyota won because Fords Taurus was no longer nice looking or innovative. Reliability and price plus decent resale was what mattered. With Toyotas designed and built in the US they could achieve anything. And they did, with the large Lexus and Camrys all looking like big American cars.

[@adrianmonk4440]

KUDOS MR. BIG CAR. A very powerful, dynamic comparison, informative YET intuitive display of the data. Spreadsheets or static bar graphs would have been a snooze-o-rama.

[@thatcheapguy525]

wow, brilliant. enjoyed that!

[@mauritsvw]

Fascinating, but of course a similar graphic for the whole world would be interesting.

[@Leonaristo]

Wonderful and classy background music!

[@jasoncarpp7742]

It's too bad General Motors didn't take foreign car makers seriously and tried to do better with their build quality. Perhaps GM, Ford, Chrysler, and others might still be producing cars.

[@vehicles_n_stuff]

It’s a lack of quality that’s been hindering them for decades, that’s why I’m not a fan of most domestic American cars, especially GM

[@Okkie26]

I think they should have taken their foreign car buyers more seriously, and listen to them what type of cars they wanted. Instead of trying to push the american gas guzzlers to Europe and Asia.

[@steven.l.patterson]

Hubris is the downfall of many former giants.

[@jasoncarpp7742]

@@Okkie26 I agree. I don't get why the hell car makers didn't. There are lots of car makers all over the world that had great ideas that we could've, and should've learned from.

[@jasoncarpp7742]

@@vehicles_n_stuff My least favourite American cars were produced in the 1970s and 80s. They seemed to not care what car buyers want their cars to be.

[@daviddickinson6955]

Kind of expected Tesla to pop on that list towards the end. Seem to see those things everywhere now.

[@ceesklumper]

Fun and interesting graphic

[@AvroHawker]

Always surprised how far ahead GM was historically than Ford in production. I always think of more Ford products on US streets than Chevies and Cadillacs etc. Shows how wrong you can be

[@vehicles_n_stuff]

Or how reliable GM products are

[@matthewtait3782]

A lot of those numbers are due to their fleet sales and defence contracts, that’s always been GM’s big seller

[@IcelanderUSer]

@@matthewtait3782. Not true. GM sold like 60k Suburbans and similar in the 3Q compared to Toyotas similar models of 20k units. Assumptions and facts don’t always merge. Educated folks like us, I assume, think that foreign brands represent a higher class and sophistication level. Who wouldn’t want to be looked at as smart and wealthy? Well, once you get over “yourself” you’ll find a lot of reliable, interesting and “affordable” stuff out there.

[@blossy_random_staff]

Interesting video. Thou I don’t understand some things. Like why GM shows like a one big company, but opel for some reason is separated. And ford is shown, does it mean only ford cars, or also Lincoln, Mercury and Jaguar/Landrover? If so, why does KIA and Hyundai are separated, aren’t they just one company? And does Toyota sales include Lexus sales, as well as are Acura sales also included in Honda’s? So many questions 😂

[@bandombeviews6035]

Hyundai owns like 33% of kia, and kia owns a bunch of hyundai, but they still remain seperate companies on paper

[@kaitlyn__L]

I think because GM no longer owns Opel. The graph didn’t rearrange to merge Daimler and Chrysler in the 00s either, so it’s all based on the current ownership structure rather than past ones.

[@Jmeon4eva]

The General and Blue Ovals fumbled in the 70's. It's taken decades to feel the effects (ignoring we've all seen them most of our lives)

[@lukerinderknecht2982]

Can you make one where the x axis doesn't scale up/down? Would give a more realistic picture of the overall changes.

[@ccooper8785]

And sometime in the late '80s GM stopped making money from their cars - their profit was instead generated by acting as the loan company for people to buy GM vehicles...

[@christopherconard2831]

I can't remember which CEO said it, but he described GM as a financial and insurance company that happens to also make cars.

[@piotrmalewski8178]

Which is surprising if you consider that GM in the 80s made cars of terrible quality. Suspension and engines on many models would not survive 50k miles, and decorative parts happened to fall off while journalists shot car review shows. If you watch Motor Week from the 80s this literally happened on some cars. They also sabotaged Pontiac, who developed Turbo V8, if this engine got a green light for 3rd gen Trans Am it would have killed Corvette sales. So instead of making Vette even faster, they banned Pontiac from making their own engines. Same story with Fiero, it got the most unsuitable engine for this kind of car, because with strong engine it would have been a cheaper alternative for Corvette and they couldn't be bothered to develop something more economical than 2.5 Iron Duke also known as 4-Tec and nicknamed 'Low-Tec' for low power output and tendency to catch fire.

[@luiscarlosvieira3966]

It's amazing how Chrysler didn't loss any market share compared with the 60's... all new players got their share at Ford and GM... And now, they are at the same level as Chrysler (Ford was 3x and GM was 5x)... very bad leadership on those 2...

[@lakrids-pibe]

You can tell when VW lost the "Herbie" appeal, and yet their presence is remarkably consistent.

[@klaushuxley3342]

It's helpful that they also own Audi and Porsche - along with Lamborghini, Bentley and Bugatti (not that they add much to market share).

[@RPRosen-ki2fk]

That was absolutely fascinating data, not to mention you presented in the MOST entertaining and exciting manner. WELL DONE.

[@OntarioTrafficMan]

Why are Hyundai and Kia listed separately?

[@MrReese]

I didn't know this channel also made these graph videos 😯.

[@thomasfrancis5747]

Just reading Bob Lutz book Car Guys v. Bean Counters - in the early 2000's GM had hopeless bureaucracy, executives who had come in from nonautomotive companies, 13 design studios, hopeless marketing predictions, inability of anyone to stand up and say that new car designs were rubbish, tremendous buck passing, etc, etc. He also blames a weak Yen against the dollar, for US political reasons, supporting the Japanese.

[@robertodemonte4251]

How does Chrysler with only three models (...Pacifica, Pacifica hybrid and the very old 300...) to have the 11,2% ? ...it's a miracle.

[@andrewinaustintx]

Ram trucks still sell pretty well. Plus, the Dodge brand adds a minuscule amount. The Jeep brand most definitely outsells both the Chrysler and Dodge brands combined.

[@teddyboragina6437]

he's probably including all the stellantis brands. (chrysler, dodge, ram, jeep, fiat, alfa romeo, maserati, abarth, citroen, DS, lancia, opel, peugeot, vauxhall, free2move, and leasys.) bascially stellatis is what happened to all the failed car brands that were unattached (IE not a ford or GM sub-brand) I wish them the best of luck because they are going to sorely need it.

[@akoshorvath-risko5838]

​@@teddyboragina6437But in the 70s Fiat as a stand-alone company is on the chart. So then the Stellantis sub brands are added later

[@Cube189]

@@teddyboragina6437 They're basically fighting Chinese brands at this point... Chrysler, Citroen, and Lancia are basically dead. Peugeot, Opel, and Vauxhall share the same cheap models. Fiat went for cheap city-cars. Jeep is known for its low quality. Dodge has been selling the same four models for years, just with minor facelifts. They're trying to make DS into a luxury extravagant brand but people are not falling for it. Alfa is the only interesting one but it's not selling... We're gonna see a lot of these brands ceasing to exist in the next 10 years.

[@klaushuxley3342]

Ram/Jeep

[@foreverinteriors]

interesting the little fight between Ford and Toyota was during the Alan Mullay years as Ford CEO 2008 to 2014

[@johnyoung2279]

You left out Tesla! And its market capitalisation exceeds all the others

[@NicoMeijerman]

A must read to understand what happened: The Machine That Changed the World, a book from 1990.

[@rufus_mcdufus]

No Tesla?

[@bfelten1]

Tesla passed Mercedes already in 2021, so yeah, something is missing.

[@jamesengland7461]

Definitely on this year's top ten list!

[@typxxilps]

1:17 I remember Iacoccas memoirs and the important role of the k-car as the key car due to its fuel efficiency all the others could not offer at the time but I am pretty sure that his car must have been released earlier cause the oil crisis when such car was needed was a lot earlier than 1987 cause in that year I had been serving and the next year I got the book. I would think it must be years earlier and that the mini van came a bit later after the k-car. Might also have been a bit more fun to watch if it would have been the Top15 or Top 20 considering that the Audi brand had a great beginning till the faced claims that the automatic transmission would have killed 2 owners or so which crashed the US sales of the Audi brand which has not been visible under the top 10 brand now.

[@kaitlyn__L]

I think they were all under VW on the list, since we had Daimler as one entity and FCA as one entity

[@JohnMulhall1]

That was weirdly good, for what was just a moving graph. But you're not getting off that easily, get back here for the next video.

[@averyparticularsetofskills]

That was oddly exciting and almost suspenseful to watch.

[@BigCar2]

I was going for “almost suspenseful”!

[@vicp8772]

Gm j series cars got me to love jappensse cars. Never looked back

[@randomthingsstuff6591]

Its sad how many cool brands left the USA

[@darrensmith6999]

Interesting to see BL in there early on (:

[@nickwalter9630]

British Leyland?

[@darrensmith6999]

@@nickwalter9630 Yup (:

[@kaitlyn__L]

I knew we had a significant (from our end) export market of British cars, especially wee roadsters, over there in the 60s and 70s… it’s weird that the USDM was so big that even all that was just ~1%.

[@123fourfive5]

Had no idea European brands had such a small market share in the US. I also don't see any advantage of American cars other than performance cars and trucks. Are American cars significantly cheaper in the US than other brands?

[@adrianmonk4440]

For Size, Power, Interior & Trunk Space, Mustang, Camaro, 300 Challenger, Charger are values. Maybe not MPG. IF you wheel & deal, that's a lot of car for the money. MIND YOU, I am NOT quoting J.D. Powers, quality ratings. ++++++++++++++++++ Pickup Trucks, XUVs, SUVs bring a PREMIUM Price. So it's hard to compare ON THE SPOT MARKET (comparatively in the short term).

[@baronvonjo1929]

I wouldn't buy a American car tbh. But they have dealers everywhere and the parts are normally cheaper. Toyota and Honda are kinda exceptions. That have worked so hard and long in the US market they can be the same price. Heck they even might be more expensive but people will still buy them. The only European brands we have worth mentioning are BMW, Mercedes, Volvo, Audi, Porsche, Mini, and Volkswagen. Fiat and a few others but not worth mentioning. VW is the only mainstream brand. But they don't really offer anything and don't have the best reputation. They never tried to really enter the market in full in multiple segments. The other brands are too expensive and have their resale values collapse when on the used market because they are also normally seen as unreliable due to all the tech they use to see like they are futuristic. Basic maintenance on any European car or even spare parts is normally much more expensive and also more complex to fix. Not for every car. But just typically

[@adrianmonk4440]

@baronvonjo1929 // The 18-35 year old demographic and US interior are prime for American products. You mentioned personal preference. I drive a Kia sedan. Every time I get jacked with on the road, I swear to myself, I'll upgrade to a larger American Pickup Truck or SUV, & also drive like an @$&hole. Then again, I had to REMIND a female driving a Honda Pilot at a stop light TO HAVE A NICE DAY.

[@MrDuncl]

Doug DeMuro reviewed the Hyundai Kona-N. He spent most of the review questioning why anyone would buy such a small vehicle when they could buy a larger one for the same money. Americans consider the Toyota Rav4 to be a sub-compact for a woman to drive. Here in the U.K. I think it looks to be a bit of a tank designed for the American market.

[@drift180x]

It’s because many European cars get marked up in price quite high to the point they are no longer competitive against similar models from other brands.

[@martinkoop9289]

when Audi TT video is coming?

[@COIcultist]

It is mentioned that Toyota sales benefitted Subaru, how and why? Mercedes (Daimler) only made the list after its car quality fell badly. What brand was the orange circular badge with the stylised "S"(?) at the beginning of the chart?

[@johnd8892]

I think you saw Studebaker from the US. They got shaky after 1965 and were soon gone. Lots of KZbin coverage of them.

[@COIcultist]

@@johnd8892 Thank you!

[@kerriwilson7732]

Toyota bought Subaru from Fuji Heavy Industries & brought the brand "more mainstream".

[@COIcultist]

@@kerriwilson7732 Many thanks!

[@tz8785]

Not that it makes much of a difference as it never made it above 1% and disappears in the 70s, but shouldn't Opel be a part of the GM bar?

[@Crayfish3D]

The big surprise for me is that Subaru is bigger in the US than VW, Mercedes or BMW. I didn't even see BMW on the chart or are they owned as a subsidiary by one of the other groups?

[@MrDuncl]

No BMW is independent, and there would be a strong argument for including Mini (and even Rolls Royce) with the,m this century since they own both. Subaru get slated for poor fuel economy in Europe. 2/3rd that of a Golf or even a Toyota Rav4 Hybrid. Unlike the American CAFE system poor fuel economy costs much more than the actual cost of the gas (in extra taxes) here.

[@InTeCredo]

Roger Smith, the former CEO of General Motors from 1981 to 1990, was more or less responsible for the sorry state of GM in the longer run. He wanted General Motors to make money, not cars. Thus, lot of missteps and bad decisions during the 1980s that hurt the customer loyalty very much. To combat the Japanese "invasion", he wanted to establish a new brand, Saturn, which was a day late and dollar short and didn't do much for GM. Mr Smith could have put billions of dollars-earmarked for Saturn-into better use of improving the quality control and the brand and model differentiations as well as new technologies. Who could forget the FWD A-body cars that looked the same from the side with minor variation of front and rear end design? Mr Smith demanded that the entire fleet meet CAFE because he didn't want the "gas guzzler" tax attached to the cars; thus shockingly tiny Buick Rivera, Oldsmobile Toronado, Cadillac Eldorado/Seville that looked too similar to the cheaper N-body cars. Don't get me started on engines: GM didn't bother developing the completely new engines with newer and more modern technology as often as seasons.

[@letsdiscussitoversometea8479]

One of the last things he did before retiring, was to announce the development of an EV. Maybe this was some sort of atonement?? It's a shame GM appeared to try to sabotage its own creation - possibly in order to continue exploiting the paying customer.

[@piotrmalewski8178]

​@@letsdiscussitoversometea8479 Of course. Their cars in the 80s had horrendous built quality, close to that of communist cars made on Monday (when the factory staff had hangover). Throughout the 80s Pontiac was systematically sabotaged because it was dangerous for Chevrolet. It developed a Turbo V8. With draw-through system and heavy 2-nd gen F-body it wasn't a competition to Corvette, but 3rd gen F-body was 500kg lighter than the 2-nd gen, Pontiac version looked like Corvette, and with emerge of electronic fuel injection, given that Buick V6 turbo reached 350HP in late 80s, Turbo Trans am could have reached 450 if not more, and being a more practical 4-seater, could have totally destroyed both Camaro's and Corvette's sales, unless GM would have invested in Corvette to make it a lot faster. So instea d of investing in Corvette, GM banned Pontiac from making their own engines. Even the 20th Anniversary Trans Am with Turbo V6 was downtuned from 300 to 250. Same story with Fiero. It was designed to accomodate even V8 engine, but it would have been a direct and less expensive threat to Corvette, so instead of V6 Turbo for example, they gave it 2.5 Iron Duke with only 82HP power output. It didn't work as econo car either, because MR2 was faster and used less fuel. They also screwed up suspension system to save money, and fixed it when it was too late.

[@IcelanderUSer]

I have to say the 70s did more to kill GM than the 80s. GMs cars by the mid 80s were starting to improve. In looks and technology. They had gone so many decades with no real competition that when they did face it they didn’t know how to cut the fat. I also find it interesting how Americans are experts on all the problems and failures of the big three while also being experts on all the innovations and wins of everyone else. There’s this forgiveness for everyone else, say, how people will complain about low quality interiors of a ford ltd but when compared to a Japanese or European car of the same era they’ll say we expect thin plastics and dubious quality. Americans will also compare their LTDs to the largest Mercedes or BMWs without mentioning the price difference.

[@OffTrackProductions]

Hyundai and Kia, no idea their market share was so low considering how many of their loser-mobiles I see around here. That's heartening at least.

[@maxant4285]

AMC didn't just dropped from the list.

[@delusionnnnn]

Love to see Volvo up there in the beginning. Get back in! Must surprised by Hyundai being as high as it is recently, perhaps they're under-represented in this region as opposed to out west?

[@xPentag0n]

Crazy I never knew Opel was even sold in the US Market and till the 70s was in the Top ten with half the market cap of VW

[@johnd8892]

Opel then Sold at Buick dealers. The Opel GT carved a unique niche. Made it to TV as Max Smarts car in Get Smart for a season or so. That would help sales a bit.

[@Aggnog]

Is this facebook now?

[@johnd8892]

British Leyland at least gets down near the bottom around 0:20. I expect the sum of the BLMC sales of MG, Triumph and Jaguar at the time. Maybe a few Austin Ameriacs as well. All included the merged BLMC company.

[@briand7381]

Does this include GM/Ford trucks? I’m assuming yes…

[@johnd8892]

Early on White motor corp are there. Truck only I believe.

[@fortune300]

Short-term "bets" to save quarterly numbers and annual financial statements are what are destroying American automakers. They absolutely not go for building the best, just good enough

[@35dononeill]

I wonder how hyundai & Kia will over the next few years

[@shroomkingdom8152]

Was really pushing for Honda to make it past 10%

[@entropybentwhistle]

I’m surprised Volvo didn’t make the list in the ‘80s, when it seemed like every 30+ adult I knew owned one.

[@somebloke4027]

Looking at your videos in order of popularity shows that folk heroes and cool / exotic models do well. I’d like to see the results of your amazing research into Gordon Murray, Giotto Bizzarini (Alfa/Lambo/Ferrari/Iso), Tesla, Bentley/R-R, the Jag XK engine, McLaren and (deep breath) the mass extinction of the British car industry. I would put money on each being a 1M+er. Um, except maybe the last.

[@colinrobinson7869]

Next team meeting one must up my graphics to match yours # nowaywillIbetthat.

[@caiolimacaldas]

What if someone bring back the passion for the 2-door coupe cars ?

[@drift180x]

In the US? Very unlikely, crossovers are king there and make up around 70ish percent of all new car sales. The US likes large vehicles.

[@caiolimacaldas]

@@drift180x mid size could be a good idea.

[@steven.l.patterson]

Interesting…but way too fast. I had to keep pausing & resuming. Please make a SLOW version.

[@steven.l.patterson]

Also, I presume you’re showing rankings/percentages by quarter? Do you go from 4th to the 1st of the next year OR do you briefly show the cumulative year end results?

[@BigCar2]

You can slow down any video in the video settings.

[@ingocernohorsky]

What is the car Brand at the Start with 1.6% cant Read the name

[@davysw]

I also was curious and spent too much time finding out. It's International Harvester, which only really makes agricultural equipment such as tractors.

[@vehicles_n_stuff]

@@davyswthey used to make the Scout, which was a small truck, which is why they’re on the list

[@christopherconard2831]

​@@davyswAnd school busses.

[@johnd8892]

As well as the Scout , there was a light utility truck. My father owned an early seventies ex Royal Australian Navy one with Australian four wheel disc brakes factory fitted.

[@Szarko32c]

I drive two Opel made by GM, but if I had to buy a car today it wouldn't be Astra, but Corolla. In the past I was also a big fan of VW and Audi. They are also no longer relevant.

[@adrianmonk4440]

IMO, I belive people's purchasing power was waning prior to COVID (fact). Auto demand dropped. Yes, some COVID bucks went into used & new Autos. Even with longer loans, dealer & manufacturer incentives, & more leasing, it was no longer business as usual.

[@lesklower7281]

Toyota the biggest and the best motor vehicle manufacturer ever

[@mrgurulittle7000]

I wish we still had AMC, Leyland, and International. Cant believe how many people buy that Korean shit. And Subaru is amazing considering they’re one of the smallest Japanese automakers.

[@MrDuncl]

Leyland. The only vehicles with that name on them were trucks. Assuming you mean British Leyland, Mini would be the spiritual successor with a lineage back to them. p.s. In the U.K. MG are doing well but they are Chinese made. I don't know how much British design goes into them though. There again, as Big Car has explained, Hyundai was given its start by ex British Leyland engineers who showed the Koreans how to make cars. Unlike Red Robbo (trade union activist) the Koreans listened.

[@mrgurulittle7000]

@@MrDuncl Yeah, I meant BL. MG isn’t British at all really.

[@automotiveaffairsshorts]

Was this prepared by The Data Dudes for you?

[@GrandPotatoe]

All of our faith in the mighty corporate overlords. 🙌

[@jamesengland7461]

You gonna whittle your own car?

[@jadaniil]

That’s not accurate because Opel was part of GM…

[@UncleJoeLITE]

Dunno why this didn't work for you.😮

[@JuanAlvarez-km6dx]

What surprises me is: Ford losses 50% of market share, from around 26 to 13%, but GM goes from 46 to 16% so losses 2/3 of what once had, and Chrysler, foster child bunkrupted so many times, still around 11% and almost as big as Ford.

[@brawnbenson552]

Let’s see how Toyota looks after China imposes strict emissions regulations this year, Euro Zone is implementing Euro 7 as well.

[@lukerinderknecht2982]

Considering this is a chart of U.S. sales I don't think it'll change much based on those factors...

[@miserablecunt]

Toyota is Toyota. GM is a right mix of brands.

[@jamesengland7461]

Lexus? GM is really only one company with lots of badge engineering now.

[@107mainavenue]

​@@jamesengland7461Toyota has Lexus, Daihatsu, and Hino (truck and bus manufacturer)

[@IcelanderUSer]

I would love to see this chart with the big trucks removed. We’d see a vastly different story with the big three far down the list.

[@liesdevos4651]

Next episode, How VW Fell & Toyota Won in Europe !

[@ludovicoc7046]

Pearl Harbor 2.0

[@manu.yt25]

And now after the Japanese conquest, it's time for the Chinese conquest, they're mastering EVs and battery tech so it's only a matter of time... even Tesla now uses BYD batteries to remain competitive.

[@jamesmiller113]

We're sadly on the brink of some poor family getting trapped and vaporised in an EV fire - that'll be the death of the EV craze

[@manu.yt25]

@@jamesmiller113 You know that most of these EV fires are either exagerate or plain fake news, right? For exemple in China many of the "reported" EV fires are actually hybrid cars fire and studies have found that actually there are less chances for an EV to catch fire than for a petrol car. Every year over 200.000 petrol cars catch fire in the US alone but it often doesn't make it to the news because it's let's clickbait than an article about a Tesla catching fire. Be careful with what you read ou there.

[@piotrmalewski8178]

China has actually developed internal combustion engines to use ammonia as a fuel, which gives similar power output, but 90% less CO2 emissions. EVs are not a viable option really. Production of an EV causes emission of as much CO2 as a diesel car produces on a 200k run, battery lifespan is still too low, and there isn't enough lithium on entire planet to replace the current car fleet.

[@manu.yt25]

@@piotrmalewski8178 That's really wrong, even in the case of electricity produced from very carbone intensive sour es like coal, an EV production doesn't take that long to overcome, and anyway we're on the verge of better batteries technologies, LFP batteries already eliminated the need for Cobalt and now Sodium batteries who are just mass produces this year are eliminating the need for Lithium. There's no future for combustion engine despite what some are trying to do with synthetic fuel, just like for hydrogen, the efficiency is awful and we just end up wasting electricity. The future is clearly battery electric vehicles, there's no doubt left anymore but yeah you will see how it goes in coming years when EV prices will fall down even more thanks to production capacity ramping up and battery technologies getting cheaper and cheaper

[@piotrmalewski8178]

@@manu.yt25 I didn't make this up, there were at least 5 different studies coming with the same results. At the moment the push towards lower emissions beyond Euro 6 have made prices of new cars skyrocket, which means millions of people will stick to their old cars which, like mine, pass only Euro 3, instead of buying new Euro 6 vehicles that were still reasonably priced. With the current pricing and production volumes it's estimated that Eastern Europe is going to need 40 years to replace the fleet of cars and go into EVs. Even poorer regions, probably 100 years+

[@adrianmonk4440]

GM went thru COVID, Higher Gasoline prices, Supply Chain Issues, Labor Availability, Labor Strike just before COVID, Toyota, Honda, and Nissan also have LARGE pickups, GM had Ignition Switch Problems. LET'S CUT THRU THE RED TAPE, the Asians have better designs & market niches, better mid & small size cars, XUVs & SUVs, better gas mileage, many think they look better, many think they are more reliable. THAT ALL SAID, Toyota siezed on stategic opportunities to crank up production AND allowed quality to slip (they experienced recalls & quality issues very much UNLIKE the OLD Toyota Company).

[@DrWhom]

Chrysler survived because they found a way to appeal to the "hip hop" (affluent urban black) population.

[@jamesengland7461]

Why you gotta go racial?

[@kijekuyo9494]

I couldn't help thinking, especially for the last half of this video, how undeserving the US car makers are. They make absolute junk compared to the Japanese and Koreans. The Germans are somewhere between. I've driven cars from all these countries, and I'll only buy Toyota, Honda, Mazda, and Subaru now, preferably Toyota. Reliable, efficient, easy to work on. The build quality is so obviously superior. Only the Koreans come close.

[@herby4215]

Toyota made better cars than GM

[@DonDixit]

2022 FCA ;)) FCA seized to exist in 2019. In other words: crap

[@sharptoothtrex4486]

This explains why Tesla must work with GM on the Chevy Volt's and Nissan with the Nissan Leaf's with improved reliable Tesla Technology as options giving these two electric cars second chances and makeovers. That is where their struggle lies.

[@Jordi7174]

GM lost because of poor business practices and making ugly unreliable pieces of garbage that nobody wanted.

[@deadfishparty]

Slow 👏 commencing.

[@szecska5]

Toyota is 2nd not won

[@floydblandston108]

D+; I kept waiting for elucidation or commentary, but this is the sort of 'cut/paste' garbage I only expect from Junior year Bus Ed. undergrads- for shame!🧐

[@VarandMusic]

Toyota is essentially a North American brand with Japanese roots.

[@MrFlyingguy]

i though tesla were the biggest now? i dont have one or aspire to own one just yet, just saying?

[@bernhardkuhn5676]

Ask Scotty Kilmer, he knows exactly, why.