how I designed a pop-up cafe in new york city

[@jarazubieta]

imagine being there having designed ALL those beautiful items 😭 I am so happy to see everything good that is happening to you!! love your content btw

[@edgykatrina]

thank you so much

[@micaela.herrera]

It's so cool to see how different designers jobs can differ/ be similar. At my job there is a separate person called a trade marketing manager and she handles sending my design files out, ordering inventory and setting up things for trade shows. It's cool to see how hands on you were in that part of the process. Everything turned out lovely!

[@edgykatrina]

oh how I would love to have someone send my design files out LOL it's my least favorite part of the job

[@patrickstarrr]

CONGRATULATIONS!

[@janinek5258]

The music in this video is perfection. Love this whole aesthetic too!!!

[@beingsila]

Waiting for Katrina’s Skillshare classes now, so happy to see these videos honestly gives me hope❤

[@apple.cheeks]

it looks so fun!!!!! you killed it

[@edgykatrina]

omg THANK YOU

[@roxanaborja.]

I’m just 2:36 minutes into the video and I’m super excited!! Your work with Hyper Skin is amazing, also the photographs are so good, I’m a product photographer and I love all the branding and mkt side, so seeing all the work behind, all the process, conversations, how is everything is getting together it’s so cool! New follower 💛💛 I’m enjoying it!

[@edgykatrina]

thank you so much! :)

[@TonyTylerDraws]

I’m 43 and have been chancing the illustrator/designer gig for years but never really committed to it. Hearing that you a self taught and shooting from the hip really was inspiring. You do wonderful work

[@edgykatrina]

thank you so much!

[@biancacake]

It's soo cool to see the behind the scenes!! I love your content it's springs so much warmth and comfort 🫶♥️ hope you have good rest

[@edgykatrina]

thank you so so much!!

[@kelseysmess]

this is amazing!! I LOVE the designs you made!! can't wait to see you work on more projects like this. congrats again!!

[@edgykatrina]

thank you thank you!!!

[@Designer.Serena]

Your designs were amazing! I wish your content was around when I was in college. Thank you for taking the time to capture your process, you're an inspiration to both younger and older designers! Great job!💖

[@edgykatrina]

thank you so much!!!!

[@andreasrednotes]

you absolutely crushed it and the hyper products really shone with your designs on them!!!! thank u for getting dinner w me

[@edgykatrina]

i love you!!!!!!!

[@guadalupegragera7016]

owww everything was so nice, cute and perfect! congratssss, you deserved it 🥹

[@edgykatrina]

thank you!!!!!!

[@micahbriguera4088]

everything looked so good! 😍 super inspired by this video💓

[@edgykatrina]

thank you so much!

[@tsjmcgrath]

this has been a bad week, but this video has made my week a lil bit better. congrats on the cafe and hope you’re well!

[@edgykatrina]

I hope your week is going a bit better now!!!

[@jollygirl94]

Hi! I'm a graphic designer with about 5 years of experience, I mostly delve into animation and motion graphics(still a beginner). Typography and layouts are a struggle, so I often rely on Canva Pro. You have a great sense of style and branding that makes complex work look effortless. I’m still exploring my own art style while balancing financial priorities mid-career. Subbing to you because I think I can learn a lot-you’ll definitely succeed with more brands ahead. Love your cute and simple style!

[@edgykatrina]

thank you and welcome!!

[@yourprincesslola]

This is a dream come true for new and upcoming designers! ❤✨️🌠

[@tchupstudio]

You’re awesome and do fantastic work 🥰

[@simplyratu]

You're amazing!! This is so cool to see, Keep up the good work.

[@basianiez5576]

congrats on the cafe! looks amazing. seems like a dream collab

[@MichelleGia]

the cafe looked beautiful🥹 you did such an amazing job

[@edgykatrina]

omg thanks michelle I miss you

[@kristenvaughn1632]

I love this entire pop up event! I’m new into the design community and would love if you had any videos that you used when you first started out.

[@Barbara4ox]

Well done Katrina. Love your Beautiful Job. 💎💛✨

[@anastasiiadiubua]

Congrate! This looks very cool!

[@TheWorldAccordingToV]

hyper pop-up looks so good! I also have a pair of just black denim jeans and they are amazingly comfy

[@edgykatrina]

just black denim jeans are my FAVORITE

[@mdemagda6993]

OMGG me encanta tu diseño! realmente felicidadess por todo tu trabajoo!! quedo muy muy bello y super original, re transmite el mensaje que querias dar! Me inspiras a seguir diseñando y explorando este mundo de diseño gráfico 🥺❤ saludos desde Argentina ❤

[@taibat]

I recently designed event branding for a conference. I was soooo nervous because it was my first time designing and printing for an actual experience. Just like you said, I had no idea what I was doing but I’m happy I took on the challenge and seeing you experience that too warms me like ohh we’re all in the same boat after all ❤

[@edgykatrina]

[@piccolaradge8333]

Congrats! The cafe looked really nice👌🏾

[@edgykatrina]

thank you so much!

[@shonthelawn]

What a fun project! Everything looks awesome.

[@edgykatrina]

thank you!!!

[@OnlyDoniaUKnow]

When in NYC call up Atomic Signs in Chelsea for the window/wall decals. They do work for a bunch of the galleries in the area so it should definitely stick lol

[@richardottley4611]

That's so cool.. and kinda surreal that you created every piece of design assets for Hyper!.. Now you can finally go home.. and thanks for sharing ya story.. supercool 😇

[@edgykatrina]

thank you for watching :)

[@Graphicalign]

Please make a video for us on how you organised your room as well what are the things to put in .

[@omrceo]

I LOVE U!!

[@josuevassquez7522]

Super cool !!

[@sathishjay7934]

I’m so happy for you 🌟

[@smkeong]

Helloo.. i like your new vlog, alot of design ideas.. I introduced to my students

[@edgykatrina]

thank you!

[@mr.morales0707]

The music on this is remarkable

[@edgykatrina]

thank you I took a long time picking it so this makes me very happy

[@onesuavestudio]

katrina, your videos are my favorite designer vlogs. do you have any channels you like or recommend? either for similar content to yours or some of your favorite stuff?

[@TefiKels]

You have inspired me a lot! :´) thank u and great work!

[@denisu81]

Loving this video!!! What tshirt are you wearing at the end during the shopping haul?!? I need details! SO cute!!

[@edgykatrina]

thank you!!! I am wearing a pink floyd graphic tee from urban outfitters (it is at least 4-5 years old though)

[@ahlansiddikaaliza8160]

sooooooooo gooooooood...

[@austongreen9883]

nice!

[@Tzippi]

I’d love to have a Do It Scared sticker or even a shirt! Do you have those on your shop? I need to do some stuff scared!!! ❤

[@dymonenglish1072]

A cricut would’ve solved the window decal 😊

[@yayajaesc17]

Really really loved this, and admire your work! :)) I was wondering, where do you send your posters to be printed and with the like the merchandise stuff as well?

[@edgykatrina]

I used gotprint for the posters but normally go to copycentral/local print stores when I'm in LA!

[@edgykatrina]

named the sites I used in my video!

[@sheimaae1602]

❤️❤️❤️❤️

[@edgykatrina]

[@KahnJi]

❤

[@Choko1689]

Where can I find the calendar you are using, I would like to use it in 2025!

[@edgykatrina]

it's poketo!

[@dennducat21]

[@MR.X-j8u]

HII 👋👋👋👋FIST UP ALL I LUB UR GRAPHIC DESGINER🫡❤👌... & U LOOKING SO PERRTY & WONDERFULL❤❤🤗🤗....

[@MayWonder]

This is in my neighborhood and I didn't know. Sigh.

[@edgykatrina]

:( next time