How I discovered the black art of cult branding | Rob Howard | TEDxStLawrenceCollege

[@patricheva]

8:53 1) Be Remarkable 10:33 2) Have Purpose 12:00 3) Be Inspirational 13:47 4) Be Relatable 15:58 5) Be Involved 17:49 6) Be Pervasive

[@mauroricci2389]

Qué buena síntesis de los tópicos, muchas gracias!

[@patricheva]

Pero faltaba más!

[@rajithanandyala8712]

Rob, you are a phenomenal speaker. I loved your presentation. You are incredible at telling stories. Thank you for being an awesome speaker.

[@summeraprilrose22]

Insightful and helpful. It's the fundamentals but it's refreshing to be reminded of these again.

[@ladiesmanvj]

Amazing talk. Loved the way it was clear and well structured. Kudos.

[@hypeasaurusrex3422]

The fatal flaw in his opening question is that people who are in cults don't actually believe they're in a cult.

[@jacobfield4848]

The Banks own these big brands and also own the media. They get free marketing through the media. That is what is happening.

[@emmanuelleroy2915]

Shed some examples bro

[@gumchewernormally5190]

“Intercepting customers” in existing markets rather than the often pushed approach of “interrupting them” is an interesting take.

[@DeRothschild]

Play this back at 1.25x

[@JakeAdams27]

I do that for a lot of videos but man i let this one really sink in.

[@Xmasishere-vp8zy]

I have to day wow. I've learnt a lot from this. Thank you for an amazing talk.

[@Heaveniswaitingforyou]

Just left a Christian cult. Was born into it but God brought me into the light! He is so good! Praise God! ♡

[@chuckscott4661]

Sounds like you’re still in a cult 🤔

[@JakeAdams27]

Outstanding presentation, I really learned a lot.

[@AnnaConstantinova]

OMG! He's real-life Peter Gregory!

[@minoramare5829]

Interesting point of view. Thanks, and greetings fron Ukraine 😅❤️

[@bonniecarlson2373]

Great insight. Thank you for sharing!

[@RobertoHammer]

Amazing talk, thanks a lot

[@davidbrown5146]

Nothing like diminishing the seriousness of cults by completely ignoring what they actually are. Look up the BITE model and then compare his arguments to it.

[@JeremyCrow]

There are cults and there are coercive cults. The technical, literal definition of a cult doesn't include coercion or manipulation but in pop culture we usually hear the word "cult" and immediately think of a coercive cult.

[@yardofshe]

This was super interesting! thanks for this.

[@hanniffydinn6019]

Steve jobs, think different campaign is the best cult ever.

[@Heavenshamba]

that was excellent

[@emmanuelleroy2915]

Besides Tesla alot of these brands are basically heritage companies......they already spent money on brand awareness..... but still cool talk

[@kevincamonayan6311]

Great talk !

[@jogb9515]

Obviously a marketer who ignores the product, all the companies he lists have great products.

[@hiki2853]

Right. Fender has a cult following because they built the best guitars in the world for a period of time. People will always find and talk about the best.

[@patricheva]

Hanniffy, that's why he says in the first advise, at 8:53, that a brand have to be remarkable.

[@FahadAbbasKhan]

This video starts at 9mins

[@preetkadivar1389]

Great insight! , Thanks

Religion is a cult and so is the idea of society. Everybody is in some type of cult.

[@gypsyjane6352]

exactly.

[@Tube82ful]

Superb with details Tq

[@hanniffydinn6019]

TESLA ! Even Apple. Best advocate marketeers, they don't have Facebook even.

[@Pimp-Master]

Jobs wasn't afraid to lose money because that usually meant he was building value before the market existed for it. Once the market turned their way, Apple was the only outlet offering those things that Jobs embedded.

[@ericwilliams626]

Cults are an expressing of a desire to belong to something outside the social norms and rules of society. That's how people are willing to hand over their soul to something, pure petulant desire to rebel.

[@neurojitsu]

Insights start around 7 mins 30 seconds...

[@KrisAdamsTV]

Geez, can this guy stand still for a second 🤨

[@themsmloveswar3985]

Nike? Underarmour? The NYT? The Toronto Maple Leaf?

[@hanniffydinn6019]

I dream of being a cult leader.

[@Pimp-Master]

Teach others to be a cult leader, and you improve exponentially.

[@NeonCicada]

@Darragh *crickets*

[@kingdk1126]

Ight....Omma Start A Cult 🧽

[@ericwilliams626]

Wait one moment. If you go after Tesla you are missing a key element that Tesla has the other brands don't' an intentional and direct mantra; to provide a choice in the marketplace in how we power our transportation, something that should have been done decades ago, but Musk found it to be his delusional objective he needed to attack. Respect that. Instead you appear to be snarky at true corporate efforts to accomplish something. Brands exist for a reason, trust, knowing, familiar. This is driven by the customer not the brand. You are attacking them for the wrong reasons. Your anger should have been aimed at the lack of consciousness these brands have. Instead they are like AI soldiers out to destroy. Corporations need a consciousness. That IS the central problem.

[@mb3938]

His calling marketing being culty. The guy doesn’t know $hit. Nike is not promising unrealistic things, let alone forcing to shun relatives that don’t use Nike. Read a book

[@jasonjohnson-vv9mr]

Theres so much hearsay in this talk.. He's using "universal truths" to argue his reasoning which any 12 year old could do. At least i made it to "Be remarkable" before i figured i was being rumbled...lol

[@saikrishna5278]

jason johnson xactly

[@abhirajtrivedi1618]

He looks like shane mcmahon

[@amandalouw2295]

Mountain dew🤨🤨

[@mikeruchington4882]

Love Ted talks but they are all 60% whitespace.

[@scot6089]

Ted× is a cult brand

[@evelynn4273]

A lot of fluff for the Ted Talk cult.