4 years later, this is the best resource I've found on brand storytelling...
@VLeaders4 жыл бұрын
Wow! This was greatly explained. I now see why it has been hard for me to express my brand story. This is how I feel it should be represented and represented. Thank you for this, it has helped me and made me confident in sticking to my brand story and make sure every young girl knows her worth.
@whowmoments28982 жыл бұрын
I want to thank you for sharing this...it made all the difference in the world...I wanted to build something out of the 38plus years of domestic issues and childhood traumas in my life....I wanted what I went through to help someone else get through...I didn't think my story would be relevant, until I watched this video...thank you 😢
@chris-solmon40175 жыл бұрын
To me it’s the product that makes the brand and sparks the relationship. It’s not the relationship that makes me want the brand. It’s the product and how much value it brings to me.
@apacademy4 жыл бұрын
I think you nailed it. You don't need a publicist, brand strategist, and 10 social media accounts to prove that. I think they call it substance - one of the rarest commodities on earth.
@TheRandyns4 жыл бұрын
So you are the consumer.
@neha_phookan4 жыл бұрын
Just like L'oreal says because you're worth it! And every time I feel worthy of so much more
@arifebe56484 жыл бұрын
But if they really cared for you they would not destroy also your environment with microplastic for example. Or they would not profit from your need.
@pyko042 жыл бұрын
@@arifebe5648 Its not that they ruin the environment by using plastic, that's reusable over and over again, the ones that destroy it are the people that throw it away where they shouldn't. They are running a business, of course they have to profit, if they wouldn't do that they couldn't be able to help people.
@experiment15802 жыл бұрын
@@arifebe5648 Exactly. Seeing now how marketing and ads are basically manipulation. It sucks
@jazreelangulo37962 жыл бұрын
Nghe xong bài này cái thấy tâm trạng buồn và nặng nề kinh khủng. Nhưng lại cứ phải replay hoài cả ngày😍
@Taylor-jq6gu4 жыл бұрын
I liked this video but I wish I could find more examples of crafting brand stories for brands that create consumer products. It's alot easier for non profits, hospitals, charities etc to come up with touching brand stories around a shared belief. But what about consumer brands? It's much harder to find that shared, unique belief for employees of companies that make more typical products (outside of tech). Any tips or suggestions?
@randyrhodes71373 ай бұрын
How about Patagonia? Ben and Jerries?
@ec12225 жыл бұрын
Excellent presentation. Thank you.
@milindbhai12 жыл бұрын
This is so superbly analytical. Super insight!!
@vpratap1115 ай бұрын
Thank you for this pure wisdom.
@lindamartin41732 жыл бұрын
REALLY good content! Thank you Jeff!
@Infoinfo-v6o Жыл бұрын
Brilliantly put
@americakara Жыл бұрын
Fantastic. 👏🏻 Thank you.
@jimmygeorgec42463 жыл бұрын
Excellent perspective on brand building.
@youssefragheb46004 жыл бұрын
What a different perspective! great presentation
@aggiesoft4 жыл бұрын
This video seemed to land pretty well with me. I'm an amateur and this video added some sort of specifics and names to ideas that seemed to live in the gray area. Thank you for the insightful video!
@caryagos6112 Жыл бұрын
Watch this after watching Simon Sinek's 'Start With Why' and you'll understand the power of a 'Why', a 'Just Cause', or a 'Happily Ever After' in Marketing.
@lostadv5 жыл бұрын
Very thought provoking Jeff -- thank you.
@HarshVardhanThiraniHVT5 жыл бұрын
Great great video, thanks Jeff !
@mosesnyota23954 жыл бұрын
Wow! I loved it. Profound presentation
@collindixon4518 Жыл бұрын
Very underated vedio 🔥
@rakaaira3 жыл бұрын
Thanks!
@ElementsBrandManagement4 жыл бұрын
Great talk thank you for sharing
@ColinBunston2 жыл бұрын
Audio way too quiet.
@varshinir64892 жыл бұрын
Shared beliefs
@erickdavid42575 жыл бұрын
Why is the volume of this particular TED so mediocre?
@iminthenimout8811 ай бұрын
I don’t know
@arifebe56484 жыл бұрын
Well but is this really possible to truely sell products after good values in an capitalist economic system, where you make money out of not living up to yours values?